#vccp

[compellingselling]

Listen to the chocolate-surfing turtle, not the tech bro

So it turns out the tech bro proliferation isn't just happening on my YouTube bumpers – it's a worldwide outbreak.

Müller's 20-second spot starts with a spot-on spoof of finance-hacking videos and turns it into a bizarre celebration of chocolate liquid which is what Müller Frijj is apparently.

There's also a tidal wave of distinctive brand assets to drill Frijj into people's heads so it hopefully comes to mind the next time they're scanning a convenience store fridge.

VCCP London's LinkedIn post explains, "the campaign flips the script on hustle culture, offering a delicious escape from the pressure to grind, optimise, and take life way too seriously."

Yeah, so, um... none of that is apparent here. And it doesn't matter. The video will do an excellent job for Müller even if the "insight" didn't make it into the execution.

Director: George Wait (who also happens to be the CD) and Girl&Bear.

[posted-en-route]

[escapekit]

Cadbury Packaging for Cadbury UK by VCCP London

[helloyoucreatives]

 1 in 8 men will get prostate cancer, and for Black men their risk is double. But the earlier you find prostate cancer, the easier it is to treat, and an earlier diagnosis could save your life. That’s the vital message at the heart of a new integrated campaign launching this weekend from Prostate Cancer UK and VCCP London, with a call for thousands more men across the country to check their risk online.

The creative platform, ‘A future full of good things’, focuses on the future - the life full of really good things that lies ahead for men (and those who love them) if they check their risk and find out what they can choose to do about it, and forms part of Prostate Cancer UK’s wider campaign ‘‘Find it Earlier’.

[glowinflatables]

At Glow Inflatables, we love turning imagination into reality and our recent project with Sage and VCCP was a perfect example. Sage, a global leader in accounting, finance, HR, and payroll software, recently launched their Sage Copilot which is a powerful AI assistant designed to streamline business operations. To celebrate this cutting-edge release, they made a big impact at Excel London with a campaign that was hard to miss, thanks to some seriously eye-catching inflatables created by our team at Glow Inflatables Ltd. Working closely with our client at VCCP, we were tasked with bringing the Sage Copilot characters to life in giant inflatable form! These playful, futuristic mascots are central to Sage’s AI brand identity so it was essential we replicated them accurately. We supplied a towering 10-metre inflatable character and three more compact 3-metre versions, ensuring that every curve and contour of the designs stayed true to Sage’s creative vision as well as looking fantastic at the conference centre. To enhance the experience for passers-by, each inflatable character featured a QR code, inviting attendees to scan and explore Sage Copilot further. It’s a great example of how inflatables can be more than just visual - they can be interactive too. Placed strategically around the venue, the characters added a memorable, larger-than-life dimension to Sage’s presence at Excel London, drawing attention and curiosity from all angles. This project was a great showcase of what we do best at Glow Inflatables: creative collaboration, custom design, and expert execution. We’re proud to have helped Sage and VCCP bring a bit of AI magic into the real world, turning heads in the process. Read the full article

[findingfreebies]

Including link: https://blesma.org/

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Meet Liam Maguire

Trustee for Blesma since

9 February 2021

Their Story

Liam was educated at the University of Wales, Aberystwyth, graduating with a degree in International Politics and Strategie Studies.

He spent two years as a Parliamentary aide before leaving to join the British Army. While at the Royal Military Academy Sandhurst, Liam suffered a severe back injury leading to an eventual medical discharge.

Upon leaving the army, Liam joined the Royal British Legion’s PR team, where he was responsible for the charity’s high profile Poppy Appeal. He left the Legion in 2010 and spent the next two years working in Corporate, Crisis, and Government Relations in the Middle East, before returning to the UK in 2012 to pursue a career in journalism.

In 2014, Liam joined the small team brought on board by Prince Harry to help establish and set up the Invictus Games and supported the same team at the 2018 Games in Sydney.

Liam drove the PR and earned media relations behind Sentable’s ‘FeelNoShame’ Campaign and supported the HIV/AIDS not-for-profit, with two high profile charity concerts.

For the last 10 years, Liam has been with the Good Relations/VCCP group, and in that time helped establish the firm’s first US office in New York. Over the last decade, he has supported organisations such as the Halo Trust, MAG International, the Royal Caribbean Group, Royal British Legion Industries, the 2018 ‘There But Not There’ WW1 centenary ‘Tommies’ campaign and the Holocaust Educational Trust. In 2022 he won and led the PepsiCo account and in 2025 left the VCCP Group to work more closely with cause driven organisations and people.

