#fandom data

[ao3demographicssurvey2024]

The AO3 Demographics Survey 2024 was an unofficial demographics survey of 16,131 AO3 users conducted in January 2024. We have just finished posting our initial results, so here is just a taste of the graphs and data you can check out now over on AO3!

We will be continuing to work on this project in the New Year, so please make sure you follow this blog or subscribe to the project on AO3 to keep up to date.

A full list of the survey questions with links to the relevant data is below the cut!

Demographics

How old are you?

Do you identify as LGBTQ+ in any form?

What is your gender identity?

Do you identify as any of the following? (LGBTQ+ related identities)

What is your sexual orientation?

What is your romantic orientation?

What is your race?

Is English your native language?

Which geographic region best describes your current place of residence?

Which religious or spiritual tradition(s) do you believe?

Do you experience the following? (Disability, Neurodivergence, and Health Conditions)

Usage of AO3

Which of the following AO3 activities have you done in the last twelve months?

How frequently do you use the following methods to find works on AO3?

In a typical week, how long do you spend on AO3 or reading downloaded AO3 works?

When did you begin using AO3, with or without an account?

When did you create your first AO3 account?

What languages do you use for reading and posting on AO3?

Works You Post On AO3

Which of the following types of works do you post on AO3? (Media)

Of the works you post on AO3, how often do you post works with the following ratings?

Of the works you post on AO3, how often do you post works focused on the following types of relationships?

Of the works you post on AO3, how often do you post works in the following genres/tags?

Of the works you post on AO3, how often do you post the following types of works? (Format & Miscellaneous)

Works You Consume On AO3

Which of the following types of works do you consume on AO3? (Media)

How much do you enjoy works with the following ratings on AO3?

How much do you enjoy works focused on the following types of relationships on AO3?

How much do you enjoy works in the following genres/tags on AO3?

How much do you enjoy the following types of works on AO3? (Format & Miscellaneous)

Fandom Beyond AO3

Which of the following types of fanworks have you consumed in the last year?

Which of the following types of fandom activity have you done in the last year?

Which of the following websites or apps do you currently use for fandom activities at least once a month?

Which of the following websites or apps have you previously used for fandom activities, but no longer regularly use?

When did you first begin participating in fandom?

How many fandoms have you considered yourself a part of in the last five years?

Which of the following types of media do you participate in fandoms for?

[supernatural-word-search]

Usage of the word 'bitch' throughout the entirety of Supernatural (all 15 seasons).

Like I said, Dean is absolutely putting in the work. Amazing.

[destinationtoast]

Come join the Fandom Data Projects community! (You don't need to have a project or any relevant background... just curiosity 🤓)

Apparently I can't reblog the community post I made outside the community, so to quote myself:

Hello, fans of fandom data science, fandom research, fandom stats, fandom surveys, fandom data visualization, and everything related! 🪭📊📈📋📓🎉🎉🎉 I run a blog called @toastystats , and I love fandom data! I am starting this community for folks with a personal or academic curiosity about fans/fanworks and a desire to answer questions with data 🧑‍🔬. All of the following are welcome here: * Sharing questions about fandom and brainstorming ways to gather relevant data; * Sharing analyses & insights; * Trading tips on how to gather or analyze data; * Chatting about methods; * Asking for volunteers to participate in surveys or help gather data; * Anything else related!

Learners and lurkers are welcome. Drama and discourse are not; please be thoughtful and generous in how you participate in the group, and try not to stir controversy. (That's not to say there aren't valid fandom research topics that involve controversies -- but the goal of this space is to focus on people helping each other with research and learning in a low stress environment.)

(Honestly I'm starting this partly because I'm curious about the Tumblr community feature, and I like to learn by trying things. 🤓 We'll see how this goes.)

[elumish]

My data pull instead of sleeping for the day:

Based on data the top 10 shipping tags for 96 characters across six fandoms, Black characters on average both 1) are shipped romantically with fewer characters than non-Black characters and 2) have fewer fics dedicated to their top ship as a proportion of all of the fics they are tagged in.

