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secretlyatargaryen · 6 years ago

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The Strings of Those Who Came Before, An Analysis of Tyrion and Tywin as Rulers Part II: I Must Be Stone

I said in Part 1 that although Tyrion tries a lot to emulate Tywin in the political/military sphere, he’s at his best when he ISN’T doing that. Tyrion’s best successes as a ruler are when he shows compassion and uses his natural empathy for others to understand how best to rule. A lot of what he learned from Tywin, although good for creating immediate success, is extremely toxic. Although Tyrion probably didn’t have much in the way of formal training on how to lead, because he was never expected to either inherit a lordship or lead men into battle, and I don’t think Tywin ever expected to put him into the position of power he puts him in at the end of AGOT, Tyrion did pick up quite a lot from his father, and because Tywin was a terrible father, a lot of that was negative. From Tywin, Tyrion learned how to be ruthless, how to be cruel, how to instill fear. In particular, we see this in the scene between Tyrion and Cersei after she tells him that she’s taken Alayaya.

What’s interesting about this scene is that Tyrion is playing two roles. One is Tywin 2.0, and the other is the monster Cersei has always thought him to be, and he’s actually combined those two monstrous figures that have overshadowed his life to try to give himself an image of authority over the sister who he knows he cannot show weakness in front of.

She truly believes I mean to kill my own nephew. "The boys are safe," he promised her wearily. "Gods be good, Cersei, they're my own blood! What sort of man do you take me for?"

"A small and twisted one."

Tyrion stared at the dregs on the bottom of his wine cup. What would Jaime do in my place? Kill the bitch, most likely, and worry about the consequences afterward. But Tyrion did not have a golden sword, nor the skill to wield one. He loved his brother's reckless wrath, but it was their lord father he must try and emulate. Stone, I must be stone, I must be Casterly Rock, hard and unmovable. If I fail this test, I had as lief seek out the nearest grotesquerie. "For all I know, you've killed her already," he said.

and

He pushed himself to his feet. "Keep her then, but keep her safe. If these animals think they can use her . . . well, sweet sister, let me point out that a scale tips two ways." His tone was calm, flat, uncaring; he'd reached for his father's voice, and found it. "Whatever happens to her happens to Tommen as well, and that includes the beatings and rapes." If she thinks me such a monster, I'll play the part for her.

Cersei had not expected that.

It’s interesting that Tyrion both is mindful here of how his disability puts him at a disadvantage (contrasting himself with Jaime, who never untied a Gordion knot when he could just slice through it) and aware of how Cersei sees his dwarfism as evidence of his inherent immorality, and expects danger from him. This is an experience that I think is familiar to a lot of oppressed people, the feeling of being treated simultaneously as a threat and a victim. As Tyrion says, though, the scale tips two ways, and he uses this to his advantage. Which IS a truly smart move.

And in order to reach for the authority and danger he is trying to project, he of course reaches for his father. He reaches for Casterly Rock, and stone. This is a really great symbolic image because Casterly Rock itself is symbolic for the dysfunction of House Lannister, repression and emotional coldness, lack of humanity, lack of empathy. Stone symbolizes strength but it also symbolizes cruelty, and it’s not the only time in the text that Tywin Lannister is associated with stone, in particular in Tyrion’s mind.

“They say that the Shrouded Lord will grant a boon to any man who can make him laugh. Perhaps His Grey Grace will choose you to ornament his stony court."

Duck glanced at his companion uneasily. "It's not good to jape of that one, not when we're so near the Rhoyne. He hears."

There’s an obvious association between Tywin and The Shrouded Lord, right down to his name. In ADWD, Tyrion is seeing Tywin’s ghost everywhere, including in Old Griff, but in particular we are introduced to this legend of a Shrouded Lord, shrouded obviously invoking the image of a corpse wrapped in a burial shroud, a lord of the dead, a lord of stone. A lord who never laughs.

And what Haldon says also invokes the idea of Tyrion as dwarf jester, a court ornament, sImilar to the way Tywin saw Tyrion as a mockery of him and his house. It’s also an interesting association because in our own history, court dwarfs were meant to appear ridiculous in order to contrast with and emphasize the power and respectability of the royals. By making Tyrion an ornament in his court, Tywin, or the Shrouded Lord, is emphasizing his own power. Which I think is also why, although Tywin complained about Tyrion being an embarrassment to him, he never tried to teach others to respect his dwarf son. Thus Tyrion becomes the scapegoat for House Lannister, both the shame of the Lannister name and a contrast to emphasize the greatness of the others.

Tyrion is affected by the story of the Shrouded Lord almost immediately upon hearing it.

His grey kiss. The thought made his flesh crawl. Death had lost its terror for Tyrion Lannister, but greyscale was another matter. The Shrouded Lord is just a legend, he told himself, no more real than the ghost of Lann the Clever that some claim haunts Casterly Rock.

Despite spending most of the series as a self-professed cynic, it’s interesting that Tyrion chooses this moment to believe in ghost stories. Although, then again, Tyrion also has a strong affinity with dragons (and peering into flames), so perhaps it’s not that strange after all. Notice the association with the supposedly haunted Casterly Rock, another link to Tywin and House Lannister.

The association between Tywin and the Shrouded Lord does not end there.

"We are made of blood and bone, in the image of the Father and the Mother," said Septa Lemore. "Make no vainglorious boasts, I beg you. Pride is a grievous sin. The stone men were proud as well, and the Shrouded Lord was proudest of them all."

For all that Tywin Lannister wants to convince the world that he is made of stone, he is strongly associated with the worldly sin of pride. So, too, it is pride that is strongly associated with the stone men and their dead lord.

The specific wording in the above quote also calls to mind the play-within-the-story that is about Tyrion, specifically:

When the dwarf appeared suddenly from behind a wooden tombstone, the crowd began to hiss and curse. Bobono waddled to the front of the stage and leered at them. "The seven-faced god has cheated me," he began, snarling the words. "My noble sire he made of purest gold, and gold he made my siblings, boy and girl. But I am formed of darker stuff, of bones and blood and clay..."

