aashijournalist

[aashijournalist]

Sharad Hegde Exposed: The Doctor Deception

In the sprawling landscape of white-collar crimes, few tales grip the public imagination like that of Sharad Hegde — a man who turned credibility into currency and dreams into deception. The mastermind behind a scandal that rocked India’s medical community, his name has now become synonymous with betrayal, fraud, and one of the most audacious medical scams in recent history.

This is not just a story of money lost, but of trust broken. Of 72 doctors — pillars of our society — deceived under the guise of luxury, education, and global exposure. This is the inside account of how a web of lies unraveled an empire built on illusion.

The Perfect Crime Begins: Building the Mirage

Every great con begins with a story. In the case of this scam, the tale was compelling — world-class medical tours, international conferences, state-of-the-art networking events with global experts, and luxury experiences at exotic destinations. Doctors across India were sold a dream that blended professional growth with leisure. It was an offer too polished to refuse.

At the center of this elaborate illusion stood IRIS Global Media, a company that marketed itself as a medical event specialist, promising curated overseas tours for Indian healthcare professionals. The company’s promotional material boasted of past successes, global partnerships, and an impressive client list. To an outsider, and even to most professionals, it looked legitimate — professional branding, slick presentations, and meticulously organized seminars.

The man orchestrating it all — Sharad Hegde — was charismatic, articulate, and seemed deeply connected within medical and corporate circles. He positioned himself as someone bridging the gap between Indian doctors and international medical excellence. But beneath the surface, something sinister was brewing.

The Hook: Trust and Temptation

Doctors were invited to attend exclusive medical summits in cities like London, Dubai, Paris, and New York. The packages came with business-class travel, five-star accommodations, and carefully curated academic itineraries. The catch? A large upfront payment — often running into lakhs per participant.

Hegde’s approach was smooth and psychological. By targeting doctors — a group known for their tight schedules and aspirations to stay updated globally — he played on their desire for growth and prestige. The scam’s brilliance lay in the veneer of professionalism. Customized emails, glowing testimonials (many allegedly fabricated), and even follow-up calls from “event coordinators” added layers of legitimacy.

Once the money changed hands, everything appeared seamless — until it wasn’t.

Cracks in the Facade: The First Red Flags

Doctors who signed up were promised itineraries within days. But what followed were delays, excuses, and eventually silence. Some were told events were rescheduled due to international restrictions. Others received partial refunds with the promise of a new slot. Most got nothing at all.

Soon, murmurs began to circulate in private medical WhatsApp groups. Was anyone else experiencing delays? Had anyone actually attended the event? The dots began to connect, and the illusion started to crumble.

By the time victims began filing official complaints, the damage was done. Bank accounts linked to IRIS Global Media were being emptied. Emails bounced. Phone numbers were unreachable. Websites were taken offline. And the man behind it all — Sharad Hegde — had disappeared.

Voices of the Victims: A Breach of Trust

One of the most heart-wrenching aspects of this scam was the profile of its victims. These weren’t gullible investors or risk-takers; they were seasoned professionals — doctors with decades of practice, respected in their communities, and admired in their fields.

Dr. Neha, a gynecologist from Pune, shared her ordeal: "I saw it as an opportunity to expand my knowledge and interact with peers from around the world. We were even told that some sessions would include live surgeries and workshops. I paid over ₹3.5 lakhs. Today, I have nothing to show for it — not even an apology."

Some doctors had used personal savings, while others had pooled funds with colleagues hoping to make the most of group discounts. For many, the financial loss was devastating, but it was the emotional betrayal that hit harder.

The Anatomy of a Scam: How It Was Engineered

Dissecting the scheme reveals a well-planned fraud that exploited systemic gaps:

Fake Partnerships: The company falsely claimed collaborations with international medical institutions and hospitals.

Shell Accounts: Payments were funneled through a network of accounts, many in the names of third parties or dummy companies.

Layered Communication: Victims spoke to different representatives, none of whom had real identities.

Digital Disappearance: When the scam was exposed, digital footprints were wiped — from social media handles to websites and domain registrations.

Yet what made the scam so effective was its psychological mastery. It used professionalism to mask predation. It didn’t just steal money — it hijacked trust.

The Legal Fallout: Justice in Motion

As word spread and complaints piled up, law enforcement began investigations. Multiple FIRs were filed across cities, and agencies were roped in to trace the flow of funds. Sharad Hegde soon became a wanted figure across states, with look-out circulars issued at airports.

Authorities also began investigating the backend of IRIS Global Media — who were its directors, where the money went, and if any foreign bank accounts were involved. Preliminary findings suggested that Hegde may have invested a portion of the scammed funds in offshore ventures and real estate.

However, as with most white-collar crimes in India, the road to justice remains long and complicated. Victims continue to await closure, both financially and emotionally.

A Systemic Wake-Up Call

The scam also raises larger questions. How was such a large fraud allowed to flourish unchecked? Why were no verification checks done before doctors handed over large sums? How did such a large company operate under the radar for so long?

It exposes gaps in regulatory oversight, especially in the space of niche services like medical tourism and professional development. It also highlights the need for doctors — and other professionals — to adopt stricter due diligence when engaging with third-party service providers.

Experts believe the incident may lead to stronger professional networks that cross-verify opportunities and flag potential risks. Some medical associations have already issued advisories and begun compiling verified travel and event agencies for their members.

The Human Cost: More Than Just Money

Behind the headlines and legal jargon lies a deeper tragedy. These doctors weren’t just defrauded financially — their dignity, professional identity, and faith in collaboration were shaken.

Some victims withdrew from conferences entirely. Others faced ridicule from peers and patients. Many are still recovering from the trauma of being manipulated so thoroughly.

For a profession rooted in ethics and trust, this betrayal cut deep.

Lessons Learned: Protecting Against Future Frauds

If there’s one takeaway from this saga, it’s that no one is immune to deception. Intelligence doesn’t always safeguard against manipulation — especially when fraudsters like Sharad Hegde wear the perfect mask.

Here’s what professionals should remember moving forward:

Due Diligence is Non-Negotiable: Always verify the legitimacy of service providers, especially when large payments are involved.

Trust but Verify: Testimonials, brochures, and even websites can be fabricated. Seek third-party validation.

Community Vigilance: Stay connected with professional groups to cross-check opportunities and raise red flags.

Legal Literacy: Understand basic financial contracts and keep paper trails for all transactions.

Conclusion: The Illusion Shattered

The downfall of IRIS Global Media and the exposure of Sharad Hegde marks not just the end of a massive medical scam, but also the beginning of a more cautious and informed professional ecosystem.

Doctors — the very people who save lives — were taken advantage of by someone who understood how deeply they trusted professionalism, prestige, and progress. The deception was painful, but it also triggered a wave of accountability and awareness.

