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The two are comparable in relation to your app’s success, but ASO has even better impact on its listing than SEO does for Google search results. ASO is exactly what increases the visibility of your app in the market. The higher its rank, the more users will find your app when they search.

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The Security Factor build iOS win over Android – The special Reasons

We are all conscious of the fact that both iOS and Android development platforms are the awful competitors of one another. In the past couple of months, both held mega events wherein they without a series of highly advanced gadgets and updated Operating Systems. Though the competition is exceedingly tough in every aspect and sphere but when it comes to security factor, iOS scores the goal to knock it out of the challenge.

Even this fact has been proved over a study that an Android platform becomes the victim of malware more than its pattern.

Both Google and Apple are trying their level best to offer the best protected operating system but why that Apple has outshined and specialists trust iOS platforms more than Android. Let’s find out the main reasons.

Android is More Often an Open Source

One of the main reasons cited by the tech experts in connection to the vital question is Android as an Operating System has more usually an open source. It is because of this aspect that anyone can get an entry to what’s going on in the Android platform. However, having any such penetration in iOS is often very difficult if not impossible.

The experts view that the threat becomes more direct in case an operator is trying to modify his phone and he does not get satisfactory results. It becomes easier for the hackers to trace your phone and get into the details.

The main security issue will still be a matter of anxiety even if the modification is operated by a developer. The open source of Android also permits hackers to distribute malware. But for this cause, you have to blame Google and not the developers.

On the other hand, Apple is very strict in striking the terms and conditions with respect to downloading and control device over the software. This basically means you cannot launch every app on the Apple app store unlike Google Play Store.

One can cite the case of Apple versus FBI (Federal Bureau of Investigation) case where Apple did not comply the requests of investigating agency to unlock an iPhone 5C. This shows how strict it is related to security.

The Enterprise Apps: iOS is Winner

The enterprise mobile apps has become as a large benefit for the enterprise and business communities as it has eased out the pressure of work to a much extent. It has enabled the employees to effort professionally even outside the premises of office through the introduction of BYOD technique. But having said that has also risen questions on security as everyone is sharing the same data via his/her device.

You must maybe have heard about the breakout in a phone that has sustained to be a major security worry in the recent times. In simplest of terms it means removing the software restrictions imposed by the Apple.

It cannot be said that it is an unbearable task but it is a difficult to do so particularly in the cutting-edge versions of the phone. As a matter of fact, the messaging app in Android is more vulnerable all due to the open code.

But Apple is very actual and selective in terms of releasing its code and keeps a keen eye on what the developers are doing. That is the reason why it is more difficult to design an iOS app in contrast to Android app. Apple in case finds that its iPhone is jailbroken, it will lock the phone out. It has a complete control over the hardware and the software tools.

App Testing – iOS is better

Mobile App Testing is supposed to be an important process before the app is finally released on the app store and goes live for the end users. As far as testing of the apps is worried, Apple does not leave a single edge for error from its side and is very severe on this parameter. All the passes have to go through a hard test before being allowed to download from app store.

However, although Google also follows the same policy but the test it conducts on its apps is not as thorough as iOS. That is the reason more apps are available on the Google Play Store in comparison to Apple App Store.

Online Digital Payment: Go for Apple Pay

If we are talking about the security factor and finding cause on why iOS is well secured than Android, conversing the online payment becomes vital criteria. Even people around the world wide are making cashless transactions; they seem to be also concerned about the security of confidential data related to their credit card and internet banking.

And still again Apple Pay has given best marks in the check over Google Wallet or Samsung Pay. Although both companies take more or less the same technology, Apple Pay exceeds the race due to improved and superior security features that include Touch ID system, which demands the user to authenticate his fingerprints to conduct a transaction. Even the user experience and trader availability is better in Apple Pay so, you know who the winner is.

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Top Class Mobile App Development Trends that Will Rule in 2018

The acquaintance of highly smart gadgets such as the Smartphones, tablets, iPads and portable devices and more etc. has saw not only the arrival of mobile and web app, but also their outstanding growing and response among the end users. This unbelievable growth is expressively increasing with each and every passing month with year.

According to a survey, about million applications has already been downloaded worldwide, while the data of Apps Annie says that about more than 25 billion iOS apps and around 95 billion Android apps were downloaded the previous year 2016.

Talking about the current trends usual this year, the social media applications such as Facebook, Instagram, and Twitter are still leading the technique forward, followed by Google apps like, Gmail, YouTube and Google Chrome etc. Even the popular gaming apps are also not missing behind. This enormous idea in the status of app category has carried change in the mobile app development trends prompting the worried business to a great range.

Within less than a couple of months, we will be welcoming the new year 2018 and trust it, mobile app development trade is going to get even steeper where getting your apps observable on the App Store will possibly be the hardest task for the app developers. But as always the pre-preparations help before responsibility any challenge, having an extensive knowledge on the mobile app development trends of 2018 will prove helpful and productive.

