#i may...actually buy the digitizing software i used for this one on trial its just dumb expensive lol

[roseband]

i may now be, unstoppable, and may or may not stick kpop patches on literally everything i own

[dustyratt]

Hey I hope you’re doing okay! Ive been stalking your page for a while! I’m in the same process of making a visual novel! I was wondering how you do the AI+Sims 4 without it looking you know jacked up! Would love to know your progress!

Hold your hats everyone, i'll be explaining in details...

I was quite sceptical about AI previously. It felt like I'm being replaced with something monstrous, artificial - the imitation of life that's superior me on every single parameter. The sudden sting of a guilt for years of seemingly vain trials and tribulations. Was it all just for nothing? I believe everyone of us came to that question sooner or later. But here I stand telling you how to make a machine fulfill your demands.

First thing. The machine loves precise. From my personal experience, a better formed human wish grants a better machinery result. A less formed wish gives it a choice. Think beforehand, seek the patterns (keywords) that may help you sustain the artstyle throughout the workflow.

Tell the AI what it needs to do. Give it a reference image and explain how you want it to be changed. For example, I want this alien dude becoming a:

"A visually ominous face of an eyeless humanoid creature. This divine image, resembling a digitally rendered painting, showcases the ancient Egyptian god of chaos in detail: sharp chin and cheekbones, dark gray and beige skin, shimmering with pulsating rainbow hues, blood is visibly circulating under his translucent, cadaverous skin. His mouth with tightened teeth grins menacingly. The overall composition is dynamic and captivating, evoking a sense of fear, malevolent power and impending chaos". That will be my prompt. If you're lacking skills then put your hands on other's results, copy their prompts and reshape according to your needs.

Oh. Not so eyeless. Let's give it less of a free will shall we?

Better now! Sadly the eyes are in place, as you can see it is not perfect even with precise input. Now let's make about 5-10 generations with same settings. It may take time to pass a cooldown after you'll run out of tokens, so be patient. If you have absolutely no spare money to buy a decent amount of generations (or if the transactions themselves are banned in your country 👍) and your enthusiasm is on pathetically vigorous level join me on free trial option almost any of the AI sites provide. That is fair exchange - money or your time.

You get what I mean? It could be anything shaped into another anything. Put here your sim, order a nice shot - here you go! Make something out of nothing with the power of words. Make a human being... some kind of.

Hooray! Not only we have the result we craved for but a whole bunch of reusable high-quality textures of various nature.

Our next step: we go in a deep dark lair of creator's mind. Hm-m, I'd correct here and there, erased that part and attached that one... Now we play "compile your Frankenstein out of everything that is not in its place". Of course a machine is not yet on the level where there wouldn't be a possibility to distinct its presence. So to hide these little (big, actually) inconsistencies we use a power of photo editing. Grab your software. With the power given to you by the sense of vision eliminate the overgrowing fingers and fight back mutilated teeth clumps.

Meet my favourite one hundred percent AI generated method. Generate a simple low quality image free and effortlessly (I use Craiyon, the perfect weapon)

Let another AI add the details for you. Catches the concept just great. Though it does not mean no handiwork after.

You can stylize it even further. Here you can see AI generated monster dudes crispy pixelated after a luxurious tour into pixelart AI. Good thing for a pixel indie gamestyle.

So, that's it. The secret is basically in your own hands. Acknowledge the style of your game, follow it while generating contents and patch up the AI mistakes.

+ zero investments

+ compensation for a lack of skills / hardware

+ easy to use

- even more work than if you would do all the same without AI

- straight dependence on sites / chat-bots, etc.

- time consuming

- many limitations (forget this if you're not on a free subscription... wait a second that abolish the first plus too!)

Hope it was helpful!

[system76]

System76 Spotlight with Adam Balla

Welcome to the first of an ongoing series where we get to know some of the amazing people behind System76! This week, we kick things off with one of our newest members, Adam Balla (AKA chzbacon), who has just joined the Marketing Team as our Content Producer. Learn what makes his content creation heart go pitter-patter, and why his electric smoker is his must-have cooking appliance.

When did you first become interested in Linux computer systems?

When my roommate introduced me to Slackware in 1999, he was working as a Linux system admin and he really got me interested in Linux. I was going to the Art Institute of Houston at the time for a Multimedia Design degree, and the thought that you could create your own desktop operating system really appealed to me. I didn’t need to stare at the same old tacky operating system I’d used for years.

I found myself, like many nerds of the era, at a Micro Center in the early 2000s rummaging through the discount software bins, trying to snag up multi-CD Linux distributions. This journey exposed me to several of today’s most popular Linux distros. One of those was SUSE Linux 5.3, of which I still keep the tattered book on a bookshelf as a reminder. I did however finally find my place in the world of Debian, which is where I essentially live today. Honestly not much has really changed other than using Pop!_OS as my main distribution—though like any Linux diehard, I still love to download, test, and sometimes install all the Linux.

When did you start becoming a champion for open source hardware and software?

It was a few years after that. Once I got back from the Art Institute and I was working in the area, we needed a server for the screen printing shop that I worked at. Knowing about Linux at that point, I was able to set up a server using consumer-grade gear that we could store all of our artwork and assets on. Moving forward, I set up a server for the newspaper that I worked at for a decade, which I know is still running to this day. After using Linux in that sort of environment and knowing it was good enough for a business, I knew it was good enough for me and my needs.

How did you get involved in content creation as a career?

My father was an engineer. When I was young I was always, like most kids, into drawing cars and doodles and cartoons, but I was used to having a drafting table at the house. Computing came around, and my father bought an IBM 486 and one of the original digitizing tablets, and so I got to play around with that. Eventually, he got upset because I was on the computer more than he was, so he bought me an IBM 386 to use.

Around 1995, my dad learned from a coworker about Photoshop. I begged him to get me a copy, and he finally did for Christmas. That’s when I started playing around in Photoshop and really fell into wanting to create for a living. Similar to what my father does, but maybe not as stringent in the decision that I make—no building is going to fall down from my creative process.

And that’s how I got into the whole content creation piece. I created a cover for the album of my high school bands and then started doing work for more local bands. Back then, there were no digital art courses, so I learned a lot by doing and trial/error.

What is your favorite part of the creative process?

Working together as a team during the initial brainstorming process. Going through all of the ideas and details, sometimes writing them down, sometimes not, and even laughing at myself at how ridiculous an idea may sound. I love the process of the very first step. I love to set the vision for the project work from there to turn that vision into reality.

How did you first learn about System76?

I first learned about System76 through Chris Fisher and Jupiter Broadcasting. I believe they were reviewing the Leopard Extreme in 2012, on what at that time was the Linux Action Show. That’s when I started to look at System 76 and their offerings and wondered if it would be better for me to build my own Linux desktop, or adopt something and support the open source community. It’s been a little while since then, and I’ve always kept my eye on System76. Then with the release of Thelio, that really pushed me to the point of, “Wow, these guys are creating their own beautiful custom chassis and they’re incorporating different materials together. What a beautiful machine.”

I was speaking to my wife (financial advisor) about purchasing one in 2019, and I spoke to Emma and some other people at System76 about my desire for one, and I don’t know how, but Emma encouraged me not to buy one! And then I was given the opportunity to come to System76 for the Superfan event, where I was fortunate enough to be one of a dozen people who were gifted a Thelio desktop. It sits on my desk to this day; I even bought a larger desk just so I could put it up there and see it every day. I really appreciate the humble beginnings of System76, and I’m so glad to finally be a part of this amazing team.

Let's get into that creative brain. What is your favorite viral video and/or ad, and why do you love it so much?

I have a few ads that I like. I’ve always liked Honda’s messaging and their ads.

I like these ads because of the way in which they go through their history and lineage and the way that Honda itself has marketed its products as “People First” products—very similar to when they introduced their motorcycles to the US with their “You meet the nicest people on a Honda,” campaign. I think that was in 1962, so this was during the height of the motorcycle gang craze. Then comes this little Japanese motorcycle company and markets their products in a completely opposite image from the rest of the industry. They dared to be different and it paid off for them. Selling over 100 million Honda Cubs since 1958. Being given the title of most produced motor vehicle in the world.

This may come as a surprise to some, but I also really love the original Orwellian-inspired Macintosh commercial, which only aired once during the 1984 Super Bowl. Created by Steve Hayden, Brent Thomas and Lee Clow. In my opinion, these guys really created disruptive advertising, so much so that the ad still resonates today as much as it did then. While I don’t think you need to incite fear to sell a product, it showed that Apple dared to be different.

I’m not sure what constitutes a viral video these days. I’m not sure if it’s having a billion trillion views or just simply infecting one person who saw your video. One that always gives me a chuckle has to be “News Anchor Laughs At Worst Police Sketch Fail”. The honesty on the anchor's face makes me lose it every time.

When you’re not helping to lead the Open Source revolution, what do you like to do with your free time?

I really like going on walks and taking photos. Photography to me is one of the last honest art forms. What you see really is what you get. I love to tinker and make things, I have a 3D printer that my wife and I purchased as a joint valentine’s gift to each other last year. We started using it right when COVID broke out, so we made around 900 face shields which we distributed to schools, day cares, dentist's offices, anyone who needed one. That’s what we did for about the first 6 months when we first got it. Now, my wife loves to print earrings, for example, and I like to build different fun electronics projects.

I also love to cook, especially for large groups. I just got done with an Easter Weekend + Birthday celebration where we cooked 100 lbs of crawfish, 10 lbs of pork shoulder, sausage, and boudin (which is basically rice and pieces of pork that have been mixed together with seasonings and then put into a casing like sausage). One of my main requirements actually for a place in Denver is somewhere I can bring my electric smoker. It’s a must-have for any Texan.

What are you most excited about with your new role here at System76? To help change the computing landscape as we know it today. Into a future where technology is free and open. A world where you're encouraged to break things, fix things, and learn how they work. Aside from changing the world and stuff, I'm really excited to have a chance to work with such an insanely talented group of people.

[thoughtfulsaladruins]

Converter For Wma To Mp3 Mac

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/Video Converter /How to Convert WMA to MP3 on Mac Quickly?

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How To Convert Wma To Mp3 On Mac. Por How To Method em. How To Convert WMA Files To MP3 In MacOS. How To Convert WMA To MP3. Por Apowersoft em. How To Convert WMA Files To MP3 On A Mac.

Mac users find it difficult to play a file that has WMA (Windows Media Extension) extension or in WMA format since this kind of format normally Mac does not support.

That is why we will help you on how to convert WMA to MP3 on Mac so you can use it on your Mac in this post.

Article GuidePart 1: Why Files Have Different Formats and Need to Be Converted?Part 2: How to Convert WMA to MP3 with A Powerful ToolPart 3: Other Ways to Convert WMA File to MP3 on MacPart 4: Conclusion

Part 1: Why Files Have Different Formats and Need to Be Converted?

Convert WMA to MP3 Mac via iOS File Transfer – MacX MediaTrans. To be frank, the leading factor.

You might also be wondering why files have different formats and why not just make it to one format so you can use it on different devices without having it converted right? These are simply because of codecs.

Codec is a program that encodes and decodes a stream of digital data or even a signal, it actually converts audio and compresses it to transmit and then decompress for a replay. In a nutshell, it is the codec that makes your music play.

There are a lot of codecs or what we use in layman’s term as an extension of the file or the file format such as MP4, AAC, WMA, JPEG, GIF and many more for audio, images and video files.

Part 2: How to Convert WMA to MP3 with A Powerful Tool

iMyMac Video Converter is like an all in one tool that you can use in converting your files, it can convert video and audio files in all formats also it has a lot of added features that you can take advantage in enhancing your videos and audio files.

iMyMac Video Converter works as fast as a lightning bolt, it can convert any types of formats in just a few seconds

It has added features if you would like to do some video editing like video enhancement, it allows you to adjust the lighting, crop, combine two videos, adjust the hue and contrast and even split the video

It also supports a lot of devices mainly apple, Samsung Galaxy, Kindle Fire, and Nokia Lumia.

It has a free trial version that you can try its function for free

Steps on How to Use iMyMac Video Converter to Convert WMA to MP3

Converting files using iMyMac Video converter is very easy, just follow the simple steps below and you can start your convert all you want to journey on your Mac.

Visit the website imymac.com at the Menu Bar at the Top of screen > Click Video Converter

Choose either Free Download or you can opt to Buy Now to enjoy its full features

Open the Application on your Mac > Select on AddFilesbutton at the top left corner of the window

Browse through your library then Select the File that you would like to convert

On the Convert Option at the right side of the window > Select MP3

Click on the Convert All icon at the bottom of the Screen or Beside the File

Part 3: Other Ways to Convert WMA File to MP3 on Mac

There are multiple options on how you could convert WMA to MP3 to make it work on your Mac, and here is the guide to do it.

Convert WMA to MP3 Using iTunes

You can make a WMA file work by using iTunes, and the good thing about its iTunes is already installed on your Mac so you will not need to go anywhere, it's just the process is quite lengthy and sometimes tend to be confusing

Launch your iTunes by using Spotlight or Locating on your Applications Folder

Locate your WMA files on your Playlist or you may include them on your Music Library if you are having a hard time looking for them

Select the file that is in WMA format > Select Edit at the Menu Bar > Click on Preferences on the list

Select the General Icon > On the When you insert a CD click on Import Settings

A new window will show > Select MP3 Encoder on the first option which is Import Using

Convert WMA to MP3 Online

There are a lot of converters available online, sometimes you can just type in on your search engine convert WMA to MP3 and a lot of websites that offer the service will show on your results page.