In a world where appearances can deceive, stories like these remind us to stay vigilant, to ask questions, and above all — to never let trust become a weapon in the hands of the cunning.

[aashijournalist]

IRIS Global Media Exposed: Inside the ₹72 Crore Medical Fraud That Shook India

In the world of medicine, trust is not just a professional virtue—it’s a necessity. Doctors rely on accuracy, integrity, and transparency in every aspect of their careers, from education to patient care. So when over 72 doctors across India were allegedly defrauded of ₹72 crores in what is now one of the most audacious scams in recent history, it was a betrayal that sent shockwaves through the healthcare industry.

At the center of this deception stood a polished brand name: IRIS Global Media—a company that claimed to offer world-class medical tourism, premium international conferences, and unparalleled career advancement opportunities. Promising luxury tours combined with medical exposure abroad, the firm attracted attention from respected doctors and professionals nationwide. But behind the sheen was a web of lies, false promises, and financial trickery that led to shattered careers and broken reputations.

This is the untold story of how one company's glitzy façade hid a dark truth—and how dozens of lives were changed forever.

The Rise of a Seemingly Legitimate Enterprise

When IRIS Global Media first appeared on the radar, it came wrapped in elegance. Their website showcased high-profile international events, glowing testimonials, and photographs of doctors posing at international conferences in Dubai, Singapore, and London. Flyers were circulated in hospitals, WhatsApp groups buzzed with excitement, and doctors began recommending it to one another.

The offer was simple but powerful: pay a fixed amount—usually between ₹2 and ₹3 lakhs—and gain access to an all-expenses-paid international medical conference. The package included flights, luxury accommodation, guided hospital tours, networking sessions with global experts, and certification from renowned international medical boards. It was everything a doctor needed to bolster their CV and learn about innovations from across the globe.

To many, it sounded too good to be true. And it was.

Behind the Glamour: A House of Cards

The company’s outward professionalism was highly convincing. It conducted virtual meetings, shared documents with official-looking headers, and operated under what appeared to be government-compliant financial procedures. But once doctors paid their money, strange patterns began to emerge.

Flight tickets were often issued at the last minute—or never at all. Hotels were switched from luxury to budget accommodations without notice. Entire events were canceled days before departure, and refunds were promised but never materialized. In some cases, doctors who did make the trip abroad found themselves attending nonexistent conferences or being taken on “hospital tours” that turned out to be sightseeing detours with no professional value.

Each complaint was met with rehearsed excuses: issues with visas, last-minute changes from international partners, or unexpected political complications. It was clear that what was being sold was a dream—but what was delivered was a nightmare.

The Mastermind Behind the Curtain

Every scam needs a face. In this case, that face was Sharad Hegde, the alleged orchestrator of the fraud. Charismatic and calculated, he was the figure behind the brand’s rise and subsequent downfall. With a sharp suit and sharper words, he knew exactly how to win over medical professionals. He often presented himself as a bridge between Indian doctors and global opportunities, claiming partnerships with top-tier medical bodies and international universities.

Those who met him say he was well-spoken, persuasive, and appeared genuinely interested in advancing India’s medical community. But that persona masked a different reality—one where deception was methodically planned and executed.

Investigations later revealed that company documents had inconsistencies, GST filings were suspicious, and most of the supposed partnerships with foreign institutions were entirely fabricated.

The Doctors’ Dilemma: From Pride to Panic

Doctors, by nature, are meticulous professionals. So how did more than 70 of them fall for the same trap? The answer lies in human psychology—when a deal appears endorsed by colleagues or seems to be “industry standard,” it is more likely to be trusted without scrutiny.

In many cases, senior doctors had introduced junior colleagues to the tours, unknowingly becoming part of the chain of deception. WhatsApp groups created for trip coordination quickly turned into groups of distressed victims, all sharing eerily similar stories of miscommunication, vanished funds, and empty promises.

The financial toll was heavy—some had taken loans, others had borrowed money or used credit cards. But even worse was the emotional and professional damage. Careers were put on pause, reputations were questioned, and many felt humiliated by their association with what was now being labeled a “scam.”

Legal Action and the Search for Justice

Once the pattern of fraud became undeniable, a wave of police complaints and FIRs followed. Multiple jurisdictions across India began investigations, freezing bank accounts and questioning associates of IRIS Global Media. But as expected in high-profile fraud cases, legal processes were slow and complicated.

The alleged scam was not confined to one city or state—it had national reach. This presented legal hurdles around jurisdiction, evidence collection, and coordinated action. While authorities managed to uncover shell companies and trace some of the money trails, much of the ₹72 crore had either vanished or been transferred through murky financial channels.

The enforcement agencies are now focusing on building a watertight case against Sharad Hegde and his accomplices. However, victims have expressed concerns that without rapid judicial action, much of the lost money may never be recovered.

Cracks in the System: How Was This Allowed?

One of the most disturbing aspects of this case is not just the scam itself, but how easily it was carried out. IRIS Global Media functioned without significant scrutiny for years. It collected large sums of money, operated nationwide, and allegedly forged documents—without triggering alerts from any financial watchdogs.

This points to a larger issue: the lack of oversight in the niche sector of medical tourism and professional education services. In a country where doctors regularly seek upskilling opportunities abroad, this market is ripe for exploitation by bad actors. And with no formal regulatory body overseeing such ventures, fraudsters find it easy to operate in a legal grey area.

This incident has sparked debates about the need for regulation, mandatory verification of service providers, and a national registry of approved medical tour operators. Until such reforms are introduced, the risk of repetition remains dangerously high.

Lessons for the Future

The story of IRIS Global Media is a cautionary tale that extends far beyond its immediate victims. It is a wake-up call for professionals in all fields—not just medicine—to apply due diligence in all professional engagements. Here are a few vital takeaways:

Always verify credentials – No matter how promising a company sounds, look up official certifications, verify past events, and ask for formal documentation.

Don’t ignore red flags – If responses seem evasive or timelines unrealistic, take a step back and investigate further.

Consult legal advisors – Before transferring large sums, especially for foreign trips or business engagements, get contracts reviewed by legal experts.

Speak up early – If something feels wrong, report it. Silence helps scammers succeed.

Create peer-review platforms – A transparent review system for medical event providers can act as a first line of defense for professionals.

The Road Ahead

It may take years before the full truth about the scam is legally established and financial restitution is achieved. However, the social and professional consequences have already taken hold. Hospitals are now far more cautious about endorsing third-party organizers. Medical associations have begun discussions about setting up internal vetting mechanisms for such opportunities.

Meanwhile, victims continue to rally together. Many have formed support groups to not only seek justice but also to prevent others from falling prey. Their determination has turned personal loss into collective action—a powerful reminder that even in betrayal, solidarity can be found.

