adobefullsailgar
adobefullsailgar
Garbo's Mastery Journal-Media Design
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This is detailing my Mastery Jourey over the program, to become an effective Media Designer/Creative Director.
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adobefullsailgar · 4 years ago
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"Cheap Labor" by Garbo, the Visual Storyteller - DistroKid
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adobefullsailgar · 4 years ago
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CR Svcs. - Graphic Artist/Editor - WOWT
Aiming for this dream job right here. That would make a world of a difference if I can get this high-profile job.
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adobefullsailgar · 5 years ago
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Check out Daydreaming by Garbo, the Visual Storyteller on Amazon Music
Check out Daydreaming by Garbo, the Visual Storyteller on Amazon Music
https://music.amazon.com/albums/B07R56YXR9?trackAsin=B07R65LRRF&ref=dm_sh_CDka0qqgesZSIWPxCjZivovau
https://music.amazon.com/albums/B07R56YXR9?trackAsin=B07R65LRRF&ref=dm_sh_CDka0qqgesZSIWPxCjZivovau
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adobefullsailgar · 5 years ago
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This is my current career for the last few years.
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adobefullsailgar · 5 years ago
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youtube
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adobefullsailgar · 5 years ago
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Hey, join me at Celestial Graphics on the Wix app to easily stay updated and get in touch with me on the go.
Join with this link: http://wix.to/PMCmBr0. Got the app? Use the invite code: TWEMIE
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adobefullsailgar · 5 years ago
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Join me on the Wix app to check out this product by Celestial Graphics.
Join with this link: http://wix.to/08CfBt0. Got the app? Use the invite code: IYFZGT
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adobefullsailgar · 6 years ago
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30 Years of Speeches
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adobefullsailgar · 6 years ago
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adobefullsailgar · 6 years ago
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Final Mastery Journal-Presentation to Design Solution
After having been through almost the whole year of becoming a media designer to art director, that was much more that I’ve learned than when I’d first started. From the DLO’s, the four elements of design, and the four things that a designer must always carry with him after the program. Which is Transforming/Connecting/Synthesizing, Problem Solving, Innovative Thinking, and lastly, Acquiring Competence. Each of the books, articles, and videos that I’ve watched has helped me through the end of this journey into becoming a media designer and/or art director. And while the journey in this course, has reached it’s end, it doesn’t mark the end of my journey. Learning and practicing new ways, with each of the Adobe Software that I’ve grown accustomed to. 
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“Learning from our experiences, to grow into masters of our own field.” 
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I’ve first started with trying to synthesize a solution to a design problem. First by having to not only find but accommodate a voice and tone for my communities’ strongest attributes. The characteristics that make up both for Kansas City and Omaha, are as followed: nightlife, homely, excitement, and welcoming. Which they each have a “Capital District”, that most youngsters go to in order to have fun & have a good time. These are the characteristics that make up for the cultural feel that offers as much of the voice and tone that it’s based on. When it comes to research, which follows with the Connecting/Synthesizing aspect of the process, there were a certain amount of books and articles I’ve read to come to my current design. The first was “Animated Storytelling: Simple Steps for Creating Animation and Motion Graphics” by Liz Blazer. Which the first part talks about storyboarding and how vitally important it is, to make sure that it’s designed the way that it would look like a motion graphic. Follow by “ Storyboarding and Prototyping: The Path to better Course Development” (2018) by Trina Rimmer. Which goes into detail about how storyboarding acts as a prototype to something bigger and better. The last one that I’ve used was “The Use of Scripts and Storyboards in Crisis Situations” (2018) by Leon Rothkrantz, which talks about how scripts combined with storyboards, helps narrate through the media communication or message.
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The design issue that needed to be addressed for any future client, was trying to find the right characteristics that blended together. For Omaha and Kansas City, it was challenging as they’ve both have different features to them, a lot more than their similarities. I’d had to remember, that as a future Brand Manager or Creative Director, it was my job to unify the brand in all aspects. Going back to my original tagline, which was: “Taking the community into our hands is what we do. Whether it’s through health, recreation, spiritual, or ensuring your legacy, you can count on us to be there for you.”  The tagline serves as the foundation for my said brand. Which is focusing on improving health on all three levels: being spiritual, mental, with recreation to bring it all together. And does it’s a purpose to solve the big problem of what Omaha and Kansas City stands for.
