#i was still subbed to his second channel and it was in my subscribed feed...

[imlivinglikeyousaid]

you're kidding me. wtf do you mean q posted a video about how he met mr beast. like now of all times.

[jungkxook]

—out of the blue. (m)

⟶ pairing: jungkook x reader 

⟶ genre: youtuber/gamer!jungkook + fluff / smut 

⟶ words: 5,204

⟶ rating: 18+

⟶ summary: catching your boyfriend bleaching and dyeing his hair for a livestream is definitely not what you expected — but it certainly has its perks.

⟶ warnings: established relationship, some attempt at humour, .2 seconds of sort of sub jungkook (you just like seeing him on his knees), you call jungkook a good boy, shower sex, hair pulling, oral sex, face riding, standing sex, breast play, cum eating, doggy style, unprotected sex, creampie

⟶ note: because blue haired jungkook has me feeling all sorts of things. also dedicating this to the lovely ryen @kithtaehyung​ because blue haired jungkook is getting her too and i hope this helps!! and thank you to the wonderful @gamerkooks​ and @stanrandomthings​ for always giving me inspiration for gamer jungkook <3

“What the hell are you doing?”

Jungkook has less than a second to react when he hears you bursting through the door of his bedroom, a guilty expression plastered on his face as if you’ve caught him in the midst of a much worse act than what he’s already currently doing ━ but the flustered scowl deepening your countenance is enough for him to certainly feel that way, because how else is he supposed to casually explain why he’s currently sitting shirtless in front of a camera?

Admittedly, the sight is odd enough, and there’s a split moment where your incredulous look is enough to make him feel as if he’s wronged you, and your six month long relationship with him, entirely before he remembers that he didn’t actually do anything wrong like cheat on you, but is actually just trying to dye his hair.

He’s sat in his gaming chair, camera and lights set up around him, and the monitor of his desktop all recording his face to the hundreds of thousands of viewers currently watching his livestream. He had told you well in advance about his aim to do a twenty-four hour live broadcast for his subscribers to both raise money for a donation and to countdown to his next subscriber milestone with the help of his friends ━ and had even asked you to help him plan the event, discussing it animatedly with you for the past month on various occasions ━ but mainly just because Jungkook is crazy enough to sit through a twenty-four hour stream and call it fun.

You had known most of how the entirety of the day would go. Starting from noon the previous day to now, almost an hour before the stream ends, thus far he’s done various gameplays from Minecraft to Overwatch to Among Us simultaneously with his friends who had offered to marathon with him the twenty-four hour event; had a period of time in which Jimin and Taehyung were over and cramped in his room to answer questions and talk to viewers but mostly just to create absolute chaos. You had been there for most of it, though you’re still trying to figure out if it’s a blessing or a curse that you were suckered into paying rent for your three bedroom apartment by Taehyung more than a year ago, and subsequently falling madly in love with Jungkook and forcing you to aid in his antics. You’ve been in a handful of his videos before, appearing in Twitch and YouTube streams, and in the background of vlogs in his channel and the channels belonging to the other boys; and, on that day for Jungkook’s twenty-four hour event, you had joined him at the start before being dragged away for work and then tried to pull an all-nighter with him until you crashed on the couch in the living room, and checking in on him occasionally to give him food and water and to just generally make sure your boyfriend isn’t dead.

Now, with the remaining final hour dwindling down, you had been in your room trying to finish last minute essay writing for school, with your phone propped up on your desk and Jungkook’s livestream playing as background noise to your studying. One minute, he had been playing a round of Among Us, and the next, when you had glanced up, he had the bottle in hand and the detrimental blue dye coating his hair in slick globs. It wouldn’t have been so shocking, had you not seen Jungkook an hour ago when he had his natural dark hair still, and now he had somehow managed to sneak in bleaching his hair in the time you had left him. Maybe it was your fault for not catching it sooner, if only because you had sheepishly taken a small nap amidst your studying only to wake up to a nightmare.

Which is where that leaves you currently, dishevelled demeanour standing at the threshold of his door after chasing over to his room, watching as Taehyung helps Jungkook sufficiently ruin his beautiful hair which you love so much.

“Uh… Dyeing my hair?” Jungkook finally answers, dumbfounded. He’s fortunate he had pulled off his shirt to avoid getting hair dye on it, an old towel now draped around his shoulders to catch any excess mess. He adds brightly, “We asked for suggestions on how to end the stream and someone said I should dye my hair, so Tae got the stuff.”

“You bleached your own hair?” You retort, exasperated. “When the hell did all this happen? I’ve been next door to you the whole time! What if your hair falls out? You should’ve gotten a professional to do it, not Tae━”

Taehyung looks inexplicably offended by your slandering remarks on his (lack of) hair styling skills, retorting with, “Yo, what the━?”

Jungkook blinks, as if just being made aware of what he’s actually doing.

“My hair’s gonna fall out?” he gaps. “Guys, what the hell? Why’d no one tell me?”

He looks from you to Taehyung then over at the comments on his livestream which are currently flooding with the sole topic of you. His eyes snag the first few that appear to him in the frenzied influx of words:

uh oh jungkook’s sleeping on the floor tonight

oh shit run bro

f in the chat for jk’s hair

get him y/n!!!!

“Dude, she’s just being dramatic,” Taehyung waves you off. He ducks out of the way when you reach out to Jungkook’s bed for a pillow and chuck it at the older boy’s head.

“And when he’s bald, then what━”

“No!” A helpless Jungkook exclaims suddenly. He gestures wildly to the stream, “Don’t give them ideas. The edits are gonna start pouring in.”

“Jeon, look, it’s too late to go back now,” Taehyung says. “You’ve got half your head covered in dye and three minutes to go with the stream. How bad can it be?”

A groveling sigh eclipses your lips as you push yourself forward. “Then at least let me help before you ruin it completely.”

Jungkook’s fortunate, to say the least, though he’s left wondering if you’re truly upset with him.

He finishes the countdown to the end of his twenty-four hour stream with you and Taehyung putting the last remaining globs of dye on his hair, a heartfelt goodbye to his viewers who marathoned the stream with him, and a promise to update them on the status of his hair when he washes the dye out.

And, just as soon as he’s shut his camera off, the mundane world returns to him.

It’s no longer millions of anonymous and faceless viewers watching him from the other side of their screens in the tiny bubble that is his room, but just you and Taehyung and the older boy’s frisky little Pomeranian dog and the threat of a wallowing regret as Jungkook thinks to himself, what the hell did he truly just do to his hair?

At some point, Taehyung retreats to his girlfriend’s house taking Yeontan with him, leaving you alone with Jungkook and he basks in the sudden cozy quiet after twenty-four hours of madness as the adrenaline rush begins to fade and mellow out. Back aching, joints cracking and popping as he stretches and moves, and eyes burning in the similar way they do from having stared at a screen for too long, but tenfold, he craves nothing more than to find your sweet and comforting touch to end such a long day.

He finds you in the living room already scrolling through your phone and your Twitter feed to read and marvel at all the comments and memes made by his viewers during his stream and his heart threatens to burst through his chest because you’ve always been so supportive of him and his fans, and they’ve always adored you and your endless interactions with them. So, surely, you can’t be mad at him for bleaching and dyeing his hair. Right?

As his arms come to wrap around you from behind, face nuzzling in the crook of your neck, he hears you bemoan, “You look like a Smurf came on your head.”

Wrong.

Well, not entirely, he guesses. You do lean into his chest, practically melting against him. A sluggish grin tugs at his lips and, instead, he chooses to ask, “Shower with me?”

“Aren’t you tired, Koo?”

“Baby,” he deadpans, and your heart flutters just a little bit, “by this point, I’m running solely on Red Bull and coffee that I’m positive I could fight the gods with my bare hands and win. In fact, I’ve had so much caffeine that I’m fairly certain I’ve ascended to the astral plane. Besides, I need to wash this dye out, and I could use some help. Sleep can wait.”

“Help,” You snort. “You’re such a liar. I already know what you want.”

“To spend time with my beautiful girlfriend? You’re right.”

“I’m not sucking your dick.”

He pulls his head back to look at you. Though he tries to look offended, there’s the tiniest of smirks on his face. “Wasn’t gonna ask you!”

You turn to properly face him in his arms and shoot him a dubious glance. He leans down to press a chilling kiss to your jaw, then nudges his nose against you in the same spot so that you’ll move your head. You do so, despite your prior scolding, and let him kiss the underside of your jaw down to your neck.

“Okay, fine,” You huff finally.

You relent, miraculously, but Jungkook had already guessed you would the moment he had found you in the living room and he couldn’t be happier.

He cherishes the moments alone with you, has come to know them well as he falls into a comfortable routine with you away from prying eyes over the last few months. Because sometimes, as he comes to learn, it’s hard to establish a relationship when his job requires him to be in the spotlight often. What is authentic and what is simply fabricated for views is difficult to discern, and yet you’re patient with him. Not everything to him is money and views and numbers, or what his next big plan is, or how you could potentially help him in some way (despite knowing that any video featuring you seems to skyrocket his views and land his videos on the trending page of YouTube more often than not because he knows everyone loves you more than him). You know when he’s his online persona and when he’s simply just Jungkook, and while there’s hardly any difference between the two, his online personality surely has to maintain a level of privacy and happiness that may not always be true.

At least with you, he can just be himself. He can finally be at ease.

Showering together is just one of the many acts of normalcy he cherishes with you. So, he turns on the shower and lets the bathroom get all warm and balmy as you undress. He’s the first one inside, hissing in delight as he lets the water run over his sore muscles, washing out the dye in his hair firstly so as not to get it on you and fortunately not making too much of a mess of blue dye in the tub. You’ve joined him in an instant when he’s nearly done, squeezing into the space in front of him as you shut the glass door behind you, the pane already beginning to fog and slick with droplets of condensation. He pulls you into him once more, nestling his chin on your shoulder as his hands come to wrap around you. They slide across your front, all wet and soapy, briefly gliding across your breasts, palms brushing against your nipples before traveling down to your navel.

