adguruatulda-blog

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To get latest advertising technique and details, please visit www.adguruatulda.in interactive blog of Ad Guru Atul Da on Practical Advertising

[adguruatulda-blog]

With his 37 years of vast experience in this industry, Ad Guru Atul Da is the Chairman of AD Group . Ad Ideas Pvt Limited, under AD group has emerged as one of the premium publicity consultancy and product promotion providing company ever since it stepped into the market. Atul Da wants to share his vast knowledge and expertise with media students and young advertising professionals about practical advertising.

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In-shop Branding

This is the place where the product is really transferred to the ultimate consumer. This is the most important point where the consumer comes with a preset mind for buying a product. However, the retailer also plays a vital role in washing the consumers mind. But maximum consumers come for buy the brands which are already registered in their minds.

Here the biggest role is played by the product packaging price factor and brand good will.

Another field which needs to be discussed is different ways of advertising the product outside or inside the shop (point-of-purchase). When we talk about in-shop branding, the first thing which comes to mind is the signage in front of the shop.

Nowadays, there has been a great revolution in Signage Industry. In earlier days the signage world meant hand-written tin-boards or acrylic sheet glow sign-boards. But now with the change of technology various types of signage are available in the market to site a few examples we have:

Back Lit Solvent Flex duly stretched on MS pipe structure

Cut Vinyl Pasted Acrylic/Backlit Flex Sheets

LED filled backlit metal letters

Raised acrylic letters duly fixed inside router cut ACP (aluminium composite panel) sheets

Crystal filled LED letters.

Epoxy coated poly-letters

Thermo foamed sheets

Neon tubes/LED strip studded acrylic raised letters

Edge light displays clip on displays, scrollers etc. Etc

One-Way Vision films:The print is visible from outside. The insiders can see the outsiders but outsiders will see the advertisement part only. 

2D/3D stickers duly cut in different shapes 

Posters (off-set printed) Metallic posters Thermo-foamed posters 

Danglers (offset printed hard board, cut in different shapes)

Offset printed PVC danglers,Small airfield balloons etc.

Buntings: These are flag type danglers stitched in a long thread and fixed inside or outside the shop in a stretch. 

Printed vinyl duly pasted on Sun Board (Eco-solvent/latex printed) 

Dispensers: Containing leaflets, product detail brochures and samples, used as display on counters. 

Inflatables- Air filled, shaped balloons which are big replicas of the product or some funny figures.

Apart from the above we can have the available window space properly decorated, we can install edge light frames, translight frames, tri-visions, LED running display boards and lollipops (outside flange).Different types of carry bags vis-a-vis HMHDPE (Flexo Printed):Jute bagsPaper bagsFoam bags etc are given to the customers along with the product may also helps in adding the Ad Value.