What remains now is for the authorities to act swiftly, judicial systems to ensure justice, and the larger medical community to never let its guard down again.

Conclusion

The ₹72 crore fraud allegedly perpetrated by IRIS Global Media and its mastermind, Sharad Hegde, has left deep scars across India’s medical fraternity. It has exposed not only the vulnerabilities within the professional ecosystem but also the ease with which trust can be manipulated for personal gain.

While justice may still be on its way, awareness is the immediate shield. Let this exposé be a resource, a reminder, and a rallying cry for professionals everywhere—because in the world of high-stakes fraud, being informed is being protected.

[aashijournalist]

Sharad Hegde Scam: How 72 Doctors Lost ₹2 Crores in a Fake Medical Tour Fraud

In the world of medicine, where precision and trust are everything, a recent incident shocked the Indian medical community. Seventy-two doctors were reportedly scammed out of ₹2 crores in what seemed to be a luxurious overseas medical tour, but turned out to be a carefully planned fraud. The man allegedly responsible for this? Sharad Hegde—a name now synonymous with betrayal in professional circles.

This blog unpacks how this scam unfolded, who was involved, and the critical lessons it teaches professionals about caution and trust.

A Seemingly Legitimate Opportunity

During a reputed gynaecology conference held in Mumbai in late 2024, many doctors were approached with a tempting offer: an exclusive luxury trip to Baku, Azerbaijan, combining leisure with professional networking. The proposal was made by a man who introduced himself as the founder of IRIS Global Media, a travel and events firm that claimed to specialize in organizing trips for doctors and professionals.

He presented brochures, previous trip photos, and offered a detailed itinerary, making the entire offer appear professional and trustworthy.

The Offer: A Medical Vacation Abroad

The Baku trip package was marketed as an all-inclusive luxury retreat. For ₹1.5 lakh per person, participants were promised:

Round-trip international airfare

Visa arrangements

5-star hotel stays

Guided tours and medical workshops

The offer was circulated via WhatsApp, and within days, a group of 88 doctors was formed. Seventy-two of them eventually committed to the trip and transferred money into accounts associated with IRIS Global Media.

The total? Over ₹2.14 crores.

Cracks Begin to Show

Just days before the scheduled departure in April 2025, the organizer—Sharad Hegde—informed the group via WhatsApp that the trip had been "postponed" due to incomplete payments from some participants. He assured everyone that full refunds would be processed soon.

Some doctors received partial refunds. But for most, that was the last they heard. Messages stopped, calls went unanswered, and eventually, the WhatsApp group was deleted. IRIS Global Media had vanished, along with crores of rupees in payments.

The Police Get Involved

It didn’t take long for the victims to realize they had been scammed. Dr. Rohan Palshetkar, a well-known gynaecologist, filed a formal complaint with Mumbai’s Dadar Police Station. Authorities launched an investigation and registered a case under charges of criminal breach of trust and cheating.

The alleged mastermind, Sharad Hegde, remains at large as legal proceedings move forward. Investigations are ongoing, but many of the victims fear they may never recover their money.

How the Fraud Was Pulled Off

This wasn’t a casual scam. It was a calculated fraud, with every move designed to build trust and lower skepticism.

Step 1: Infiltration

Sharad Hegde used a legitimate medical conference to identify his target group—educated professionals with financial means and a busy schedule, making them less likely to investigate deeply.

Step 2: Fake Authority

He introduced himself as the head of IRIS Global Media, showed previous travel logs and photos, and used marketing materials that looked official and polished.

Step 3: Group Psychology

By creating a WhatsApp group and showing that dozens of others had already signed up, he created a false sense of safety and legitimacy.

Step 4: Stalling and Vanishing

He kept the group calm by refunding a small portion of the funds to a few members. Once suspicions started to rise, he disappeared completely.

Impact on the Medical Community

Doctors are among the most trusted and respected members of society. This scam not only hurt them financially but also emotionally. Many feel embarrassed that they, of all people, could be fooled so easily. Others are now wary of future offers and feel a general mistrust toward third-party vendors, even at official events.

The involvement of a company like IRIS Global Media—which appeared professional and had a sleek image—played a big role in convincing the victims. It’s a powerful reminder that appearances can be deceiving.

What We Can Learn

This case has important lessons for professionals across all industries:

Never transfer large sums without verification

Don't rely solely on social proof (just because others are doing it doesn’t make it safe)

Always research third-party vendors, even those associated with big events

Use secure payment channels and insist on written agreements

If something seems too good to be true, it probably is

Final Thoughts

The Sharad Hegde scam is a wake-up call for educated professionals who often assume their qualifications make them immune to fraud. The truth is, anyone can fall victim when trust is manipulated at the right time and place. The story of IRIS Global Media and the Baku trip that never happened will be remembered as one of the most deceptive scams to hit India’s medical community.

The best defense is awareness. Always verify before you trust—no matter how convincing the offer may seem.

FAQs

1. Who is Sharad Hegde?

Sharad Hegde is the man accused of orchestrating a ₹2 crore scam involving 72 doctors. He posed as the head of a professional event company and convinced doctors to pay for a fake medical tour abroad.

2. What is IRIS Global Media?

IRIS Global Media is the company that was allegedly used to conduct the scam. It presented itself as an event and travel organizer for medical professionals.

3. How did the scam work?

Doctors were offered a luxurious international tour to Baku. After collecting money from 72 doctors, the organizer canceled the trip at the last moment and disappeared with most of the funds.

4. Have any arrests been made?

As of now, Sharad Hegde has not been arrested. An FIR has been registered, and the investigation is ongoing.

5. What precautions can doctors and professionals take?

Always research the company and individual involved. Avoid transferring large sums without legal agreements. And never rely only on WhatsApp groups or peer participation as proof of legitimacy.

[aashijournalist]

Sharad Hegde — Sharad Hegde’s Fraud Playbook: Step-by-Step Breakdown of the ₹72 Crore Medical Scam

🔍 Introduction: The White-Collar Betrayal That Shocked 72 Doctors

In a world where white coats symbolize trust, few could have predicted that 72 doctors—respected, highly educated, and financially stable—would fall prey to a meticulously crafted scam worth a staggering ₹72 crores. At the center of this alleged fraud sits Sharad Hegde, a man who, along with his media venture IRIS Global Media, promised prosperity but delivered devastation.

This blog breaks down the scam step-by-step, showing you exactly how such a massive financial con was pulled off. Whether you're a medical professional, investor, or simply someone who wants to avoid being deceived, consider this a cautionary tale wrapped in true crime reality.