Pride here is associated with thinking that one is above human failures. We are told that the gods make us out of flesh and blood, they make us to be fallable, human. Lord Tywin passes him and his house off as if it is made of gold. And even though it’s repeated as a joke, the idea that even Tywin’s shit is gold is also a symbolic defiance of the gods, a presumption to be above mere humanity. It’s fitting that the divine punishment for such a person should be to slowly become hardened from the inside out, flesh turned to cold stone.

He dreamt of his lord father and the Shrouded Lord. He dreamt that they were one and the same, and when his father wrapped stone arms around him and bent to give him his grey kiss, he woke with his mouth dry and rusty with the taste of blood and his heart hammering in his chest.

Notice how the Shrouded Lord becomes Tyrion’s father in the dream, when he goes to wrap him with “stone arms” and “give him his grey kiss.” This is a pretty direct analogy not only for the fear of death that greyscale represents, and which has also become associated with Tywin in Tyrion’s mind after his father’s death, but it’s a great metaphor for the lack of parental affection Tyrion received. Tywin’s embrace is stone and his kiss is grey, bringing not love or belonging but death and fear.

Tyrion wanted to slap him, to spit in his face, to draw his dagger and cut the heart out of him and see if it was made of old hard gold, the way the smallfolks said.

For hands of gold (or stone) are always cold.

There’s another version of the Shrouded Lord tale that doesn’t involve him being (un)dead, but rather a legacy title:

"The dead do not rise," insisted Haldon Halfmaester, "and no man lives a thousand years. Yes, there is a Shrouded Lord. There have been a score of them. When one dies another takes his place.”

This is interesting because of the question that I’ve dealt with before in Part 1, and from which the title of this series comes: are we doomed to repeat the mistakes of our parents? I think it’s significant that Tyrion comes very close in this book to literally becoming like the Shrouded Lord himself, turning to stone from the inside out. This is a literal representation of the existential crisis that he faces with regard to what kind of man he will be in the end.

Beyond the veil of dream, the Sorrows were waiting for him. Stone steps ascending endlessly, steep and slick and treacherous, and somewhere at the top, the Shrouded Lord. I do not want to meet the Shrouded Lord.

The endless stone steps, slick and treacherous, make me think of Casterly Rock. I imagine Casterly Rock was full of stairs, carved into stone and slick with seawater. Not exactly friendly to someone with Tyrion’s bad legs and chronic pain.

What is interesting, though, is that right after he thinks this, Tyrion literally falls down a flight of stairs.

Tyrion fumbled back into his clothes again and groped his way to the stair. Griff will flay me. Well, why not? If ever a dwarf deserved a skinning, I'm him.

Halfway down the steps, he lost his footing. Somehow he managed to break his tumble with his hands and turn it into a clumsy thumping cartwheel. The whores in the room below looked up in astonishment when he landed at the foot of the steps. Tyrion rolled onto his feet and gave them a bow.

What saves Tyrion from falling down the stairs? Embracing precisely the part of himself that was an embarrassment to Tywin.

Going back to the scene where Cersei confronts Tyrion about Alayaya, though, way back in book 2, it’s Tyrion’s attempt to channel Tywin, although done to protect Alayaya from harm, that ultimately works against Tyrion.

"I have never liked you, Cersei, but you were my own sister, so I never did you harm. You've ended that. I will hurt you for this. I don't know how yet, but give me time. A day will come when you think yourself safe and happy, and suddenly your joy will turn to ashes in your mouth, and you'll know the debt is paid."

In war, his father had told him once, the battle is over in the instant one army breaks and flees. No matter that they're as numerous as they were a moment before, still armed and armored; once they had run before you they would not turn to fight again. So it was with Cersei. "Get out!" was all the answer she could summon. "Get out of my sight!"

Tyrion again thinks of Tywin, here, and he wins the battle but he doesn’t ultimately win the war. Not only can he not truly protect Alayaya, but his threat against Cersei is ultimately used as evidence against him in his trial during ASOS, and used as proof of his monstrosity. I think this does say something about the inherent contradiction in Tyrion trying to model Tywin’s ruthlessness in order to accomplish what is a worthy goal - protecting someone in need of protection. Tyrion can’t protect Alayaya in the end, and also is unwilling to follow through with his threat against Tommen, and in the end he’s the one who ends up looking like a monster because of the ableist campaign against him.

In my opinion, Tyrion’s best moments, that show him as a true leader, are not when he pretends to be made of stone, not when he tries to model the legacy of pain and cruelty that he was born into, but when he shows compassion and empathy despite it. When he leads the sortie during Blackwater, when he protects Sansa, when he empowers Bran, when he gives counsel to Jon, when he takes the initiative to free himself and Penny and Jorah from bondage, these are the moments that show him as a true leader.

Tyrion ultimately loses power in King’s Landing because of factors that spiral beyond his control, but I do think that GRRM is trying to say that hardening your heart to others is not the way to be a true leader. Tywin Lannister meets his end after a legacy of trauma and devastation that nearly swallows Tyrion as well, but Tyrion is not without his own allies, those who remember his kindness, and three of those people, Sansa, Jon, and Bran, are poised to have a strong impact on the future of Westeros already.

I’ve talked a lot about Tyrion’s association with stone in a negative sense, but stone is also an element that has positive connotations, and this essay which I find very interesting also posits Tyrion as representing stone/earth, the third element grounding ice and fire. SInce Tyrion is a dualistic and liminal character in multiple senses, I think it’s fitting that he should represent both of these connotations. You could also say that stone and earth are two different things, or two different sides of the same coin. I also think I made the connection before of Tyrion’s black eye representing earth, in which case the green eye, the Lannister one, might represent stone, emerald being a gemstone often associated with the Lannisters. Tyrion’s eyes are one of the most visual representations of his duality, so they’re important.

Which I think is all I have to say on this subject for now.

#tyrion lannister #asoiaf meta #valyrianscrolls #house lannister #tywin lannister

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abubakrjajja · 4 years ago

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List Of Free Courses To Do In 2021

ASSLAMOALAIKUM !!

As I promised you guys for free courses in my last post and I noticed so many people want to learn something but they can’t afford expensive courses or they don’t know where to start. There shouldn’t be any compromise on getting yourself educated. So, here is the list of free courses for your Self Learning.

Disclaimer : These courses are for educational purpose only. It is illegal to sell someone’s courses or content without there permission. I’m not the owner of any of these courses. I’m only willing to help you and I don’t earn from this blog or any links.

