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Google Business Profile Just Upped the Importance on Posts Reviews and Questions

Tired of random people answering your potential customers questions?

Well, check out your Google Business Profile listing and you’ll find the Q&A section for the general public has an improvement...

Open a new window and search for your business name

Click on Ask a question

Type in your question and the reviews and posts will populate based on relevance to the searchers question

If you do not have a lot of reviews than you need to start posting updates through Google Posts.

Google’s Q&A

Someone looking for your business on Google might find, “Ask a Question”. The community-based feature lets customers ask your business questions anyone can answer.

For example, you have a rug cleaning business. Someone asks if you clean Persian rugs. A customer might know the answer and reply.

Since anyone can see your Q&A - including competitors, monitor how your brand appears (keep content positive, reduce churning).

Review Management

Google’s review management lets users view reviews that might answer questions if they don’t want to call and ask an employee. They might ask questions in the knowledge panel like “Is there free parking?”. Relevant reviews might include, “Great free parking,” or “Had to park 6-blocks away.”

Tips on Wording Answers

While you can’t control what’s suggested, you can help with common questions.

You also don’t want to leave your Q&A on autopilot. Reviews help with general answers but personalized answers make potential customers feel valued.

A few tips:

Answer specific questions that don’t show up in reviews. For example, a potential patient asks, “Is the doctor friendly?” If you do not have a lot of reviews than answering this through a Google Post will give your searcher the response they are looking for.

Redirect traffic to blog pages. Users might ask, “Do you offer discounts if I bundle insurance?” An insurer might create blog posts on bundling insurance or finding insurance discounts and use a link in their post.

If auto response answers aren’t available, users might submit questions. Respond and introduce yourself.

Address negative Q&As. Let’s say a customer asks about your salon. Another customer mentions a bad experience and hates their new hairstyle. Offer free consultation on a new style. Then mention 10% off for new customers that month. It reduces negative sentiment and shows you’re helping customers find resolutions.

Follow this suggested strategy:

Review questions being asked both on your GBP and on competitor GBPs

Think about the most common questions you get

Don't post questions; just observe the reviews that come up

Think about what your customers really care about. My guess is it's about how you make people feel. To see more repeat business make them feel like superstars rather than morons.

Highlight a few qualities you want reviewers to think about and mention to optimize for the questions.

Conclusion

Google Business Profile Q&A is helpful for potential customers. Keep track of your Q&A and answer questions to guide traffic. Reduce negative sentiment and look for ways to cross-sell services and add SEO links. These can keep customers happy and hopefully, they’ll leave even more positive reviews!

from https://www.dkm.agency/post/google-business-profile-just-upped-the-importance-on-posts-reviews-and-questions

from D Koder Marketing - Blog https://dkmagency.weebly.com/blog/google-business-profile-just-upped-the-importance-on-posts-reviews-and-questions

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Wix Sticky Header Tutorial - 1 Minute (2020)

Hey Wixer! So getting back to videos and uploading content for you. We have the 2020 version of creating a sticky header the quick way in 1 minute steps. Watch how we create a Sticky Header by using 3 strips; 2 for the Header and 1 transparent to be positioned on every page of the website to call for the switch between the two strips in your Header. Creating a Wix Sticky Header Tutorial in 1 Minute Steps for the viewers: Steps for the reader: The components we used and the labels we gave them? 1st Strip - largeheader 2nd Strip - smallheader 3rd Strip - headerSwitchPoint Steps we took to accomplish this visual feature: Enable Corvid by clicking on Dev Mode in the top of page tool rail Set the Header Scroll Settings to Freeze Change the Header Design to None Add your 1st Strip > Go to the vertical Menu click on (+) > click Strip > Classic > Change the strip Property ID from the Properties Panel (you can get to this by Tools in the top of page tool rail or right click on the strip and click "View Properties"; we labeled our 1st Strip "largeheader" as it will show once the page loads. NOTE: you can customize the strip however you would like by adding columns, menus, text, logo etc. Add your 2nd Strip > Option A) if the content is staying the same as in the 1st Strip; right click the 1st Strip and select "Duplicate" and rename the Property ID "smallheader" Option B) if you look to add different content not as the same in the 1st header than go to the vertical Menu click on (+) > click Strip > Classic > Change the strip Property ID from the Properties Panel; we labeled our 2nd Strip "smallheader" as it will show once the visitor scrolls down the page. Move the 2nd Strip (the Strip that will show once the visitor scrolls) into the Header Check box Hidden on load in the properties panel for the 2nd strip so that visitors cannot see the strip until the command on Event is engaged. Move the 1st Strip into the Header Add your 3rd Strip > Go to the vertical Menu click on (+) > click Strip > Classic > Change the strip Property ID from the Properties Panel; we labeled our 3rd Strip "switchPoint." NOTE: remember to do the following tasks after you add the 3rd Strip and gave it an ID. In the Change Strip Background > Click Settings and set the Opacity and Color to 0%. Right click on the 3rd Strip and toggle switch "Show on All Pages" Open the Site Code panel at the bottom of your screen Click on "Site" tab - we want this feature to function on all pages of the website. Erase the default code in this section if you have never placed code here before. Copy and Paste the below code into the "Site" tab section Copy and Paste the below code: What the code should look like on Site tab when completed: $w.onReady (function () { $w("#headerSwitchPoint").onViewportLeave(() => { $w("#smallheader").show(); $w("#largeheader").hide(); }) $w("#headerSwitchPoint").onViewportEnter(() => { $w("#largeheader").show(); $w("#smallheader").hide(); }) }); View the old version you may have watched previously on creating a sticky header in Wix Editor. #stickyheader #frozenheader #changingheaders #corvidwixvideos #wixstickyheadertutorial from https://www.dkm.agency/post/wix-sticky-header-tutorial-one-minute-2020