(fandoms are Marvel, Batman, Supergirl (TV show), Stargate, Star Trek, Star Wars)

[bowtiepastabitch]

Good Omens Fandom Data 2024

Raw data, calculations, and graphs. Fancy graphics Here!

This post is less organized than usual because I just spent two hours turning it into fancy infographics, but here's the raw data for those who are interested:)

All data was pulled December 17th between 10pm and 3am while logged into ao3. Due to the archival function of ao3, it is not uncommon for numbers to fluctuate as readers can choose to remove their works (or parts of them) as they please, which can affect total numbers as well as date categories and tag organization.

The dates pulled are for 2024-01-01 to 2024-12-16 for the year total and 2024-x-01 to 2024-x-30/31 for monthly pulls. Fics are filed by their most recent update, rather than date of first publishing, on ao3 meaning any fic updated this year will be included in the data even if it has been a running WIP for multiple years.

Word and comment counts were calculated using the natural "pages" layout of 20 works per page to assemble a calculation of the average or total when sorted numerically in the archive. The top 20 entries are entered independently, and from there intervals are used to get an estimate of the larger body of work. For example:

(SUM of top 20 wordcounts) + (wordcount of item 21 + WC41 + WC61 + WC81 + WC101)(20) = total wordcount items 1-121

As the tail end of the data creates larger swaths of entries with essentially the same average accross smaller intervals, the intervals used become longer as seen here:

From this estimated total wordcount, I'm able to get an estimated total for the set. For wordcount specifically, I excluded the wordcounts of two large H*rry P*tt*r fics with crossover elements in the top 20 out of both spite and a desire to maintain some level of numerical purity. This more than balances out the effect of pulling representative samples on the high end of each interval.

All content data is dependent on tagging, which is not standardized. Thus, the numbers represented are only as accurate as the authors' tagging abilities. For example, while you'll see genitalia identifiers as a common tag for smut fics, they're still only present on the fraction of fics that choose to list them. The lack of a tag does not automatically imply the opposite. Likewise, some fics containing some explicit content that are not pornographic in nature/focus will choose to list as Mature instead of Explicit. The two categories are both "adult" content, so it's an author's choice which rating best suits the material.

My ask box is always open if you have questions!! I love talking about this shit it's one of my favorite little hyperfixations. :)

Tagging @queer-reader-07 because xe consistently enjoys these types of posts:)

[dawnfelagund]

Independent Archive Survey

How interested are you in building or running your own independent archive?

Very interested: 22% Somewhat interested: 42% Not at all interested: 22% I'm not sure: 14% Responses: 36

Analysis

Moving forward, results include only those participants who, on the previous question ("Would you consider building or otherwise volunteering for an independent archive?") answered yes. This was 45% of participants, or thirty-six people.

This question asks that subset of participants specifically about whether they'd consider building or running an independent archive. 64% responded that they were very or somewhat interested. There is, of course, selection bias at work here: If you took the time to respond to a survey about independent archives, you probably had some interest in the topic. What's interesting is that "interest" doesn't have to be positive, yet here it clearly is. (This, of course, likely reflects some bias too, as people who use independent archives already, such as the SWG, are likely overrepresented among my followers who would have seen the survey in the first place.)

But even within this biased group, there is interest in independent archives. How does this group winnow down to those who will be willing to put in the time and energy to actually building an archive? That remains to be seen, but 64% is a strong start.

What is the independent archive survey?

The independent archive survey ran from 23 June through 7 July 2023. Eighty-two respondents took the survey during that time. The survey asked about interest in independent archives and included a section for participants interested in building or volunteering for an independent archive. The survey was open to all creators and readers/viewers of fanworks.

What is an independent archive?

The survey defined an independent archive as "a website where creators can share their fanworks. What makes it 'independent' is that it is run by fans but unaffiliated with any for-profit or nonprofit corporations or organizations. Historically, independent archives have grown out of fan communities that create fanworks."