“Congrats, baby,” You coo gently. “Twenty-four hours.”

He murmurs into your hair, “Missed you loads though.”

You turn to look at him finally, and it’s hard not to stare. Your eyes land firstly on his abdomen and the toned muscles there, trailing up to his arm and the pretty tattoos that decorate every inch of his skin, to his soft pink lips and his big eyes. Then, there’s the matter of his hair. The water has done most of the work in washing out the dye from his hair, now falling across his forehead and into his eyes and cheekbones, and it’s only then that you fully register the dye has worked as you struggle to find any remnants of his once-ebony-then-blonde locks. The blue hair is an obvious stark contrast to his natural hair and, you think, it is pretty, accentuating his radiant skin and making his eyes pop.

“I didn’t think you were actually serious all those times you said you wanted to change your hair.” Your lips are pursed as you survey him now, your fingers twirling a strand of his tresses around and around as you inspect it.

He smiles, catching your hand and pressing a quick peck to your knuckles. “Neither did I,” he admits sheepishly. “It sort of just happened.”

You pout. “I’m gonna miss your natural hair.”

“Do you really hate it blue?”

“I don’t hate it. Was more scared you’d ruin your pretty hair and make it all fall out.”

At this, Jungkook flashes you a cheeky smile. He holds his head a little higher. “So you still think my hair is pretty?”

“I think you’re a dork,” You clarify. “And, aside from the fact you almost gave me a heart attack, I’d say the blue is so pretty. Beyond pretty. Kinda hot, if I’m being honest.”

Because you’re not really mad, but it’s fun just to tease Jungkook and see his reactions. At the very least, he can sense this, as it’s apparent with the way his smile stretches even wider on his face.

“Hot, huh?”

“Mhm. But you didn’t hear that from me.”

He feigns a look of mock hurt. “Oh no. You must be really mad. Want me to make it up to you?”

“How are you gonna do that?”

“Well, what do you want from me?”

You take a moment to think it over, but the answer is already obvious enough. It’s one that even he knows, and one that has won you over the moment Jungkook was freed from his stream. You hum aloud, “You, on your knees, head between my legs, like a good boy. Think I can get a better viewpoint of your hair from down there anyway before I judge it.”

“Like a good boy?” A dark smirk tugs at his face. “So now who’s the needy one?”

He lowers his head so that he’s leaving a trail of sloppy wet kisses down your neck to your collarbones. As you let yourself get carried away for a moment, you wrap your arm around his neck, pulling him backwards until you’re pressed up against the glass door. He ducks even lower, kissing just above your left breast and then catching your nipple between his teeth. You swallow thickly, rubbing your thighs together, reminding yourself to respond to him.

“It’s not my fault when you were busy for the past day,” You pout. “And the blue hair really is sexy.”

“Aha!” he straightens up in front of you suddenly, a crooked smug smile on his face. “So I’m not just hot. I’m sexy.”

“You’re literally always sexy. And beautiful too. It’s almost unfair.”

“That’s even better.”

You tug your fingers at his damp locks. When you speak, your voice is a mix between urgency and a whine. “Jungkook. I could’ve already gotten off with my hand at this point.”

“Ouch, feisty!” He pokes his fingers at your sides. Then, nipping a little more firmly on the soft skin of your breast, murmurs huskily, “Alright, alright. But only if you call me a good boy again.”

Part of him is taunting you, but there’s a small sliver of intrigue that makes the thought in his head and the pretty words on your tongue excite him to no end.

Still, you choose to entertain him, maybe a little drowsily and entirely consumed by him, “I will if you let me ride your face.”

A rumble of a chuckle resonates from him. You find him on his knees in the next moment, wedging himself between your thighs. He nudges one of your legs and you follow the wordless command, hitching one thigh over his shoulder as you settle back against the glass door of the shower. He kisses at your hips as he dips his head lower and lower to where you want him, before swiping his tongue at your cunt, tasting all of you at once.

“Mmm, Koo━” A soft whimper sounds from you, making his head swim.

He wastes no time in lapping at your folds, tongue delving into you deeper and deeper as he cranes his neck. The wetness that pools between your legs and on the tip of his tongue is a sticky mess that he basks in just a little longer.

“Fuck,” he groans into your pussy, “you taste so fucking good. Missed this so much.”

His hands are big as they come to hold you close, cradling your ass, your thighs, your hips, anything to pull you into him while simultaneously pushing your thighs further apart.

You manage to find your voice and quip weakly, “Missed me or having your head between my legs?”

“You, definitely,” he murmurs. He busies himself by reaching out with his thumb to press circles against your clit. Your mouth falls open in a silent moan, hips rutting into his face. “All of you.”

“Jungkook━ Fuck━”

He burrows further into you, humming in response. His nose brushes against your clit, the muscle of his tongue a pleasant wet that makes you warm all over. You give another experimental swivel of your hips, grinding against his tongue just right. He pinches at your hips as if to probe you onward, and then you do it again, and again, desperately rocking your hips back and forth against him. Your fingers reach out to grab a fistful of his hair, clutching it so tightly he hisses. But you’re right. The blue locks look dazzling between your legs, being pulled by your hands as you push him further into you.

His eyes meet yours from below your waist, hooded and idle, enjoying the view as you squirm and writhe above him, shamelessly riding his face. Grinding against his chin, nose, and tongue, the slick wetness you leave behind glistens on his skin.

“Ah, Koo━” You cry out. “Fuck, I’m gonna━!”

Your orgasm hits you violently, sending you keeling. Your hips continue with reckless abandon, and Jungkook presses his finger against your clit a little harder, a little faster. The abrupt gushing warmth between your thighs sends your mind spinning, as the steam from the shower and your panting breaths begin to fog the bathroom. When your hips begin to slow, Jungkook laps at the rest of your leaking core before pulling away with a grin brandishing his shimmering face. He lets you pull him up eagerly, clumsy hands fumbling to hold either side of his face as you tug at him.

“God, you’re so hot, babe,” he sighs wistfully, smothering your lips with his for an all too chaste kiss, before leaning in once more to nibble at your lower lip.

“Wanna feel you, Koo,” You prompt urgently. “Want you in me.”

Jungkook hastens to comply, his hands falling to your waist. “Go on, then. Turn around for me.”

You don’t need to be told twice. You spin so that you’re facing the glass sliding door, your back to him. You watch him over your shoulder, momentarily admiring his well built stature, the tattoos that ink his body, and the water that shimmers on his skin. He has to push his wet hair up and away when it falls across his forehead and then he reaches down to grasp at his length, grip tight around his shaft so that he can pump himself sluggishly a few short times. It’s almost painful to watch him jerk himself off in front of you, the tip a burning red and glistening. He catches you staring and decides to catch you off guard when he grabs a hold of your hips with one hand. He yanks you towards him, your ass pressed firmly against his hips, making you jump from the startle, and grins when you look back at him.

Then, ever so slowly, he runs the length of his cock along your folds. Before you can brace yourself for the overwhelming rush of pleasure, he’s sliding his cock past your folds, burrowing into you deep. He curses behind you, his other hand flying out to steady himself by digging into your hip.

“Fffuck. Shit.” He dips his head so that his cheek is resting against your shoulder and sputters for air. “Jesus, fuck━ Been dying to feel you all day.”

He fits so snugly in you, so perfectly, just like always and you take him so well, coaxed by your own arousal. He ruts his hips forward into yours and you nearly fall forward before catching yourself by pressing your palms to the glass. Then, he’s grinding against you, small and precise thrusts that roll into your hips.

“Mmm, Jungkook,” you choke out. “You feel so━ So good.”

“Ah, shit,” he hisses. “Wanna wreck you so bad.”

He angles his chest a little more, pummels his dick into you in such a way that he’s hitting a different spot in you. His eyes stay fixated on the soft, round flesh of your ass and the way his cock slips so easily into you, brows screwed in concentration, jaw clenched. The slight bounce of your ass each time he rolls his hips firmly against you, the way you ricochet forward each time in tandem with his moves. You bow your head, pressing your temple against the glass door now tinted with condensation, only marked up by the imprints of your fingers grasping at anything. It’s almost sweltering hot in the shower now but you both pay no mind to it. He fucks into you with such languid, steady strides, cock beginning to throb and twitch in anticipation. You feel so wet, such a pitiless mess between your thighs already that it makes him growl.

“H-Harder,” You mewl. “Oh, Koo━”

He almost slips behind you in his eagerness to obey, awakening something animalistic in him, a yearning to just release all the tension in his core. This time, he adapts a measured pace, forceful thrusts that have you crying out in delight each time. One hand reaches up to grip at your shoulder to steady himself while his other slithers around your front to grasp at your breasts, all wet and supple, pinching at your nipples.

“So good,” he moans, pressing sloppy kisses just below your ear. His breath is hot as he pants behind you, sending tingles down your spine. “Fuck━”

His voice is cut off by a whine, hips bucking forward in an unsolicited manner as he feels his high drawing near. You lean your head onto his shoulder, stretching your arm out so that you can tug desperately at his hair. It’s a silent, simple command, but it’s one that he immediately understands even without you speaking.

“Wanna feel you━” You whimper. “Wanna see you.”

Jungkook nearly slips as he fumbles to pull out of you, hissing at the loss of warmth and friction. As soon as you’ve turned to face him, he wastes no time in closing the distance between you. He pushes his leaking cock past your folds once more and continues at the same pace as if he had never even stopped to begin with.

“Fuck,” he whines. “Not gonna last━”

You wrap your arms around his neck, drawing him even closer to you, as he presses you against the glass. He hitches one of your thighs around his waist, spreading your legs just wide enough to hit a certain spot that has both of you crying out. You’re clinging so tightly to him, fingers digging harshly into his skin in an attempt to alleviate the building pressure you feel. He knows you’ve almost reached your end when you resort to a gasping, moaning mess, writhing beneath his broad stature.

“Close, baby?” he hums.

You open your mouth to respond but can only muster a whimper. His pace treads over to heedlessly frantic, the sound of skin against skin and the lewd wetness filling the shower. Despite his hips pounding into yours so harshly, his fingers flutter so delicately under your chin, grasping it and moving your head just enough so that you’re facing him.