All courses are in English Language.

How to Download

Download & Install uTorrent app in your Laptop or Mobile

Choose your course from the list below

Click the course title & it will download a (.torrent) file

Launch (.torrent) file and click OK

Now download will start & it’ll take time depending on your internet speed

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scienceblogtumbler · 5 years ago

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Bees use shark ‘supersense’ to help find food

Flying insects such as bees and moths have secret senses that allow them to ‘feel’ nearby flowers and navigate over long distances, according to new research.

Armed with sensitive antennae and wide-angled compound eyes, bees have a sophisticated set of senses to help them search out pollen and nectar as they buzz from flower to flower.

But new research is revealing that bumblebees may employ another hidden sense that lets them detect when a flower was last visited by another insect.

Professor Daniel Robert, an expert in animal behaviour and senses at the University of Bristol, UK, has discovered that bumblebees have the ability to sense weak electrostatic fields that form as they fly close to a flower.

‘A bee has a capacity, even without landing, to know whether a flower has been visited in the past minutes or seconds, by measuring the electric field surrounding the flower,’ Prof. Robert explained.

The discovery is one of the first examples of electroreception in air. This sense has long been known in fish such as sharks and rays, which can detect the weak electrical fields produced by other fish in the water. Water-dwelling mammals such as platypus and dolphins have also been found to use electric fields to help them hunt for prey.

But rather than hunting for fish, bees appear to use their ability to sense electrical fields to help them find flowers that are likely to be rich in pollen and nectar.

Charge

Bees develop an electrostatic charge because as they fly they lose electrons due to the air rubbing against their bodies, leading to a small positive electric charge. The effect is a bit like rubbing a party balloon against your hair or jumper, except the charge the bees accumulate is around 10,000 times weaker.

Flowers, by comparison, are connected to the ground, a rich source of electrons, and they tend to be negatively charged.

These electrostatic charges are thought to help bees collect pollen more easily. Negatively charged pollen sticks to the positively charged bee because opposite charges attract. Once the pollen sticks to the bee, it too becomes more positively charged during flight, making it more likely to stick to the negatively charged female part of a flower, known as a stigma.

Bees develop a positive electric charge as they fly, which helps them to collect pollen from negatively charged flowers. Image credit – Pxfuel.com/DMCA

But Prof. Robert and his colleagues wondered whether there could be more to this interaction. When they put an electrode in a flower, they detected a current flowing through the plant whenever a bumblebee approached in the air. Their study revealed that the oppositely charged flower and bee generate an electrostatic field between them that exerts a tiny attractive force.

To study whether the bees are aware of this electrostatic field, they then offered bumblebees discs with or without sugar rewards. Those with sugar also had 30 volts of electricity flowing through them to create an electrical field. They showed that the bees could sense electrical field and learn that it was associated with a reward. Without the charge, bees were no longer able to correctly identify the sugary disc.

Research by another group published shortly after Prof. Robert’s own work also showed that honey bees are also able to detect an electrical field. But exactly how the insects were able to do this remained a mystery, leading Prof. Robert to set up the ElectroBee project.

‘Very few animals have the capacity to read the stars and use it to find, north, south, east or west.’

–Professor Eric Warrant, Lund University, Sweden

Hairs

He has discovered that fine hairs on the bees’ bodies move in the presence of weak electrical fields. Each of these hairs has nerves at its base that are so sensitive they can detect tiny movements – as little as seven nanometres – caused by the electrical field.

Prof. Robert believes that when a bee visits a flower, it may cancel out some of the negative charge and so reduce the electrostatic field that forms when bees approach. This change in the strength of the electrostatic field could allow other bees flying past to work out whether a flower is worth visiting before they land, helping to save time and energy.

Other signals, such as changes in the colour and smell of flowers, happen in minutes or hours, while switches in electric potential occurs within seconds.

Prof. Robert and his team are now testing their theory that the electric field helps bees know which flowers to visit by counting visits by bumblebees to flowers in a meadow this summer and measuring electric fields around the flowers.

Their findings could help scientists better understand the relationship between plants and pollinating insects, which may prove crucial for improving the production of many vital fruit crops that rely upon bees for pollination.

Prof. Robert is also investigating whether bumblebees use their electrostatic charge to communicate to their nest sisters about the best places to fly for pollen.

But while bumblebees use their extraordinary sensory power to find food just a few kilometres from their nests, another insect is using another hidden sense to make far longer journeys.

The Bogong moth can travel more than 1,000km to hibernate in caves during the Australian summer. Image credit – Lucinda Gibson & Ken Walker, Museum Victoria/Wikimedia, licenced under CC BY-SA 3.0

In Australia, Bogong moths (Agrotis infusa) flitter steadily from various parts of the country and make their way towards the Snowy Mountains in the southeast. They fly for many days or even weeks to reach the high alpine valleys of the highest mountain range in the country, sometimes travelling over 1,000km. Once there, the insects hibernate in caves typically above 1,800m for the Australian summer, before making the return journey.

The only other insect known to migrate so far is the monarch butterfly in North America. But while the monarch butterfly relies in part on the sun’s position for navigation, the moths fly by night. Professor Eric Warrant, a zoologist at Lund University in Sweden, has been fascinated with how these insects, just a couple of centimetres in length, managed such a feat ever since he was a student in Canberra, Australia.

Moth mystery

He suspected that the moths might use the Earth’s magnetic field to find their way, so his team tethered moths to a stalk that allowed them to fly and turn in any direction before surrounding them with magnetic coils to manipulate Earth’s magnetic field.

For two years, experiments failed. While the moths did appear to be influenced by the magnetic field, they were using something else to navigate too – their vision.

‘It is a little like how we would go hiking,’ said Prof. Warrant, who is trying to unravel how the moths sense the Earth’s magnetic fields in his project MagneticMoth. ‘We’d take a reading from a compass, then look for something to walk towards in that direction, a tree or mountain peak.’

His research has already shown that the moths check their internal compass every two or three minutes and continue to make for a visual cue ahead. But what are the insects able to see at night?

Further research revealed something remarkable. When Prof. Warrant downloaded an open source planetarium programme called Stellarium and projected the Australian night sky above the moths, he discovered they were using the stars.