Follow the tag #independent archives for more survey results and ongoing work to restore independent archives to fandoms that want them.

Independent Archives Survey Masterpost

[nathaniacolver]

the early teens (2010-2015) populating the state of fandom in 2024

(the young teenagers realizing the capabilities of the internet)

and the OGs building the framework brick by brick. WE OWE YOU

(btw this is from centreoftheselights on ao3! they have kept track of a lot of different kinds of ao3 data over the years. top-tier analyses, i say. top-tier)

[3hobbitsinatrenchcoat]

Non-writers also free to weigh in.

There is a correct answer here by the way. I am a drabble purist but I want to know what other people think about this beloved format.

[automaticdata]

So, um.

I may be starting to get a weeeee bit annoyed with people on the r/Hermitcraft subreddit.

Like, when I made the meme that is still getting an insane amount of notes (holy crap thank you so much I am super flattered), it was understandable that people didn't know what it was in reference to. I went, "ah, probably should have linked Cleo's vid!" and lived and learned, you know?

But Cleo's video has been out for a week. It's only twenty minutes long, and the moment when they and Grian meet up is five minutes into the video.

And like. Grian seems to really want people to see his friends' videos? Like when Gem's snail arrived, he deliberately left that plot thread dangling to be answered in Gem's video. The guy has made an eight hour video showing off the other Hermits' bases. I also highly suspect that one reason Grian is one of the last people to upload collab videos he's in is because his higher subscriber count means his video will automatically racket up to the top of the recommended page, and he wants his friends' videos to get a head start on him.

So the fact that there's this significant amount of Grian fans who won't even watch five minutes of someone else's video to get an answer that Grian left hanging is ... it's just super disappointing, ngl.

And just. Don't even get me started on that "continuity error" comment. I actually had a pretty long response to that on reddit. TL;DR: it's not a continuity error because there's perfect continuity as long as you watch Cleo's video.

Grian does not have to fill in the gaps, that's not his responsibility, nor should it be. The point of a series like Hermitcraft is that you get multiple perspectives. If you're upset that one perspective doesn't show everything, then you shouldn't be watching SMPs.

[supernatural-ate-my-face]

Dean's love for Castiel is literally something you can chart the growth of with data points. Just using Dean's reactions after each time Castiel dies.

Season 4: oh wow he died doing the hottest thing ever ('making it up as we go.') Nice.

Season 5: (no time to react before he's back) Are you literal god??

Season 7(first time) denial, then cursing cas out for his choices (ie, choosing crowley instead of dean... Big Feelings on display)

Season 7 (about 3 seconds after the first time in season 7): I'm going to be upset about this the rest of the year, have full on nightmare ptsd from it, and project it onto every relationship and interaction in my life from now on.

Season 8: I will be so traumatized by this that the memories won't even form properly and I won't even be able to SPEAK ABOUT IT AT ALL. Period.

Season 9: only about 6 seconds before he's back, but still a significant amount of wailing his name.

Season 12: depression, rage, eventual suicide

Season 15: Sobbing hysterically. Not even caring that Sam is calling because everyone is dead. Not giving a fuck about any other actual thing in the rest of the world no matter the stakes. Followed by:

'Castiel wants me to live, and I suppose I've internalized the message that I am not a terrible, unworthy person, so I will live and not kill myself so that his sacrifice means something. J/k thank god a fucking rebar. Don't call an ambulance. Don't bring me back. Please let me die.'

We need a chart. I need a chart.

[blondie-drawings]

(Worf voice) SLAY

[ottjhe]

List of Fandoms

➥ List of fandoms I write/will write for!!

╰┈➤ Manhwa/Manhua

Who Made Me A Princess

My In-laws Are Obsessed With Me

Unholy Blood

Lookism

The Remarried Empress

Heaven's Official Blessing

Tricked Into Becoming the Heroine's Stepmother

Charming the Duke of the North

Teenage Mercenary

And Many More

╰┈➤ Anime

One Piece

Demon Slayer

Record of Ragnarok

Jujutsu Kaisen

Bungo Stray Dogs

InuYasha

Diabolik Lovers

Tokyo Revengers

Chainsaw Man

My Hero Academia

Bleach

And Many More

╰┈➤ Games

Obey Me!