“Lemme see you,” he grunts. “Wanna watch you when you cum all over my cock. Always so pretty.”

“I━ I’m━ Fuck, Koo━”

But you can’t finish your thought.

You keep your gaze fixated on Jungkook’s, however exhausted and weary it may be. Your lashes flutter, brows knit together, and you suck your lower lip between your teeth, biting so hard Jungkook’s certain you’ll bruise it. Another few hard thrusts and then you’re reaching your high, overcome by such an intense burning that you can’t help but look away out of instinct. You cry his name, face contorting in pure pleasure, and chest arching to meet his. You’re clenching so tightly around him has him sputtering for air, nearly collapsing entirely against you. You’re near dripping around his cock which only means he almost slips from you with each draw of his hips that he makes. It’s why he sloppily rocks his hips into yours, desperate to reach his own high as well.

When you return to your senses, blinking away your blurry vision, you can make out Jungkook cooing into your ear, “That’s it, baby. Doing so well.”

You meet his gaze once more, only this time you’re perhaps even more tired. Hooded eyes watch him, silently probing him to his climax. He comes tumbling towards it, a few more short thrusts of his hips and, finally, he’s there. He slams his hips up into yours one final time, crying out, and then he’s releasing into you in an overwhelming abrupt gush. Only he can’t quite enjoy it because, out of genuine accident and driven by impatience to just get off, the last jerk of his hips hits you a little too hard.

It’s what causes you to slip backward and he, so lost in his own reverie, hardly has a proper grip on you or where he’s standing. When you lose your footing beneath you, slipping on the wet porcelain of the tub, and comes crashing down, he’s brought along with you. “Oh, fuck━!”

The both of you yelp from the surprise, your hands flailing out to brace yourself for the fall.

Fortunately, you land on him when you reach the bottom of the tub, courtesy of him grabbing onto you last second so that he can soften the blow upon impact.

Unfortunately, the breath is knocked out of him from the startle and from the sudden added weight of you on top of him with no warning.

“Oh, for fuck’s sake,” he groans.

“In hindsight,” You wince as you shift your weight above him, “maybe having sex in the shower again wasn’t the greatest idea. Remember last time when we knocked the shower curtain down and I had to get stitches on my elbow? It’s why we got the glass door installed, and then we had to lie to Tae about it.”

“Ugh, don’t remind me.” He tilts his head back, rubbing a hand over his face. Then, he flashes you an all too charming smirk. “Was kinda worth it though.”

You giggle, sounding so sweet and angelic, even despite the way his cum still leaks from you. Somewhere in the fall, his dick had slipped from you and now lays softening on his stomach which, really, is probably the worst part of the accident to him. He already misses the warmth of you wrapped around him, your mingling cum a dirty mess around him. You prop yourself up on his chest with your palms, but before you can even think to respond, you notice something out of the corner of your eye.

A small mass of fur in the shape of little Yeontan has just poked his head through the crack in the door, oblivious to you and Jungkook’s compromising position. And then, shortly following behind him, is his equally oblivious owner who must have forgotten something in the apartment to bring him back so suddenly.

“Tannie, get back here━ We gotta go━ Oh, Jesus, what the fuck?” Taehyung appears at the door for a millisecond before noticing the situation he’s just stumbled upon. Thankfully, he acts fast, and clamps a hand over his tainted eyes, clumsily scooping up Yeontan in his other hand. “Can you guys please stop fucking all over this damn apartment? My son’s eyes are too pure for this!”

And then he’s retreating, but not before bumping blindly into the doorframe, grumbling along the way. It’s silent for a moment as you and Jungkook gawk at one another; then you hear Taehyung leave the apartment once more, and the both of you dissolve into a fit of unabashed laughter.

“Are you okay?” You ask once you’ve calmed down enough as he reaches out to shut the shower off. You plant a kiss in your boyfriend’s hair. “You hit your head coming down.”

Jungkook’s heart swells at your gentle touches and smiles. “I’m fine,” he promises brightly. “You?”

“Well, you did just thoroughly fuck me, so━” You shrug innocently. “I’m kinda still too giddy to even care.”

“I’m gonna make it up to you,” he says. “For almost giving you a heart attack with my hair and for almost putting you in the emergency room again just now.”

The mention of his hair draws your attention to it once more. It’s not as wet as before, damp azure waves falling into his eyes that you brush away gingerly.

“Yeah,” You snort, “but I’ve decided I like your hair. Like, really like it.”

“Yeah?” he grins wide. “What was the deciding factor?”

You pause, as if to think for a moment. Exhaustion riddles your body and you know sleeping curled up next to Jungkook is nearing your future, but for now you let yourself entertain the last remnants of whatever lewd thoughts are still on yours and his minds before they fizzle away completely. You can’t help yourself anyway. The blue really is nice.

“Definitely the view of you eating me out,” You say. “And can’t forget how pretty it looks when I’m pulling at your hair.”

“Say no more,” he beams. “Then I’ll make it up to you by making you cum on my tongue again and again and again.”

The last thing he hears before he grabs at your cheek to softly pull you down to him for one last kiss, slow and ardent, is a bubbly giggle from you that delights him to no end.

“That’s a good boy.”

⟶ All rights reserved to © jungkxook. I do not allow reposting, translating, or any sort of modifying and reuploading of my work.

⟶ Feedback is always appreciated!

[invertedgoogle]

I tried translating the Vol 24 omakes: Schrö and Dinger are back!

Disclaimer: This was done to the best of my (limited) Japanese ability and by looking up every other word on Weblio, so there may be some references I missed, and I definitely know some that I wasn't able to find. I still hope you guys enjoy it though!

Credits for scans: @kanotototori

A spur of the moment

Box: Mew… mew… mew…

Yukine: … they’re cats!

Yukine: Oh no… who threw you away? Are you alright? You’re not hurt, are you?

Yato: Wait! Don’t touch them!

Yukine: It’s alright, it’s not like I can get sick or anything.

Yato: First, we need to take a video!

Unnecessary

Yukine: They’ll die if we don’t do anything! Can we please take them home?! I’ll be responsible for taking care of them!

Yato: No no, we can’t keep pets!

Yukine: Well, fine then, I’ll ask Hiyori (hand me your phone)

Yato: Hiyori also can't keep any pets in her home, right?

(Flashback)

Yato: Can we meet up?

Hiyori: Sorry…

(Flashback end)

Yato: And she did say “Maybe we should stop meeting up for a while since there’s Covid going around”...

Yukine: She said she’s coming over!

(Let’s go home!)

Yato: Wait, what?

With Covid

Hiyori: Yato! Long time no see! Where are the cats?

Yato: … on the second floor…

Yato: And I’d even told him that keeping pets while single means that I’d become totally unmarriable... It’s really messed up my life plans! I’m begging you, Hiyori...

Yato: Get Yukine to change his mind—

Daikoku: So she was using Covid as a reason to avoid you, huh…

Yato: … I hate Covid!!

Satori

Yukine: These are Schrö-kun and Dinger-chan

Hiyori: So cute!!

Hiyori: They’re so tiny… <3! They make me want to come here every day… <3

Yato: We can keep them!!

Yato: Well, that’s fine… if anything I can get some cat adoption videos (in the subsequent text there’s a reference here that I can’t for the life of me look up or understand, so I’m moving on to the next speech bubble)

I can increase my likability... getting married isn’t just a pipe dream anymore!

(Not both of them though)

Yukine: His face says it all… (Thanks) but he’s the one being used here!

Narrator: Just as expected from Yato’s Satori… no, wait, hafuri

* Satori is a kind of mind-reading yokai

Side hustle

Yukine: So the cost of raising a single cat is 2.5 million yen… it’s double if we’re raising two. Just my part-time job isn’t enough to cover that. Should I try making videos?

Hiyori: You can try! I’ll help out!

One month later

Yukine: We’ve finally reached 100 subscribers

Hiyori: So there are people who keep up with our videos from time to time

Yato: Well, but my channel has never been doing better!

Hiyori: Wow! Since when were you a Youtuber?

Yato: Would you like me to take you under my wing? Yukine ku~n?

Yukine: No thank you.

Yukine: But none of this has anything to do with cats!

Yato-possessed Hiyori onscreen: For hitting 1 million subscribers, I’ll be giving out free hugs in Shibuya!

(Video title: SchröDinger’s no-makeup no-filter channel, 1.02 mil subscribers)

Hiyori: Wait… since when was I under divine possession?

Yato: Hey, you made a commitment, didn’t you?

Business expertise

Yato: This turned out so profitable!

Yukine: Urgh…! K… kinda regret not joining you, but it’s amazing... if only I had that many subs...

Yato: Now time for my start-up!

Yato: I’ve used all the money to buy a whole load of coffee beans (Kyaa!!)

Yukine: … why coffee…?

(Coffee extracted from the feces of Asian palm civets is said to be a delicacy)

Yato: So we feed the cats these coffee beans, right? And after that they’re gonna poop, right? Then we can take the beans from their poop…

Yato: And make locally produced, all-Japanese Kopi Luwak… (Slap!) guh!

SSR Character

(Store: homemade, home-roasted coffee)

Yukine: It’s hot, so please be careful with it!

Hiyori: Thank you for your patronage!

(Sticker: for Schrö and Dinger)

Hiyori: Good work! The coffee business looks like it’s going swimmingly! Good for you, Yukine-kun!

Yukine: Thanks, if we can just keep this up…

Voice: Oh? I smell something nice…

Ebisu: I smell money~

[hermette-historian]

I’ve been watching a huge variety of other mcyt creators lately (people that I had never heard of until I just started a deep dive down the rabbit hole), in order to more or less get a feel for where the community is today in terms of culture outside of the HC/Empires/Legacy/DSMP/their respective spinoffs group we tend to fixate on. These will be herefore referred to as our spotlight series.