‘Very few animals have the capacity to read the stars and use it to find, north, south, east or west,’ said Prof. Warrant. ‘We (humans) learnt how to do it. Some birds do it.’

But insect eyes of bogongs mean they don’t simply follow one guiding star. Rather they are sensitive to panoramic scenes.

‘In the southern hemisphere, the Milky Way is much more distinct than it is here in the northern hemisphere,’ said Prof. Warrant. ‘It really is a stripe of pale light in which there are interspersed very bright stars.’ He believes that the moths are at least in part guided to their cool alpine caves by the light of the Milky Way.

Prof. Warrant believes that Bogong moths naviagte in part by using the Milky Way as a guide. Image credit – Dave Young/Flickr, licenced under CC BY 2.0

The discovery could also lead to the development of new types of navigation for our own species too. GPS, for example, relies upon a constellation of satellites that are vulnerable to disruption. Prof. Warrant believes studying an insect capable of flying 1,000km to a cave using a brain the size of a rice grain, could help us find alternatives too.

‘Animals seem to solve complex problems with little material and low amounts of energy,’ Prof Warrant said.

The research in this article was funded by the EU. If you liked this article, please consider sharing it on social media.

Originally published on Horizon magazine.

source https://horizon.scienceblog.com/1393/bees-use-shark-supersense-to-help-find-food/

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lucario765g · 1 month ago

Text

NND Compass anime "#Compass 2.0" thoughts (and spoilers)

Thoughts about the current irregular events/appearances in the anime

image down the cut

#nnd compass #compass 2.0 #compass 2.0 animation project #thoughts #spoilers #theorizing

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jruthphipps · 12 days ago

Text

#COMPASS2.0 ANIMATION PROJECT episode 11

I'm glad to have been right about Reiya and that I noticed the tasks he was setting in motion. Morita is going to be so jealous that Jin was able to ride with Reiya.

Jin confronting Loki and jumping in to the giant form created by the update is definitely going to be fundamental to this situation being solved. I think that the other heroes are going to be reunited with their partners and aid in the fight in the meantime. I was pretty happy to see many more of them bought into the plan and they hadn't all been fooled by Loki.

Bugdoll is enjoying itself way too much during all of this, it's having a great time.

#anime #compass 2.0 animation project #compass 2.0

0 notes

elisearees · 6 years ago

Text

Innovation Lab

Periodic Table of Innovations

Voice Recognition

First launched in the fall of 2013 with two signature national brands —JetBlue and Toys”R”Us— this breakthrough ad unit engages the user in conversation using voice and natural language. Great way to communicate brand personality and maximize true interactivity.

How it works:

1. Tap-to-expand unit starts a conversation with the user

2. Follows a customized dialogue flow chart (multiple languages available)

3. Leads to brand message and call to action

RM Selfie

About one million selfies are taken each day; this unit uses those first-person photos to personalize the user’s mobile ad experience. The user can upload an existing picture or take a new one, which is then integrated into the ad to create a unique portrait — perfect for social sharing. They can also draw, apply filters, and insert picture-in-picture, along with many other fun formats.

Gyroscope Control

Viewed within the banner or expanded, the experience of a gyroscope-controlled ad is both fluid and fully immersive. Designed to view panoramic or 360-degree images, such as the interior of a car, the user rotates their mobile device, which simulates the turning of the head. This unit has high interaction rates and is effective at driving brand awareness and loyalty.

Beacons

Beacons are low-energy Bluetooth devices that allow for extremely accurate, customizable and scalable user location tracking and targeting. Opera Mediaworks partners with the world’s leading beacon technology platforms to supercharge our advertisers’ mobile media campaigns. Whether you are looking to target users based on their in-depth location habits and history, message users on-location (like sending a coupon ad when they are in-store), or measure location attribution and ROI to close the loop, beacons + Opera Mediaworks is the future of location-based big data.

Emotional Targeting

You can serve the right ad, to the right person, in the right place — but if it’s not at the right time, the message can be lost. Emotional targeting determines which physiological and emotional state the user is in at that moment: Are they in “lean forward” mode, running errands and prime for a direct, location-based offer? Or at home and in “lean back” mode, ready to watch (and engage in) a :30 video ad. Are they angry, excited, happy or anxious? All of these emotions can be identified via location, time and social data. We determine the state they are in to serve the appropriate ad type.

Zero Party Data

When you work with tens of billions of impressions, your own data can be a valuable source of information and market intelligence. Our team of data scientists constantly scour data from our global ad serving ecosystem to identify and analyze trends, yielding valuable insights into audience behaviors. That deep understanding of how audiences interact with ad content empowers optimization tools that maximize the performance of current and future campaigns. ´

DVR Integration

Digital Video Recorder (DVR) technology may have made things difficult for TV advertisers, but in mobile it’s an opportunity. Mobile ads can prompt the user to add a particular show to their calendar as a reminder to watch it, but DVR integration means they can “tap-to-DVR” to deep link to the cable provider’s app (DirectTV, Dish, Time Warner, Cox) and set it to automatically record the show.

Digital Wallet

Coupons. Loyalty cards. Tickets. The pieces of paper and cards that used to make wallets so thick they couldn’t fit in people’s pockets anymore — can (and should) be a thing of the past. Digital wallet will allow advertisers to disseminate all of these paperless deals, offers, memberships, etc. via standard and rich media creative, so the user can tap to save those branded items directly into their Passbook.

Interactive Video

There is interactive video, with the usual button overlays — and then there’s Opera Interactive Video 2.0. Interactive video 2.0 allows advertisers to overlay custom CTAs within a video, which launch overlays of content right in the video. Once the overlay is closed, the user’s video continues automatically.

M-commerce

“Touch to buy” an item in the video

Direct customers to the nearest store

Browse through product line

Personalization

Flexible hot spots for custom interactivity

In-video choices, such as changing the color of the car

Embed picture from phone’s camera roll into video ad

Social

Share during video play, not after

Live Twitter feeds

AppVerify

The apps on a person’s phone say more about them than the contents of their wallet — it’s like their digital DNA. It is one of the newest and strongest mobile behavioral targeting methods in the market. You simply give us a list of apps that you want to target, or in some cases just one app, and we only serve your ads to people with those apps.

*Filtering supports inclusion of ad-free apps, to define and reach new audiences.