Though be very keen on selecting a website that you will use since it will ask you to upload the file and for you to use the converted file you will then need to download it.

Some online converters have their secrets since most of them you can use for free you might be bombarded with ads and pop-ups that are directing you to purchase some of their stuff so do not fall for it.

You can use Convertio website, you can type on your search engine Convertio then click the first result or you can Type on your address bar co/wma-mp3

Select Choose Files then Locate the WMA file on your Folders > Wait for the Upload to Finish

Click on Convert File > Once the conversion is finished you can Select Download then you will see that the WMA file is already converted to MP3 format

Though they only allow a maximum of 100MB file to be converted

But having it done online the speed of the conversion of your file will depend on your network, put your fingers crossed that your network is at stable connection while converting or you can end up having a broken file.

Convert WMA to MP3 Using Cloud-based Conversion Tool

Aside from using your web browser or search engine, you can also use a cloud-based conversion tool which is CloudConvert.com, it can also convert different kinds of files like documents, images, eBooks and many more.

You can convert files here up to 1GB size.

Type into your address bar com

Click on Select File > Locate the file that you would like to convert on your folders > Select MP3 on the dropdown list as the output

Click Convert icon at the right side of the screen > Once Finished you can Select Download

Part 4: Conclusion

Converting files like WMA to MP3 can be pretty easy though you will have to be mindful of the pros and cons before you select the best option for you.

Always remember that by using a web-based tool in converting your files it will always depend on your network or you might end up having a broken download on your Mac.

The reason behind it is always better to have an application readily installed on your Mac so you can convert files all you want without worrying about it being broken like iMyMac Video Converter, it is fast, easy and extremely safe to use.

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Wma Converter For Mac

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iMyMac Video Converter provides you high-speed conversion to convert videos and audios to any formats lossless. An all-in-one video converter, editor, player.

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by Brian Fisher • Mar 02,2020 • Proven solutions

Can I convert WMA to MP3 using VLC for free?

It is very difficult to access you WMA files in some of the devices as it is not a widely-supported format with the latest devices. VLC is one of the popular methods to convert any video or audio file format efficiently. You can easily convert WMA to MP3 using VLC as VLC is equipped with all the basic features. Users can easily convert any media file into Mp3 with its simple converting tools. Here you will learn how to convert WMA to MP3 using VLC, with our simple step by step user guide. What if, you can do more than the simple conversion of WMA to MP3? Yes, it is possible with the help of VLC alternative - UniConverter. It is one of the Best Media Converters for converting WMA to MP3, where you can also edit, enhance, record, save or share the converted audio files with ease.

Part 2. Best VLC Alternative to Convert WMA to MP3(Faster Way)

Part 1. How to Convert WMA to MP3 Using VLC

With the help of this user guide, you can easily convert WMA files to MP3 file format using VLC media player.

Step 1: Open VLC media player and select 'Media' from the Home menu. After that, select 'Convert/Save' option. You can also use the command 'Ctrl+R' to convert any media file using VLC media player.

Step 2: Select WMA file and start Conversion. Now, it will open a Dialog Box where you need to select the ‘Add’ button, where you can easily browse and choose your desired WMA file for conversion. Select the file and then click ‘Open’ button, select 'Convert/Save' button to start the conversion of WMA file into MP3 file format.

Converter Wma Para Mp3 Mac

Step 3: Select MP3 from Profile Settings. Another dialog box settings will open when you select 'Convert/Save' button. Under settings, select 'Convert' option. In that, you need to select MP3 as output format from the Media Profile list. After that, choose a destination file by selecting the 'Browse' option.

Now, specify a file name for the MP3 file format which is going to be converted and click 'Save', and click 'Start' button to start the conversion process. With the help of VLC progress indicator, you can check its status. The conversion will complete within 2 to 5 minutes based on the audio file size.

Part 2. Best VLC Alternative to Convert WMA to MP3

Even though, converting WMA files into MP3 format can be achieved with the help of VLC media player easily, many users have faced a common problem with this mode of conversion. Sometimes the program doesn’t respond after conversion. Moreover, you cannot find other essential tools and functions to enhance your target audio file.

Converter For Wma To Mp3 Mac Os

UniConverter is the most popular option for converting WMA files into MP3 file format. For best audio quality, UniConverter is an excellent choice. It has wide range of functions, tools and optimized presets to provide best experience for its users. It supports all types of audio file formats. You can also convert any WMA audio file which is protected with DRM. Users can also enhance the audio quality before conversion. With this powerful Media Converter users can convert the audio files into any device supported format with ease. It's recommended by professionals, as it is 90X times faster than any other Audio Converter in the market.

Get UniConverter - Best Video Converter

Quick & Faster Conversions: Convert WMA into MP3 file format with original quality.

Easily Record or Download: Record Audio files or songs and convert them into MP3 file easily. Download any Audio file and convert it into MP3 instantly.

Edit WMA file before Conversion: Edit and enhance Audio quality with its basic editing tools such as Volume settings, audio quality etc.

Directly Export MP3 file: Access other convert/export options to share the converted MP3 file or other audio file format over the internet, such as Facebook, Hulu, Google, Dailymotion etc. (Supports 1000+ Websites)

Simple & Quick Conversion of WMA files: 3 Simple steps for quick conversion of WMA audio files into MP3 file format.

In-Built Media Library: Listen and Convert/Save WMA files easily, by adding WMA files into Media library. Users can play WMA audio files, edit, record and convert them with ease.

Convert Audio files to DVD: Burn Audio files to DVD within seconds.

It is now updated to be compatible with the newly macOS 10.15 Catalina.

How to Convert WMV to MP3 with UniConverter (3 Easily Steps)

Wma To Mp3 Converter App

UniConverter is the best choice for conversion of WMA files to MP3. Download and install UniConverter in your Windows PC now! This program supports all the essential tools for editing, recording, sharing or conversion of Audio files with original quality. Here we provide both video and step-by-step guide for you to learn how to convert WMA files to MP3 on your PC instantly.

Step 1: Import WMA audio files into the Converter

Open the WMA to MP3 converter and load the WMA media files to start conversion. You can drag and drop the WMA audio files into the converter. Users can also click 'Add Files' option for to import WMA files.

Step 2: Select MP3 Audio format (From Audio Category)

This program supports all the audio file formats which also includes MP3 file format. Select MP3 as output file format from Audio category. You can also change its audio settings with its editing tools.

Step 3: Convert WMV to MP3

Select the Output folder where you can choose the destination folder for saving your converted MP3 file. Hit ‘Convert’ button to complete the conversion of WMA to MP3 file format.

UniConverter makes the conversion process easier for its users. It is one of the top Audio and Video converting tools in the market. Instead of using VLC media player, you should choose the right option which saves your time and also allows you to enhance the audio quality before conversion.

Mp3 To Wma Converter Software

What's more, if you want to convert WMA to MP3 in Windows Media Player, you can go to this page to get detailed tutorial.

[angrytigertastemaker]

Autosketch 10 For Sale

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Manual Autosketch the adobe product so you can easily download. All adobe product with crack and use them for education purpose Manual Autosketch and for practice. For commercial use of Adobe product you should buy them from Adobe official website. So, here is the list of adobe crack product of 2019. Download for AutoSketch 10 I am looking for an ISO of the AutoSketch 10 Software. I had a user reload on a machine and the media was damaged I have my serial number is there a secure download location where I can input my serial for a download site?

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Crafting a Referral Program: An Uncommon Marketing Game Changer- Anne Friday

Introduction to Referral Programs

In the current, competitive market, all companies are fighting to give their products a marketing edge. Most traditional strategies of marketing focus on product exposure, but, if a company truly wants to get ahead on the promotional stage, marketing tactics need to “directly influence the process”. The creation of a referral program can help spread a firm’s influence between connections on a personal level and generate marketing value.

What is a Referral Program?

A referral program is a marketing tactic that utilizes current customers to operate similarly to a sales team. Customers that are satisfied with a firm’s product are given the opportunity to ‘recommend’ the product to others and, in return, receive a benefit. This strategy is similar to influencer strategy but operates on more of a personal level rather than a social media mass advertising level.

For instance, let’s look at The Skimm. The Skimm, for those of you who are not familiar with it, is a news service that compiles and summarizes multiple news stories each day and then emails its subscribers the ‘skim’ of current news. The Skimm offers all of its subscribers the potential to become a Skimm’bassador if they can bring 10 new subscribers to the company. Skimm’bassadors get special perks such as an invite to the Skimm private facebook page, Skimm merchandise, an extra news summary, access to Skimm HQ and more.

Referral programs are all about lots of referrers with few referrals. Although the Skimm’s referrers might only recommend to 10 people, if those 10 refer to 10 more who refer to 10 more, you are left with 10^3 = 1000 new subscribers. Over time, the network grows larger and larger, referral programs accumulating advertisement person to person. When a customer earns the status of Skimm’bassador, they can continue to create referrals in order to get more benefits.

How Effective are Referrals?

One might think that a big celebrity advertising a product may be more effective than building a referral program. But, data shows that there is a much higher involvement rate when focusing on personal referrals. For instance, 92% of people trust recommendations. I’ve experienced this first-hand. Going back to The Skimm example, one of my good friends actually persuaded me to subscribe (she’s a Skimm’bassador). We had a face to face conversation about the network, and she told me about the Skimm’s values. If I just saw The Skimm advertised by Ariana Grande(or someone) on Instagram, I don’t think that I would have subscribed.

We can’t underestimate the power of face to face marketing. 20-50% of purchasing decisions come from WOD (Word of Mouth) which is relied on 2-10 more times than paid advertising. There is also advantage in prior existing relationships; People are 4 more times likely to buy when referred by a friend. Most people base their buying decisions on what is ‘popular’, and ‘popular’ is defined by what the people around them support.

Referral programs are also cost effective. Most referral programs don’t pay their referrers. Instead, they give them non-cash rewards such as VIP status, low cost merchandise, special product updates, discounts and more. In a study by the University of Chicago, 24% of non-cash incentive referrals were found to be more successful than cash referrals. There are also a handful of customers that won’t need incentives. They are simply satisfied to share a product that they love with others.

How to Build Your Referral Program

1) Define your Company Values

This first step is quite similar to what we learned last class when building a digital marketing strategy. Before even considering creating a referral program, companies must make sure that they have their values set. What is your company trying to do? What is your theme and message? When crafting any marketing strategy, you need to make sure that your values are consistent throughout, with both product and industry.

2) Design Your Referral Program and Incentives

Once your company missions are in check, you can begin thinking about what the goals of your referral program will be. For instance, how many customers should you attempt to bring on referrals? This will be very dependent upon your firm size and reach. For most moderately sized single proprietorships, a 10% referral rate is a good start. How will you recommend your referrers to spread the word? These are all things to think about when building the skeleton of your program.

When your referral program is utilized, everything focuses on how your referrers bring in customers. How will they be motivated to do this? You need to weigh the cost and benefit of each referrer as well as consider how large the network will be. As earlier stated, many referral programs can succeed without costing too much. You need to determine what motivates your customer. This requires knowledge of a company’s customer type. Is your customer one that will be motivated by being given VIP privileges or would they be better with discounts? Do they require an incentive at all?

3) Start Choosing Your Referrers

Finding your first group of referrers is one of the most important steps in building your program. The initial group should attempt to be cut down to ‘inner circle’ customers; those who are very experienced and thoroughly understand customer values. When doing this, you need to be very sensitive of timing and how/who you ask. Asking some customers to be referrers may lead to them being offended if they have little prior relationship with you/your company. Also, you need to establish how you will recruit new referrers in the future. Will it be through your current referrers (like the Skimm) or will you advertise opportunities for them to join as a referrer? Some methods of spreading referrer opportunities are through email, landing pages, referral kits, videos, social media ect. The more creative the better! But be careful NOT to spam your customers!

4) Track Your Program

Once the program is structured, you need to figure out how to track it. Companies often develop their own software to keep checking in their program, or they can use other companies’ software. For instance, companies can get software tools like Ambassador to help them manage and expand their programs. These programs usually cost around $500 - $1000 starting out and can change based on your unique plan. Most programs also provide demos or trials to help the consumer determine if referral programs are right for them.

Successful Referral Plans

Ecommerce

Ecommerce, an online trading platform, has a particularly inviting referral program, offering a $75 discount if the customer refers them to a friend. Customers were brought into the referral program through email, their website and chatbots, the program overall generating a 150% click through rate. As for timing, they asked customers to join the referral program after customers reached a certain amount of product purchases.