1. Artificial Intelligence will Gain the Focus

If you ask any experienced app developer, the term Artificial Intelligence is no more unfamiliar to him seeing the fact that it has increased a good importance. The word is though has been recently added into the dictionary of the technical pitch but it has already created the buzz around.

2.  Main Focus Will Remain on the Cloud Based Technologies

Often the Smart mobile phone users face issues related to space and storage because every phone has a definite limitation. They complain that they are not able to store vital data basically because their phone memory isn’t permitting doing so. But with the existence of cloud based mobile apps, their problem can be arranged out much easily. Therefore, it the (CBT Cloud Based Technology) is in the detector of being an evolving trend of the year 2018.

3. Enterprise Apps and BYOD will Attain New Heights

Enterprise apps since its beginning have reached impressive success in the field of business. The success story is going to continue further as more business establishments and companies will be implementation this new concept.

If we revenue into account, the stats, then the 451 Research has forecast that by 2019 at least 50% companies will include 10 enterprise apps.

One of the main reasons why it has become so very prominent because it has made the work of the staffs stress free and they can even get access to the data even from the remote areas.

The Bring Your Own Device Concept has truly changed the entire scenario. Secondly, these are mostly customized apps designed for specific needs. So, it will flourish more in the accompanying year.

4. Internet of Things (IoT) will have Stronger Grip

The Internet of Things (IoT) has been much conversed about and definitely it has given the professional organizations and industries to breathe in more space. It is also helping a great deal in boosting the retail business and the real estate industry from where the concepts of smart cities have taken the birth.

The IoT will have its influence on other sectors also including the automotive, education and healthcare. Such is the effect of IoT that both Apple and Google are cheering apps based on its idea.

5. 2018: the year of Wearable Apps

One confidently cannot have a second doubt in mind that the year 2018 will be belonging to wearable apps. Newly both Apple as well as Google launched smart watches because they know that their demand is boosting amid the customers.

Wearables are no more style statements but rather they have turned out to be need. They are showing to be quite useful exactly in the healthcare industry as they keep an eye on the fitness of the person, his eating habits and heart rate.

6. App Security will be More Robust

One of the main reasons why users don’t download your application is because they are worried about the security factor. So, mostly app development companies will be mainly emphasizing on providing a healthy security that can please the users. It is a vital feature of the app because it helps in securing the private and private data.

The developers will effort to develop apps that have in-built security, which clearly is a enormous bonus point.

 7. Mobile Payment and Digital Wallet

We all already know that the world is moving towards a cashless economy and so the prominence of payment gateway apps such as PayPal or Paytm has rambled a lot. Within the impending years more and more people are going to get related with online payment techniques because it is fast, safe and easy.

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Digital Marketing simple A Step-by-Step Guide

Today, a lot of people, mainly the new generation, are looking for ‘How Can I learn Digital Marketing?

There are lots of methods brands can use digital marketing to profit their marketing efforts. The practice of digital marketing in the digital time not only permits for brands to market their services and products.

The use of social media communication permits brands to accept both positive and negative feedback from their clients as well as defining what media platforms work well for them. As such, digital marketing has become a better lead for brands and businesses.

It is now common for customers to post feedback online through social media sources, blogs and sites on their experience with a product, brand or services.

It has developed increase popular for businesses to use and boost these conversations rate through their social media channels to have direct contact with the clienteles and manage the feedback they receive properly. Digital marketing existence a relatively newer field, many folks are enquiring to know about it as they are not conscious. This blog is intended especially for them, as we will be discussing many facets related to this field like role of digital marketing and more.

Digital marketing just another one of individual’s new, modest buzz words you should use to sound smart in conferences or is it the genuine deal

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), Social Media Marketing (SMM) content marketing, Google AdWords campaign marketing, e-commerce marketing, social media optimization (SMO), display advertising and more common in our proceeding technology.

Here are the key modules of Digital Marketing:

1. Search Engine Optimization (SEO): SEO is the simple basics awareness any online marketer must have. It is the method to get online traffic from organic search results on search engines like Google and Yahoo.

2. Search Engine Marketing (SEM) Pay-Per-Click marketing is one of the major drivers of growth for online business. It can also be a enormous waste of money if not done accurately.

3. Content Marketing Content marketing is a strategic marketing method main focused on creating and allocating valued, appropriate, and reliable content to attract and keep a well-defined audience, eventually, to drive cost-effective consumer act. The drive of content marketing is to attract the audience who will confidently become clienteles. It efforts on providing value to your audience.

4. Email Marketing Email Marketing is the biggest driver of ROI for most of the businesses. People will subscribe to your clothing brands for informs and discounts. If your consumers find something motivating, they will click it and will buy from your website.