Advanced Location Targeting

Mobile’s #1 advantage over desktop is location — but advanced location is more than simple geography. Among the innovations in location targeting:

Dynamic weather trigger

Banner pulls in current temperature and encourages interaction

Dynamic creative based on weather in the region

Tapping launches animated overlay to draw in user to experience

Watch video, share on Facebook/Twitter or go to mobile site

Locate

Dynamically generated banner with nearest address or distance or store

Does not require GPS access prompt

Navigate

Direct customer to a physical location

Compass in the banner pushes direct action

Ideal for retail outlets and new store openings

Audience Management

The Audience Management Platform is a how Opera focuses data around its users. With a combination of zero, 1st and 3rd party data, this autonomic computing system intelligently builds up a data cloud for audience management. Users are classified based on taxonomies, IAB categories, location, DMA, age, gender, behavioral patterns, among other criteria. This allows advertisers to hone in on a more granular level and reach an audience most receptive to their message.

Native Ads

We build ads around brand content and user choice, deeply integrating the visual design and experience with the publisher. Deepen influence on your target customer with high share of voice and seamless blend with editorial content. Studies have shown far less “ad blindness” with native ads that lead to higher CTRs and stronger impact.

Team

ORR ORENSTEIN

Head of Innovation

Orr Orenstein is the leader of the newly minted Opera Mediaworks Innovation Lab, a team of mobile advertising technology experts that work to identify how consumers will be interacting with their mobile devices in the future — and find ways for brand to participate in that experience.

Orr has a long record of demonstrated technical aptitude and enterprise expertise, with more than 25 years of tech and mobile experience. Before his current role, Orr was the Chief Technical Officer of Mobile Theory, the premium mobile ad network that Opera Mediaworks acquired in early 2012. There he oversaw the strategic direction of internal company technology for all departments, including product management, product development, architecture and infrastructure, operations, and R&D.;

Prior to Mobile Theory, Orr served as Vice President of Mobile at Photobucket where he was responsible for developing and executing a multi-pronged strategy to benefit business development, product management, and overall monetization objectives. He has also held several product management and engineering roles at technology giants like Vodafone, IBM, VeriSign, Oracle, Sun Microsystems, and Netscape.

As a passionate advocate for all sides of the mobile ecosystem, Orr is a regular speaker at industry conferences including CTIA, 3GSM/Mobile World Congress, MobileBeat, AppNation, WIP, and Open Mobile Summit. He holds a degree in Engineering from the University of Manitoba and presently resides in San Francisco.

DEEP KATYAL

Director of Demand Solutions and Innovation

With an extensive background in software engineering and product development, Deepankar (Deep) Katyal is well-versed in both the technical and business sides of the industry’s infrastructure.

As Opera Mediaworks’ Director of Demand Solutions and Innovation, Deep has experience working with cross-functional teams, managing a product line from start to finish. This includes architecting product solutions for both business and technical sides, justifying new product development investments, determining and documenting new product requirements, developing sales forecasts and product pricing, and launching new products to the marketplace.

Before joining Opera Mediaworks, Deep worked in product development at Nuance Communications where he was responsible for the launch, market adaptation and business development for Nuance Voice Ads. He also designed ad creation tools to help ad agencies and networks create voice ads. Prior to that, he worked as a software engineer at Nuance, where he designed and developed a number of programs including a Swype-based input method for MeeGo/Android OS and a Kinect Input for the same method on Windows tablet.

Deep holds a degree in Engineering from Visvesvaraya Technological University in India and is certified by Nuance University in Product / Project Development and management. He currently resides in San Francisco.

ANDREW DUBATOWKA

Director of Innovation, Product Strategy and Marketing

Throughout his career, Andrew Dubatowka has built a deep understanding of mobile marketing and has proven expertise in strategy and activation. As Opera Mediaworks’ Director of Innovation, Product Strategy and Marketing, Andrew oversees the product innovation, product strategy, sales support and new product merchandising and marketing for all departments.

Before joining Opera Mediaworks, Andrew worked as the VP and Director of Strategy and Media for Ansible where he oversaw account planning and client services for brands like Microsoft, Intel, Johnson &Johnson; Pharma, Benadryl, Zyrtec, Neutrogena, Splenda, Kia and Acuvue. Andrew has also served as startup advisor for Thalamus, Inc. and held digital marketing roles for entertainment and non-profit brands, most notably as part of the Sony Pictures Worldwide Digital Marketing Strategy Group.

Andrew holds a Masters of Entertainment Management, Marketing, Digital Media and Communications from USC’s Annenberg School of Communication. He lives in San Francisco.

MATTHEW KESACK

Technical Product Manager, Innovation Engineer

With over a decade of experience in software engineering, web services and systems architecture, Matthew Kesack has built applications that have helped companies transition to the next level. As the Technical Product Manager at Opera Mediaworks, Matt is responsible for the development and deployment of new mobile advertising products, rapidly prototyping innovative solutions to industry challenges, and supporting internal teams with technological expertise.

Before joining Opera Mediaworks, Matt worked as an engineer at Beatport where he wrote and maintained application code in the company’s retail, supply chain and acquisitions and retention divisions. Prior to that he served as an engineer at Yahoo, Associated Content, Photobucket and Naviance where he worked on web sites and web-based applications, custom APIs and native mobile applications. While attending university he held an internship with NASA’s Swift Mission.

Matthew holds a B.S. degree in Computer Science and is a Zend Certified Engineer in PHP. He currently resides in the San Francisco Bay Area. With four years working in the digital advertising industry and two years working in the print industry, Kyle Beeco is an experienced marketer who has a deep knowledge on all things related to digital advertising. As Opera Mediaworks’ Chicago-based Mobile Advertising Evangelist, Kyle will educate the internal sales teams and the clients they represent on the products and services that Opera Mediaworks has to offer, and help them keep up to date on recent innovations in the marketplace.

Before joining Opera Mediaworks, Kyle served as the Product Marketing Director for PointRoll, where he was responsible for product training (internal and external), digital strategy consultation, competitive analysis, product positioning, sales pitch development, face-to-face sales and product feedback loop. Prior to this, he has worked with a variety of agencies and clients including Chrysler, Ford, GM, Anheuser-Busch, Bank of America, Conagra, McDonald’s, State Farm, CNN, Cisco, and Orbitz.