Uber

Similar to Ecommerce, Uber also incentivizes its referrers through the addition of credit for their future rides. The more people that a customer refers, the more credit will gather on their account for them to use. Uber has its very own structured program to track how the referrals are doing. The program also rewards customers more for successful referrals v.s. unsuccessful ones.

https://reviews.financesonline.com/p/ambassador/

https://www.theskimm.com/general/skimmbassadors

https://smallbusiness.chron.com/referral-programs-marketing-strategy-71468.html

https://sujanpatel.com/marketing/set-up-referral-marketing-program/

https://blog.hubspot.com/service/customer-referral-program

https://www.getambassador.com/

https://neilpatel.com/blog/startup-marketing-strategies/

[jeannetteaunger-blog]

How To Free Convert M4A To WAV

43 yr outdated Enterprise Broker Nestor from Maple, has pastimes for instance home brewing, WAV To MP3 Converter Converts WAV To MP3 And Vice Versa In and residential brewing. You may instantly convert one lossless format to a different, with out intermediate conversion. For instance, you possibly can turn FLAC to Apple Lossless supported by most Apple units. The description says you'll be able to convert batch recordsdata. I was by no means in a position to do this. An album, yes; however batch information, no. An audio file converter is one type of file converter that (surprise!) is used to transform one sort of audio file (like an MP3 , WAV , WMA , and so on.) into another kind of audio file. We have no change log information but for version 5.1.7.215 of Free Audio Converter. Sometimes publishers take a short time to make this data out there, so please test again in a couple of days to see if it has been updated. I by no means learn that this was a demo version. I converted a couple of songs a week ago I attempted to convert 5 just now and, a display screen popped telling you that I'm utilizing the trial model. And, m4a to wav converter free mac once I tried to transform the files, it stated I had buy. However, asMP3 is a lossy format, some audio constancy is at all times lost when changing a file toMP3. If saving and re-saving a file as anMP3, with each generation" (every time the file is resaved) the audio quality will steadily deteriorate.

WAV is both an uncompressed (however can be coded as compressed) and lossless audio format, essentially an exact copy of the source knowledge. Individual information can take up a big quantity of space, making the format more superb for archiving and audio enhancing. WAV audio information are just like PCM and AIFF audio information. Moo0 Audio Converter helps you to easily convert audio recordsdata into totally different codecs. Step 3: Now you must make certain enter a ceaselessly used email handle to receive the converted recordsdata for the output WAV recordsdata.

Or, perhaps, you wish to play your favourite songs in your hand-held gadget, as most of those gadgets don't present help for the FLAC format. Convert between totally different audio codecs along with MP3, WMA, WAV, AAC, FLAC, OGG, APE. Apart from, getting , Dailymotion, Facebookm and so forth movies audio with this multifunctional FLAC converter is as straightforward as you presumably can think about, and extracting audio from CDs to MP3 can be a little bit of cake. They're primarily used in the professional music recording industry, however, an increasing number of people are moving away from WAV and utilizing FLAC (Free Lossless Audio Codec), as it uses compression to make files smaller while maintaining the identical degree of high quality. I talked to the senior audio software program engineer in charge of Change and requested him why it's best to pay for conversion software. He told me, Reliability, stability and high quality." He pointed out that NCH Software program has consistently up to date and improved Switch for more than 20 years, and every time a new version is launched, it passes by a variety of intensive inside testing procedures." If you're severe concerning the quality of your music assortment and other audio files, it is value spending a couple of dollars to ensure the software program would not impart undesirable artifacts or noise during the conversion process. Ogg Vorbis: The Vorbis format, usually often called Ogg Vorbis as a consequence of its use of the Ogg container, is a free and open supply alternative to MP3 and AAC. Its major draw is that it is not restricted by patents, however that does not affect you as a userвЂ"in reality, regardless of its open nature and related high quality, it is much less well-liked than MP3 and AAC, that means fewer players are going to support it. As such, we do not really suggest it except you are feeling very strongly about open supply.

Click Convert to convert your MP3 file(s). Permitting the streaming service to compress and convert your audio information doesn't necessarily imply the quality will degrade, however some compression algorithms boost peak signals sufficient that the audio can sound distorted. Once you use a trusted program to convert your files to the correct format for every platform, you may hear to every one to get a good idea of what it is going to sound like once it's printed. After that click on on 'Apply the changes' button. Now when he executed, go to your Desktop. There you'll find your Wav file. M4A information are superior to MP3 by way of the dimensions of compression and audio quality. The M4A file makes use of Apple's codec and resides throughout the MPEG-four container. The main advantage of M4A is that information are compressed however are lossless. This means they can be decoded back to the unique high quality they have been on the level of compression. One other benefit of M4A information are that don't carry any Digital Rights Administration (DRM) protection associated with other recordsdata which means they are much less restricted. Because of the excessive sound quality, M4A is in style with Apple customers. Nonetheless, increasingly more people wish to convert m4a to wav converter free mac to other audio formats for a variety of devices. Changing M4A to WAV is a clever thought, on the one hand, WAV might be suitable with extra devices, on the other hand, WAV, as lossless audio, retains the unique high quality of M4A audio. But the right way to convertm4a towav? Follow this text to know extra and here is a really helpful M4A to WAV converter.Computer sound playing cards usually feature the ability to interpret MIDI information into music. Since they don't actually comprise the music itself, but relatively the commands used to re-create music, MIDI files are lots smaller than audio files like MP3s, WMAs, or WAVs. MIDI information are small and manageable sufficient that it is not uncommon to find them embedded in web pages, adding a sonic aspect to the browsing experience. MIDI files often seem with the ".MID" filename extension.

[saasproductreviews]

Sellfy Review 2021: Customize Your Online Storefront With Ease!

Are you thinking about starting from the ground up and selling things right away? Do you require marketing tools to aid in the expansion of your company? There are various free marketing methods available, but are they as simple as they appear? Building a digital site, searching for a network of people to buy from you, and introducing guest pieces or reviews to broaden your reach are all considerations to consider. This requires a significant amount of time and money, and you may become discouraged at the prospect of entering the industry.

In this Sellfy review, we'll discuss how this eCommerce platform can provide you with each of these benefits. You can begin selling digital products while maintaining complete marketing control.

What's more, the best thing is that it's completely free. It will just take you five minutes to set up your business.

What Is Sellfy?

Sellfy is an online marketplace where producers can sell their digital products to customers. Consider ebooks, films, music, artwork, and online courses as examples. There is also the option to sell tangible things, however, it isn't as well-publicized.

This software facilitates your e-commerce process by allowing you to save time and money. Sellfy makes the audacious claim that you can set up an online business in five minutes. To be honest, most users would probably spend more time setting up their internet store, but this does attest to its simplicity.

Sellfy Features

Let's have a look at all of the tools you'll have access to once you've signed up for the sellfy program.

User-Friendliness

To appreciate Sellfy, there is no need to make an initial payment or provide any credit card information. The 14-day free trial period allows you to get a better understanding of the platform. Signing up with basic information is simple, and once completed, you will be taken to the onboarding channel, which is presented in the form of a seven-part checklist.

The goal is to walk you through the process of setting up and personalizing your online store, as well as managing and selling your digital products. Overall, the setup process takes only a few minutes, and the straightforward steps make it simple enough for even beginners to follow.

Storefront

Creating a free online storefront with Sellfy is not only simple but also enjoyable. Sellfy lets you modify your sales page to match your company's logo. You may customize the layout, add your logo, and alter the colors. You can also use a pre-existing domain to instill trust. All Sellfy storefronts are mobile-optimized, which means they'll look great on any device, whether a desktop, laptop, tablet, or phone.

It's the pinnacle of retail customization!

Ecommerce

Sellfy lets you offer a variety of products and subscriptions. It not only allows you to sell digital stuff, but it also allows you to sell actual commodities.

Print on demand is another feature that makes Sellfy a superb platform. That's correct. You may sell printed shirts, mugs, hoodies, and other items. All printing will be handled by Sellfy. Sellfy will print and dispatch fresh orders to clients as they come in. You only need to give the design. You can call it an All-in-one eCommerce Platform!

Marketing

Sellfy's user-friendliness extends to its marketing tools. You may use Sellfy's promotional tools to keep up with, if not outperform, your competitors. To begin, you can use the product upselling option to persuade a buyer to purchase additional digital items.

You can utilize ad pixels to promote ads on Facebook and Twitter if you're a Facebook or Twitter user. Yes, Sellfy allows you to track ad performance.

The importance of offering a discount to boost sales cannot be overstated. You can also use Sellfy to offer a discount code to entice potential customers.

Access to the product

There are steps in place to make the checkout process easier for both you and your consumers.

For starters, there are a variety of payment alternatives. Due to Sellfy's Stripe integration, users can pay with a credit card. Users can also use PayPal to make payments to you. Sellfy also features a feature that allows you to set a limit on how many times a customer may download your digital goods. This will deter a consumer from sharing your files with others.

Pricing on Sellfy

Sellfy features three different pricing options. The starter is available for $29 per month. The monthly fee for the Business plan is $59 per month. Then there's the $129-per-month Premium package.

Whom Should Sellfy Be Used By?

As it is a free selling website, People who sell more than five things should use Sellfy. The free trial provides an in-depth look at the platform. This is ideal for vendors who have large digital libraries and require additional features such as PDF stampings and analytics.

Pros and Cons would be the next interesting and crucial segment of this Sellfy review. So let us dive right into it!

Pros and Cons

Pros

The software is simple to operate. There isn't any kind of learning curve. In minutes, anyone can register and build a website.

PayPal and Stripe are accepted as payment methods on this platform. You can begin selling to anyone, including those who are located abroad.

Any website may be converted into an eCommerce landing page. Use the embed functionality to sell digital products from any website, including social media sites.

There are no transaction costs. Sellfy won't take a cut from your PayPal and Stripe purchases as a result.

Cons

Email credits are limited. Sending emails isn't even an option on the Starter plan.

You'll have to buy new email credits after your current ones expire.

Sellfy branding is seen on the Starter plan.

You’ll have to upgrade to a higher plan to remove it.

Summary

Sellfy is the ideal tool to try out if you ever want to set up an online business quickly. Although it lacks some advanced capabilities of competing platforms like Shopify, SamCart, or possibly any other, it does not have a steep learning curve or exorbitant annual charges. The 14-day free trial is an excellent opportunity to get a feel for Sellfy's features. I hope this sellfy review was helpful for you! Let us know your thoughts on it in the comments section.

[hugoslimdigital]

Kartra Trial and Review - Does It Work?

You may be wondering what is Kartra and why it could be the answer to your online marketing problems. In a nutshell, Kartra is an all-in-one automated system for lead generation, sales, and follow up campaigns that includes landing pages as one of its many features.  Unlike other web based applications which only provide landing pages but are limited in scope, Kartra provides everything you need for any type of campaign you can think of - from email marketing automation, book funnels, low ticket sales funnels, as well as high ticket coaching sales funnels.

With Kartra, you can have it all. For starters, Kartra's landing pages are unparalleled quality and design with templates that will convert a visitor into an interested prospect or customer. Unlike other web-based applications, which limit your creativity as the only option for their landing page features, Kartras provides unmatched control over how to create the perfect, conversion-focused landing page without having to use third party software like Photoshop or Illustrator.

As if this wasn't enough of a reason already, what really sets Kartra apart from its competitors is just how easy everything is built right inside one single dashboard system where you don’t need any technical know-how at all!

Inside Kartra, you'll have the ability to create the following for your digital marketing business:

Landing Pages Sales Pages Video Sales Letters Email Marketing Automation Campaigns Membership portal Customer Support Portal Scheduling App Questionaire - Quiz Funnels Book Funnels In other words, Kartra truly is a one stop shop with everything for the digital marketer.

What is Kartra?

Kartra offers a suite of tools to help you build your online presence. You can use the platform to create sales pages, landing pages, membership portals and more without having any technical know-how at all! The value in this lies in just how easy it will be for anyone with no knowledge or experience in web development to not only have access but actually learn as they go on building their business.

The other major advantage that Kartra has over its competitors like Clickfunnels and Leadpages is that you don’t need any third-party software as everything happens inside the system itself which makes things infinitely quicker and easier.

Allowing you to skip the guesswork of having to merge and integrate dozens of apps just hoping they'll work.

Kartra's Done For You Campaign Builder Kartra has taken popular, successful funnels and plugged them into the done for you campaign builder allowing you to push a button and immediately have these funnels dropped inside your account.

Once inside, all you have to do is change the copy and text around to what you're selling.

As you can see, it doesn't stop at just landing pages with Kartra. They've taken all the best parts of other competitors like Clickfunnels and Leadpages (minus their flaws) to create an automated system that continuously delivers leads, sales, and follow-up campaigns by eliminating the guesswork in building your business from scratch. It's not easy starting a new online company but this way you can jump right on without any additional third-party apps or integrations needed saving time and money when it comes to getting started.

With over 500 prebuilt templates ready to go for anything from webinars funnels to the basic low ticket book funnel, Kartra has connected the dots.

Kartra Pricing Plan Details The great thing about Kartra is their pricing plans are super affordable even if you're just starting out with your marketing business.  

The Kartra Starter plan is all you need to get started and it comes with the following features:  - One campaign builder (exit, upsells, or opt-in) per funnel. - Unlimited funnels. - 500 contacts limit for email marketing campaigns.  The next step in their pricing plans are that of an Advanced Plan which offers two more campaign builders at no additional cost along with unlimited emails on your lead generation lists and 2500 contacts for email marketing campaigns.

Supreme Plans start at $97/month where they offer four campaign builders added onto the Advanced package plus some extras including a full suite of social media management tools like Twitter ads automation, Facebook pixel integration + automation, LinkedIn Lead Generation Campaign Builder Toolkit as well.

Does Kartra Offer a Trial Pricing Plan? Wouldn't it be nice if you could simply test drive the software before you made a hefty investment?

Well, now you can with the Kartra 30 Day Trial.

If you go to the main Kartra page, you're offered a trial to test drive the entire software for only $1.

Bullet point list of features:

-Unlimited email lists and 2500 contacts for email marketing campaigns.