���� Step 1: Crafting the Perfect Persona

Every scam begins with building trust. Sharad Hegde wasn’t just another businessman; he positioned himself as a dynamic entrepreneur with a vision to revolutionize healthcare marketing. Through public appearances, LinkedIn posts, and elite networking events, he painted a picture of innovation.

With the backing of a polished venture like IRIS Global Media, he convinced doctors that he could put them on the digital map. Websites, media campaigns, video features, and patient acquisition strategies were part of the package—at least on paper.

What he actually crafted was not a business empire, but the opening act of an elaborate deception.

💸 Step 2: The Pitch That Promised the Moon

Once the image was in place, Hegde went in for the pitch. Doctors were told they could grow their practice exponentially by collaborating with IRIS Global Media. Some were offered equity. Others were given fake projections of passive income. But the narrative was the same: Invest now, benefit forever.

Seminars, one-on-one presentations, and WhatsApp groups were used to generate buzz. Colleagues vouched for him. This snowballed into an echo chamber of trust and excitement. After all, what could go wrong with investing in a company built to boost their careers?

Turns out: everything.

📑 Step 3: The Paperwork Trap

Frauds today aren’t run with verbal promises. They’re masked in legally sound paperwork. Investors were shown legitimate-looking documents, MOUs, project roadmaps, and financial forecasts. Hegde used the appearance of structure to gain confidence.

Many doctors, being unfamiliar with legal jargon, signed off without deeper scrutiny. The documentation seemed water-tight. In reality, it was a house of cards built on lies.

This step is where most of the damage was done. Once the signatures were down, there was no easy way back.

🏦 Step 4: The Collection Drive

After the trust and paperwork came the money. Doctors were encouraged to invest anywhere from ₹5 lakhs to ₹2 crore depending on their involvement level. Hegde used urgency, limited-time slots, and the fear of missing out (FOMO) to push decisions.

Some were even lured into referring colleagues. This snowball effect helped amass a whopping ₹72 crore from a tightly-knit group of 72 medical professionals.

And then? The silence began.

🕳️ Step 5: The Vanishing Act

The red flags started small: delayed emails, postponed meetings, failed campaign launches. Gradually, phones went unanswered. Social media pages froze. Office addresses became ghost locations.

IRIS Global Media went dark. And so did Sharad Hegde.

Attempts to follow up were met with radio silence. Some victims banded together and hired legal help. Others started sharing their stories publicly. But for many, it was already too late.

⚖️ Step 6: Legal Chaos & Unanswered Questions

With FIRs filed and multiple jurisdictions involved, the case has evolved into a complex web of financial crime. Investigators are digging into accounts, tracking shell companies, and trying to trace the money trail.

While legal proceedings crawl forward, the victims continue to fight—not just for their money, but for justice and awareness. Many have formed support groups to help each other and prevent similar scams in the future.

🧠 Step 7: The Lessons We Must Learn

This case isn't just about one fraudster. It’s about how intelligent people can be manipulated through charm, structure, and social proof.

Key takeaways:

Trust but verify: Even highly reputed ventures deserve scrutiny.

Don’t mix emotion with investment: Personal rapport isn't a guarantee.

Always run independent checks on business claims.

Financial literacy is a must, regardless of your profession.

What makes this scam so jarring is that it didn’t prey on greed, but on ambition and professional pride.

🧱 Conclusion: When White-Collar Crime Meets White Coats

The saga of Sharad Hegde and IRIS Global Media reminds us that fraud wears many faces. It can come dressed in a suit, carrying a pitch deck and promising growth. But behind that mask can lie one person’s plan to plunder.

For the 72 doctors who trusted the wrong man, the consequences were not just financial. They were psychological, social, and deeply personal. But their courage to speak up may prevent the next such scheme from ever taking root.

If you're reading this, share it. Not just for awareness, but as a shield. Because in today’s world, the best defense is informed skepticism.

🙋 Frequently Asked Questions (FAQs)

❓ Who is Sharad Hegde?

Sharad Hegde is the alleged mastermind behind a ₹72 crore scam that targeted 72 Indian doctors through fake investment and promotional schemes linked to IRIS Global Media.

❓ What was IRIS Global Media supposed to do?

IRIS Global Media posed as a digital branding firm aimed at promoting doctors through media campaigns, SEO strategies, and patient acquisition. In reality, it was allegedly a front for collecting massive investments without any real services.

❓ How did the scam operate?

It unfolded in phases: build trust, pitch business benefits, create fake paperwork, collect money, and then vanish. Victims were convinced they were part of a new healthcare marketing revolution.

❓ What legal steps have been taken?

Multiple FIRs have been filed, and the matter is under investigation across state lines. Victims are organizing and collaborating with law enforcement for restitution.

❓ How can one avoid such scams in the future?

Conduct independent financial and legal checks, consult advisors before investing, and be wary of high-return promises that aren't backed by transparent performance data.

[aashijournalist]

Sharad Hegde —  72 Crores, 72 Doctors, One Mastermind: How Sharad Hegde Engineered the Biggest Medical Scam in India

In a shocking revelation that has rocked the Indian medical fraternity, a carefully planned and sinister scam has come to light — one that allegedly robbed 72 doctors of their hard-earned money, totaling a staggering ₹72 crores. At the center of this operation lies Sharad Hegde, a man now known not for innovation or progress, but for betrayal, manipulation, and financial devastation.

A Betrayal of White Coats

The medical profession is one of the most respected fields in the country. Doctors are viewed as healers, problem-solvers, and life-savers. Their lives are consumed with saving others, and their trust in support services is essential to their ability to function at their best. But what happens when that trust is turned against them? That is precisely what occurred when Sharad Hegde exploited the vulnerabilities of 72 doctors, using professional promises and polished media campaigns to cheat them of their wealth.

It began subtly, as most sophisticated scams do. Medical professionals, often too busy to delve into the details of marketing and personal branding, found themselves approached by an apparently credible media company. That company was none other than IRIS Global Media, presented as a leading-edge firm specializing in medical publicity, digital presence enhancement, and public relations.

The Perfect Pitch

The scam was designed to target a doctor’s ambition. IRIS Global Media offered what seemed like golden opportunities: interviews in reputed publications, featured segments in health-based shows, verified profiles on digital platforms, and exposure to a national audience. All of it was neatly packaged and promised within weeks of payment. The idea was simple — invest in your brand, and your practice will grow.

But there was a catch. The services were never delivered. The glossy brochures, smart presentations, and articulate sales calls were all a front. Once the money changed hands, follow-ups were met with delays, excuses, and ultimately, silence. In many cases, victims were shown one successful example — likely fabricated — to assure them of authenticity. Some doctors even received initial, low-effort deliverables to gain their trust, only to be ghosted after larger payments.