JEREMY SIEGEL

Mobile Advertising Evangelist

Jeremy is a pioneer in mobile marketing, having led cutting edge programs for iconic brands such as Mountain Dew, Starbucks, Tropicana and many others. At Opera, he is responsible for managing the firm’s agency product and industry education initiatives, working closely with the Innovation team to marry technology and data with proprietary delivery platforms to solve complex advertiser challenges.

Jeremy honed his expertise in creative, targeting and mobile measurement capabilities during his 5+ year tenure with OMD Worldwide, where he most recently served as one of the agency’s U.S. mobile leaders. At OMD, he spent significant time advising on branding, direct response and sales-focused media campaigns for many of the world’s most recognizable brands.

Among his other responsibilities, Jeremy served as Supervisor of Digital Investment for Pepsi Beverages and managing U.S. planning and buying for a wide range of brands.

SALAH SHAMI

Senior Ad Tech Manager

With an analytical mind and a deep understanding of how to comprehend data across a broad set of initiatives, Salah has the expertise to provide analysis and insights that lead his team to tangible results. As Opera Mediaworks’ Senior Ad Tech Manager, Salah leverages digital data points to help drive business decisions and improve sales conversion, traffic, performance and strategy. As a liaison between product development and the operations teams, he is responsible for integrating new technical solutions into daily processes and workflows.

Before being named Senior Ad Tech Manager, Salah held the positions of Account Manager, Ad Ops Manager, and Senior Operations Analyst at Opera Mediworks.

CHRIS DAMSKI

Technical Product Manager, UK/EMEA

As Opera Mediawork’s Technical Product Manager, Chris designs and develops new mobile advertising solutions and products such as new targeting, data solutions, ad formats and operations tools. Chris also manages research and insight pieces whilst providing technical support to the rest of the team.

Before joining Opera Mediaworks, Chris served as a Developer and Tester at 4th Screen Advertising where he built RM mobile/tablet ads for premium brands such as Sony and Lexus, but using Javascript, CSS and HTML5. Prior to that, he served as a Pricing and Rates Analyst in the telecoms industry, where he designed and constructed calculators for determining rates and prices for a variety of products.

Chris is a certified Project Manager from Alexos Global.

BEN DIMOND

Group Agency Director, UK/EMEA

With a background in both traditional and digital marketing platforms, Ben Dimond brings a comprehensive understanding to digital media strategy. As Opera Mediaworks’ Group Agency Director, Ben leads on innovation and strategy, driving new products and initiatives including App Detection, Breakout Formats, 3D Ads and Interactive Video. He also manages internal and external research projects to provide clients with insights into the opportunities of mobile as an advertising platform.

Previously, Ben served as the Group Agency Director at 4th Screen Advertising, which was acquired by Opera Mediaworks in early 2012. Prior to that, he spent several years working agency side in traditional media where he engaged with such major brands as Virgin Media and Renault.

GONZALO BORRAS

Business Manager, Latin America

With extensive experience working in an entrepreneurial, digitally-focused environment, Gonzalo Borras has demonstrated an impressive ability to develop and execute business and content strategy.

As Opera Mediaworks’ Business Development Manager, based out of Buenos Aires, Gonzalo takes the lead on developing new business, product and content initiatives, assessing new markets, financial opportunities and the media landscape, analyzing business and audience opportunities, and developing and conducting competitive analysis.

Before joining Opera Mediaworks, Gonzalo has worked in various capacities at Hunt Mobile Ads (acquired by Opera Mediaworks in 2014), Ares Richmedia, Dtravelnetwork.com, Microsoft Advertising, Dream Ad, Terra Networks Argentina and IBM Global Services.

MATT TICE

Ad Operations Manager

A team player with a meticulous attention to detail, Matt Tice understands how to implement, manage, and ensure ongoing campaign success. As Opera Mediaworks’ Advertising Operations Manager, Matt’s responsibilities include revenue yield management and monitoring campaign pacing and performance.

Before joining Opera Mediaworks, Matt served as the Senior Advertising Operator for SAY Media, where he led Ad Operations through the development of the company’s owned and controlled media portfolio. Prior to that, Matt held several sales positions with JamBase, where he developed major clients in top markets and increased revenue from existing clients.

Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. We distribute your company’s news or articles to thousands of the world’s top media outlets and over 30,000+ journalists. Your story will be syndicated to many news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the White Label Press Release Distribution Solution (unbranded or private label press release service).

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Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. Your press release will be guaranteed to be published on 300+ news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the white label press release distribution solution (unbranded or private label press release service).

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from http://valeriegbray.weebly.com/blog/innovation-lab

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janajpotter · 6 years ago

Text

Innovation Lab

Periodic Table of Innovations

Voice Recognition

How it works:

1. Tap-to-expand unit starts a conversation with the user

2. Follows a customized dialogue flow chart (multiple languages available)

3. Leads to brand message and call to action

RM Selfie

Gyroscope Control

Beacons

Emotional Targeting

Zero Party Data

DVR Integration

Digital Wallet

Interactive Video

M-commerce

“Touch to buy” an item in the video

Direct customers to the nearest store

Browse through product line

Personalization

Flexible hot spots for custom interactivity

In-video choices, such as changing the color of the car

Embed picture from phone’s camera roll into video ad

Social

Share during video play, not after

Live Twitter feeds

AppVerify

*Filtering supports inclusion of ad-free apps, to define and reach new audiences.

Advanced Location Targeting

Mobile’s #1 advantage over desktop is location — but advanced location is more than simple geography. Among the innovations in location targeting:

Dynamic weather trigger

Banner pulls in current temperature and encourages interaction

Dynamic creative based on weather in the region

Tapping launches animated overlay to draw in user to experience

Watch video, share on Facebook/Twitter or go to mobile site

Locate

Dynamically generated banner with nearest address or distance or store

Does not require GPS access prompt

Navigate

Direct customer to a physical location

Compass in the banner pushes direct action

Ideal for retail outlets and new store openings

Audience Management

Native Ads

Team

ORR ORENSTEIN

Head of Innovation

DEEP KATYAL

Director of Demand Solutions and Innovation

With an extensive background in software engineering and product development, Deepankar (Deep) Katyal is well-versed in both the technical and business sides of the industry’s infrastructure.