I started this post just intending to make a joke about how excited I get whenever I see someone use a clip of a Hermit in their video as an example or a reaction (I’ve seen Gemini’s building timelapse from god-knows-when and about two frames of S7 Keralis from a TikTok so far) but I suppose I may as well present my findings because as always, I’ve taken notes.

I took a group of creators at complete random from the Minecraft topic page and a deep dive down the related algorithm. This is by no means a perfectly random sample of the community, but I feel it is a good show of what the YouTube algorithm is choosing to show a random viewer (I did clear all cookies and my watch history for that profile before I started). In total, my analysis includes a group of ~50 creators ranging from 10K to 3M subscribers; In order to keep track, I did subscribe to all of them. RIP my sub feed that I definitely don’t ever use anyway.

Here’s What I Found.

Demographics. While the spotlight series seem to have made large strides in the progress of inclusivity in the past few years, I’m saddened to report that the greater community does not appear to follow this trend. Every creator in my sample group was a man, and with the exception of one that I know to be black and a small handful that I suspect may be of Asian identities a very large majority are clearly white. They also all appeared to be between the ages of 15 and 30, but this is expected of people getting their start in mcyt within the last few years. A large majority contained sponsorships.

Content. Because I didn’t go in with the intention of doing a deep dive analysis but just out of my own curiosity, I had few expectations regarding what kind of content these creators would be putting out. And while there were certainly some obvious correlations and trends, I was impressed by the range that I saw. By far the biggest genres were mod videos and 100 days challenges, usually combined and always in hardcore mode. I know this to be the biggest trend on the platform right now so it wasn’t by any means surprising-just a data point. Other prevalent types included informational videos (have been around forever and are still relevant) reaction videos (ranging from cute to nostalgic to pure secondhand embarrassment fuel) some variation on Manhunt (not near as common as you would think) and a genre I like to call spotlight analysis (commentaries on any of the spotlight series, explaining or analyzing them in various levels of detail). Mr. Beast gets his own category, since he showed up just enough toward the end that I was concerned he would ruin my data. I also stumbled across two full-fledged SMPs for which I found multiple creators. One was an anarchy server called the LifeSteal SMP that is pretty much what exactly what the name implies and looked like fun, but was brought to its knees by cheaters and shady admins. The other was an idyllic society that I don’t believe actually has a name, characterized by big, beautiful builds (the pirate ship was particularly gorgeous) and harmless prankage.

Quality. I was seriously impressed by the video production quality of some of the smaller channels. Many of the 100 days challenges had thoroughly crafted lore behind them, voice acting, replay mod timelapses and cinematic shots. I would consider a large majority of the videos well-edited, the audio quality overall was clear and professional—these people clearly take pride in their work. There were a few glaring traits, however, that separate them from what I feel set the spotlight series apart. 100%, and I mean 100%, of the videos were voiceovers. Zero live commentary. I have no idea why this is the popular stylistic choice—I would guess it has something to do with the 100 days challenges—but I will emphasize that it does not work for every video format. It causes the second issue I found: scripted voiceovers. If you’re reading from a script, it sounds like you’re reading from a a script. Sometimes this works. Most of the time it becomes a monotone news report that can be hard to watch.

In conclusion, I’ve found that the greater mcyt community is thriving just as much as it was ten years ago albeit differently. There are some trends that will never go away, some creators whose legacies will never die. I do think there is room for improvement and variety, but I don’t think it’s fair to reduce smaller creators to teenaged dsmp copycats. It’s worth branching out and looking for something new. It’s also worth creating it yourself.

Go forth, my dear time travelers, and find something new.

[drops mic] Wynnie out.

[serotocin38]

As YouTubers

Shen Qingqiu: Started at age 14 playing video games and making crappy quality videos, cursing excessively, and saying very cringy things. Then disappeared without a word for over a year and suddenly deleted all his old videos. Did an entire revamp of his channel, but still does gaming. Somehow gathered an audience of kids under the age of 15. Is relatable AF. 8.3 million subscribers, but has no idea how because he literally doesn’t try. Does a 36-hour live stream and raised $200,000 for abandoned and abused pets.

Luo Binghe: Has a cooking channel with an audience made up of almost all middle-aged women and grandmas that are subscribed only to him. Makes a lot of comfort food and desserts and always brings them to his husband at the end of his videos for a rating. Seems like a sweet boy, but if anyone else is in the kitchen at the same time as him, he turns into Gordon Ramsey 2.0. Has 3k subscribers, but totally okay with that. Not after the money, just wants to feed his husband (who sometimes doesn’t bother to eat because 36-hour livestream :/).

Wei Wuxian: Daily vlogger. Clickbait titles, no shame - “I TOLD MY FAMILY I’M PREGNANT!!! SHOCKING RESPONSE!!!”  10.2 million subscribers, and has a lot of spontaneous meet-and-greets when in public places. Actually makes some pretty high-quality videos. Often jokes about himself being gay, flirts openly with men and women, but when confronted by his audience about his sexuality, is in major denial while sweating bullets. Had no idea he was a bisexual mess until his sister gently broke it to him, found out his first kiss wasn’t with a girl, nearly has a mental breakdown on camera, had his second kiss, and started dating his boyfriend all in the span of one (1) 20-minute vlog. 

Lan Wangji: Had a video clip of him playing the guqin in an airport go viral. Pressured into making a channel because everyone wanted to hear (and see) more of him. Makes music tutorials and covers popular songs. Also writes and sings originals. His songs are obviously all written about one person, and he never reveals who that person is, but everyone knows (except for that one person, but now he knows too). Does collabs and duets with his family. His audience wants them to start a family band and maybe do a tour someday, but that’s too non-traditional for his family to even consider. Has a good 800k subscribers because model-like men playing the guqin and writing love songs is hard to come by.

Xie Lian: Has no real theme to his content. Often making half-serious depression jokes (and probably has it, like most of his audience). But is a big mood sometimes. Often seen making the “kill me” expression when things go wrong. Basically uploads twice a year, sometimes consecutively, sometimes 51 weeks apart. Has a total of 10 videos over the course of four years, but half a million subs. Loves disappearing from his social media for long periods of time, but also making posts at 3 AM while drunk with no context or explaination. Is an actual cinnamon bun, like he probably smells like a cinnamon bun. His only haters are people who are just angry with how unbelievably adorable he is.

Hua Cheng: Makes commentary and reaction videos. Dry, sarcastic humor that is highkey very insulting. Literally hates everyone and cannot be bothered with their bullshit. Has more haters than followers, but does not give a fuck. Super controversial and has beef with almost everyone in the YT community at some point. Destroyed a quite a lot of YT careers as well. What little followers he does have are loyal diehard fans. First saw Xie Lian when doing commentary on one of Xie Lian’s old videos and immediately fell in love. Has since then been silently stalking him on all social media and leaving creepily sweet comments on all posts. His fans have noticed obviously and a huge influx of fanart and fanfic has been produced centered around them, even though they have yet to have any interactions. 

[juicewrld]

so guys, we did it, we reached a quarter of a million subscribers, 250,000 subscribers and still growing

the fact that we reached this number in such a short amount of time is just phenomenal i-im just amazed, thank you all so much

for supporting this channel and helping it grow I-I love you guys, you guys are just awesome.

so as you can probably tell this isnt really a montage parody, this is really more like a kind thank you / update video

so in this video im quickly gonna go over two things: firstly advertisements, and more importantly : the future of this channel

and what kind of direction its headed.

okay so firstly, the advertisements. believe it or not but montage parodies are actually a copy right minefield

new content is getting claimed every day. we could use something from.. lets say.. 5 years ago, and tommorow a huge company could come along

and claim that video as theres and we have no control over that. and any video we use that product in could either get

copy right stiked or lose monetizeation, meaning that all the money made from that video would get sent to the company, and not

us. the only real way to counter this is to get advertisements placed on my channel, i mean its a win-win for everyone involved

you know i get a safety net generated for myself and the company gets exposure and you guys, my sub subcribers, sit through a two

second ad that will be as short and painless as possible, so next im gonna talk about the future of this channel, this doesnt mean in anyway that im actually quitting montage parodies, its basically why you subscribed to my channel and i enjoy making them and

theres no reason to quit because im in full time education i have less time to make and upload videos it use to be weekly uploads

and now its pretty much once a month but in my opinion uploading once a month isnt enough id like to upload more than that, i mean, as much as possible

but montage parodies take a long time to make, collecting the resources, coming up with an original idea ya know, all this stuff takes

time and planning and that combined with me being in education means that they take a while to make, a good video that goes into

detail about this is rubber rosses video "future of independant animation on youtube" it is a different theme'd video because I

dont do independant animation, but you can still kind of relate because uploads become more infrequent; channel traffic slows down

this is why i want to make videos that are related to montage parodies, but arent exactly meta montage parodies, like I said before:

im not quitting montage parodies, its basically seen as either you wait for me to upload one video a month or i upload one video a month with a bunch of you know, funny gameplay stuff in between. A great example of this would be counter strike global offensive

but at the end of the day, its all down to you guys, you guys are my subscribers and id love to hear your feed back on what youd like me to do next,

leave a comment below: your thoughts and ideas. Im gonna try to respond to as many comments as I can to this video. I would love to

hear your feedback on what kind of videos youd want to see, any future ideas for the channel. I feel that because your subscribed

to an extent, you're inclined to, you know, share your thoughts and ideas, and have a say on what i should do next, and its really

appeciated guys. and lastly i want to thank you guys, thank you guys for helping this channel grow so quickly, in such a short amount of time

I mean I started doing videos like these just over a year ago and i would have never expected my channel to grow so quickly in such a short amount of time

just from montage parodies its amazing, you know ive been reading the comments and some of them have just been genuinly amazing

ive been told people have depression and they find these videos you know therapeutic and have enjoyed them, and lifted their spirits

and stuff and its just amazing how my videos can do that to people and that really motivates me to do more of these videos, and just thank you all so much

for giving me this opportunity, it really-it really means a lot guys you have no idea, and lastly i want to give a shout out

to all the people who helped make this video whether thats voice overs, animations, stuff like that. firstly we got Harvey Rothman

he designed my youtube profile picture, and has also designed a what the fast intro for my channel, and its just amazing. i love his animation style he is just a really nice guy to talk to, be sure to subscribe to his channel, hes got an upcoming animation

for five nights at freddys "foxy gets hooked", he does music production, hes all around a really good guy, next we got Hitlerspimp

hes just so talent with SFM, he designed the intro for me, its unbelivable how talented he his, be sure to check out his videos, hes just

amazing. and lastly check out creamforce for his sexy voice over he did in the video honestly he does a lot of montage parody esc videos, definintely check him out

his videos are just amazing and he just has a great personality all around. and thats it guys thats all i wanted to explain, thank you all for sitting through this video

and taking all the information in, dont forget to comment down below your thoughts and feelings, id love to hear your feelings on where to take this channel montage parodies are still coming, ive got at least 2 videos in the works right now and will be up very soon. thank you all again for a quarter of a million subscribers im just still amazed that we reached this number in just a short amount of time, thanks guys.