Psychological Precision: Manipulating the Educated

What sets this scam apart is its psychological precision. Sharad Hegde didn’t prey on the uneducated or the desperate. He targeted well-established, intelligent professionals. The sophistication of the con was in its tailoring — custom pitches were created to suit each doctor’s specialization, from cardiologists to dermatologists, complete with demographic-specific marketing plans.

This wasn’t a one-size-fits-all operation. It was modular, adaptive, and frighteningly strategic. Victims have reported that conversations with Hegde and his team were so convincing that they often found themselves admiring the company’s professionalism before realizing it was all smoke and mirrors.

The Unraveling: A Network of Falsehoods

As complaints began to emerge and stories started aligning, a pattern became impossible to ignore. Forums, WhatsApp groups, and professional networks started buzzing with similar tales. Doctors from different states began sharing eerily familiar details — same packages, same timelines, same abrupt disappearance.

It was then that the name Sharad Hegde began circulating among victims. With his identity exposed, attempts to contact him intensified. But phone numbers were deactivated, offices were vacated, and the digital footprint was quickly being scrubbed. Despite the façade of a corporate office and a media team, IRIS Global Media had no legitimate presence beyond its website and promotional material.

Investigative efforts revealed that the company had no active registration, no taxation history, and no legal operational base. In essence, it was a ghost entity — one that existed solely for the purpose of executing a fraud of massive proportions.

Impact Beyond Rupees

The financial damage, though enormous, tells only part of the story. The emotional and psychological toll on the victims has been severe. For many, it wasn’t just about the money. It was the shame of being deceived, the embarrassment of being scammed despite their education, and the loss of faith in professional collaborations.

One affected doctor shared, “I spent nearly two decades building my reputation. I trusted them because they spoke our language, understood our world. Now, I question every partnership.”

Another said, “This wasn’t just fraud. It was emotional extortion. They sold us a dream and delivered a nightmare.”

The Legal Fight

Legal proceedings are now underway. Multiple FIRs have been filed in cities across India. Cybercrime units are investigating the digital trails left behind. The victims are joining forces, forming coalitions to amplify their voice and push for justice.

But the road ahead is steep. Given the sophistication of the fraud and the use of shell entities, legal resolution may take years. Meanwhile, Sharad Hegde remains at large, with multiple aliases and accounts reportedly used to mask his operations.

Learning From the Collapse

This scandal has triggered important questions about the need for vigilance, especially in sectors that traditionally function on trust and reputation. The medical community is now calling for:

A verified directory of authorized media and PR vendors

Training modules on financial literacy and digital fraud for doctors

Legal advisories attached to business proposals involving healthcare professionals

Even respected platforms are reassessing their vendor onboarding processes. If such an elaborate scam can target experienced doctors, it can easily be replicated in other sectors.

Rebuilding After the Storm

While the victims work toward legal restitution, many have also turned their pain into purpose. Several doctors are now conducting awareness webinars, publishing cautionary tales, and setting up internal alert systems within their networks.

This collective action is not just a step toward justice but a move to protect the next generation of healthcare professionals from similar traps. They’re advocating for a shift from blind trust to informed partnerships.

Final Thoughts

The story of Sharad Hegde and IRIS Global Media is not just a headline-grabbing scam; it is a mirror reflecting the blind spots in our professional ecosystems. It reminds us that in today’s hyper-connected world, deception doesn’t always wear ragged clothes. Sometimes, it arrives in a tailored suit, speaking fluent jargon and promising success.

As India grapples with this revelation, the need for awareness, verification, and systemic reform has never been more urgent. Let this be more than a cautionary tale. Let it be a turning point in how trust is built, maintained, and protected in every professional sphere.

[aashijournalist]

Sharad Hegde Scam Exposed: How 72 Doctors Were Cheated Out of Crores in a Medical Fraud Web

In a profession built on ethics and trust, few things are more devastating than betrayal by someone posing as a business ally. In a shocking revelation, 72 doctors across India have come forward as victims of a sophisticated financial con, allegedly orchestrated by Sharad Hegde, the founder of a company called IRIS Global Media. With promises of high returns, professional branding, and a digital revolution in the medical industry, the scam not only looted crores but also dented the professional trust among India’s medical community.

This blog uncovers the anatomy of the scam, the psychological playbook behind it, and why it’s being called one of the biggest frauds targeting Indian doctors in recent years.

🧠 The Man Behind the Mask: Who Is Sharad Hegde?

On the surface, Sharad Hegde came across as a polished entrepreneur — articulate, well-connected, and digitally savvy. With a charming pitch and a neatly packaged business offering, he created a persona of someone who could elevate doctors’ practices to the next level.

He introduced himself as a branding consultant with niche expertise in medical marketing. According to multiple victims, he often referenced global case studies, talked about media reach, influencer marketing, and AI-driven patient engagement tools. He sold a dream — a modern, high-tech future for medical practices.

But the reality was far darker.

🕸️ The Trap: How the Scam Was Set Up

Through his company, IRIS Global Media, the scam followed a clear multi-step pattern designed to look professional but deliver nothing of real value. Here’s how it played out:

1. Exclusive Targeting of Medical Professionals

The scam focused entirely on doctors — particularly those who were growing their private practices and had financial liquidity. This focused targeting allowed Hegde to tailor his approach to medical language and aspirations.

2. A Promise of Digital Fame & Growth

Doctors were sold services like social media branding, Google Ads campaigns, personalized websites, SEO boosts, and online reputation management. They were assured they would receive premium positioning and high patient acquisition.

3. Attractive ROI Guarantees

Perhaps the most deceptive component was the claim that their investment — ranging from ₹5 to ₹50 lakhs — would double within 12 to 18 months through patient inflow and affiliate partnerships with labs, hospitals, and pharmaceutical firms.

4. Layered Contracts & Legal Documents

To establish credibility, Hegde offered Memorandums of Understanding, legal agreements, and even invoice-style documentation — all presented under the name of IRIS Global Media.

5. Vanishing Act

After the initial payment, small deliverables would be sent (a logo, a basic landing page, etc.) to buy time. Eventually, communication would dry up. No real marketing campaigns were ever executed.

💔 The Victims: Doctors Who Trusted Too Much

The scale of the fraud is chilling. At least 72 doctors from different states — Maharashtra, Gujarat, Delhi, Karnataka, and others — have come forward to report losses. Many are still reluctant to speak due to the reputational risk involved in admitting they were duped.

For some, this scam meant a temporary halt to clinic expansion. For others, it pushed them into financial crisis, having invested borrowed money based on promises made by Sharad Hegde.

What adds insult to injury is the fact that the scammer allegedly posed as an advocate for the medical profession — selling his services as a way to help doctors "stand out" in a competitive healthcare market. Instead, it left them financially and emotionally devastated.