-Supreme Plans start at $97/month where they offer four campaign builders added onto the Advanced package plus some extras including a full suite of social media management tools like Twitter ads automation, Facebook pixel integration + automation, LinkedIn Lead Generation Campaign Builder Toolkit as well.

-Free trial to try Kartra out for 30 days! Don't buy anything until you test drive it first!

What I Like about Kartra's Pricing Structure? So we know that there are three different pricing packages with unlimited contact leads on your emails (you can have up to 20K subscribers and then move into the next plan.

That means you can grow at your own pace instead of being locked into a plan that doesn't fit your business goals or needs.

More Resources:

https://hugoslim.com/kartra-trial-pricing-packages/

https://sites.google.com/view/hugoslim/kartra-trial

https://derekpierce.aweb.page/p/9b2ef55f-2f15-4a28-bca4-5f65b525fb67

https://hugoslim.mystrikingly.com/blog/kartra-trial

https://hugo69786.wixsite.com/hugoslim/post/kartra-trial-and-review-is-it-legit

[remelitalia]

Why SaaS Brand Advocacy is More Important than Ever in 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy.

2021 SaaS Trends that Affect Brand Advocacy

For starters, consider the overwhelming push toward personalization.

According to a Forbes article, 71% of consumers “feel frustrated when a shopping experience is impersonal.” 74% are displeased with websites that aren’t personalized.

This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers. Personalization will continue to be expected in the years to come, and brands will have to figure out how to deliver it.

In the SaaS industry, where every interaction is ideally tracked, the opportunities for personalization are enormous.

Changes to Facebook’s algorithm a few years ago have also caused organic reach for pages to remain in decline, though you may still be able to find some success in organic if you get creative.

There’s also the rise of automation to think about.

New and existing SaaS companies are investing heavily in AI and machine learning to reduce churn and win more new customers simultaneously. From services that provide A/B testing to conversational bots that capture leads on-site, brands are rapidly experimenting with new ways to optimize their content.

Why Brand Advocacy is Such a Big Deal for SaaS

Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Beyond the basic benefits of driving traffic and raising brand awareness, an effective content strategy is essential to consistently nurture and onboard leads.

Conventional wisdom says that we should shell out piles of money for paid media or sponsoring influencer posts to grab people’s attention. However, is this sort of “pay-to-play” strategy really the best way to go?

In an era where social proof is such a powerful currency for marketers, it’s more important than ever for SaaS marketers to seek out brand advocates wherever they possibly can.

Who could possibly be better brand advocates than your own customers and employees? These people are already emotionally invested in your product’s success, and they know your brand better than anyone else.

Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. Rather than spend the resources to chase paid outlets and influencers, brands should focus on advocacy, which can produce better results in a shorter amount of time.

“By creating a product that solved a problem that a lot of people faced, it meant there were already millions of people looking for us when we launched,” Canva CEO Melanie Perkins told Forbes, “so when they found us, they told their colleagues, friends and families.”

Here are some of the biggest benefits associated with brand advocacy, along with some ways that SaaS marketers can get started with realizing them.

1. Overcome Content Overload

In an era where people are on their phones nearly 4 hours or more per day, your customers obviously have a lot to sift through.

While the concept of “quality content” might be cliché at this point, consider how a higher volume of shares highlights a piece of content as buzzworthy. This is social proof at its best.

Content shares and product recommendations work because people trust peers and thought leaders more than they trust brands and institutions.

Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf. Indeed, transforming your own employees into thought leaders is a desirable byproduct of brand advocacy.

2. Expand Your Organic Reach through Brand Advocacy

No matter how you slice it, competition in the SaaS space is fierce.

Considering that there are approximately 8,000 brands in the martech space alone, SaaS companies must fight tooth and nail for the attention of potential customers.

Think of advocacy as a sort of numbers game. The more people promoting your content, paid or otherwise, the more likely you are to break through the noise and reach the people who need your product most.

When you encourage employees to regularly promote your content with their own social media audiences, you essentially amass a small army of promoters you can call on time and time again. Through social brand advocacy, you exponentially increase your social reach and potential to be seen by leads.

Keep in mind – in many cases, all it takes is for the right person to see a link and opt-in for a free trial to pave the way to the sale.

TOPO CEO Scott Albro notes that the smaller the company your prospect works for, the more likely he or she will be to stick with your product once the trial period expires:

“SaaS buyers won’t engage in more than one trial. Our data shows that this is particularly true in the small and medium size business market where buyers tend to comparison-shop less. You need to make sure that buyers find your trial first. You also need to make sure that you don’t squander that opportunity when you get it.”

3. Engage Your Employees to Help Grow Brand Awareness

Perhaps one of the most overlooked aspects of encouraging brand advocates among employees is the actual task of asking them to do so.

While most workers would be glad to promote your content, keep in mind that brands should treat advocacy like any other sort of campaign. That means having a defined strategy and measuring performance.

However, SaaS teams often have highly specialized skill sets. You can’t expect everyone to be a seasoned content marketer and social seller, too.

Instead of having employees post content haphazardly, consider some of the tools out there that help streamline the process of internal brand advocacy. You can also help them with the content of their post.

One such tool is Smarp, which aggregates company news and industry-relevant content to categorized feeds. Team members can pick up the content that speaks to them most and schedule posts for their own profiles with just a few clicks.

This cuts down on potential wastes of time on social media and streamlines the process of sharing new content amongst your workers.

Features such as gamification signal the most active advocates within any given company, providing additional incentives for employees to become eager advocates. In addition to content aggregation, Smarp provides analytics on both a company-wide and personal level to identify top advocates.

This type of system works because it makes employees from all departments into partners in your SaaS product’s exponential sales growth success, a process which Roketto Co-founder Ulf Lonegren compares to the growth of a tree that spawns more trees:

“Make your employees proud of the work they do, make them feel like an important part of the process by reminding them how the software provides value and informing them of the successes, listen to their ideas, and provide a sales chart in the engine room that tracks the progress. Set sales goals and provide rewards for reaching those goals. Provide incentives for team members to make sales. In this world of mass marketing, word of mouth often provides the authenticity that buyers want when seeking a product, so remember that every member of your team could be that one oak tree, and from one tree many nuts can fall.”

4. Supercharge Your Social Selling

SaaS customers are heavily influenced by what they see on social media when it comes time to make purchases.

This rings true in terms of how often they see content and the sharers of that content. If social posts from sales pros, marketers, and brands themselves are deemed less worthy of people’s attention than social posts from peers and laymen, then your prospects are more likely to respond favorably to content shared by a high volume of people.

Research from Sana, published in 2018, indicates that social media is the number two driver of digital sales in the B2B sector, ranking just behind onsite buying. This is how the brand advocacy strategy can really boost your sales. The more people who share your content across social channels, the more customers you attract to your business.

According to LinkedIn, 87% of social customers have a favorable view of products that were introduced to them through their own network. By promoting products via employees, you have access to personal networks that you might not otherwise reach exclusively through a brand channel.

Last year, B2B buyers looked at 13 content pieces before selecting a vendor. Similarly, 61% of customers have made a purchase based on a recommendation from a blog.

A greater number of brand advocates translates into more brand equity in the minds of potential customers, which makes it easier for sales reps to build relationships on social channels and to close more deals in shorter sales cycles.

This is fortunate, as sales cycles need as much shortening as they can get, in order to remain scalable. The Bridge Group’s Matt Bertuzzi notes that the total contract value for a SaaS conversion correlates with the number of days it takes sales reps to seal the deal. According to his firm’s data, B2B SaaS sales cycles can last anywhere from five weeks to five months.

Dennis Koutoudis from LinkedIn SuperPowers told SalesHacker that he sees prospecting on social media, especially on LinkedIn, being the key SaaS sales opportunities:

“I predict that the usage of LinkedIn Sales Navigator by Sales Teams will increase considerably, enabling them both to zero in on their target prospects with extreme precision and also to delve deeper into Social Selling. The key here is to focus on providing value, build trust and develop solid professional relationships with target prospects that will ultimately improve sales figures. Great emphasis will also be placed on the way we present ourselves as Sales Professionals on the LinkedIn platform since with such fierce competition, now more than ever, we need to not only stand out in our professional field but also to engage in actions that will significantly increase our visibility on the LinkedIn platform.”

Prospecting platforms are major game-changers in this regard. Social selling teams can use them to scale operations, thanks to smart libraries of content assets that reps can append to posts on the fly, as well as sophisticated contact intelligence data that can be used for qualifying leads mid-discussion and enriching CRM entries.

5. Keep Your Content Budget Under Control

According to the Content Marketing Institute, 46% of brands spent less than $1000,000 on digital marketing budget in 2020. Given the emphasis on automation and other tools that could potentially cut into any given SaaS company’s budget, a leaner content marketing strategy just plain makes sense.

When your employees and customers are doing the legwork of promoting your brand, you cut out any sort of middleman when it comes to promotion. While there might be a time and place for paid media or influencers, SaaS brands should focus on an organic promotion strategy that keeps costs down.

Encouraging brand advocacy costs next to nothing compared to paid media. Additionally, popping up more and more via social media could actually score you earned media mentions as an added bonus.

Rather than paying for promotion and distribution, creating your own advocates represents a more financially sensible strategy.

Conclusion

As competition continues to emerge in the SaaS space, having voices on deck to promote your content becomes a critical piece of standing out from the crowd.

Not only does advocacy keep content marketing costs down, but allows SaaS brands to seamlessly signal their authority. Rather than pay for that same credibility, why not generate it yourself?

While marketing strategies at large never stay the same for long, brand advocacy is here to stay. If you want help growing your brand awareness or with any other content marketing needs, let us know!

The post Why SaaS Brand Advocacy is More Important than Ever in 2021 appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/saas-brand-advocacy/ via https://neilpatel.com

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[orbemnews]