[astrorabby]

A lot of things have been going on lately, it’s been real stressful and I need to get some stuff off my chest.

Under read more because long vent

so guys we did it we reached a quater of a million subscribers, 250,000 subscribers and still growing

the fact that we reached this number in such a short amount of time is just phenomenal i-im just amazed, thank you all so much

for supporting this channel and helping it grow I-I love you guys, you guys are just awesome.

so as you can probably tell this isnt really a montage parody, this is really more like a kind thank you / update video

so in this video im quickly gonna go over two things: firstly advertisements, and more importantly : the future of this channel

and what kind of direction its headed.

okay so firstly, the advertisements. believe it or not but montage parodies are actually a copy right minefield

new content is getting claimed every day. we could use something from.. lets say.. 5 years ago, and tommorow a huge company could come along

and claim that video as theres and we have no control over that. and any video we use that product in could either get

copy right stiked or lose monetizeation, meaning that all the money made from that video would get sent to the company, and not

us. the only real way to counter this is to get advertisements placed on my channel, i mean its a win-win for everyone involved

you know i get a safety net generated for myself and the company gets exposure and you guys, my sub subcribers, sit through a two

second ad that will be as short and painless as possible, so next im gonna talk about the future of this channel, this doesnt mean in anyway that im actually quitting montage parodies, its basically why you subscribed to my channel and i enjoy making them and

theres no reason to quit because im in full time education i have less time to make and upload videos it use to be weekly uploads

and now its pretty much once a month but in my opinion uploading once a month isnt enough id like to upload more than that, i mean, as much as possible

but montage parodies take a long time to make, collecting the resources, coming up with an original idea ya know, all this stuff takes

time and planning and that combined with me being in education means that they take a while to make, a good video that goes into

detail about this is rubber rosses video "future of independant animation on youtube" it is a different theme'd video because I

dont do independant animation, but you can still kind of relate because uploads become more infrequent; channel traffic slows down

this is why i want to make videos that are related to montage parodies, but arent exactly meta montage parodies, like I said before:

im not quitting montage parodies, its basically seen as either you wait for me to upload one video a month or i upload one video a month with a bunch of you know, funny gameplay stuff in between. A great example of this would be counter strike global offensive

but at the end of the day, its all down to you guys, you guys are my subscribers and id love to hear your feed back on what youd like me to do next,

leave a comment below: your thoughts and ideas. Im gonna try to respond to as many comments as I can to this video. I would love to

hear your feedback on what kind of videos youd want to see, any future ideas for the channel. I feel that because your subscribed

to an extent, you're inclined to, you know, share your thoughts and ideas, and have a say on what i should do next, and its really

appeciated guys. and lastly i want to thank you guys, thank you guys for helping this channel grow so quickly, in such a short amount of time

I mean I started doing videos like these just over a year ago and i would have never expected my channel to grow so quickly in such a short amount of time

just from montage parodies its amazing, you know ive been reading the comments and some of them have just been genuinly amazing

ive been told people have depression and they find these videos you know therapeutic and have enjoyed them, and lifted their spirits

and stuff and its just amazing how my videos can do that to people and that really motivates me to do more of these videos, and just thank you all so much

for giving me this opportunity, it really-it really means a lot guys you have no idea, and lastly i want to give a shout out

to all the people who helped make this video whether thats voice overs, animations, stuff like that. firstly we got Harvey Rothman

he designed my youtube profile picture, and has also designed a what the fast intro for my channel, and its just amazing. i love his animation style he is just a really nice guy to talk to, be sure to subscribe to his channel, hes got an upcoming animation

for five nights at freddys "foxy gets hooked", he does music production, hes all around a really good guy, next we got Hitlerspimp

hes just so talent with SFM, he designed the intro for me, its unbelivable how talented he his, be sure to check out his videos, hes just

amazing. and lastly check out creamforce for his sexy voice over he did in the video honestly he does a lot of montage parody esc videos, definintely check him out

his videos are just amazing and he just has a great personality all around. and thats it guys thats all i wanted to explain, thank you all for sitting through this video

and taking all the information in, dont forget to comment down below your thoughts and feelings, id love to hear your feelings on where to take this channel montage parodies are still coming, ive got at least 2 videos in the works right now and will be up very soon. thank you all again for a quarter of a million subscribers im just still amazed that we reached this number in just a short amount of time, thanks guys.

[lawrenceseitz22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 posted first on your-t1-blog-url from Blogger https://ift.tt/2ueMKwE via IFTTT

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 posted first on http://beyondvapepage.blogspot.com

[howardkuester22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on https://dilatepage.tumblr.com/

[angelagiles18]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191

Click on the video above to watch Episode 191 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

  Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts, episode 191, the question where I guarantee it, if you’re watching this, you can get your question answered, because right now there are almost no questions because of a little error that somebody made. It’s not important who, but let’s go and say hello to everyone real quick. Hopefully, you’re getting an announcement on YouTube or you’re getting a notification. You might be watching this later, in which case, just ignore all this stuff about people making mistakes. Chris, how you doing, man?

Chris: Good. Happy to have summer finally in Europe.

Adam: Oh, nice. It’s finally warming up there?

Chris: Yep.

Adam: Good deal, good deal. Hernan, how about you? Is it nice and cold down there?

Hernan: Yeah. Over here, it’s freezing, man. I’m freezing my ass and overdressed, whatever, but I’m super excited to be here anyway, so that doesn’t stop us.

Adam: Marco, you’re not freezing your ass off, are you?

Marco: Never. Guys, for some reason, we’re not transmitting this Hangout into the Google Plus page. It’s still 190.

Bradley: That’s my fault. Standby.

Adam: Got you. Well, we won’t ask Bradley how he’s doing, because I don’t want to divide up his attention, but we do have a few announcements. Real quick, I wanted to say we’re going to put the link on the page and you’ll be able to find it in the description if you’re watching this later on YouTube, but our live event is a go, The Semantic Mastery Live.

October, the weekend of October 20th, 21st, we’ve already announced one of the special guest speakers. In addition to seeing all of our lovely faces at some point during the event, also Jeffrey Smith of SEO Boot Camp will be joining us and we’re going to have a couple more that we’re holding back.

We’re teasing it a little bit, but that is a go, so I’ll pop the link on here if you want to go and grab your ticket now. Ticket prices are definitely going to go up as time goes on. We want to help out the people who jump on this early and it is capped at a total of 25. Don’t put it off too long. It will be in the Washington DC area and we’re getting ready to lock down our event venue probably in the next week or two.

Bradley: Page is updated.

Adam: All right. As far as other announcements, you guys, we got a lot. I’m going to pass it off. Marco, is there anything we want to say specifically?

Marco: No. We’re moving forward, guys. The Google My Business auto-poster is ready. It has some awesome features. People have a long way to catch up. I know there’s some stuff being put out. It’s [inaudible 00:02:42]. You can get an RSS feed on anyone who’s in Syndication Academy or knows about us. You know how wicked RSS feeds can be, how they can help amplify your content, how they can help you with backlinks, but the most interesting thing we’re doing is we’re pulling in or we should have the ability in the next few days to pull in the RSS feed from the website so that all you would literally have to do is post from your website and you can amplify that content into post. If not, we do have the auto-poster, where you can go in and setup posts well ahead of time.

We also have YouTube views. That’s currently working. It’s working really well to push up videos, to get it ranked. Now, of course, once you start pushing videos, you should continue pushing videos to it to keep it ranked until it picks up its own steam. It’ll pick up steam and stay where it’s supposed to stay. It’ll stay ranked. The great thing about this is that since it’s real people, they’ll interact with your channel, so they’ll send all kinds of signals.

I keep telling people, the caveat in this is that you have to send them to a quality video. I always ask the question, “What’s a quality video?” Well, a quality video, if you look at your competition as a video that has a bunch of likes, it has a bunch of watch time, it has a bunch of subscribers, that’s a quality video. Look at what your competition is doing for that keyword and you mimic that, but do them one better. Better production, a better speaker, better audio quality, whatever it is that you need to do to grab the attention of your viewers.

There’s so many things coming. Video carpet bomb is coming. We were just talking about it. The done for you Google My Business services, that’s coming. The VA is almost trained. I’m working with her daily on this task. Cora reports are going to be available. What else do we have? Drive Stacks, guys. Drive Stacks, the Semantic Mastery way, with my original VA, the VA that I originally trained will be available through our marketplace. Market, it’s coming. Just stay tuned. Keep coming back and we’ll have news as everything develops, but we hope to have at least some of the products available by the end of the week. That’ll be on you to send the email to let people know, “Hey, it’s ready, so go get it.”

Adam: Awesome. Sorry about that. I was muted real quick. Also, I wanted to let everyone know, if you missed the webinar, we have a webinar replay. I’m not going to post the link here because if you’re on our email list, then you are very special and you’re going to get a link to check out the bundle, but there was a great webinar on Monday going into detail about how you can use some of the most powerful training that we have and really combine that.