Twisted Wonderland

Genshin Impact

Honkai: Star Rail

Arknights

And Many More

[supernatural-word-search]

Pie chart of all instances of "I love you" in all 15 seasons of Supernatural.

I find it interesting that in destiel fics authors often have Dean struggling to say 'I love you' and Cas says it a lot more... the data suggests Dean actually says that a lot more than most other characters... inch-arresting...

[silvermoon424]

This is your daily reminder to archive your favorite fandom stuff!!!

I've been a voracious archivist/data hoarder ever since I first got access to a computer, and it's paid off more times than I can count. Just the other day I came across a PDF copy of an analysis post for one of my fandoms. The post was made on an old forum and is the most detailed and interesting analysis of a particular story element I've ever seen. Back in like 2012 I saved the post as a PDF, because even then I saved everything I liked.

Anyway, flash forward to 2025 and I decided to see if the URL included in the document was still live. I wasn't very surprised to see that the forum is long dead. However, even the Wayback Machine had no record of this thread. If I hadn't saved a copy of it way back when, I would have never, ever been able to read this analysis again!

The Internet Archive is sadly not infallible, especially when it comes to things like forum threads. You can do your part by manually saving things to the Wayback Machine, but I also recommend keeping your own archives. Aside from just saving pages as PDFs, I highly recommend a browser extension called SingleFile that lets you archive pages as HTML files.

[mouse-doubleo100]

if i had a penny for everytime star trek wrote an incredibly autistic coded character, who happened to also be gay for the most bisexual character imaginable, id have 5 pennies, which isn’t a lot but it’s weird that its happened 5 times, right?

[dawnfelagund]

Independent Archive Survey

What concerns about OTW/AO3 do you have?

Check all that apply.

the organization is slow to respond to fandom concerns: 59% consolidation of most fandoms and fanworks onto AO3 increases the risk of a mass loss of fanworks: 57% volunteer safety is not taken seriously enough: 45% concerns about racism within the organization and AO3 are not being adequately addressed: 38% the organization is slow to respond to individual fans who need their help: 28% moderation of potentially harmful content is inadequate: 27% the organization is not transparent enough about decisions: 22% AO3 users' safety is not taken seriously enough: 18% the AO3 code is not properly documented and maintained: 18% organization leadership (e.g., Board members, Legal, committee chairs) wield too much power: 17% I don't have any concerns about OTW/AO3 archives: 12% (note: 2 of the 10 respondents who chose this did select concerns from the list; eliminating these responses, 10% of respondents had no concerns) I don't know: 2% Responses in the "other" field:

Other projects besides AO3 seem to fall by the wayside (e.g. fanlore); AO3 is hostile to outside fixes for code problems; volunteers are burned through quickly; volunteers must go through an intensive onboarding process that weeds out people who actually want to help; functions of AO3 don't work as intended/advertised (the exchange interface, the prompt meme, tagsets)

I have concerns as noted but I also hope and want Ao3 to improve and succeed (while also supporting the existence of more archives!)

Moderation of illegal content is inadequate

My main concern with OTW is that it has grown too large as an organization/project to continue operating solely on volunteer labor. To be honest, most of their issues stem out from that main problem or are exacerbated by it, in my opinion. But it isn't some simple thing to start bringing on paid staff either. Anyway, in short, the org has outgrown its model, but switching to a new model will also take time and there will be more growing pains as a result before things improve.

Not enough moderation in general. Hard to remove/report harassing comments, spam fics, etc.

for how long it's been around, the feature set is surprisingly immature (e.g., blocking/muting is just now being added, the time-based posting bug)

No sense of community

The size makes for a lack of community; the weight placed on quantitative measures (work stats)

I use it too little to personally experience the negative effects, however I'll support people I know and trust who do.

administration of the site feels to far from the individual user

Responses: 82

Analysis

I hesitated to include this item at all. I really do not want this to become a small archive vs. AO3 issue or to be presented as an either-or. We can and should have both, and for the 999th time, I want the OTW and AO3 to succeed for a variety of reasons. However, getting a sense of concerns seemed important as we move forward into crafting next-generation small archives that meet the needs of their creators, visitors, and fandoms. So the question went in.