from D Koder Marketing - Blog https://dkmagency.weebly.com/blog/wix-sticky-header-tutorial-1-minute-2020

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How Google My Business Just Upped the Importance of Google Posts and Reviews

Tired of random people answering your potential customers questions? Well, check out your Google My Business listing and you’ll find the Q&A section for the general public has an improvement... Open a new window and search for your business name Click on Ask a question Type in your question and the reviews and posts will populate based on relevance to the searchers question If you do not have a lot of reviews than you need to start posting updates through Google Posts. Google’s Q&A Someone looking for your business on Google might find, “Ask a Question”. The community-based feature lets customers ask your business questions anyone can answer. For example, you have a rug cleaning business. Someone asks if you clean Persian rugs. A customer might know the answer and reply. Since anyone can see your Q&A - including competitors, monitor how your brand appears (keep content positive, reduce churning). Review Management Google’s review management lets users view reviews that might answer questions if they don’t want to call and ask an employee. They might ask questions in the knowledge panel like “Is there free parking?”. Relevant reviews might include, “Great free parking,” or “Had to park 6-blocks away.” Tips on Wording Answers While you can’t control what’s suggested, you can help with common questions. You also don’t want to leave your Q&A on autopilot. Reviews help with general answers but personalized answers make potential customers feel valued. A few tips: Answer specific questions that don’t show up in reviews. For example, a potential patient asks, “Is the doctor friendly?” If you do not have a lot of reviews than answering this through a Google Post will give your searcher the response they are looking for. Redirect traffic to blog pages. Users might ask, “Do you offer discounts if I bundle insurance?” An insurer might create blog posts on bundling insurance or finding insurance discounts and use a link in their post. If auto response answers aren’t available, users might submit questions. Respond and introduce yourself. Address negative Q&As. Let’s say a customer asks about your salon. Another customer mentions a bad experience and hates their new hairstyle. Offer free consultation on a new style. Then mention 10% off for new customers that month. It reduces negative sentiment and shows you’re helping customers find resolutions. Follow this suggested strategy: Review questions being asked both on your GMB and on competitor GMBs Think about the most common questions you get Don't post questions; just observe the reviews that come up Think about what your customers really care about. My guess is it's about how you make people feel. To see more repeat business make them feel like superstars rather than morons. Highlight a few qualities you want reviewers to think about and mention to optimize for the questions. Not sure how to navigate through google my business? Conclusion Google My Business Q&A is helpful for potential customers. Keep track of your Q&A and answer questions to guide traffic. Reduce negative sentiment and look for ways to cross-sell services and add SEO links. These can keep customers happy and hopefully, they’ll leave even more positive reviews! #googlesuggestedanswers from https://www.dkm.agency/post/how-google-my-business-just-upped-the-importance-of-google-posts-and-reviews

from D Koder Marketing - Blog http://dkmagency.weebly.com/blog/how-google-my-business-just-upped-the-importance-of-google-posts-and-reviews