We’re going to have some more information coming out about that. We’ll just post the link so you can go and grab that if you’re interested in taking advantage. It’s a special Fourth of July kind of holiday offer, and then we’ll have a little bit, like I said, of followup in the coming days. A lot of people are taking some time off, heading out to the beach, doing whatever. If you got some time you can squeak away from the family or make an excuse, you might want to go check out the replay over the next couple of days.

Bradley: I can tell having changed Hump Day Hangouts from Wednesday to Tuesday for this week, we’ve got a lot less viewers on it right now than we typically do, so it’s just timing. I’m glad that unfortunately, we didn’t have all the questions directed to the right place this time. That’s on our end, but we got a few questions. Do we have any other announcements, guys?

Adam: I’m good. How about you guys?

Hernan: I just wanted to reiterate that go ahead and grab your tickets for the [inaudible 00:06:51] Live 2018 because it’s going to depend on that. It’s going to depend on that. I’m really looking forward to seeing you guys, so yeah, I just wanted to repeat that once again.

Adam: Okay, cool.

Bradley: That’s it. We can get into it, huh?

Adam: Yeah, let’s do it.

Bradley: Let’s do it. All right, well, we don’t have a lot of questions, so we’re hoping that some of you guys that are here have some questions and you post them on the page. Again, that was our fault, but it is what it is, so we’re going to run with what we got. I know Adam posted a couple questions that he yanked from one of the Facebook groups, so we’ll start with those. I’ll grab the screen.

Is It Possible To Spread Authority To Multiple Root Domains From One Authority Domain Via Subdomain Redirects?

All right, so from the Facebook group. “Looking for insights on an idea. I wanted to test this, but asking is more efficient. Is the following possible? I have site.com and site.com has authority.” IDA, DR, okay. “I have a sub-domain on site.com, subdomain1.site.com. Sub-domain carries authority from site, correct?” Carry domain authority, but not necessarily page authority, but you’re right.

“Can I create a redirect from subdomain1.site.com to secondsite.com while site.com stays live and then secondsite.com gets authority from subdomain1.site.com?” Questions like this are hard to read. “Both secondsite.com and site have authority. In other words, is it possible to spread authority to multiple domains from one authority domain via sub-domain redirects?” Yes. “I’m doubting this works, but also read some things that indicate it might work.”

It does work. It does absolutely work. There’s a little bit of a loss. That’s called domain authority manipulation, guys. That’s like 2012 stuff. That’s the stuff that we did that worked really freaking well in like 2012, ‘13 timeframe. There’s still a little bit of benefit to pushing domain authority, guys, but honestly, you can set that up. It will work. There’s a little bit of a loss between redirects when pushing domain authority. It will absolutely increase your domain authority from your sub-domain that you direct to another root domain.

My point is, I’m not sure what your end goal is. Why do you want to push this domain authority to that other domain? Domain authority manipulation as a ranking factor is almost obsolete. I guess there might be some benefit to it, but you have to have really high DA numbers for that to really have an effect. It’s much more about relevancy than it is about domain metrics, which are proprietary metrics, right? Marco, I’ll let you comment on that a little bit, but again, look, if you want to do it, yes, it will help to boost domain authority from the second site.

There is a little bit of a loss, so what I’m saying is if you’ve got a 42 domain authority on your root domain and you try to push that over to a second site via sub-domain or any way you want to do it, it really doesn’t matter, but via a sub-domain redirect, you’ll likely fall somewhere in the 30s, the mid 30s with domain authority. It’s not going to happen overnight. When I used to do a lot of domain authority manipulation, we used to do a lot of it. The maws numbers would refresh, I can’t remember, I think it was every other month, every two months.

Marco: Every 90 days.

Bradley: Every 90 days. Okay. If we would do a redirect, like for example, we called it link laundering, and we’d do double 301 redirects from spam domains. We would go find expired domains that were on the closeout because they went through auction and they were really shitty, spammy domains. A lot of the times, they’re Chinese domains that would have hundreds, sometimes thousands or even tens of thousands of sub-domains. The dropped domain would have tens of thousands, sometimes, anywhere between hundreds to tens of thousands of sub-domains.

This is what we used to do and it worked really well. We would go buy a domain, buy one of those domains, and then we would set up a redirect script, a catch all or wild card redirect via HT access. We’d point the domain to a host, a C panel, and then we would set up an HT access file that would do a wild card sub-domain redirect to whatever we wanted to, and we would push domain authority.

We would do what’s called a double 301 redirect, so we would redirect it through one domain first and then push it over to our final target URL. I’d get domains that had 55, 60 domain authority mostly because of all the accumulated domain authority from all the sub-domains, right? We’d do the redirect and then push it over to a brand new domain and I could get my domain authority to jump from one, which is a brand new registered domain, to mid-40s usually within one maws cycle refresh, but sometimes it would take two. It would take anywhere between 90 days, so three months, to six months, to see that kind of a push. Again, I’ve found over the years that using that is purely like a ranking method, which used to work phenomenally. It really is ineffective at this point.

The only thing I would suggest is like I said, or what I would add to this, is that if you have really high domain authority and you can push some of that to another domain, it will help it to respond better to other off page signals, but that’s about it. Again, it’s not something that I even bother doing anymore. I don’t even look at domain authority and page authority numbers anymore, honestly. If you want to do it, it will work. Marco, what are your comments on this?

Marco: I would say he’s better off concentrating on relevance. If they’re relevant, then you can throw DA and domain authority and page authority out the window and push relevance. You could even throw a Drive Stack. Wherever you’re directing, you could put a Drive Stack as buffer and redirect to the Drive Stack and the Drive Stack will then push the power over to the new site with even more relevance. In the Drive Stack, you could push just tons of relevance in there whether you want keyword relevance, what do you call it, keyword plus URL, brand plus keyword relevance. What you really want is that brand plus keyword relevance.

Bradley: Right.

Marco: What you want to become is you want to become the keyword for whatever that niche is, so when people start thinking about those keywords, they don’t necessarily think about the keywords, but they think about your brand. This is where I tell people, Coca-Cola, Xerox, Band-Aid, Scotch Tape, all of these people have done fabulous branding where they become the brand for those keywords.

I know it’s not simple to do and we don’t have the deep pockets, but a way to start doing that is by relevance. How we do it, how we take advantage of it is by going into a Drive Stack and creating all of that keyword relevance which relates to the brand, and then we push maybe [inaudible 00:14:11] which will flow into the website, or maybe we’ll go direct to the website. We’ll go to the Google My Business thing.

There are so many ways to take advantage of this, but you’re pushing relevance. Think metrics. DA is a third party metric. Trust flow and citation flow, third party metrics. We don’t bother with that. What we look for is relevance and as long as the on page is tight on both websites, they will both benefit.

I could go even further, but then I’d be getting stuff that’s only in RYS Academy Reloaded. I could start talking all kind of things about embeds and the nasty stuff that you can do with embeds, but again, as I always say, we’d be doing the people that pay for the information a disservice by giving it away for free.

Hernan: If I may add real quick, that was one of the main reasons, the spam, when we just throw spam on the domain, we’ll rank. We will get higher domain authority, or we would do the sub-domain manipulation and whatnot, and that was one of the reasons why we stopped paying attention that much to domain authority and page authority, because they were so easy to manipulate.

That’s why we migrated to [inaudible 00:15:28] initially, and then we had to develop, as Marco was saying, relevancy and trust and authority as our own metics, our own way of doing things, because it was so easy. Again, you would have these Chinese domains with, I don’t know, 60 domain authority, and they were all spam. That’s one of the reasons, one of the many reasons that we stopped going through those domains.

Also, because maws will start delaying the updates and whatnot, and at some point it became a lot like waiting the page rank update, the public page rank update from Google that would go out every month or so. It became like that, so we stopped paying attention to that altogether and we started focusing a lot more on rankings and actual results.

Bradley: Again, yeah, it’ll work, and what I would recommend if you were trying to push it a second site anyway, guys, remember, if you push domain authority to a sub-domain, it will benefit the entire domain. Remember, domain authority, it’s a site-wide or domain-wide, including all sub-domains, including all inner pages and posts, all of them will benefit from that, will receive the same domain authority.

Instead of pushing from a redirect to a secondsite.com, you could push to a non-indexed sub-domain on that secondsite.com, all right? You do that so that you can set up a sub-domain. You don’t even need to really put a piece of content up on it, but you could. You could set an HTML file to say no index or whatever, and then just point all of it to that specific sub-domain because it will benefit the root without people really being able to see what you’re doing.

Again, I really just think that’s a waste of time unless you’ve got some massive amount of authority on your first site that you’re trying to push, in case it would help a little bit, but you’d have to be really, really high domain authority numbers for that to make much difference now in my opinion based on how the algorithm works now.

Do You Pay For Articles Or Use A Plugin To Pull In Content?

All right, Adam, the next one that he posted was, “Do you guys pay for articles or use a plugin to pull in content? Looking for an alternative for test site than buying articles.” Yeah, content curation. We have a training course specifically all about that. It’s what I’ve been using. I had to figure out a way to develop content for my clients that was cost-effective and efficient without having to be subject matter experts, so I developed a process years ago that I’ve been using ever since 2012.

We’ve got it as a product right now called Content Kingpin, but that’s the same exact content production process that I used for my own agency and countless amount of our members and students have also implemented that into their business for their primary content methods. We just get across the board good results from even our members that have implemented it, as well, or adopted that process, because it works.

It’s basically hands-free content marketing. You could teach a VA to do it, and they don’t have to be subject matter experts. All they have to do is be able to identify and locate content, authority content or just good, relevant content about whatever topic they’re going to be blogging about and then organizing that content in a logical manner and injecting a small amount of their own commentary. That content is more efficient and way better than any sort of shitty content, farmed content that you could buy from the dime a dozen content farms that are out there, that is just spun, rehashed garbage.

Guys, that’s all the content farms do. They don’t write original content. Even if they do, they’re not subject matter experts. If they are, you’re going to pay a premium for it, but even then, a lot of times, guys, all they do is do mashups where they’ll go, scrape five or 10 articles or whatever about whatever topic it is that you requested the article for, and then they’ll put bits and pieces of each article, put them through a spinner, and sometimes they’ll manually edit the spin text or the output file to where it’s a little bit more readable, but a lot of those content farms, you’ll get a lot of errors and stuff that you can clearly see that a spinner was used and they didn’t take the time to manually edit it.