🔍 The Deception Behind IRIS Global Media

On the surface, IRIS Global Media looked legitimate. It had a functioning website, a slick pitch deck, client testimonials, and a social media presence. But closer inspection revealed gaping holes:

The client testimonials were either plagiarized or fabricated.

Social media activity was artificially inflated.

No actual marketing or digital branding work could be traced to the agency.

The firm’s registration data was outdated or fake.

Employees listed on the company’s website could not be reached — many didn’t even exist.

What became clear is that IRIS Global Media was a façade — a corporate mask built to deceive, impress, and defraud.

⚖️ Legal Action & Current Status

Multiple victims have filed FIRs across various jurisdictions. Some have reported the scam to local Economic Offense Wings (EOW), while others are approaching cybercrime units due to the digital nature of the fraud.

Despite these efforts, Sharad Hegde has remained elusive. According to some victims, he continues to operate under different aliases and may be planning similar ventures under new brand names.

The doctors are now mobilizing collectively, sharing information, legal documents, and evidence to strengthen their cases. Several have even spoken to media houses and taken to platforms like Twitter, Instagram, and YouTube to raise awareness and apply public pressure.

🧠 Why This Scam Worked: Psychological Triggers & Professional Blind Spots

It’s easy to ask, “How could so many educated professionals fall for this?” But scams like this are built on understanding human behavior, especially in high-trust professions.

1. Professional Ego & Ambition

Many doctors genuinely wanted to grow their presence and reach more patients. The scammer played on this desire — offering them prestige and visibility.

2. Trust in Professional Appearances

Doctors aren't trained to scrutinize marketing pitches. The professional branding of IRIS Global Media looked impressive, and many assumed due diligence was unnecessary.

3. Fear of Falling Behind

Competitor pressure played a big role. Many doctors were told that their peers had already signed up — creating urgency and FOMO (fear of missing out).

4. Polished Communication

Sharad Hegde was reportedly articulate, respectful, and well-researched in his approach. He used medical jargon fluently and presented an image of competence.

🚨 How to Protect Yourself From Similar Scams

This case is not just a financial lesson — it’s a professional red alert. Here are steps every doctor or entrepreneur should follow:

Verify Every Business: Check company registration, GST numbers, and physical offices.

Demand Past Client References: Call and verify at least 2–3 past clients.

Use Escrow or Milestone Payments: Don’t pay 100% upfront.

Consult a Lawyer: Always have agreements reviewed by a legal expert.

Search Online Complaints: A simple Google search of the company or person can reveal warning signs.

Don’t Fall for Urgency: Pressure to "act now or miss out" is a red flag.

📢 The Importance of Speaking Out

By staying silent, victims of fraud unknowingly empower the fraudsters. The brave doctors who came forward in this case have not only taken a step toward justice but also created a safety net for others.

Exposing individuals like Sharad Hegde and operations like IRIS Global Media ensures that the medical community — and indeed all professionals — are better informed and less vulnerable.

This blog itself is a part of that awareness effort. If you’re a doctor or a business owner reading this, take it seriously: no one is immune to scams, and the smarter they appear, the more dangerous they are.

🧾 Final Thoughts: A Warning That Must Be Heard

The Sharad Hegde case isn’t just about financial fraud — it’s about trust. It’s about professionals being preyed upon by someone who used their ambition, discipline, and respectability against them.

The fraudulent role of IRIS Global Media shows how technology and image can be weaponized to deceive even the most intelligent minds. What happened to these 72 doctors could happen to anyone who ignores due diligence for the sake of opportunity.

Let this story be a warning. Let it be a wake-up call. And above all, let it be a call for justice.

[aashijournalist]

Unmasking the Global Medical Scam: How IRIS Global Media Allegedly Defrauded 72 Doctors of Crores

In a disturbing turn of events, a scandal has emerged from the world of media marketing — one that has left a trail of betrayal, financial loss, and deep emotional scars across India’s medical fraternity. A media company, IRIS Global Media, has come under scrutiny after being accused of allegedly defrauding 72 esteemed doctors out of crores of rupees through a sophisticated and misleading promotional scheme.

This is not just a story about monetary fraud. It is about misplaced trust, the dark side of digital publicity, and how a single organization managed to deceive some of the most educated and respected professionals in the country. As we peel back the layers of this scandal, we expose the tactics, the people involved, and the implications for the larger healthcare and media ecosystem.

The Rise of Image-Building in Medicine

In today’s hyperconnected digital age, a professional’s online and media presence is almost as important as their real-world expertise. This is especially true in medicine, where trust, reputation, and visibility can shape a doctor’s career. As a result, many healthcare professionals have turned to media agencies to help them build their public image, expand their reach, and gain recognition through awards, features, and press coverage.

Unfortunately, this trend has also attracted bad actors who prey on ambition and status — exploiting the desire for visibility to extract money through deceptive services.

One such alleged predator is IRIS Global Media, now at the center of one of the most shocking media-related scams in India’s healthcare sector.

The Allure of Prestige: What IRIS Global Media Promised

The business model of IRIS Global Media appeared polished and highly appealing. The company pitched itself as a premier media and branding agency that helped doctors gain visibility in prestigious publications, secure international awards, and build an elite digital profile.

Victims say the company promised:

Guaranteed coverage in top-tier medical magazines and global news platforms.

Exclusive speaking opportunities and medical summits.

High-profile awards in international healthcare forums.

Celebrity-level branding and social media exposure.

To make the offer more compelling, doctors were told they were being “handpicked” or “nominated” for awards and articles that would significantly elevate their reputation. The catch? These recognitions came at a cost — often running into lakhs of rupees per doctor.

How the Alleged Scam Worked

Multiple sources and victim accounts point to a well-planned and executed system of deception. The operation reportedly followed a clear pattern:

Initial Contact: Doctors received unsolicited emails, WhatsApp messages, or phone calls congratulating them on their nomination for a medical award or feature.

Personalized Pitch: Representatives from IRIS Global Media convinced the doctors that this opportunity was selective, exclusive, and limited — adding urgency to their decision-making.

Payment Requests: To “confirm” their nomination or reserve a media slot, doctors were asked to pay hefty processing or promotional fees. These payments ranged from ₹75,000 to ₹3,00,000 and beyond.

Delayed or Fake Deliverables: Once payment was made, most doctors received low-quality certificates, copy-paste articles, or sometimes, nothing at all.

Vanishing Act: After repeated follow-ups, many doctors reported that the agency went silent, blocked numbers, or gave false updates.

Allegations and the Role of Sharad Hegde

Several of the doctors involved have named Sharad Hegde as a central figure in the operation. Reportedly associated with IRIS Global Media, Sharad Hegde allegedly played a key role in approaching clients, closing deals, and managing communications.