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The whole idea, at the end of the day, is to fuse the characteristics of the two communities together.  Making them into a brand that’s unified in it’s message in what it stands for. I’d approach the subject of innovation, by not only still keep a few familiar features, from my previous design. But also applied different blending and filter modes, that’ll give more innovation to the previous design.
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“The Ideas of Using CAST to solve a problem through visual stories.” 
https://mofilla23.wixsite.com/thesis-presentation 
 References
(Feiles, 2018)
Feiles, N. (2018). How Music Impacts, Helps Our Emotions. Psych Central. Retrieved on June 25, 2019, from https://psychcentral.com/blog/how-music-impacts-helps-our-emotions/
Brand Voice: How the Right Tone of Voice Can Boost Your Business. (n.d.). Retrieved from https://business.tutsplus.com/tutorials/brand-voice-how-the-right-tone-of-voice-can-boost-your-business–cms-26380
Torgovnick, M. (2017). How color helps a movie tell its story. [Article] Retrieved from: https://ideas.ted.com/how-color-helps-a-movie-tell-its-story/
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adobefullsailgar · 6 years ago
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Month 11 Mastery Journal
The goals for the media designer and the client, is to have a 100% accurate on-sight on how the project is going to look in the final production stages. So, that the client can use the extraordinary logo to put them on billboards, T-shirts, and other merchandises to place brand their destination. The process first begins with the prototyping period, in which the media designer starts off with multiple sketches that would be considered for the final logo for the Media Assets Production. (Grady & Grady, 2009) *“However, the demands placed on today’s visual communication designer are different from those asked of yesterday’s commercial artist.” This is the Grady’s stating that since the times have changed, nowadays commercial artist has to now not only gather information through incorporating research, but also making the visual communication as fluent and easy to understand, without having any client irritation.
*“Put another way, if you’re talking “feel good” attributes, you’re creating a soft value. These values are the cornerstones of building strong identities and crafting messages that resonate, but they’re rarely clear-cut easy to measure. Measuring soft value takes a more qualitative approach.(O’Grady & O’Grady, 2013)
As stated from the Grady’s in a different book, using soft value is taking the time to create strong identities for the brand, that can be not only easy to measure out, but also creates extraordinary value for the brand that you’re presenting to said client. For the “Capital District” logo that I’ve worked on in the last course, the speakers and microphones are the easy to measure out, but also are strong identifications of having a good time and with good music.
*“From a creative service standpoint, if your design solution makes an emotive connection, fosters trust or brand loyalty, delight, or inspires, you’re providing soft value.” (O’Grady & O’Grady, 2013)
           The whole idea of the “Capital District” logo that I’ve focused on while I was using Adobe Illustrator, was to continue using Airey’s rules of design. One of them is making it simple but keeping the distinctness and relevancy in check. As well as implementing the different colors to make it seem vibrant, energetic, and animated with the bluish color of the microphone and bluish-red with the speakers. Because as mentions from the Grady’s couple, the design solution as the overall thesis, is to be emotive connective and strongly foster the trust and/or loyalty of the brand. As well as inspiring others to take part in the festivities that the cornerstone of Omaha, the “Capital District”, has to offer.
“Hard value includes things that are tangible, concrete, and easily measured. From a creative service standpoint, if your design solution saves money on materials.” (O’Grady & O’Grady, 2013)
           This goes more in terms of having to spend on printing costs and materials, in order to make it the soft value available. That follows more objectively on how it’s certain that it can be made. Even when the “Capital District” logo is created, it now objectively needs to be branded in certain materials that not only saves money, but still creates brand loyalty and trust.