Robinhood’s Existential Moment ‘The entire community is outraged’ Robinhood had to raise $1 billion from investors yesterday to help it cover cash demands during the week’s trading frenzy, while traders and lawmakers sharply criticized the online broker for halting some trading in Reddit-touted stocks. In short: The consequences of the mania in GameStop, AMC and other stocks are becoming more concrete — and, in Robinhood’s case, more serious. The surge in trading forced Robinhood to raise cash. As waves of investors poured into the markets, Wall Street’s central clearing hub, the Depository Trust and Clearing Corporation, demanded billions more in collateral from brokerages to shield it from the volatility. Robinhood, which had already drawn millions from its credit lines to meet margin requirements, turned to existing investors for additional capital so it wouldn’t have to impose further limits on customer trades. A more detailed explanation: Brokerages post money with the D.T.C.C. to cover customers’ transactions while they wait for the trades to settle. With such a big surge in trading, the clearing hub wanted more assurance: “It’s the D.T.C.C. saying ‘This stuff is just too risky,’ ” said the Bloomberg Intelligence analyst Larry Tabb. Other online brokerages also cited the D.T.C.C. as a factor in decisions to impose trading restrictions. Robinhood faces a loss of confidence from customers. After becoming the venue of choice for small investors, the app risks alienating a core customer base — and feelings of betrayal over the trading limits may be harder to address than annoyance over technical outages. (Small groups of protesters gathered in New York and outside Robinhood’s Bay Area headquarters yesterday.) “Brokers are now ‘protecting’ customers as a facade so that they can appease their institutional backers,” one individual trader told Bloomberg. “The entire community is outraged.” It’s also feeling the heat from Washington. An unlikely mix of lawmakers — including Representative Alexandria Ocasio-Cortez and Senator Ted Cruz — accused Robinhood of imposing trading limits to help out hedge funds caught out by the retail trading frenzy. The heads of the Senate Banking Committee and the House Financial Services Committee called for hearings. It poses a big challenge for Robinhood’s policy team, including its chief legal officer, Dan Gallagher, a former S.E.C. commissioner. Does the populism angle hold up? Though many traders and commentators — including The Times’s Kevin Roose — see the GameStop mania in part as an internet-enabled pushback against Wall Street elites, financial bigwigs like the investment firm Silver Lake were among the big winners.“Are you entirely sure there aren’t wealthy people on both sides?” Senator Elizabeth Warren asked yesterday. Lost amid the noise: What about the companies at the center of all this? AMC, for one, is reportedly considering selling shares to take advantage of the huge run-up in its stock, further adding to its cash reserves while many of its theaters remain closed because of the pandemic. What happens next? We have some thoughts: Does Robinhood’s business model need a rethink? It couldn’t raise capital by increasing transaction fees, because it doesn’t have any. The company benefits from more trading — but more trading also means it needs more capital. Going public will help give the company more sources of financing, but this kind of frenzy may emerge again and again. Will lawmakers and regulators step in, perhaps with higher margin requirements for brokerages to prevent similar runs in the future? That might make trading costlier for users, which would be politically awkward. How will Wall Street reckon with the rise of social media as a market force? Hedge funds are already poring through Reddit and Twitter for the next GameStop, but short-sellers in particular may now be at risk of ruin by masses of small traders who have found a new strategy. HERE’S WHAT’S HAPPENING G.M. announces the end of petroleum-powered vehicles. The automaker said it would sell only zero-emission cars and trucks by 2035, an ambitious goal that could reshape both the automotive and oil and gas industries. Democrats prepare to pass stimulus measures without Republican support. Biden administration officials and Congressional leaders signaled that they would start the process for approving the measures through reconciliation, as new data showed that the economic recovery faltered late last year. WeWork weighs going public via a SPAC. The office-space company has held talks with blank-check funds to join the public markets, DealBook has learned, confirming a report in The Wall Street Journal. It is also considering raising more money from private-market investors, which may be more likely. Another Covid-19 vaccine shows promise, except against a new strain. Early trial data on a treatment by Novavax showed nearly 90 percent efficacy, but less than 50 percent against a coronavirus variant in South Africa. Facebook might sue Apple, escalating tensions between the tech giants. Facebook has considered formally accusing Apple of anticompetitive actions in its App Store. Facebook’s Mark Zuckerberg and Apple’s Tim Cook continue to take shots at each other over their diametrically opposed privacy practices and business models. Two more thoughts on GameStop On the media: After the financial crisis in 2008, the financial news media was blamed for not blowing the whistle — or not blowing it loudly enough — before the collapse. It made many of us acutely aware of our responsibility to look out for the so-called little guy. The GameStop situation turns this on its head: The investors piling into the company’s shares say they don’t want — or need — protection. In fact, they argue that by urging caution, the media is actually protecting hedge funds and the Wall Street establishment. There is no question the “system” could be changed to level the playing field. Which “side” is the media supposed to be on? The answer, simply, is the truth. On short sellers: Traders identified GameStop as ripe for a “short squeeze” rally because of a peculiar development: more than 100 percent of its float was sold short. That is, more of its shares were out on loan to investors than were available to trade. (The average S&P 500 company has less than 4 percent of its float sold short.) Is it something nefarious? Not really: There’s a technical answer, but put simply, betting against GameStop became so popular that chains of traders were lending shares that they had already borrowed to others who also wanted to short the stock. So, when someone in the chain asks for their stock back, it can set off a messy cascade of buying and selling as the shares make their way back to their original owner. The stocks at the center of this week’s mania all had high “short interest,” amplifying the scramble to buy shares to return to lenders before they got even more expensive. “Look, before I begin my prepared remarks, I want to preemptively state that we will not be commenting nor answering questions on the recent activity in our stock price.” — Doug Parker, the C.E.O. of American Airlines, at the start of the company’s earnings call on a torrid day for its stock price. Facebook’s ‘Supreme Court’ makes its first rulings Facebook’s Oversight Board issued its first round of decisions yesterday, overturning four of five decisions in which the company removed posts that it said had violated policies on hate speech and violence. So far, 20,000 cases have been submitted for review by the board, which is made up 20 journalists, scholars and former officials and judges. What does it mean for Donald Trump’s ban? The board is still debating its highest-profile case: Facebook’s suspending the former president’s account after the Jan. 6 Capitol riots. This week’s decisions could bode well for Mr. Trump, but as our colleague Shira Ovide writes, that eventual ruling will have bigger stakes: “Should Facebook continue to give world leaders more leeway than the rest of us?” For more about the oversight board, the co-chairs wrote an Op-Ed for The Times. Davos goes virtual It’s the final day of the World Economic Forum, normally held this time of year in the exclusive Alpine resort of Davos, Switzerland. The gathering of the global elite went virtual because of the pandemic, so the C.E.O.s and heads of state who gather amid snow-capped mountains beamed in from their offices and living rooms instead. What caught our eye this week: Climate change is a perennial conversation topic at Davos, but this year businesses appear to be taking more concrete action to address it. More than 60 corporate chiefs committed to a set of environmental, social and governance measures that they will disclose for shareholders and other stakeholders. Specific, standardized measurements of things like environmental impact are in short supply, but influential investors like Larry Fink of BlackRock have been pushing for more disclosures, and threatening to divest from companies that aren’t forthcoming on E.S.G. metrics. John Kerry, the White House’s special envoy for climate change, also made a high-profile appeal to business leaders to prepare for “a zero emissions future”; Bill Gates talked carbon markets; and a new book by the forum’s founder, Klaus Schwab, and its head of communications, Peter Vanham, frames it in the context of “stakeholder capitalism.” Catch up on all the sessions at the forum’s live blog: Here’s the session with Mr. Kerry; here’s one on digital inclusion moderated by Andrew; and for something different, here’s a chat with the star architect David Adjaye. THE SPEED READ Deals Shares in the survey software company Qualtrics jumped 40 percent in its New York trading debut yesterday, after pricing its I.P.O. above expectations, while the boot brand Dr. Martens rose by 20 percent in early trading in London today, after its I.P.O. priced at the upper end of its range. (Reuters) The cryptocurrency exchange Coinbase said it planned to go public through a direct listing. (Bloomberg) The gaming company Roblox delayed its I.P.O. after the S.E.C. raised questions about how the company recognizes revenue. (Reuters) Politics and policy President Biden’s nominee for attorney general, Merrick Garland, reportedly favors a former aide, the Kirkland & Ellis litigator Susan Davies, to lead the Justice Department’s antitrust division. (The American Prospect) During his presidential campaign, Mr. Biden warned family members about their business dealings, telling one of his brothers, “For Christ’s sake, watch yourself.” (Politico) Tech Elon Musk news: SpaceX is said to be close to raising new funds at a valuation above $60 billion, and after he changed his Twitter bio to one word, “bitcoin,” the price of the cryptocurrency soared. (Business Insider, CoinDesk) SoftBank reportedly approved $600 million in loans to four top executives to let them buy shares in the company, potentially netting them a huge windfall. (FT) Best of the rest McKinsey is reportedly in talks to settle investigations by state attorneys general over advice it gave to opioid manufacturers. (WSJ) It isn’t just GameStop: the joke cryptocurrency Dogecoin is having a moment, thanks to Reddit. (CNBC) We’d like your feedback! Please email thoughts and suggestions to dealbook@nytimes.com. Source link Orbem News #Existential #Moment #Robinhoods

[transparentdestinywizard]

I Need Antivirus For Mac

Does Mac Need Antivirus

Do I Need Antivirus For Mac Pro

Do I Need Antivirus For Macbook Air

Best Virus Protection For Mac

Do I Need Antivirus For Macos

Free Antivirus For Mac Downloads

It’s fair to say there’s less risk of malware attacks on a Mac than a PC, but does that mean you can skip antivirus altogether?

Viruses are commonly found in the Windows world. Not in the Mac world. Viruses are where we most often employ the “not now, but maybe someday” antivirus weasel. While Apple devices are generally less susceptible to hackers, malicious websites and unsecured networks still pose serious threats to your device and privacy. That’s why McAfee Total Protection provides Mac-specific antivirus and anti-malware capabilities. Take advantage of our free trial today and enjoy enhanced peace of mind. The myth that Mac computers are immune to viruses and malware is simply not true. Mac computers can get viruses and need file-based antivirus protection. Additionally, they need the other layers of protection offered in a device security software suite such as Firewall, Intrusion Prevention. On top of great protection, Bitdefender Antivirus for Mac includes a vulnerability scanner and a VPN. It also both blocks and removes adware, which reduces how often you'll see targeted ads. There are a few missing tools, though. Bitdefender Antivirus for Mac doesn't come with either a personal firewall or a password manager.

For years, we’ve been told that Macs can’t get viruses. But no computer is immune from cyber attacks, so each year we test Mac antivirus software to their limits with hundreds of virus attacks including worms and ransomware to see how they fare. Read on to see your protection options.

Browse all our antivirus software reviews, or skip straight to the best antivirus packages from our tough tests.

Built-in Mac security

Does Mac Need Antivirus

There aren’t many viruses for Mac computers, which makes them hard to come by. Our lab tests Windows antivirus software with several thousand Windows-specific viruses each year, but tests only a few dozen on Mac computers. That isn’t to say that it’s impossible to catch a Mac virus, but the number of different strains is much smaller.

MacOS is secure by design. It requires a number of steps to allow a virus to run on your machine and needs you, the user, to intervene for any program – be it a virus or otherwise – to gain access to critical system files. In short, it’s actually quite tricky to get infected by Malware on an Mac.

Why you should still consider anitivirus for Mac

Do I Need Antivirus For Mac Pro

Even if you don’t let a piece of malware run, we have found that macOS’ built-in security scanning doesn’t reliably detect dormant viruses just sitting on the hard drive. If you never had any intention of running the viruses yourself, you could inadvertently share them with somebody you know who might not be so fortunate.

And there’s more to antivirus than simply protection from viruses. Almost all the security suites we test come with additional protection against phishing attacks, where websites pretend to be legit in order to steal your data. We have found that the very best Mac security suites will also bolster your phishing protection quite significantly, and perform better than the protection built into the Mac versions of Safari, Chrome, Firefox and Opera web browsers. For this reason, if you’re nervous about threats on the web, it would make sense to at least consider a Mac security suite.

Antivirus options for Apple Macs

While there’s no cheap way to get yourself a Mac, those who don’t fancy a yearly subscription to a security suite can rest easy in the knowledge that this year we tested three free options, one of which was good enough to be a Best Buy.

If you’re a Which? member, you can see the very best antivirus options on our best antivirus for Mac advice guide. And for everybody else, we’ve highlighted five options from the biggest brands.

Paid antivirus for Mac

Norton Security Deluxe

One of the biggest names in antivirus has a relatively inexpensive Mac option. What’s more, if you have Windows computers in your household you can mix and match the different device types under the same subscription. Subscribing gets you various other benefits, although some, such as the 50GB of cloud storage, is only available for Windows computers. See whether it’s worth paying for in our Norton Security Deluxe for Mac review.

Kaspersky Internet Security

Kaspersky’s security suite includes basic protection as well as tools specifically designed to protect your files from ransomware and a bolstered web browser for banking. Like Norton, you can mix and match a Kaspersky multi-device Internet Security subscription between Windows and Macs. See if it’s worth the cost in our full Kaspersky Internet Security for Mac review.

Bitdefender Antivirus for Mac

Do I Need Antivirus For Macbook Air

It comes with phishing protection and a VPN for keeping your web browsing safe from prying eyes, but can this AV production take on its big-brand rivals? It’s performed well in our tests in previous years, so read our full Bitdefender Antivirus for Mac review to find out.

Free antivirus for Mac

AVG Antivirus for Mac (free)

If you don’t want extra features and also don’t fancy shelling out for yet another digital subscription, AVG Free might be the option for you. There are no frills, but it should deliver when it comes to basic protection, adding that last layer of defence for when all else fails. See how it fared in our antivirus lab test by reading the full AVG Antivirus for Mac review.

Avast Free Antivirus for Mac (free)

Avast and AVG are owned by the same company, so they should perform similarly in our tests. Included in the installation is Avast’s free password manager, which might come in handy if you’ve yet to set one up for yourself. Read our full Avast Free Antivirus for Mac review to see whether it’s a good free choice.

Best Virus Protection For Mac

How we test antivirus

Do I Need Antivirus For Macos

Our antivirus test lab is riddled with threats. It has set up dozens of computers in 40 countries around the world to act as ‘honeypots’ for millions of viruses. These honeypots capture viruses that are fresh into the wild and may have only existed for days. This makes the task for the security software very challenging, because many of them rely upon huge databases of so-called virus ‘definitions’ to tell whether or not a file is harmful.

Grabbing new threats means they will also have to rely on their own intuition – rather than simply checking a database – using more advanced techniques to decide if there’s a threat. We also use a mix of scenarios on both Windows and macOS, including viruses stored on USB sticks, and even malicious real-world phishing webpages designed to steal your data. Only the most secure software can fend off all these types of attacks effectively.

Free Antivirus For Mac Downloads

Malware can be more of a concern if you’re using an old phone. Read our guide on mobile phone security for more.

[dipulb3]

Google Nest Hub review: Google Assistant helps this tiny smart display feel powerful

New Post has been published on https://appradab.com/google-nest-hub-review-google-assistant-helps-this-tiny-smart-display-feel-powerful-2/

Google Nest Hub review: Google Assistant helps this tiny smart display feel powerful

Editors’ note, Oct. 30, 2020: The Nest Hub debuted as the Google Home Hub in 2018. Google changed the product name in May 2019 to Google Nest Hub. The Nest Hub has been an Editors’ Choice winner since it launched, and it remains one of our favorite smart home products here in 2020. The review below has been updated to account for new competition from Amazon’s Echo Show smart display line. 

The Google Nest Hub may be small, but it’s surprisingly useful in lots of ways, from organizing your smart home to walking you through a complex recipe, to finding you a place to eat if your cooking efforts fall short.

The small gadget is made mighty by the great Google Assistant, and the line is blurry between where the actual hardware of the Google Nest Hub shines and where the digital Google Assistant does all of the heavy lifting. That differentiation might not matter for your buying decision. The Hub, at a newly reduced price of $90, down from $130, is a smart display that combines the functionality of a voice-controlled smart speaker like the original Google Home with a touchscreen you can use to look at pictures, watch videos, browse recipes, control your smart home and more.

Read more: The best smart displays of 2020

If you’re a fan of Google and want a Google-centric smart home, or if you just like the idea of a smart speaker with a screen and want to try one out for displaying photos at home, or for the step-by-step recipe guides, I recommend the Google Nest Hub. The seamless touch controls and intuitive voice commands will even help the tech-phobic members of your family get used to it.

The differentiation between hardware and software becomes much more important if you’re able to spend a little more and you’re willing to consider third-party smart displays alongside this Google-branded one. Google added a newer, bigger smart display called the Nest Hub Max, which has a 10-inch screen and a built-in Nest Cam with unique features including gesture control. Both Lenovo and JBL have recommendable 10-inch smart displays with Google Assistant built in and most of the same features as the Nest Hub. 