Not surprisingly, fewer people overall are concerned about OTW/AO3 than small archives. About one in ten respondents did not have concerns at all, and no single concern was selected as often as the top ones in the corresponding dataset for small archives. Again, this is not a surprise. Despite the past few months, many of the concerns on the OTW/AO3 list remain hypotheticals, whereas concerns about small archives have happened at one time or another (if only because there have been thousands of small archives and just one AO3!) Furthermore, many of the concerns on this list were in response to some of the whistleblowing of recent months, and it's possible not all respondents were even aware of what was going on.

What were the concerns? Two dominated. The organization's slow response to fandom concerns, was top—also not a surprise. It's nearly cliche to point out that the wheels of large bureaucracies grind slowly, and one needn't be versed in the latest discussions around the OTW to have likely seen this at some point in its almost fifteen-year history. I will note that this is an area where smaller archives can succeed ... but aren't guaranteed, of course. On the SWG, it has always been a policy to take no longer than twenty-four hours to respond to a task, question, or issue, and most of the time we are significantly quicker than that. (Sometimes actually fixing the issue takes longer, but even that is rare.) However, you have to commit to doing this. The potential is there (where I'd argue it's really never going to be for an organization the size of the OTW), but it needs to be realized.

Secondmost was the worry about consolidation and the possibility of the mass loss of fanworks. I have been yelling about this for years, so I'll admit that it felt pretty good to see that those words haven't gone entirely unheeded. Is this unlikely? Yep. Is it possible? It is. Sorry, sweet summer children, it really is, and if it does happen, it is devastating in a way that the closure of a small archive never will be. And for the last dataset about small archive concerns, I made the case that the data around archive closures possibly reflected the Tolkien fandom's "collective trauma" about the unannounced transfer of ownership or closure of small archives. (And I imagine most respondents participate in the Tolkien fandom; my signal boost wasn't passed that widely around.) Of course, this happens against a backdrop of Fandom's collective trauma around unannounced content purges. Point being, these possibilities are on our mind.

There are a couple responses that pair naturally between the small archive and OTW/AO3 datasets. There is much more worry about the technical stability of small archives than AO3. Again, we've seen small archives fail and degrade due to tech issues, so this isn't hypothetical in the way it is for AO3, for all that's been said about spaghetti code. On leadership and the power given to a site's leaders, the two sets are remarkably even. This does surprise me! For all that's been revealed about the OTW's governance in recent months, they do have a process of governance that is more transparent than most archives, and they do offer points of democratic input, whereas many small sites do not.

The "Other" option was also more used for the OTW/AO3 dataset than the small archive dataset and includes some interesting responses that elaborate on the concerns from the list and identify some new ones. A couple mentions of "community" jump out at me here—and again, this is what small archives have to offer (potentially! again, "potential" and "actual" can be quite starkly divided) and what AO3 really cannot in most circumstances (and I'd further add was not intended to. I've argued before that a universal archive cannot offer the community features many people want and need by definition.)

What is the independent archive survey?

The independent archive survey ran from 23 June through 7 July 2023. Eighty-two respondents took the survey during that time. The survey asked about interest in independent archives and included a section for participants interested in building or volunteering for an independent archive. The survey was open to all creators and readers/viewers of fanworks.

What is an independent archive?

The survey defined an independent archive as "a website where creators can share their fanworks. What makes it 'independent' is that it is run by fans but unaffiliated with any for-profit or nonprofit corporations or organizations. Historically, independent archives have grown out of fan communities that create fanworks."

Follow the tag #independent archives for more survey results and ongoing work to restore independent archives to fandoms that want them.

Independent Archives Survey Masterpost