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"From Student to Professional: How a Marketing Seminar Shaped My Career Aspirations"

As the semester draws to a close, I am grateful for the invaluable knowledge I have gained from attending the Marketing Seminar series. I owe my sincere appreciation to Professor Wendy Greenwood, who curated an exceptional lineup of industry experts to share their insights with us.

Throughout the series, I had the privilege of listening to speakers who generously shared their professional journeys. Attending these sessions in person has given me the confidence to pursue my career goals with determination and self-belief.

One particularly inspiring session was led by Blair Roebuck, the Vice President of Marketing Science at Valtech. Blair shared their expertise in data-driven marketing and digital experience platforms, having honed their skills over eight years of agency experience. Their commitment to driving digital transformation through data-driven strategies has earned Blair recognition in the Forbes Under 30 Class of 2023.

The key takeaways from this enlightening session include:

Embracing Change

I have learned that embracing change is crucial for personal and professional growth. By fostering an attitude of adaptability and openness, we can navigate the ever-evolving landscape of our industry with confidence and excel in our chosen paths. This insight has reshaped my approach to considering career options.

Networking and Connections

Networking has emerged as an important factor in staying competitive. Building relationships with individuals, both within and outside the industry, can provide valuable insights and perspectives that can guide my career development.

Tailoring Applications

When searching for job opportunities, tailoring my resume and cover letter to each application is a crucial factor for success. Understanding the unique needs of each organization and demonstrating my dedication and attention to detail can increase my chances of securing the desired position.

Researching Organizations

Conducting thorough research on the desired organization, including its background, vision, values, products or services, market position, and recent developments, is essential. This knowledge will not only help me tailor my approach when interacting with the organization but also demonstrate my genuine interest and dedication during interviews or networking opportunities.

Throughout this semester, I have been actively building connections in the marketing industry and exploring resources that will guide me toward finding a position in the field. I have connected with the speakers from the seminar series, many of whom are highly active on LinkedIn and share valuable content.

I have also attended events organized by marketing groups on LinkedIn, which have provided me with opportunities to network, gain references, and connect with professionals in the industry. These interactions have allowed me to receive valuable feedback on my resume and gain insights on how to make it more relevant for the positions I am interested in.

Additionally, I have joined the "Digital Marketing: Social Media, Search, Mobile & more" group on LinkedIn, which has nearly 2 million professionals in the same field. This group has helped me stay updated on the latest events and trends in marketing.

To stay connected with my network, I actively engage with my connections on LinkedIn, share industry-related content, stay updated on new job postings, and initiate informative discussions. Building and nurturing relationships is a crucial step in finding job opportunities.

I am currently seeking a co-op opportunity, and I am optimistic that my networking efforts will help me secure a paid position. While I have received an offer for an unpaid marketing internship through my LinkedIn network, my preference is to find a paid co-op position. I firmly believe that networking will play a crucial role in helping me achieve this goal.

The digital media marketing seminar series has been an exceptional experience. I am grateful for the opportunity to learn from a knowledgeable professor and a diverse group of industry experts. The insights I have gained will undoubtedly benefit my marketing career.