Read more: The best Google Assistant and Google Home devices of 2020

Unlike most of the other smart displays, the Nest Hub doesn’t have a camera, which might be a negative for some, but privacy-minded folks will appreciate its absence. Otherwise, it offers all the same features as the other smart displays for a reasonable price. The Google Nest Hub is a cute, useful gadget, and an even better value now than it was when it debuted. 

What the Google Home Hub lacks in size, it makes up for in substance

See all photos

Good things in small packages

The Google Nest Hub is tiny. It sort of looks like Google stuck a thin, 7-inch tablet onto a Google Home Mini smart speaker. It’s simple — a screen and a stand covered in fabric.

It has two forward-facing microphones on a bezel surrounding the 7-inch screen. The middle dot between the mics is an ambient light sensor, not a camera. On the back of the Nest Hub you’ll find a switch that mutes the microphone and buttons for controlling the volume, and that’s it. If you want to do anything else with the Nest Hub, you’ll need to use its touchscreen or give it a voice command.

That’s an ambient light sensor, not a camera.

Chris Monroe/CNET

You can pick from four colors for the fabric — chalk, charcoal, aqua and sand. We tested the chalk model, but all four colors are otherwise the same and all cost $90. You can buy the Google Nest Hub at Best Buy, Walmart, Target and other electronics retailers as well as online via the Google Store. (See here for the UK and Australia.)

Google bundles a six-month trial of YouTube Premium with the purchase of a Nest Hub. The service costs $12 (£12, AU$15) a month after the trial ends and allows you to listen to YouTube’s music library without ads. 

The four color options for the Google Nest Hub.

James Martin/CNET

An entertainment hub

You don’t need a subscription to watch ordinary YouTube videos on the Nest Hub. You can search for them by voice and scroll through the options with your voice or with touch. YouTube gives the Google Nest Hub an advantage over the Amazon Echo Show. Google pulled the rights to the streaming site from Amazon’s competing smart display over a dispute in 2017. You can watch YouTube on the Echo Show, but only via a browser, which doesn’t respond to voice commands.

Videos also look surprisingly crisp on the petite 7-inch screen. If you have a subscription to YouTube’s live TV service — YouTube TV — you can watch live TV on the Hub as well. It certainly won’t replace your main TV, but again, the picture looks good, so this feature could come in handy if you want to watch the news in the morning while you make breakfast.

Otherwise, you can watch streaming videos through services such as HBO Max and, as of this summer, Netflix. As with any of Google’s smart speakers, you can also issue a voice command to the Hub to start streaming Netflix on any of your TVs with a Chromecast streamer or Chromecast built-in.

You have plenty of options for listening to music on the Hub as well. Other than YouTube music, you can sync your account for Pandora, Spotify, and Deezer. You can also set any of those services as your default, so Google Assistant will search there first when you ask it to play a song.

Once you start playing music, you can use the Google Home app to customize the speaker equalizer settings if you want a little more bass or treble. You can also add the Nest Hub to speaker groups with other Google Assistant smart speakers or speakers connected to a Chromecast audio streamer. If you don’t like the sound quality of the Nest Hub, you can also set another speaker as your default and it will automatically start playing music on that device instead of through its own speakers.

Smaller hardware, smaller sound

From left to right, the Lenovo Smart Display, Google Nest Hub and JBL Link View.

Chris Monroe/CNET

You might not like the sound quality of the Nest Hub if you’re an audiophile. It’s fine if you want to listen to background music, but it’s not particularly loud or crisp. Unfortunately, the sound quality isn’t in the same league as other smart displays such as the Amazon Echo Show or the JBL Link View. In fact, the sound quality is more on par with Google’s smallest smart speaker, the Google Home Mini, which still beat the Nest Hub in our tests.

Thankfully, the Hub’s microphones held up better under scrutiny. The Nest Hub understood my voice commands from across the great room of the CNET Smart Home. It even heard me from an adjacent room as long as I had the door open. It also fared well over background noise while I stood in the same room. Expect to need to speak up if you’re playing loud music, but that’s standard for any smart speaker. The second-gen Amazon Echo Show heard me more often from a greater distance, but the Hub’s mics are on par with those in the smart displays from Lenovo and JBL.

A versatile personal assistant

You can issue a wide variety of voice commands to the Google Nest Hub. Plug it in and set it up on your Wi-Fi using the Google Home app, then, thanks to the built-in Google Assistant, you can ask Google Nest Hub any question you’d ask the original Google Home.

As we saw on the Lenovo Smart Display and the JBL Link View, Google Assistant makes good use of the touchscreen with helpful visuals after you ask a question. Check the weather, and you’ll see illustrations of the forecast for the week. Search for local restaurants and you’ll see pictures of nearby places.

You can use the Google Nest Hub to find a place to eat.

Chris Monroe/CNET

You can then scroll through the options and tap one for more details. Google will even show you how to get there on a map and send the directions to your phone. This will work automatically if you have an Android phone and it works on Apple‘s iPhones too, as long as you have the Google Assistant app installed.

You can also make calls with the Nest Hub. Since Google Assistant can recognize your individual voice, it can find numbers from your phone’s list of contacts and dial. The recipient will even see that it’s you calling. You can make video calls with the Hub too, but you’re limited to using Google Duo — Google’s mobile app for video chats. Since the Nest Hub doesn’t have a camera, you’ll be able to look at the recipient but they won’t be able to see you.

CNET Smart Home and Appliances

Get smart home reviews and ratings, video reviews, buying guides, prices and comparisons from CNET.

You can always swipe right on the screen to go back a page, or swipe up for quick settings like volume and brightness. You can’t download apps or browse the web as you could on an ordinary tablet, but all of the content of the Google Nest Hub is meant to be visible from across the room.

Other helpful features include routines, which are customizable grouped commands that allow you to play videos or podcasts, get directions to work and turn on your connected lights with a simple command like “good morning.” If you control your smart home with a voice command, you’ll see your device pop up on the screen. Change the temp of your thermostat, and you’ll see buttons and sliders to tweak the temp further or change the mode.

All of these features are the same on all of the Google Assistant-equipped smart displays, and my favorite feature of both the Lenovo Smart Display and the JBL Link View has made its way intact to the Google Nest Hub. Search for a recipe by voice, or find one in your phone and send it to your display. Google Assistant will read the ingredients and directions out loud and you can see them listed on the screen.

[williamlwolf89]

Affiliate Marketing in 2020: FREE Guide for Beginners

In This Guide: What is Affiliate Marketing? | How to Start Affiliate Marketing in 4 Steps | 4 Types of Affiliate Products to Promote | The Bottom Line on Affiliate Marketing

If you’d like to make passive income with affiliate marketing, this post is going to become your go-to guide.

Not only am I going to teach you the basics of how to become an affiliate marketer, but we’ll also dive into some real examples from professional affiliate marketers who are making thousands or even millions of dollars per year without spending money on PPC or any of that nonsense.

We’ll cover promoting products on Amazon, creating SEO-optimized content that ranks well on Google, email list promotion strategies, how to choose the best affiliate program for you, and give you a step-by-step guide to the whole process, so you’ll be earning affiliate commissions in no time.

Let’s dive in.

We’ll start with a (somewhat long-winded) definition:

What is Affiliate Marketing?

Affiliate marketing is the practice of promoting the products or services of another person or company in exchange for a commission on the resulting sale. Affiliate marketers join affiliate programs, find reputable affiliate products to promote, and then share those products with their audiences.

Basically, it’s a modern interpretation of a very old idea — getting a commission on a sale.

If you’ve been listening to us for long, you’ve learned that bloggers make money by building an audience that trusts them, and then offering products or services that will genuinely help that audience.

Affiliate marketing is really just a quick way to offer products and services without having to create your own products and services.

For bloggers, that means you find a product or service that you like, promote it to your readers, and earn part of the profit on each sale that you make.

How Does Affiliate Marketing Work?

Affiliate marketing can get pretty technical, even for those well-versed in digital marketing. Fortunately, you don’t need to know all the details to get started.

Download our Affiliate Marketing Guide(a handy, free PDF packed with info)

The actual mechanics run in the background, thanks to the merchant’s affiliate program software.

But here’s a quick look behind the scenes:

When an affiliate joins the merchant’s program, he or she is given a unique ID and a specific URL to use when promoting the company’s product.

The affiliate includes the link in their blog content and/or via their email marketing efforts and invites readers to click it to find out more.

When a potential buyer clicks on the link to visit the affiliate partners’ site, a cookie identifying the affiliate is placed on their computer. The cookie ensures that the publisher is credited with the referral sale even if it occurs days or even weeks later.

Whenever a buyer completes the sale process, the merchant checks the sales record for a cookie identifying the source of the referral.

If the merchant finds a cookie with an affiliate ID, the affiliate is credited with the sale.

The merchant makes reports available so that the affiliate can see their referrals (clicks) and sales.

The merchant pays the affiliate commission at the end of each payment period (i.e. revenue sharing).

Here’s a graphical overview to help you visualize the process:

The flow is pretty straightforward once you understand it, and it works the same no matter what kind of product you’re promoting or how established you are as an affiliate marketer.

So let’s look at the typical progression for a blogger who’s serious about making affiliate marketing a major source of income.

Back to Top

How to Start Affiliate Marketing in 4 Steps

Here’s the key point you need to understand if you want to become an affiliate marketer:

You’re earning a commission in exchange for giving readers valuable insights on products or services they were already thinking about purchasing.

In other words, your readers are already buying things. They are already going to make a purchase whether or not you give them any advice.

The question is, could you help them make a smarter decision than they could alone?

Because that’s where you add value. You earn a commission in exchange for helping people make smarter decisions, and you use your blog and the Internet to systemize that process, providing valuable advice to thousands of people.

Here’s a step-by-step process for doing exactly that:

Step 1: Choose a Product to Promote as an Affiliate

As an ethical blogger, you’ll always be constrained in the products you choose to represent in one of two ways:

Either you’re limited by your experience to products that you’ve used and liked, that have affiliate programs and that are a good fit for your audience, or

You’re constrained by the products you can get access to in order to evaluate them, either by buying them outright or getting a free sample or trial.

No matter which approach you take, expect to have to invest time and money into researching the best products for your audience.

Here are your two main options (with your best option listed first).

OPTION #1: PROMOTE PRODUCTS YOU ALREADY KNOW AND LOVE

This is the most common way to get started with affiliate offers.

You become an affiliate for something that you’ve used yourself, had a good experience with, thoroughly tested and feel good recommending. You should be fairly confident that others will get the same results you did (or better), as long as they do the work.

If you’ve found great success from a course, mastermind, or ebook that your readers could also benefit from, it only makes sense for you to spread the word and share your results.

Do an inventory of the products, services, and courses you already have experience with. You might have a list of a dozen or more.

Which of these would you be thrilled to promote? Cross out any that don’t fit the bill.

Now simply check to see if the merchant has an affiliate program (some won’t but you’ll probably be surprised at how many do).

Using a search engine like Google, search for “affiliate program” + [product name], or simply email the merchant and ask.

Then run your remaining options through this Good Affiliate Product checklist:

You’ve previewed the product so you know its quality (given, in this case).

They have a solid refund policy that you trust they’ll honor.

They provide good customer support (and you’ve tested it).

You have a good story to share about your experience with the product.

The offer fits your audience’s needs and won’t abuse the trust you’ve built with them.

The products that tick all the checkboxes are your best opportunities for affiliate income. As time goes on, add as many of these products to your mix as you like.

You’ve found your first product! Apply using the merchant’s process and start promoting.

If you’re just dipping your toe in the affiliate marketing channels, this first option may be enough to get you started.

However, most bloggers will want to try the next one, too.

(And you’ll have to explore the second option if you don’t have an existing product you love that is also a great match for your audience and offers an affiliate program.)

Option #2: Find Products Via an Affiliate Network

If you don’t have any direct experience with or knowledge of products in your niche that could help your readers, you can often find good affiliate products on affiliate networks (← our detailed guide).

But be careful — this approach requires that you invest time into research and money into purchasing products to try out, more so than the first option.

That’s because there’s less trust and prior knowledge involved from the outset. You have to do your due diligence to protect your reputation and the credibility you’ve built with your readers.

When you work through a network, you typically won’t know the merchant ahead of time and usually won’t build a relationship with them (your business relationship is with the network).

The list of popular and reliable affiliate networks include ClickBank, CJ Affiliate, the eBay Partner Network, ShareaSale, CJ Affiliate (aka Commission Junction), and the Amazon Associates program. Some networks will even assign you an affiliate manager to lend a hand and show you the ropes.

Amazon products, in particular, are an easy way to get started. Many newbies begin by becoming an Amazon affiliate and then scaling to other types of more profitable affiliate offers.

Step 2: Get Yourself Set Up as an Affiliate

Whether you work directly with a merchant or through a network, you’ll have to apply, be approved and provide certain information so that you can be paid.

At a minimum you’ll need to provide:

Your personal/business contact information for tax and reporting purposes.

Your bank account where commissions will be sent.

In turn, the merchant must provide you with:

An affiliate link. Whenever you post about the product, you’ll use this trackable link. It will have a long tag at the end of each link that includes your affiliate ID.

Here’s what some typical affiliate text links look like:

EXAMPLE LINK THAT DIRECTS TO THE MERCHANT’S HOME PAGE

https://merchantsite.com/dap/a/?a=1199

EXAMPLE LINK TO ANOTHER PAGE ON THE MERCHANT’S SITE

https://merchantsite.com/dap/a/?a=1199&p=merchantsite.com/page.html

You’ll also usually get some tips and useful assets for marketing the product (often found in a welcome guide or on the affiliate website).