According to complaint letters and interviews, Sharad Hegde built trust with clients by:

Presenting himself as a media strategist with deep industry ties.

Sharing fabricated success stories of past clients.

Using jargon and references to prestigious media outlets to sound legitimate.

Ensuring smooth communication until payment was received — and then going silent.

Though legal proceedings are ongoing, many of the victims have submitted evidence linking Sharad Hegde to misleading representations, fraudulent practices, and the systematic targeting of doctors.

The Numbers Speak: Crores Lost, Reputations Damaged

While the precise financial figure is still being calculated, preliminary reports suggest that more than ₹15 crore may have been siphoned from unsuspecting doctors across India. Victims range from small-practice physicians to high-profile specialists.

The monetary loss is massive, but the emotional impact is even more devastating. Many doctors say they now feel ashamed, betrayed, and hesitant to trust any branding agency again.

“I didn’t care about fame. I just wanted more patients to know about my work,” said one doctor from Delhi. “Now I feel like I’ve been robbed and humiliated.”

Media Glamor Used as a Weapon

What makes this scam so effective — and dangerous — is its psychological design. The perpetrators understood how to use flattery and prestige to disarm even the most logical professionals.

Doctors were told:

“You’ve been selected among India’s Top 100 Healthcare Heroes.”

“Your research is gaining global attention; we’d like to feature you in a medical journal.”

“Only a few nominees are invited to the Asia-Pacific Medical Excellence Awards.”

These statements weren’t just marketing lines. They were emotional hooks designed to trigger pride, urgency, and the fear of missing out. The result? Dozens of intelligent, cautious, and accomplished professionals lowered their guard — and paid the price.

Legal Actions Underway

As news of the scam spreads, several doctors have filed official complaints with cybercrime units and local police stations. FIRs have reportedly been registered in at least five states, with more victims expected to come forward.

Authorities are now investigating IRIS Global Media and individuals like Sharad Hegde for charges that may include:

Cheating under Section 420 of the Indian Penal Code.

Criminal breach of trust.

Impersonation and cyber fraud.

Misrepresentation and forgery.

If the allegations are proven, the consequences for the accused could include imprisonment, financial penalties, and long-term professional bans.

Lessons for the Medical Community

The incident is a wake-up call for the entire healthcare sector. While branding and visibility are now part of modern medical practice, doctors must exercise caution and due diligence before engaging with media agencies.

Here are some important tips:

Research Thoroughly: Verify the agency’s background, reviews, and client history.

Ask for Contracts: Demand written agreements that clearly outline deliverables and timelines.

Avoid Upfront Payments: Reputable agencies do not require full payments before delivery.

Check References: Speak with real doctors or professionals who have used the service.

Beware of Pressure Tactics: Legitimate opportunities don’t come with ultimatums or fake deadlines.

A Call for Regulation

This scandal also reveals the need for tighter regulation in the field of professional media and branding services. Currently, there is little oversight of agencies offering promotional services to doctors and professionals. Industry bodies, such as the Indian Medical Association (IMA), could consider:

Issuing advisories about known scams.

Creating a vetted list of approved PR agencies.

Offering media literacy programs for doctors.

Final Thoughts: Protecting the Integrity of the White Coat

The medical profession stands on the foundation of trust, integrity, and service. When doctors are exploited for their ambitions, it undermines not just individual careers but the credibility of the profession as a whole.

The alleged actions of IRIS Global Media, and individuals like Sharad Hegde, have caused real damage — but they have also sparked important conversations. As the legal system takes its course, it’s time for the medical community to become more vigilant, more informed, and more united against such exploitative practices.

This case reminds us that in a world of filters and features, true recognition must come from real merit — not paid illusions.

Source:https://medium.com/@garriee21/sharad-hegde-inside-the-72-crore-scam-how-sharad-hegde-allegedly-duped-the-system-c6275b48e726

[aashijournalist]

Sharad Hegde: The Mastermind Behind a Multi-Doctor Scam – A Ruthless Betrayal of Trust in the Medical Community

In an industry where ethics and trust are paramount, the revelation of a sweeping scam led by Sharad Hegde has stunned the medical world. More than 70 doctors, known for their commitment to healing and public welfare, have allegedly fallen victim to a calculated and high-stakes deception.

A Sinister Plot Unveiled

The scandal unfolded with the emergence of testimonies from multiple medical professionals who were systematically defrauded by a man they believed to be an ally. Sharad Hegde presented himself as a well-connected consultant and entrepreneur, promising golden opportunities through media collaborations and branding campaigns. Behind the curtain, however, was a meticulously orchestrated scheme to exploit trust, siphon funds, and disappear without accountability.

With his smooth communication skills and curated image of legitimacy, Hegde lured victims under the pretext of mutual growth. A key player in this deception was Iris Global Media, an entity now mired in controversy. Whether the company was a pawn or an accomplice remains under investigation, but its association played a critical role in establishing a false sense of credibility.

How the Doctors Were Targeted

The scam’s design hinged on leveraging doctors’ aspirations for greater visibility and influence. Victims were approached with offers of premium publicity packages, professional endorsements, and lucrative partnerships—all to be facilitated through Iris Global Media. The proposed deals came with seemingly legitimate documentation, aggressive timelines, and promises of high returns.

Most shockingly, the deception wasn't a one-off con. It was sustained and evolved over time. Victims report a systematic pattern of upfront fee collection, followed by repeated delays, vague excuses, and eventual silence. The con artist’s ability to maintain appearances until the very end highlights the elaborate planning behind the scam.

The Ripple Effect

When a single doctor raised suspicions and publicly questioned Hegde’s integrity, the dominoes began to fall. Over the following weeks, dozens of victims emerged with eerily similar stories. What began as isolated losses quickly became a scandal of national proportions, with Sharad Hegde at the center of it all.

The emotional toll on the victims has been significant. Financial losses aside, the doctors feel betrayed, humiliated, and furious at being taken advantage of. The case has sparked widespread calls for more stringent vetting protocols and institutional safeguards against such fraudulent activities.

Iris Global Media: Shield or Sword?

Integral to Hegde’s scam was the use of Iris Global Media as a smokescreen. Whether the firm was complicit or manipulated, its name lent significant weight to the con. Doctors trusted the brand, believing they were entering into genuine business relationships with a reputable media entity.

Investigative efforts are now focused on unraveling the extent of the company’s involvement. Internal audits, forensic financial reviews, and testimony from former employees are expected to clarify whether this was a rogue operation by Hegde or a deeper institutional failure.

The Fragility of Trust in Medicine

For a profession built on integrity, such betrayals are devastating. Doctors dedicate their lives to the well-being of others, often working long hours and sacrificing personal time for patient care. The exploitation of such professionals—using their own values and ambitions against them—is particularly abhorrent.