My point is you’re not really buying original content from content farms, anyway. You’re buying garbage. You’re much better off using curated content where you can reference and cite other people’s authority content that is highly relevant from subject matter experts and you’re giving them credit via the attribution link. You’re citing the source, which is required and ethical. It’s the ethical thing to do.

Now, you’ve got good content from subject matter experts that you’re quoting on your own site, giving them credit, and injecting your own commentary. Again, a VA can do that. That’s why we call it Content Kingpin Hands-Free Content Marketing, because it truly is. You can generate a stream or revenue just from selling content marketing services and managing it. It just requires a very, very small amount of management.

Again, that training, Content Kingpin, teaches exactly how to hire the VAs, what to look for, what type of output production you should expect, what to pay them, how to manage it, all of that, guys. All of that is covered in great detail in that course. I highly recommend anybody that needs content for their clients or their own assets, their own digital assets, check that out because it’s the exact same method we use, all right?

Do We Have To Worry About Stock Photo Copyright Issues When Posting To Social Media Like Twitter?

Jeff, what’s up, Jeff? He says, “Do we have to worry about stock photo copyright issues when posting to social media, like Twitter, the same way we do with our website?” I don’t know, Jeff. I wish I did. I wish I had definitive answer. Maybe somebody else on here knows. Anybody?

Hernan: I had some issues when it comes to posting on Facebook, so yeah, short answer is yeah, because I had to take down an ad that was performing super well just because I was lazy and I didn’t check the stock photos stuff. The actual owner of the photo contacted me and said, “Hey dude, you need to take off the ad,” and I lost the entire social proof and everything on the Facebook side of things.

Yeah, short answer is yes because you can get in trouble. It doesn’t really matter if you’re using it on Twitter, Google. Google, maybe you would have a bigger exposure because you’re being indexed, but on Twitter, people can still see it, right? I think it’s just a matter of photos are still an asset, so it’s like you saying a piece of a song or a piece of a movie, something like that, all of that is copyrighted. You need to have that in mind, no matter where you’re using it.

When you’re doing it on your website, you’re a bit more exposed because anyone can get access to that, while on Twitter it’s not the case, but just to avoid issues, I would say don’t do it. Plus, there are so many deals and having stock photos has become really, really cheap. If you go to [inaudible 00:22:51] for example, you can get deals, like, I don’t know, for 100 photos for 10 bucks or something like that. It’s not even worth the trouble of getting through it.

Bradley: Yeah. Yeah, and usually for my clients, what I have them do is I use StockFresh.com. That’s our primary stock photo site, and so I just have my clients go setup an account or I set it up for them in their name and then I send them the login details and then they go in and fund it by just purchasing credits. We usually purchase 100 credits at a time. I think it’s $79 or something like that at Stock Fresh. It’s not bad. It’s decent.

Every couple of months or so, my curators, my VAs who are doing all of the content marketing for my clients will contact me and say, “Hey, we need this account refilled,” and I’ll just contact the client and say, “Hey, I need you to add another $100, refill the account with credits.” That’s it. That’s how it works, and that’s just to be safe.

That’s because I’ve been hit with extortion letters from Getty Images and their various subsidiaries and I’ve had to pay fines, copyright fines, settlement fees, basically for not having each client having their own licenses. In other words, even if I had my own account for my marketing agency with stock photos, if I published those stock photos on clients’ websites, the client needs to have a license for that photo. Even though I did it on their behalf, I was the license holder, not the client.

I’ve had to pay settlement fees for copyright infringement issues for client sites that they received the extortion letter, but I paid it on their behalf because it was my fault for not having them setup properly. That’s why I talk about that, again, in the Content Kingpin training that I was just talking about, I go into great detail about all of that because it’s very, very important. I would follow Hernan’s advice about social media and really try to have proper licensing for photos that you’re using.

Hernan: Yeah. Yeah, I would do that, too, and for example, there’s some websites that they’re explicitly royalty-free photos like Flickr, for example. You can search for royalty-free photos, then I think Unsplash.com, Unsplash.com. There’s another called Pixabay.com. Those are all royalty-free photos, but you’re limited to what you can find over there.

Sometimes for ads it will work, but if I’m looking for a specific way or specific photo that will convey a specific message that I want to send, then it wouldn’t work, so I’ll need to go out and actually purchase the picture. It’s specifically important with social media. Twitter has become super, super visual. If you go through the Twitter app on mobile, it’s super visual, so photos play a big role.

Would SEO Content Be Okay Or Should You Use The Research Quality Content For An Affiliate Money Site?

Bradley: Okay, Dominick’s up. What’s up, Dominick? He says, “I need some good content for an affiliate money site. I’ve tried Natasha Nixon, but it’s a little pricey. Would SEO content be okay or should I use the research quality content?”

No, if it’s for a money site, I would recommend that you do authority content because the SEO content is exactly what I just mentioned about a content farm. That’s what it is. It’s spun shit. It’s garbage. I can tell you that. That’s to be used for link building and stuff like that. It’s not money site content. I could tell you that even the authority content that you purchase sometimes isn’t going to be very good.

For the most part, I’ve had good experiences with Natasha Nixon for authority content, but the last article I got was complete garbage. It was for Mario’s Cab Service for the GMB Pro case study, and it was complete garbage. I ordered a 1500 word authority content article, paid like $120 for it, and it was complete garbage. I had to go through and manually edit. If I had time, I would’ve requested a rewrite, but I didn’t because I wanted to get it up, so I just edited about 500 or 600 words of it myself and then used that as the actual GMB website article.

Again, guys, remember, your best bet, Dominick, if you need really good authority type content or money site content on a regular basis would be to hire your own writer from Upwork or something. That is a much better way than going to the content producers. Honestly, you’re better off developing a one on one relationship with an individual writer.

Here’s the thing. Well, most of my writers are now curators, but I still can rely on them for article writing at times, but most of the stuff we do is like I said, curating for blog posts and such. The idea is once you’ve developed a relationship with a particular writer, you get to know their voice, so to speak and how they write, and you can help to mold or shape how you want them to write for particular clients, for example. That’s the benefit of doing it.

One of the other benefits of having a relationship with an individual writer is that a lot of times, you get better treatment. You don’t have to wait in queue for a week to get a piece of content back, that kind of stuff. You can have direct message. I use Upwork a lot. There’s desktop notifications and all that kind of stuff, so I recommend doing that.

If you’re going to buy it from a content farm, Natasha Nixon being one of them, then authority content is your better bet. It is a bit more expensive, but again, for money sites, I don’t recommend putting up any kind of SEO articles because they’re literally trash. It’s junk. You yourself will spend more time editing them and making them readable than it’s worth. If that’s the case, why not just write it yourself? Anybody want to comment on that?

Hernan: Yeah. Real quick, I totally agree with what you’re saying, Bradley, in terms of having someone that you can always refer to, even further if you’re offering this on a regular basis. I think that there’s some types of professionals, if you would, or some types of work that you always need stuff done, for example, graphic design, that you would be better off just hiring somebody to do graphic design.

For example, on our end, we hire a graphic designer. He would take over the entire graphic design side of things. He would do thumbnails for YouTube. He would do this and he would do that. He already knows how we work and what types of things we want and if we need a logo, we ask him for it, and if we need banners, sometimes he would do it.

I think that’s part of the team that you want to start putting together. That’s part of the team because you’re providing service and if you’re providing content creation services for your clients, that’s something that you really want to have in mind. For example, if you’re doing, I don’t know, video services, right, you’re doing YouTube services, maybe you need a video editor or maybe you need the tools to actually provide the client with a good service. That will position yourself as a much more valuable asset because you have the tools.

It’s not like you’re getting out there and grabbing the content, the articles, the logos from what everyone else is doing. You become a much more valuable asset because you’re developing your own team. I think that having that long-term relationship and having that long-term view when it comes to the collaborators that work with you, people that help you, helps a lot, helps you save time, money, and helps you position yourself better.

Bradley: Yeah, and the last thing about that I want to mention is I said earlier about you get to know a writer’s voice, and that’s good because especially if you’re providing content for your clients, then you already know what the quality is going to be. When you buy content from places like content farms or a Natasha Nixon, even when you’re buying the authority content which costs more money, you don’t know which writer’s going to get it, so you don’t know what the quality’s going to be like.

The tone of the writing can be different from article to article, can be vastly different. If you’re providing content for webpages, not posts, but pages for client sites, you want consistency in tone because you don’t want one page to have a tone that’s vastly different than another page, because it would be off putting to a visitor. Again, you get to know how the writer writes. You get to come to expect a certain level of quality, a certain tone, a certain voice to speak. That kind of stuff makes you more confident in being able to sell content marketing, right? Good question there, Dom. A great question, actually.

Vincent, doesn’t look much of a question. Let’s see if there’s a comment somewhere. No. Okay, so, well, congratulations. I don’t know what this means.

Adam: Oh, you’ll see it in a minute. He posted after that.

Does Adding A PR Link Helps In Generating Review Snippets Of A GMB Review Page?

Bradley: Okay, cool, cool. Let’s see. “Hey guys. Do you know if adding a PR link to our GMB review page will cause our GMB listing to show a review snippet as shown below?”

No. Adding a PR link to your review page, no. This is a maps thing. You have to have I think five, at least it used to be, you had to have a minimum of five ratings for the stars to show. I think that’s still the case. This is a maps listing that you show here in the picture, so that’s not something that we can manipulate by adding code because we can’t add code to the maps profile.

You can on a website. You can have structured data for review schema, but we can’t do that in the maps profile. The maps profile will show review stars once you have a total of five reviews. Whatever the star ratings are is irrelevant. Your ratings stars will show up once you have a total of five reviews. Does that make sense? That’s it. It’s not something that you can force or trigger by linking to it or adding code because you can’t edit the code of the GMB or maps profile like you could on a website, right? You just need to get five reviews.