These could include:

An affiliate guide as well as instructions on how to use the platform and summary of policies such as payouts.

Online marketing tools like banners and sidebar graphics.

Sample email/webpage swipe copy.

Ongoing communications from the merchant about promotions, new products, etc.

If you use a network like Amazon, you’ll get your own link for each of the specific products you promote.

Be sure to check your specific network’s help or support pages for more information.

Tip: If your audience is global (which many bloggers’ are), you might want to check out geniuslink for tracking overseas sales through Amazon, iTunes, and Microsoft Store.

Step 3: Start Promoting Your Chosen Affiliate Offers

Ultimately, all your hard work finding and evaluating products only pays off if somebody takes your advice and make the purchase, right?

For that to happen, you need to put your recommendation in front of your audience. Even more importantly, you need to make your recommendation trustworthy.

This is where a lot of affiliate marketers slip up. They think slapping some banners up on their blog that link to affiliate products is all they need to do.

But take a look at this:

Does that look trustworthy to you? Nowhere close, right?

Well, here’s a little secret:

The most successful affiliate offers look nothing like that. No PPC or veiled recommendations on social media.

Here’s what to do instead (and what marketing channels to use):

Option #1: Create a Resource Page on Your Blog

Our own resource page is a good example:

It promotes lots of different products, but it also organizes them according to different types of readers and what they might need at the time. It also explains why those products would be helpful to them.

In other words, it’s not just a sales pitch. It’s educational. Because it contains a lot of quality content, plus it’s well optimized for SEO, it also ranks well in Google search results and gets organic traffic. It gets good conversion rates too.

Chances are, you can put together a landing page like this within a few hours. Your readers will also appreciate you putting all of your recommendations in one place for easy reference.

Option #2: Create and Promote Custom Content

This content marketing strategy will be the backbone of your affiliate promotional efforts.

Use as many of the following different techniques as make sense for your blog and audience.

Note: All of these strategies assume that you are already sending traffic to the latest content you’re creating by emailing your list on a regular basis (at least two to four times per month) to let them know what’s new.

A) Write Reviews

You can write detailed reviews of products, courses, books or software products you promote as an affiliate. For example, here’s our review of Siteground:

Your reviews can focus on a single product or compare competing products side-by-side.

The second approach arguably builds more trust, but it also distracts people by giving them a lot of different recommendations.

If you would like to review multiple products, one option is to create a review site where all the content is simply reviews and affiliate offers. It becomes a “one-stop shop” for your niche.

B) Write Definitive Content on a Related Topic

You can write a definitive, comprehensive post on your site to educate your readers and “soft sell” your products and then work to get it ranking in the search engines.

For instance, you could write an ultimate guide to setting up a WordPress blog and include your affiliate links to your favorite hosting providers.

One example here at Smart Blogger is our post on freelance writing jobs. It’s a detailed, definitive guide for freelancers looking to find writing gigs, but it also allows us to feature one of our courses for writers.

Whatever the topic, make sure that it’s evergreen content — information that’s likely to be useful and valuable for years to come.

You can create blog posts, videos, infographics or anything similar — but whatever you do, it should not be a sales page. Focus on building trust and authority.

Finally, you should pay a lot of attention to SEO — make sure to optimize for the right keywords, keep WordPress running fast, and build links to your content to get a constant flow of traffic from Google.

C) Create Valuable Bonus Content

Assuming it’s allowed by your affiliate agreement (sometimes it’s not), you can create bonus content, exclusive to your readers, that helps people get even more value from the affiliate product.

People love bonuses! You can create many types of bonuses fairly quickly and easily while still giving your readers excellent value.

By the way, this is a fantastic way to differentiate yourself from other bloggers representing the same products.

Here are some example bonuses you could offer:

Step-by-step checklists

Quick-start guides

Video overviews or demos

Complementary or discounted services (e.g., coaching calls)

Step 4: Comply with Legal Requirements (and Best Practices)

In the U.S., the Federal Trade Commission (FTC) requires that you let people know you’ll earn a commission.

But even if it isn’t required by law where you’re located, we recommend it. It’s just good business.

Don’t be afraid to be transparent. People will appreciate your honesty and want to support you to repay you for making their lives better.

So wherever you share an affiliate link, whether it’s in blog posts, web pages, or emails, let your readers know that you stand to earn a small commission if they buy through you — and if they choose not to use your link, no worries.

Assure them that you wouldn’t recommend any products if you hadn’t used them yourself or were confident they could help them.

It’s also a good idea to create an Affiliate Disclaimer page on your website.

Here’s an example of our own disclaimer page at Smart Blogger:

We’re also clear on how those affiliate links might look within blog posts:

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Affiliate Marketing Examples: 4 Types of Affiliate Products to Promote

So, we’ve walked through the process of becoming a successful affiliate marketer. Now let’s step through some real-world affiliate marketing program examples, walking through four different types of products you can promote and make a tidy profit.

Usually, most of your affiliate income will come from one or two “ringers” — core products that just about everyone in your audience needs and which also pay a good commission.

As you progress, you can add complementary products to round out your offerings and help your audience in new ways, but identifying your core earners is an essential first step.

Option #1: Digital Downloads

Digital downloads are online resources that your readers can access instantly, without having to wait for a package to come in the mail (as is true for physical products).

They could be audio or video files, PDFs, ebooks or even links to webpages where the content lives online.

Examples:

Books or ebooks — Books that are either self-hosted on your merchant’s website or downloaded from Amazon, iBooks, or other online sellers.

Software — Downloadable programs, games, apps, plugins and cloud services.

Mobile applications — Some of the hundreds of apps that are available through the iTunes Affiliate Program and other mobile app affiliate networks.

Music, movies, TV shows, and more — Media offered through Amazon as well as the iTunes Affiliate Program and others.

Advantages

Digital downloads are an easy way to get started and help your audience with pressing problems.

There are no overhead costs of production, shipping or storage.

Your buyer can access and begin benefiting from their digital product immediately.

Disadvantages

Many ebook, software, or other download products are relatively inexpensive. You’d have to sell a lot of them to make any significant money.

Our Recommendation?

Do it! But expect higher earnings from other options on this list.

Option #2: Online, Hosted, and Professional Services

When it comes to selling services as an affiliate, it’s important to concentrate on those which will be accessible to your entire audience no matter where they’re located (as opposed to service providers who serve local customers only).

In other words, don’t limit your earning potential by geography.

Your best bet is to represent online, hosted, or professional service providers/influencers you’ve worked with in the past and have full confidence in.

Examples of professional services:

Designers (99 Designs, Zazzle, Designmodo)

Media or creative businesses (Media Content Advantage, John Melley Voice Overs & Production, Music Radio Creative)

Content marketing services (Sprout Social, Hootsuite)

Masterminds and membership sites (Serious Bloggers Only, Freelance Writer’s Den, Digital Marketer)

Research or consulting services (Questia, Touchstone Research Store, Snow Consulting)

Accounting, finance, or legal advice (as permitted by law) (Find Legal Forms, Motif Investing, Greatland)

Niche specialties – pop culture, travel, tourism, nightlife, crafts/artisans (Pet Care Supplies, zChocolat, Silvercar)

Examples of online/hosted services:

Website platforms (Wix, Squarespace)

Lead generation services (Thrive, Elementor [affiliate link])

Email service providers (AWeber, Constant Contact, ConvertKit [affiliate link])

Website services (e.g., hosting, anti-spam, security, etc.)

Media (Wistia, Vimeo, Telestream, various WordPress plugins)

Course platforms (Zippy Courses, Ruzuku, Teachable)

Virtual Assistant or customer service support (Zendesk Partners program, VA Affiliates, TempsASAP)

IT support, cloud-based storage, backup, security or other technical services based on monthly subscriptions

Advantages

It’s easy to become a service affiliate, and it helps your audience manage important tasks that require specific expertise.

There’s likely a higher earning potential than from digital downloads because services are usually offered at a higher price point.

Many hosted services will offer a recurring commission – meaning you’ll get paid for as long as the customers you refer continue to use the service.

Disadvantages

Some of your favorite professional service providers (ones you have experience with) might not have affiliate programs in place.

Our Recommendation?

Do it! Especially if you can find an excellent service provider who can potentially help nearly everyone in your audience at one time or another and who can be a strong, steady income generator.

Option #3: Online Courses

Online courses are an important subset of digital products, especially for bloggers, and the market is huge. They’re so popular that they deserve their own category on this list.

Online courses exist on just about any topic you can think of. They range in price from free to thousands of dollars, with higher-priced programs promising big results for students.

Examples:

My Garden School

Peaceful Parent, Happy Kids – How to Stop Yelling and Start Connecting

Suze Orman’s Personal Finance Online Course

Advantages

Courses are one of the best ways to help your audience achieve a goal that’s important to them or move past a roadblock that’s been keeping them stuck. You can deliver incredible value with little effort on your part.

Courses are often offered at a higher price point than other digital products, so your earning potential from each affiliate sale is higher.

Courses are popular. It should be easy to find other influencers in your niche whose courses can help your readers.

Disadvantages

You’ll have to spend time working through and reviewing courses to make sure that they deliver on their promises (to protect your reputation).

Our Recommendation?

Do it! Help your readers in a big way, and earn big at the same time.

Option #4: Ecommerce Stores

If you decide to promote physical products on your blog, your best bet is to choose high-quality, distinctive products that that will appeal strongly to your specific audience.

Avoid commodity products that your readers can buy anywhere — the commissions are so small you won’t make worthwhile money unless you can drive tremendous traffic to your site.

Commissions on ecommerce products are usually fairly low because of the overhead of production costs, storage costs, shipping, etc. So unless you are planning to build a large review or shopping site, physical products will probably be a very small portion of your blogging affiliate income.

However, if you have a favorite tool of your trade, a must-have gadget that will make your readers’ lives easier, or a high-quality recommendation that you’re sure people will be thrilled with, go ahead and offer it.

You’ll build goodwill even if you don’t make a lot of money.

Examples:

Niche shopping — Product Review Mom (parenting), Compost Mania (gardening), Roemer’s Workshop (hobbies), Pinch of Yum (food)

Tech or gadgets — Engadget, Gizmodo, Craziest Gadgets

Cool stuff — This Is Why I’m Broke

Advantages

Once you have an established blog, companies may approach you and offer you free product in exchange for a review. (You should always disclose this, as it could be seen as a conflict of interest.)

If you can afford to purchase products on your own in order to test them, you’ll be seen as a truly objective reviewer.

Disadvantages

Commissions from ecommerce stores are usually a lot lower because of the overhead, so you’ll have to sell a whole lot more product to make a decent income.

Buying products so you can review them before promoting them can be expensive.

Our Recommendation?

Offer physical products only under certain circumstances:

They’re directly related to your blog topic and something your audience absolutely needs.

They’re not commodities. Specialized and distinctive products from ecommerce stores reflect better on you, boosting your reputation and credibility.

You should now have plenty of ideas for types of products you can represent.

Back to Top

The Bottom Line on Affiliate Marketing

That dream you’ve had of making passive income isn’t just a silly fantasy.

It’s a completely achievable reality.

Sure, it’s not as easy as pushing a magic button or throwing Google Adsense all over your site, but with a little knowledge and persistence you can definitely do it and even turn it into an online business.

Once you’ve gained a respectable following, affiliate marketing is one of the best business models for making money (and from the comfort of your own home too).

And the best news is that it’s so easy to get started. All the steps for starting an affiliate marketing business are spelled out in this post.

Simply identify the one big thing everyone in your audience needs to reach their goals and start there.

Choose a great digital product from an online business you believe in. Share it. Tell the story of your successes.

Provide lots of valuable content that helps and educates your readers, and take care not to be too salesy.

Be upfront, honest, and transparent. Nurture the trust that readers place in you.

And finally, be patient.

All your efforts will pay you back with that sweet “cha-ching” of affiliate commissions being deposited into your bank account.

The post Affiliate Marketing in 2020: FREE Guide for Beginners appeared first on Smart Blogger.

from SEO and SM Tips https://smartblogger.com/affiliate-marketing/

[postproductionsoftwarekenh9-blog]

10 Apps to Help You Manage Your how to create a schedule for film post production workflow

What does media asset management mean?

How can I send large files?

Apple is the latest company to get on board, currently offering Final Cut Pro X free for 90 days – voted by us as one of the best video editing software programmes around. Final Cut Pro previously came with a free 30-day trial, but Apple has extended this amid the Covid-19 outbreak.

Any structured information which's purpose is to define a specification of any form of data is referred to as metadata. "An item of metadata is a relationship that someone claims to exist between two entities". "Think of metadata as data which removes from a user (human or machine) the need to have full advance knowledge of the existence or characteristics of things of potential interest in the environment". At first the term metadata was used for digital data exclusively, but nowadays metadata can apply to physical data as well as digital one.

Publitio offers URL-based API for on-the-fly transformations & high-quality media processing and transcoding solutions for fast content delivery and repurposing. With Interplay

After you deliver the final movie, you can delete source files. By default, Premiere Pro stores rendered previews, conformed audio files, and captured audio and video in the folder where you store the project. Moving a project file later may require moving its associated files as well. Premiere Pro creates a folder on your hard disk at the start of each project. By default, this is where it stores the files it captures, the preview and conformed audio files it creates, and the project file itself.