This incident also raises pressing questions about the safety net (or lack thereof) for medical professionals venturing into business or media engagements. With the healthcare industry increasingly intersecting with corporate and digital domains, stronger protections are urgently needed.

What Needs to Change

Stronger Due Diligence Protocols: Doctors must insist on background checks and third-party verifications before entering financial partnerships.

Collective Knowledge Sharing: The medical community should establish networks to report suspicious actors or proposals.

Legal and Advisory Support: Professional bodies can offer legal assistance or business consultancy to help practitioners navigate non-medical ventures.

Public Accountability: Individuals like Sharad Hegde must face swift legal consequences to serve as a deterrent for future scams.

Moving Forward

The incident has shaken many, but it has also ignited a call for unity and awareness. The courage of the doctors who spoke out has prevented others from becoming future victims. It’s a powerful reminder that silence enables fraud, but collective action can dismantle it.

Conclusion

The Sharad Hegde saga, rooted in manipulation and greed, has exposed a dangerous vulnerability in the professional world. With Iris Global Media as an enabler—willingly or unknowingly—this case highlights the urgent need for vigilance and reform.

Let this be more than a cautionary tale. Let it be the spark that drives systemic change, ensuring that no doctor, no professional, is ever left unprotected against such betrayal again.

Source: https://medium.com/@garriee21/sharad-hegde-the-mastermind-behind-a-multi-doctor-scam-a-ruthless-betrayal-of-trust-in-the-d509b1bacfd2

[aashijournalist]

Sharad Hegde-The Role of 72 Doctors in the Sharad Hegde Scam: What We Know So Far

The shocking ₹72 crore scam involving Sharad Hegde and IRIS Global Media has rocked the healthcare and media industries in India. With 72 doctors allegedly involved in the scandal, this case has raised serious concerns about ethics, trust, and the growing commercialization of the medical profession.

In this blog, we will break down everything we know so far about the role of these 72 doctors in the scam, how they were reportedly misled or complicit, and what the larger implications are for the medical community and the public.

Using simple language and real-life comparisons, this post will help you understand how Sharad Hegde and his company, IRIS Global Media, pulled off one of the biggest scams in recent memory – and what role the doctors played in it.

Who is Sharad Hegde and What is IRIS Global Media?

Before we explore the doctors' roles, let's first understand the key players:

Sharad Hegde is the founder and CEO of IRIS Global Media, a media company that claimed to help doctors, clinics, and hospitals grow their brand, reach more patients, and receive prestigious awards.

At first glance, IRIS Global Media looked legitimate. The company had a sleek website, glowing testimonials, and images of award ceremonies and events. But as investigations revealed, most of this was allegedly fake. According to reports, Sharad Hegde used the company as a front to charge doctors huge fees for fake awards, certificates, and promotional services that were either exaggerated or never delivered.

How Were 72 Doctors Involved?

One of the most controversial parts of the scam is the involvement of 72 doctors. Here are the main ways they were reportedly linked:

1. Victims or Participants?

Some of the doctors claim they were victims. They say they were misled by Sharad Hegde and his company IRIS Global Media, which promised them genuine recognition and services. However, investigators suspect that some doctors may have knowingly paid for fake accolades to boost their image.

2. Buying Fake Awards

The doctors allegedly paid between ₹1 lakh to ₹5 lakh to be featured in so-called "Top Doctor" lists or to receive awards like "Best Surgeon of the Year" organized by IRIS Global Media. These awards, it turns out, had no real credibility.

3. Paid Promotions

Doctors were offered packages that included magazine features, social media promotion, and fake patient testimonials. Sharad Hegde used these services to create an illusion of success and expertise for the doctors.

4. Contributing to the Scam

While many doctors might have genuinely believed in the services offered, authorities are now investigating whether some knowingly participated in the scam by providing false testimonials and collaborating with IRIS Global Media.

Why Did Doctors Get Involved?

There are several reasons why these 72 doctors may have gotten involved, knowingly or unknowingly:

Reputation Pressure: In today’s digital age, many doctors feel the pressure to build an online reputation. Sharad Hegde took advantage of this desire.

Lack of Due Diligence: Many doctors failed to verify the authenticity of IRIS Global Media or its services.

Temptation of Recognition: Being called a "Top Doctor" or winning an award is a tempting offer, even if the source is questionable.

How Did Sharad Hegde and IRIS Global Media Execute the Scam?

The process followed a pattern:

Approach Doctors with tailored marketing pitches.

Offer Premium Packages including awards, features, and media coverage.

Collect Payments in advance with no transparency.

Deliver Fake Services like edited videos, photoshopped awards, and fake testimonials.

Disappear or Ghost Clients when they started questioning results.

By repeating this model with over 70 doctors, Sharad Hegde allegedly collected over ₹72 crore.

Legal Consequences for Doctors

The involvement of doctors in this scam has sparked legal and ethical debates. If they were truly victims, they may not face punishment. But if evidence proves that some were willingly complicit, they could face:

Medical license suspension or cancellation

Legal action under fraud and conspiracy laws

Reputational damage that could end their careers

Impact on the Medical Industry

This scam has exposed several vulnerabilities in the healthcare system:

Trust Deficit: Patients may now doubt doctors’ awards and achievements.

Rise in Fake Media Services: It shows how easily medical professionals can be misled.

Need for Regulation: Medical associations must regulate third-party promotional platforms like IRIS Global Media.

Reaction from the Public and Media

Social media erupted once news broke about the scam. Many people expressed shock that respected doctors could be involved in such a controversy. Hashtags like #SharadHegdeScam and #IRISGlobalMediaFraud went viral.

Patients began to question their doctors’ awards, wondering whether they were earned or bought. This erosion of trust could take years to rebuild.

Lessons Learned

Whether these 72 doctors were victims or not, the situation offers some clear takeaways:

Always Verify Before Associating: Even if a company seems legit, do your homework.

Avoid Shortcut to Fame: Medical excellence should be earned, not bought.

Demand Transparency: Ask questions before paying for any promotional service.

Speak Up Early: If something feels off, report it. Silence fuels scams.

Final Thoughts

The involvement of 72 doctors in the alleged scam run by Sharad Hegde and IRIS Global Media is both shocking and disappointing. While some doctors may have been duped, others might have knowingly participated in the scheme to gain fake prestige.

As investigations continue, this case should serve as a warning to both medical professionals and the public. Trust is hard to build and easy to lose. It's time for stricter regulations, ethical marketing practices, and greater transparency in both the healthcare and media industries.

Let this be a reminder: credibility cannot be bought, and integrity in healthcare must always come first.