I'm Alex Lieberman—business barista, entrepreneur, and content creator. I co-founded Morning Brew and Storyarb, and I host Founder’s Journal, where I share an unfiltered look at what it really takes to build and scale businesses. With a mix of irrational confidence, relentless grind, and creative energy, I dive deep into the founder’s journey—from the gritty 0-to-1 phase to the frameworks that drive growth and the emotional rollercoaster in between.Founder’s Journal is my way of offering candid advice, practical tools, and personal stories shaped by the ever-evolving world around us.Let’s build something great—together.
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My Current Beliefs on the AI Supercycle

I’m constantly refining my views on AI, it’s such a fast-moving field after all.
But as things stand, here are my core beliefs at the moment, particularly as they relate to how businesses will need to adapt and evolve.
Learn more about AI perspectives and leadership insights here.
Table of Contents
The Oncoming AI Supercycle
The Three Business Relationships with AI
Embracing AI-First for Long-Term Success
The Implementation Hurdle
Conclusion
The Oncoming AI Supercycle My first belief is that AI isn’t just another tech trend; it’s a technological supercycle.
I genuinely think it will completely change the way in which companies do business and, on a more granular level, how people do work.
We’re talking about a foundational shift over the next 10 years, and the implications are massive.
The Three Business Relationships with AI Flowing from that, I see three fundamental types of relationships businesses will have with AI.
You’ll have the AI-absent companies, those who either ignore or fail to meaningfully adopt AI.
There will be AI-integrated businesses, which will successfully incorporate AI tools into their existing structures.
You’ll see AI-first companies, where AI is a core, foundational element of their strategy and operations.
Embracing AI-First for Long-Term Success This leads to my third belief: the only way to build a truly long-term successful business in the coming era is by actively embracing this AI wave.
It’s not just about dabbling; it’s about getting as close to that AI-first model as possible.
Those who do will likely capture the most value and build the most resilient enterprises.
The Implementation Hurdle Unfortunately, and this is a critical point, most companies simply won’t have the knowledge or the bandwidth in-house to build the custom AI solutions they truly need.
We’re talking about solutions that integrate seamlessly with their existing systems, their established processes, and, crucially, their people.
This gap presents a significant challenge for many.
Conclusion It’s with these beliefs in mind that I’m excited to share I’m starting a new venture.
My business is dedicated to helping high-growth businesses, like yours perhaps, realize their full potential with AI.
To kick things off, me and my partner are doing free audits.
This is a no-obligation way for us to help you understand the lowest-hanging fruit – the most immediate and impactful opportunities – to leverage AI in your business.
If you’re interested in exploring what AI can do for you, I encourage you to fill out this form by clicking here.
Let’s figure out how to get you closer to an AI-first future.
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