Who Do You Recommend For Google Phone Verified Accounts?

Okay, Jim’s up. He says, “Hey, SM team. I’m glad you were able to hang out during the holiday week.” Yeah, us, too. We’ve only missed one in 191 episodes and it was a scheduled miss. “I know you’ve spoken about Google phone verified accounts in the past a lot, but I was wondering who you’d recommend of late. Also, is it worth paying $3 per account for aged accounts instead of 35 cent per newer account? Have you had better ratio on sites sticking with the older accounts?”

I buy aged accounts for very particular projects. Let’s put it this way. I’ve bought some aged accounts. I haven’t tested, I haven’t setup an actual test to test a brand new account versus an aged account anytime in the last three or four years, so I don’t know if having an aged account really makes a difference or not. I can’t tell definitively.

People seem to think it does make a difference. There’s probably some evidence out there to support that. I would just assume that that may be the case. For very particular accounts or projects, campaigns, whatever, I will sometimes buy the aged accounts and I’ll pay as much as $50 per account depending on how old it is. I’ve bought some 12 year old created in 2006 Google accounts and I’ve paid as much as $50 per account for those, and then I still had one of them terminated rather quickly, which pissed me off.

I can’t tell you, Jim, whether it’s really worth it or not. Maybe some other people have some data to prove one way or the other. I don’t. Usually, guys, we try to test everything to give you a definitive answer and this is something I have not tested. Adam, or excuse me, Hernan and or Marco, have either of you have any data to back up one way or the other?

Hernan: No, not on my end, honestly.

Marco: No, I don’t think it makes a difference.

Bradley: Okay. Yeah, I didn’t think so. Honestly, I know people say it does. Jim, I would say proceed at your own risk, whichever way you want, but this is the guy that I’m recommending right now for my aged accounts. [inaudible 00:35:52] is his name. At least that’s what I think it is, BulkPVA.com. I still use him. He’s really responsive on Skype if you connect with him on Skype, and if you go to contact, I think his Skype username is right there. Yeah, it is, BulkPVA.com. You can email him, all that. Just tell him I sent you. He knows because I’ve referred a lot of people to him.

He usually takes very good care of us, as well as anytime accounts get terminated and stuff, if they’re new, obviously if you have accounts terminated two weeks after he delivers them to you, that’s your fault, but if they’re within three days, within 72 hours or something like that, see, look, it takes 24 to 72 hours to deliver each order. Let’s see. After delivery of accounts, if the account is banned within 48 hours, replacements will be given to you.

What I do is whenever we order a new batch, and a lot of these, I buy the double phone verified YouTube accounts, and we do that because we do a lot of video spam for clients and all kinds of stuff, and I’ve got a VA that runs a video spam tool, Ab’s Video Carpet Blitz tool. We have to have dozens, if not 100 plus YouTube accounts at all times. Obviously, because we’re doing a shit ton of spam, a lot of accounts get terminated from overuse, and so I buy accounts from this guy all the time.

What I do is my VA will go in and immediately open up Browseo and just start adding profiles and logging in to bind it to his IP, but they each have their own browsing session because they’re all separated or segregated via Browseo, which you can do that with Ghost Browser, I think is another one. It doesn’t have to be Browseo, guys. It doesn’t matter. All I’m saying is the best way to get these accounts to stick is to bind them to your IP, but make sure they have their own unique browsing session in history.

Start allowing cookies to accrue and search history and allow Google and the websites that that profile visits start to build a customer profile, like an avatar or whatever, for that particular profile. In other words, you want it to look real, and so one of the things that I’ve found is these bulk accounts, when you buy them, if you do a hard reset on your browser to clear all cache and cookies and then log into four, five, six accounts from the same IP all from a 100% virgin browsing session each time you do it, that’s going to look spammy and those accounts tend to get terminated.

If you log into each of them, even from the same IP, as long as they have their own unique browsing sessions that maintain, they stay, in other words they don’t get wiped clean and then use that same IP to log into another profile, with Browseo or Ghost Browser or any number of those apps that do that that will keep browsing sessions per profile, that’s a much better way to do it. That tends not to trigger the red flags that do from using 100% clean browsing sessions each time. Hopefully that makes sense. This is the guy I still recommend. Just tell him I sent you only because he tends to take care of the people that we send to him. You get put the top of his priority list, all right? That was another good question.

Would You Recommend Making The Least Number Of Location Pages For Each Facebook Accounts?

Oh, cool, we’re almost out of time, almost out of questions. Marco says from YouTube, [inaudible 00:39:23], “For multiple location websites, I know normally you guys recommend having one ring of social media that is going to syndicate posts, but in Facebook, you can have multiple location pages linked to one account. Would you recommend making at least the Facebook accounts for every location at least?”

Yeah, you can. Honestly, I would, because multiple location businesses should each have their own Facebook page. Each location should have its own Facebook page, so yeah, absolutely. What I was talking about was a branded Tumblr, a branded Blogger, a branded WordPress, and all the other web twos and stuff that we syndicate and we use as part of the syndication networks. You really only need one branded network that you can publish content to from the root domain, from the blog that’s typically going to be on the root domain. Essentially you can silo the root domain to have categories for each one of the locations.

Let’s say you got six locations. I would set up a category for each location, and then what I would do is publish content, just publish posts from the blog on the root site, make sure it’s the correct category selected. When you’re targeting, let’s say location number one, you’re going to optimize the content and have the call to action link, the link that you’re going to be linking to that sub-domain site or location page, whatever, however you’ve got it configured, but that’s going to be selected and placed into that location category, which helps to optimize it. You can do that for each location from the root blog. You don’t need to have a separation syndication network for each location, but Facebook pages, you can have a separate location page and I would encourage that because that’s a powerful citation.

That’s the thing, guys. When it comes to any of the [inaudible 00:41:20]. I’m sorry. I’ll come back to that question, Vincent. I got sidetracked. The other thing about this is if you have a particular location that is not responding as well to the blog post, the syndication from the root domain, then you can always go in and setup a location specific syndication network where you would just use the same branding, but you would add a local modifier.

In other words, if it’s Joe’s Plumbing and there’s six locations and one of them happens to be, I don’t know, Fairfax, Virginia, then if he has a Joe’s Plumbing syndication network that he’s using to blog for all of the locations, but Fairfax, Virginia isn’t really responding as well to the blogs from the root domain, then you could put a Joe’s Plumbing Fairfax syndication network up and then syndicate content directly from that particular category on the root domain to just that network, or you could even transfer and put a separate blog on that location specific site, if that makes sense.

Guys, remember, categories in WordPress do have their own feeds. You can get a category feed, so you could essentially use the root domain for let’s say if you had six locations, you could literally have six location, so brand plus location modifier networks, and have six individual category RSS feeds each triggering their own geo-specific network. Does that make sense?

Again, you can get really complex with this stuff. I like to keep one branded syndication network to try to accomplish what I desire for all of the locations because that’s less work and it’s easier. I like easy. I like efficiency, but you can make it complicated or add additional geo networks specific to a location when needed, but lastly, like I mentioned, as far as the actual Facebook page, I would have a location page for each location, absolutely, because it’s a very powerful citation.

You could also create location pages on LinkedIn, Crunchbase, if you’re using Crunchbase, which you should because Crunchbase is a very powerful citation as part of the semantic database. What I would recommend with Crunchbase is setup an organization and then you setup sub-locations for each location, which you can link to individually. That becomes very, very powerful. That’s a good question, though.

Vincent said, “The line below reviews that has the blue icon, it’s a review snippet.” Yeah, but that’s something that Google pulls in automatically. That’s not something that you can force. This is a Google Maps listing, Vincent. You can’t manipulate this. Google decides what they’re going to list and show right here, not you. That’s not something that we have the option to edit right now or to change.

Those reviews that are pulled in, like the snippet from a review, that’s just what Google determines that they’re going to pull in and display to the searcher, the user, the Google user. That’s it. It’s not something that you can edit. You can’t force that. Google just does that, at least as far as I know, you can’t. If I’m wrong, I’m sure somebody will correct me. Okay, well, should we give it another minute and see if any other questions come in or should we just wrap up a little bit early?

Adam: I think we should give them a minute because I know there’s definitely a lag, but I want to talk a little bit more about the live event in October.

Bradley: Okay.

Adam: We narrowed it down. It’s going to be in Washington DC like we said, which honestly, I’m kind of pumped about because when we first thought of that, the first thing I thought about was heat and humidity, but I realized it’s going to be in the middle of October and it’s going to be freaking awesome there. You can speak to that. That’s a great time of year around there, isn’t it?

Bradley: Absolutely. It should be really nice. There’s a ton of stuff to do in Washington DC. Besides our event, we’re going to have a VIP event I believe, which we’re going to have to find something good to do. DC, it’s the nation’s capital, right? There’s a lot of stuff to do that.

Adam: Yeah. You’re within striking distance of a lot of stuff, so if you come join us, if you can take a couple days on either side, maybe go do something. If you’re traveling, there’s a lot of neat stuff in that area to do.

Bradley: Yeah. Yeah, there is. Okay, well, I don’t see any other questions coming in, guys. It’s Fourth of July holiday week. For those of you in the US, happy Fourth of July, and go get a cold beer.

Adam: Those of you in England, I’m not watching the game, but hopefully England’s doing well in the soccer match I guess it is right now. I’m going to check that out, and then yeah, I hope everyone has a great Fourth of July. I’m going to head out and enjoy that tomorrow.

Bradley: I’m still working tomorrow for a few hours in the morning. I’ve got to coach Crossfit for two hours in the morning, and then I’m going to work for a couple hours before I go heavily drink.

Marco: Well, England is still sweating.

Hernan: [inaudible 00:46:14] penalties. Very fun. Thank you guys.

Bradley: All right guys. See you later. Happy Fourth.

Marco: Bye everyone.

Chris: Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 191 published first on your-t1-blog-url https://ift.tt/2BP3z4t July 09, 2018 at 09:07PM Semantic Mastery https://ift.tt/2rWKl8L