ANDREW DUBATOWKA

Director of Innovation, Product Strategy and Marketing

Andrew holds a Masters of Entertainment Management, Marketing, Digital Media and Communications from USC’s Annenberg School of Communication. He lives in San Francisco.

MATTHEW KESACK

Technical Product Manager, Innovation Engineer

JEREMY SIEGEL

Mobile Advertising Evangelist

Among his other responsibilities, Jeremy served as Supervisor of Digital Investment for Pepsi Beverages and managing U.S. planning and buying for a wide range of brands.

SALAH SHAMI

Senior Ad Tech Manager

Before being named Senior Ad Tech Manager, Salah held the positions of Account Manager, Ad Ops Manager, and Senior Operations Analyst at Opera Mediworks.

CHRIS DAMSKI

Technical Product Manager, UK/EMEA

Chris is a certified Project Manager from Alexos Global.

BEN DIMOND

Group Agency Director, UK/EMEA

GONZALO BORRAS

Business Manager, Latin America

With extensive experience working in an entrepreneurial, digitally-focused environment, Gonzalo Borras has demonstrated an impressive ability to develop and execute business and content strategy.

MATT TICE

Ad Operations Manager

Visit www.linkingnews.com.

Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. Your press release will be guaranteed to be published on 300+ news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the white label press release distribution solution (unbranded or private label press release service).

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pressreleasedistn · 6 years ago

Text

Innovation Lab

Periodic Table of Innovations

Voice Recognition

How it works:

1. Tap-to-expand unit starts a conversation with the user

2. Follows a customized dialogue flow chart (multiple languages available)

3. Leads to brand message and call to action

RM Selfie

Gyroscope Control

Beacons

Emotional Targeting

Zero Party Data

DVR Integration

Digital Wallet

Interactive Video

M-commerce

“Touch to buy” an item in the video

Direct customers to the nearest store

Browse through product line

Personalization

Flexible hot spots for custom interactivity

In-video choices, such as changing the color of the car

Embed picture from phone’s camera roll into video ad

Social

Share during video play, not after

Live Twitter feeds

AppVerify

*Filtering supports inclusion of ad-free apps, to define and reach new audiences.

Advanced Location Targeting

Mobile’s #1 advantage over desktop is location — but advanced location is more than simple geography. Among the innovations in location targeting:

Dynamic weather trigger

Banner pulls in current temperature and encourages interaction

Dynamic creative based on weather in the region

Tapping launches animated overlay to draw in user to experience

Watch video, share on Facebook/Twitter or go to mobile site

Locate

Dynamically generated banner with nearest address or distance or store

Does not require GPS access prompt

Navigate

Direct customer to a physical location

Compass in the banner pushes direct action

Ideal for retail outlets and new store openings

Audience Management

Native Ads

Team

ORR ORENSTEIN

Head of Innovation

DEEP KATYAL

Director of Demand Solutions and Innovation

With an extensive background in software engineering and product development, Deepankar (Deep) Katyal is well-versed in both the technical and business sides of the industry’s infrastructure.

ANDREW DUBATOWKA

Director of Innovation, Product Strategy and Marketing

Andrew holds a Masters of Entertainment Management, Marketing, Digital Media and Communications from USC’s Annenberg School of Communication. He lives in San Francisco.

MATTHEW KESACK

Technical Product Manager, Innovation Engineer

JEREMY SIEGEL

Mobile Advertising Evangelist

Among his other responsibilities, Jeremy served as Supervisor of Digital Investment for Pepsi Beverages and managing U.S. planning and buying for a wide range of brands.

SALAH SHAMI

Senior Ad Tech Manager

Before being named Senior Ad Tech Manager, Salah held the positions of Account Manager, Ad Ops Manager, and Senior Operations Analyst at Opera Mediworks.

CHRIS DAMSKI

Technical Product Manager, UK/EMEA

Chris is a certified Project Manager from Alexos Global.

BEN DIMOND

Group Agency Director, UK/EMEA

GONZALO BORRAS

Business Manager, Latin America

With extensive experience working in an entrepreneurial, digitally-focused environment, Gonzalo Borras has demonstrated an impressive ability to develop and execute business and content strategy.

MATT TICE

Ad Operations Manager

Visit www.linkingnews.com.

Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. Your press release will be guaranteed to be published on 300+ news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the white label press release distribution solution (unbranded or private label press release service).

Best Press Release Distribution Service

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The post Innovation Lab appeared first on Linking News.

from https://www.linkingnews.com/innovation_lab/

0 notes

valeriegbray · 6 years ago

Text

Innovation Lab

Periodic Table of Innovations

Voice Recognition

How it works:

1. Tap-to-expand unit starts a conversation with the user

2. Follows a customized dialogue flow chart (multiple languages available)

3. Leads to brand message and call to action

RM Selfie

Gyroscope Control

Beacons

Emotional Targeting

Zero Party Data

DVR Integration

Digital Wallet

Interactive Video

M-commerce

“Touch to buy” an item in the video

Direct customers to the nearest store

Browse through product line

Personalization

Flexible hot spots for custom interactivity

In-video choices, such as changing the color of the car

Embed picture from phone’s camera roll into video ad

Social

Share during video play, not after

Live Twitter feeds

AppVerify

*Filtering supports inclusion of ad-free apps, to define and reach new audiences.

Advanced Location Targeting

Mobile’s #1 advantage over desktop is location — but advanced location is more than simple geography. Among the innovations in location targeting:

Dynamic weather trigger

Banner pulls in current temperature and encourages interaction

Dynamic creative based on weather in the region

Tapping launches animated overlay to draw in user to experience

Watch video, share on Facebook/Twitter or go to mobile site

Locate

Dynamically generated banner with nearest address or distance or store

Does not require GPS access prompt

Navigate

Direct customer to a physical location

Compass in the banner pushes direct action

Ideal for retail outlets and new store openings

Audience Management

Native Ads

Team

ORR ORENSTEIN

Head of Innovation

DEEP KATYAL

Director of Demand Solutions and Innovation

With an extensive background in software engineering and product development, Deepankar (Deep) Katyal is well-versed in both the technical and business sides of the industry’s infrastructure.

