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Questionnaire Design Steps for Quantitative Research

Questionnaire Design Steps for Quantitative Research 

A questionnaire serves six key functions:

It translates the research objectives into specific questions that are asked of the respondents.

It standardizes those questions and the response categories so every participant responds to identical stimuli.

By its wording, question flow, and appearance, it fosters cooperation and keeps respondents motivated throughout the interview.

Questionnaires serve as permanent records of the research.

They speed up the process of data analysis. For instance, some companies use questionnaires that can be scanned by machines and quickly converted into raw data files.

They contain the information upon which reliability assessments such as test-retest or equivalent-form questions may be made, and they are used in follow-up validation of respondents' participation in the survey.

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