MAMs Integrate Video Production Applications

This is the best option when a project is complete and you are prepping it for archiving. If you have manually synced VFR footage in previous versions of Premiere Pro, resync that footage when opening the project in Premiere Pro 12.0.1 or later versions.

Is Dam it a bad word?

Content management (CM) is the process for collection, delivery, retrieval, governance and overall management of information in any format. The term is typically used in reference to administration of the digital content lifecycle, from creation to permanent storage or deletion.

When you work with Gold Standard Asset Management, you can rest assured you are working with the best property managers in southern Los Angeles. At Gold Standard Asset Management — it’s all in the name — we have the highest industry standards and unrivaled quality service.

What is a DAM solution?

Types of assets. The two main types of assets are current assets and non-current assets. These classifications are used to aggregate assets into different blocks on the balance sheet, so that one can discern the relative liquidity of the assets of an organization.

See how "hearting" a project can help get your team started and move forward. Apple's XSAN (Apple platform) Quantum Stornext (Redhat Linux / SUSE Linux / Windows 2003 platform) as the sharing of SAN management software. The above nine workstations and server through a 10Gb NT-HBA and optical cable are connected to the high-speed ExaSAN Switch. Xsan and metadata management requires separate metadata spaces.

Through Curator, a proxy is generated and stored on EBS storage, and a Curator asset is created which records the location of the proxy, hi-res and technical metadata for the hi-res. The project file meanwhile is automatically stored by Curator in its AWS RDS database and can be retrieved at any time. So far, we’ve majored on the opportunities from a proxy workflow, however, we can’t forget about the need to complete some aspects of an edit against the original high-resolution files.

This business needs some new ways to ensure that people get consistent colors.

Other frequently-used tools can be pinned as well to create a custom working space.

Data Production and Process (DPP) Management software securely collects data from multiple sources in a variety of formats, then merges the data and readies it for the card personalization process.

It also offers easy-to-use brand templates for users to create new marketing content right on the platform.

Understanding Standard Projects

Can I buy Adobe Premiere?

Open the Effects panel (Shift+7), enter change to color in the search field, and drag the Change to Color effect to the clip. Open the Effect Controls panel (Shift+5). In the Change to Color section, use the From eyedropper to sample the color you want to replace. The color changes to red by default.

Issuu Story Creator enables InDesign users to transform any part of their InDesign file into a Story playable on social media (Instagram, Snapchat, FB) or web (via AMP). Motion Factory is a Project Management tool with a powerful Media Browser to make asset management and working with MOGRT a lot easier. Get any Pantone Color into your design file, with loads of other helpful and team-ready features to save you time.

A broad review of a 30-year history of film by Miller and Shamsie showed a shift in both film consumerism and the film business, where the Golden Age of film experienced a period of stable success and then a downturn. Continuing the focus on the economic perspectives of film projects, in studies by De Vany and Walls , the commercial successes of films were assumed to be a primary indicator of film project success. Further, De Vany and Walls documented the unpredictable and extremely high financial risks of pursuing a film project.

As the Mystery Box post makes clear, Premiere Pro is anticipating you to be working in a Rec. Premiere, After Effects, Encore, Prelude, Media Encoder and Photoshop all use the same memory pool so the RAM is assigned between them. Press on any video thumbnail to jump immediately to the timecode shown. Premiere Pro lets users render previews based on a number of selections, like Work Area, Selection, or just Effects. They are America's number one computer builder and they offer customized workstations for Premiere Pro.

Desktop Film Scheduling Software

With JIRA Core dashboards, you can get a high level view of the whole project. Now, project managers can be post production editing companies for documentary nyc armed with the tools they need to orchestrate the project and ensure that things get done on time.

Eliashberg, Elberse, and Leenders also supported the assertion that filmmaking had unpredictable results in terms of profits . It is generally accepted that the project management profession exists within a spectrum of industries, ranging from engineering and construction to information technology and manufacturing. Of course, other industries engage in project management, but their practices may be less documented or publicized. The most versatile film budgeting software on the market, Showbiz Budgeting allows you to actualize your film budget at the detail level, and display your actuals in column format alongside the original. One Integrated Solution, automating the operational and financial processes for producers and content creators into one, easy to use system supporting Pre-Production, Production, Post-Production, Asset and Transmission organizations.

[clarencenicholsonata]

5 Ways to Improve Your B2B Content Marketing Strategy in 2020

There’s no point in us saying that ‘content is King’. We all know this. And practically all businesses are incorporating content marketing — in one form or another — into their promotional and advertising efforts.

The problem is that the content marketing landscape is changing… and we’re not keeping up.

Consider this. Content marketing statistics show that only around 30% of all marketers lead really successful content marketing campaigns.

Why is that the case, if we know that everyone is putting so much effort and trust into content marketing?

The answer is simple: they’re failing to adapt as the marketing landscape evolves.

With 2020 on it's way, now is the perfect time to take a look at what parts of your content marketing strategy missed the mark in 2019.

Today we'll explore emerging trends in content marketing that could help us all to create more effective strategies for the new year.

So let’s take a look at five ways to improve your content marketing strategy in 2020.

1. Performance Monitoring

Tracking key performance indicators… it seems like a no-brainer, right?

Yet according to the numbers, only around 50% actually measured their content marketing return on investment in 2018.

What’s particularly worrying about this is that it implies that some organizations could have been placing their time, money, and human resources into lengthy campaigns that weren’t achieving the desired result.

In 2020, there must be a greater focus on monitoring campaigns and tailoring them as deemed necessary.

Perhaps the reason why 50% of marketers don’t measure their success is that they think of content marketing as being more of a science than an art. It’s easily done.

After all, we’re beginning to understand a lot more about what works, and what doesn’t. But content marketing is an art.

There’s no hard and fast rule about what marketers should do, and it’s natural that they’ll be a little trial and error involved. Next year, brands should be working to monitor, track, reflect, and adjust their campaigns.

Here are some ways that make it easier to keep a close eye on the overall success of your campaign:

Analyze audience behavior on your site. Are your readers clicking through to other areas of your website, or taking some sort of action towards conversion, such as making an inquiry? If not, it suggests that the quality of your leads isn’t quite as good as it could be.

Determine your value.Tools such as Google Analytics can be useful in determining the sales ‘value’ of each page and, more importantly, the content on that particular page. These tracking tools help you to create a route map, highlighting which pages are responsible for making SQLs convert.

SEO and content.Analytics tools can also be used to show which pages are receiving traffic, and which aren’t. This works to highlight any aspects of your content that aren’t reaching out to your audiences or to search engines, and could suggest an SEO business/audience disconnect.

2. Big Data

The term ‘big data’ is everywhere, and yet most marketers still don’t understand what it is, or how it can be applied to a content marketing setting.

In a nutshell, big data is just that: it’s a huge amount of collected and collated data that a business holds about its audiences. It’s related to pretty much every interaction that an audience member has with a business, from clicks to communications, and everything in between.

Big data is such a big deal because of what can be done with this data.

Big data goes hand in hand with artificial intelligence, as we begin to use this data to predict future trends and behaviors. Brands have been investing in big data since 2015, and it’s expected to grow even more by 2022.

In content marketing data it holds the potential to do great things and is being cited as one of the key technologies to improve SEO ranking.

With the ability to collect, consolidate, and analyze customer information automatically, it’s possible that big data analytics could help marketers to identify trends and tailor their campaigns in response.

Big data is already being utilized by some of today’s most forward-thinking businesses. Mckinsey & Company estimates that around 44% of B2C marketers are using big data analytics to encourage better responses from audiences.

An additional 36% are understood to be using it to better understand customer behavior and generate more effective relationship-driven strategies. Overall, more than half believe that big data will be ‘essential’ for the marketing strategy of tomorrow.

Here are just some of the ways marketers could utilize big data in content marketing campaigns:

Use historical annual data to look at which sort of content attracts and engages with audiences the most throughout different times of the year. For example, long-form content may be more popular during winter months when people are spending more time indoors.

Similarly, we can use big data to gain a better understanding of what our audiences are searching for, and how aspects such as time of year can impact search terms. This enables marketers to tailor their SEO approach and create content that audiences want to see.

Big data can be used to look at associations between types of content. For example, it could show that audiences that are interested in this piece of content are also interested in that piece of content, which could be used to optimize the placement of internal links in articles.

3. CM Technologies

Content marketing technologies are becoming more widely available, and it is anticipated that, by next year, there will be even more accessible tools.

While 23% of brands are incorporating more technology into their campaigns. But don’t worry! We’re not talking full on robotics and complex artificial intelligence here. As Jacquie Chakirelis of the Great Lakes Science Center says, the role of AI and other new tech platforms is “blurry” and its impact on the relationship with the audience is not yet fully understood.

What we are talking about are automation tools which utilize aspects of AI to help marketers connect with the right people, generate topics of discussion that appeal, and really help content creators hone their skills.

According to the IDG report, ‘Technology Content Marketing 2019: Benchmarks, Budgets, and Trends’, some of the most commonly used CM technologies by today’s content marketers include:

Social media analysis tools

Email marketing software

Automation software

Workflow/project management software

Content optimization tools

Content management system (CMS)

Promotional tools

Chatbots

Artificial intelligence

4. Real Time Content

The idea of ‘real-time’ is something that has already shown its value in the sales world. For example, real-time stock updates are already deemed to be the norm. Yet it’s something that hasn’t quite made its way fully over to the marketing sector.

This is all expected to change in 2020 as digital platforms begin to prioritize real-time, providing an increasing number of ways for content marketers to take advantage of this technology and engage with audiences during those ‘micro-moments’ when they want to buy.

Facebook Live is definitely the one to watch next year, especially with the updates that were rolled out in September 2019.

Facebook Live Video now allows marketers to ‘rehearse’ their content in advance to going live to test out interactive features and formats to ensure optimal levels of engagement.

In addition, the length of the broadcast has been doubled from 4 to a whopping 8 hours. Many of us watched this feature in use when NASA used their Facebook Live stream to show an 8 hour spacewalk!

Tools such as Facebook Live make it easier for marketers to tell their audiences a story, and make their content a little more interactive, which is something that’s hugely important right now.

Statistics show that only 52% of marketers use the concept of storytelling in their content. Surprising, given that the natural, inherent human process is to think in narrative, according to Marketing professor Susan Fournier.

In her Journal of Consumer Research paper, Consumers and Their Brands: Developing Relationship Theory in Consumer Research, she says that a ‘substantial amount of information stored in and retrieved from memory is episodic’. So why don’t you create content in an episodic way, too?

Here are some tips for getting real-time content marketing spot-on:

Set up Google Alerts so that you can stay on top of the latest trends, news, and announcements in your industry, and adopt an ABL (always be listening) approach.

Utilize commonly holidays and events into your content, such as holiday-themed content or content relating to widespread beliefs or trends with your target audience’s community.

As an alternative to tools such as Facebook Live, host a live Twitter feed during business events or throughout industry-related celebrations can provide valuable information for audiences.

Sales were once at the heart of communications, information sharing — and storytelling — is increasingly important at a time when consumers want to buy, but don’t want to be sold to. “I think most marketers still struggle with storytelling where the reader is the hero” says LinkedIn speaker Michaela Alexis.

5. Voice Optimization

By 2020, 50% of internet searches will be voice searches. which mean you’ll need to get in gear and start optimizing your content for voice.

While marketers have been optimizing content since Google’s Hummingbird update to coincide with the shift to Web 3.0, we’re still behind when it comes to voice specifically. At the Google I/O 2019 conference, keynote speaker Sundar Pichai, Google CEO, confirmed that 20% of all searches are already voice searches.

Both Web 3.0 optimization and voice optimization forces us to think more about how users are searching for content, and what they’re searching for. Long-tail keywords and conversational keywords will be more important than ever before next year, and marketers will need to consider speech patterns and localization when creating content.

Here are three tips for optimizing your content for voice searches:

Don’t think. Speak. Get vocal and take a closer look at what your audience would be using voice search for and how’d they be using it. Speak phrases as if you were your own audience.

Consider associated aspects that your audience may be including in their voice search. In a speech, it’s more likely they’d search for ‘restaurant in New York’ than just for ‘restaurant’.

Really think about context, and how a user’s voice search could be connected to other relevant searches. ‘Play center’, for example, could connect to other things to do with kids.

Summary

Here's a quick recap of five ways to improve your content marketing strategy in 2020:

Performance Monitoring

Big Data

CM Technologies

Real Time Content

Voice Optimization

Taking some time to consider these five aspects when planning your 2020 campaigns could not only help to make you a better content marketer, but actually help you to reach out to, and engage with, more audiences.

There is one thing that’s more important than anything else: solid documentation.

Here’s a statistic to make you laugh: 74% of B2C marketers and 78% of B2B marketers have a content marketing strategy. Great! But here’s the funny part… only one third actually think to write it down!

A content marketing strategy that’s being explored, but not documented, will likely end up being overlooked.

Explore the concepts above, try them, and document them. Create processes that will help you to achieve your goals, and which can withstand the demands of this rapidly changing environment.

About the Author

Deana Kovač is an internet marketing specialist at Point Visible, a digital agency providing custom blogger outreach services. In her free time, she enjoys listening to music and singing karaoke. Also, her day just can’t start without a hot cup of coffee.

Related Readings

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77 Tremendous Tools to Make You a Content Marketing Superstar

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