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When we’re talking about doing surveys, is that research is the first fundamental thing that has to be taken into account. There cost-saving tools, in gathering information from a large population in the same city, in a way to guide future consumers and visitors to get a good idea on what the part of the city is like. The more appealing the answers from the questions, the easier it is to better understand what the place branding of “Capital District” is like to the average citizen here. (Grady & Grady, 2009) The research for the surveys is done in two ways. Which is either the demographic (fact-based), which is based on the hard values that strongly supports itself off of facts. Or soft-based psychographic, which bases it more on the individuals than the overall demographic of age, gender, and race.
Another takeaway that I’ve taken from this week’s course, is how to effectively use Survey Monkey. An effective website that allows me or any of my classmates to list up to ten questions, about the finalized logo that we’ve worked on throughout the course. (Grady & Grady, 2013) As the couple stated that having a logo that represents the hard and soft value of your place branding is key to not only following Ariey’s (Airey, 2003) 7 rules of designs, which involves being unique, distinctive, yet simple enough for people to understand and get behind of.
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During this time, when I’d worked on the survey, to find a new way to rebrand the “Capital District”, I’ve received about 30 respondents, for the survey. The majority of the survey respondents that I’ve received, were those who were much more experienced and both graphic designers and media designers, who do this for a living; also taking into account, that they were strongly into branding. Dealing with logos, different design solutions, and executing it into a presentation. Also, the majority of the target audience, happens to be young, excited professionals, who not only travel a lot, but were also big-time lovers of music of different genres as well. The young professionals, were well-informed, went to college, and did travel as part of their occupation. Giving them much needed knowledge about place branding, and how it can apply to rebranding the major part of Omaha, NE. Which is divided into four parts for it’s target audience. The rest that I’ve had who responded, were ones that I’ve posted up on Linkedin and Twitter, the two main social medias I’ve used for the responses of the survey.
Of the one’s that were needed to be talked about most, the “How unique is the Logo” and “How unique is the Mug” were responded with more clarification to the logo. While half of the respondents believe that the logos were unique, the other half didn’t find it too unique. From what I can gather, the Logo could serve more if were to not only use different color palettes, but also maybe add a least one or two more images, to make it stand out more. Like either the reddish speakers, or a festival-like platform, that would make it look more like a concert of some type. The overall point, is that the design needs some different modifications, in order to strengthen the strong appeal for the place branding that it’s trying to further represent.
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Bibliography
Grady, J. V., & Grady, K. O. (2009). A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need. Beverely : Rockport Publishers.
O’Grady, J. V., & O’Grady, K. V. (2013). Design Currency: Understand, define, and promote the value of your design work. San Francisco : New Riders.
Ritchie, J., & Ritchie, J. (2018, November 14). What Is an Infographic? Find Out What They Are and Why They're Useful. Retrieved from https://www.columnfivemedia.com/infographic.
Review, C. I. O. (n.d.). What is Data Visualization and Why is it Important? Retrieved October 25, 2019, from https://data-visualization.cioreview.com/cxoinsight/what-is-data-visualization-and-why-is-it-important-nid-11806-cid-163.html.
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adobefullsailgar · 6 years ago
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I'm Quitting Youtube on January 1st, 2020
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adobefullsailgar · 6 years ago
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One of my oldest songs from four years ago.
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adobefullsailgar · 6 years ago
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I do not believe movies should have much of a message. I think art or the act of creation is asking questions rather than delivering any answers, and then people need to seek the answers to the questions.
Lee Chang-dong (in ‘Screenwriting’ by Tim Grierson)
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adobefullsailgar · 6 years ago
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Check out Old Sage (Polymath) by Garbo, the Visual Storyteller on Amazon Music
https://music.amazon.com/albums/B07R56YXR9?trackAsin=B07R9KBP4H&ref=dm_sh_yotDgUhh6EbwBkRrzYc118ZwD
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adobefullsailgar · 6 years ago
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Him driving a new Tesla or something.
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adobefullsailgar · 6 years ago
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(via https://open.spotify.com/track/0mbfpTv7iJpRswbZSOHmQj?si=VjwcHJRQRiqoh93UCzNBYw)
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