ANDREW DUBATOWKA

Director of Innovation, Product Strategy and Marketing

Andrew holds a Masters of Entertainment Management, Marketing, Digital Media and Communications from USC’s Annenberg School of Communication. He lives in San Francisco.

MATTHEW KESACK

Technical Product Manager, Innovation Engineer

JEREMY SIEGEL

Mobile Advertising Evangelist

Among his other responsibilities, Jeremy served as Supervisor of Digital Investment for Pepsi Beverages and managing U.S. planning and buying for a wide range of brands.

SALAH SHAMI

Senior Ad Tech Manager

Before being named Senior Ad Tech Manager, Salah held the positions of Account Manager, Ad Ops Manager, and Senior Operations Analyst at Opera Mediworks.

CHRIS DAMSKI

Technical Product Manager, UK/EMEA

Chris is a certified Project Manager from Alexos Global.

BEN DIMOND

Group Agency Director, UK/EMEA

GONZALO BORRAS

Business Manager, Latin America

With extensive experience working in an entrepreneurial, digitally-focused environment, Gonzalo Borras has demonstrated an impressive ability to develop and execute business and content strategy.

MATT TICE

Ad Operations Manager

Visit www.linkingnews.com.

Linking News, the best press release distribution service provider, has the strongest network in the entire industry, including more than 10,000 news outlets and over 1,000 social media networks around the globe. Your press release will be guaranteed to be published on 300+ news and media sites, including ABC, NBC, CBS, FOX, and many more notable names, with the white label press release distribution solution (unbranded or private label press release service).

Best Press Release Distribution Service

Order Now

The post Innovation Lab appeared first on Linking News.

from https://www.linkingnews.com/innovation_lab/

from http://pressreleasedistn.weebly.com/blog/innovation-lab

0 notes

nydianewton4-blog · 8 years ago

Text

Celebrate 100 Days Of Generosity With GLSEN.

That was the NHS: tales of hope, kindness and the human spirit. As the creator of the Good Deed Journal my go for this project is to help as many individuals as possible. An e survey will be sent to you at the effective verdict of this kickstarter campaign with a list of completely natural tastes like Eggnog, Lavender Vanilla Earl Grey and also Rosemary Salted Caramel. Individuals that give their partner the cool shoulder-- intentionally overlooking the companion or reacting minimally-- harm the relationship by making their companion really feel worthless and unseen, as if they're not there, not valued.

With concepts, free sources, regular monthly charitable projects, Compassion Ambassador ® programs youngsters are now empowered with the sources had to change the world - and their worth system. For the thousands of countless couples obtaining wed this month-- and also for the countless couples presently together, wedded or not-- the lesson from the research study is clear: If you wish to have a steady, healthy partnership, workout generosity early as well as usually. The vibrant abundant flavor of the coffee definitely stands apart in the normal latte. The business claims that the strike is really influencing its holding service provider, and they're unsure currently if it belongs to the SpamHaus circumstance. Frequently we ignore the power of a touch, a smile, a kind word, a paying attention ear, a truthful compliment, or the smallest act of caring, all of which have the potential to transform a life around. Anything, anything makings us really feel excellent concerning ourselves, specifically when no one else is damaged, is something fantastic and also uncommon. . This method is various: it's something to identify. He made a decision to write a book-- Wisdom 2.0: Ancient Secrets for the Creative as well as Frequently Attached-- that supplied tips for making use of technology in a mindful way. Posted the pleasant note Tuesday the lady talented him after their less compared to positive meeting. Becci North, an organiser, claimed: An arbitrary act of kindness can be something very little but it can have a significant effect on a person's life. And you'll additionally receive the various other benefits: Special Edition Pocket Angels, an autographed copy of the book, Jacqueline Ott's artwork, the sterling silver Pocket Angel necklace, and also our acknowledgement of your kindness in the book. The London-based charity employee and also specialist required to Facebook to post regarding a gift she had actually left anonymously on the doorstep of a nearby single mum. Track your project performance in real time and interact with contributors through the Indiegogo mobile app. Our goal for this job is to take a trip every one of the USA (excluding Hawaii, as they have quarantine regulations for canines) as well as bring smiles and also confidence to as several children as we potentially can. Russell recounted offering a homeless guy a pair of socks for his blistered feet, as well as his resigned action with a poignance beyond the scale of this act. However what truly touched me was the reward given annually to one young woman in every single class for kindness. Whenever I ask my clients to open up to discovering with their spiritual Guidance about who they were as toddlers - prior to they learned their concerns as well as ideas - they invariably say that they were kind, caring as well as caring little beings. Because of this, we could easily fall in to the void between how we assume we should feel and exactly how we really feel. Given that humans are social animals, this might become part of our advanced nature, states Norton. The funding will certainly also permit growth of the site to include notebook tracking links as well as fun concepts regarding spreading out generosity. This sensation itself is a fantastic increase in their life. Nevertheless, there is a lot even more to website building than just having the technological abilities, and also every designer needs to learn more about these various other facets if they wish to produce fantastic internet sites for their customers. Summary Yik Yak is a location-based social media that assists people find their local neighborhood, allowing them share information, split jokes, offer assistance, ask concerns, and interact openly. This is a book to loosen up right into, without fretting too much concerning whether the lead characters appear like real people, or just resemble the characters in books. At search Inside Yourself, Meng starts with an apparently tiny ask for Googlers to pair off as well as take turns contemplating each various other's joy. To read more in regards to i was reading this review the web-page. By being kind to on your own, you can increase your self-worth, remain encouraged to lose weight, and cause an interior peace. Baker stated users don't just assume they are very important to the task, they truly are. Tammy said she wishes her mom could see words on the Compassion Bicycle. Team at Northside Healthcare facility stated the contributions were wonderful gifts" for the kids. In Santa Fe, she established a nonprofit individual development center called Lightship of Santa Fe which was devoted to progressing human possibility with self-empowerment. At the same time, our CEO Rosemary contacted our Chief Executive Officer in Ghana, Nana Aggrey Finn, for pictures and videos of our college as well as students. The projector consists of a wise computer inside its attractive case. Inevitably, she really hopes that her book will certainly aid remind all of us that occasionally being kind could be a benefit in and of itself. To engage with the characters, take the traveling stars that feature the book and continue their legacy with their own acts of kindness and also solution in their area.

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