Liam has sat on Blesma's Board of Trustees since 2021. He splits his time between London and his family home in Cornwall where his wife and two children live."

https://blesma.org/about-us/meet-our-trustees/liam-maguire/#:~:text=responsible%20for%20the,two%20children%20live.

[onemanjury]

Name: Made to share

Client: Cadbury

Agency: VCCP London

Award Prediction: Gold

Award Result: Silver

[letssureshblr]

laptop motherboard vccp voltage checking Online Advanced Laptop repairing course New Batch Starts Now for more details please call us SK Computer Technologies mb: 9444180072 / 9841925321 https://skcomputertechnologies.com/laptop-chip-level-course/

[safternunez]

VCCP Social - DJ Challenger Mix from Adam Nunez on Vimeo.

[boycalledric]

Gut Glory - TV Commercial from NERDO on Vimeo.

We at Nerdo have got guts, and we know that they need a lot of care and attention. Our guts don’t just make us happy from the stomach down, they also have a huge effect on how mentally content we feel.

Gut health = brain health.

Colourful, circular and swirling with healthy energy, Gut Glory gives you the freedom to be yourself, whoever you are, and this is exactly what we’re representing in our beautiful vivacious film. It’s about feeling not just good - or even great - but GLORIOUS. We love the idea of punk, with all its connotations of rebellion, cut-up improvisations and home-made analogue techniques, but we want to twist it slightly. We prefer to call it "pop-punk", taking it away from any sense of aggression and focussing instead on energy, freedom, rhythm and glory.

Our commercial for the new brand launched by Müller is a celebration of individuality, all about the joy of living and loving who you are, banishing ideas of “norms” or “standards”. Our people (and their guts) are glorious and they are free. They move freely, they dance without a care, they pass the Gut Glory pot between them in fluid liberated ways. The characters are not “normal” in the dull constricting sense of the word - they are good-natured PUNK-POP REBELS - and they are all the more glorious for it.

We used a mixed media approach with a positive, vibrant language and an analogue touch, underlining the message of the commercial: "Go out, and feel free to be your glorious self!"

Creative Direction: Lorenzo Levrero Daniele Gavatorta

Nerdo Producer: Letizia Saponaro

Storyboard Artist: Giulia Manna

Design: Daniele Gavatorta

Animation: Gabriele Calvi Daniele Gavatorta

Partizan Producer: Isabella Parish

Partizan:

Executive Producer: Duncan Gaman

Producer: Isabella Parish

Agency: VCCP Blue

Team VCCP Blue: Tony Hector - Creative Direction Malina Giurgea and Teodora Nicolae - Creative Team Simon Plant - EP Matthew Hayes - Strategist Justine Pescher - Account Director Ivo Oh - Account Manager

Müller: Michael Inpong - Marketing Director Jonathan Prince - Senior Brand Manager

Shooting Director: Davide De Martis

DOP: Paolo Bertino

Line Producer: Claudia Losini

Gaffer: ALessio Panzetta

Key Grip: Andrea Pettiti

Make Up Artist: Elena Bettanello

Casting Direction: Laura Stella Motta

Talents: Aida Christina Susanna Joseph Lorenzo Belli Ivan Zanconato Mariia Pavlenko

[compellingselling]

Good copywriting is not confined to ads

If you have a thick chocolate bar the size of license plate, it's definitely a sharing size. Cadbury has a lot of fun with situations where some people deserve more than others – though nobody goes without. And it still connects with their "generosity" campaign platform that has the tagline, "There's a glass and a half in everyone."

Famous Campaigns has the whole set.

It's all over LinkedIn today. So much so that it's already spawned a spoof.

Agency: VCCP and Girl & Bear.

[idealabx]

Inrernational Work

Virgin Media, Walrus Whizzer - http://crdt.tv/NDc4OTE1

Agency - VCCP

Director - Andreas Nilsson

Prod Co - Biscuit Filmworks

[screenchow]

Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising

Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. To create your own ‘My Cadbury Era’ poster, visit the website at myera.cadbury.co.uk – I tried but the site doesn’t accept a non-UK number, so don’t bother if you are…

[onemanjury]

Name: The Receipt

Client: Co-op

Agency: VCCP

Award Prediction: Gold

Award Result: Fail