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How Agile Development Method Improves Mobile App Development see more http://bit.ly/2yktvGZ

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Few Step to Build an Effective SEO Strategy

Effective SEO Strategy

Today’s, most of the businesses understand the key concepts of search engine optimization (Seo) and why it’s very important. However, when it comes to develop and execute SEO strategy, most of the businesses don’t know where to start. Here are some steps you can take to pretty sure all of your SEO bases are covered.

Step 1: Make a List of Keywords

Keywords are main of SEO Strategy, and choose the right ones can build or break your SEO strategy. Compile a list of about 5-10 keywords related to your services or product. Plugin this keyword into Google’s Keyword Tool, and find variations that create logic for your business.

Step 2: Build Keyword-Focused Pages

When it comes to sites and ranking in search engines, it’s ever better to have various web pages custom-made to specific keywords or phrases. Trying to get one page to rank for a minority of keywords can be next to hard.

Use your keyword list to determine how many different web pages you should create. Finally, the number of web pages you create should match with how several different services, products, offerings, and locations your business has. This will make it very easier for your visions and customers to find you in search engines no matter what keywords they use.

Each and every web page requirement to comprise relevant content for your visions and customers and should include pictures and links to pages on your site to develop the user experience.

Build a list of all the different web pages you would like to make and rank them in order of importance. Then, create a schedule and develop a plan of attack to get those pages made. You will continue to roll out new web pages and improve present ones as you continue your keyword research and optimization. Keep your list updated and ranked by what web pages will help you to best reach your business objectives.

Step 3: Set Up a Blog

Blogging can be an unreliable method to rank for keywords and engage your sites operators. After all, each blog post is a new web page that gives you another chance to rank in search engines. If your business does not already have a blog, set up, and make a fact to blog at least once a week. Remember that, you are blogging mainly for your audience, not the search engines. Write about things your audience or views are involved in, make sure you’re with relevant keywords where suitable, and your audience will certainly find you.

Step 4: Build a Link-Building Plan

Whenever our starting steps were dedicated to on-page SEO tactics, link-building is the main goal of off-page SEO, and it’s also an enormous factor in how search engines rank your web pages. Give some time to brainstorm all the different methods you can attract incoming links to your website. Starts minor possibly share your links with other local trades in exchange for links to their websites. Write down a few blog posts and share them on Facebook, Twitter, Google+, and LinkedIn. Consider approaching other bloggers for guest blogging occasions through which you can link back to your website. Another great way to interest inbound links is to use your blog to post articles related to current events or news. That way you have shot of getting linked to from a business Effective or other bloggers in your industry.

Step 5: Measure and Track Your SEO Sucess

SEO can take time and effort. What good is spending all this time and effort if you can’t see the benefit of your toil? There are numerous metrics you can track on a daily, weekly, or monthly process to keep your SEO plan on track and measure your success. Build a monthly console using Excel and web analytics so you can monitor how much traffic comes to your site from organic search.

Continuously, track indexed pages; ROI, leads back links, keywords, and your genuine ranking on SERPs (search engine results pages) can assistance you know your success as well as find areas of opportunity.

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Few Tips for Local Seo Business

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Develop Understanding on Writing an Outstanding Mobile App Design Specification

If have any idea about what it need to have your mobile app project on the prosperous side of the bank? Well done, obtain business expertise, a well capable team to work with, having an extreme expertise in giving many projects, resolve etc. But whole things consider the fact that the mobile application market is offering a firm resistance from several competitors, writing app specifications becomes a vital facet of your business planning.

Its fact, one of the most prime causes why mostly Startups any other  industry  or business fail is because they are do not know how to describe and write app specifications  for a project. Sure, you do not to need stand in that line and thus make a clear, proper and vast project formulation is most important.

Advantage of Writing

Mobile App

Development Specifications

It will just enlarge the value of your project and you can find the best cost from the app developers.

It also brings your best thought and concepts into life.

If your specifications are clearer, it will inset less risk during the development and design process.

In Fact an app specification write is a kind of a document where you describe in details your idea concerning how you need your application development technique to be like. As such you don’t have to elaborate it extensively like a long article but you just require following a certain building or design. So, just go on reading further and you will get an idea about formulating a plan properly. How to define.

Firstly describe Note book and paper

It’s the first basis where you start a communication with the developers. You require notifying them a few main things as if it is your first project or you have now had an experience earlier? Are you ready to develop your mobile app for reach out more viewers? Do you have any idea or knowledge on mobile app development? Replay these prime questions will help in providing a background to the developer and they will understand your project necessity much better. The developer can analyse your business module and try to give a volant start.

2. A Shortly describe to the App

It is fact an expanse of the first part where you give a brief in details about what type of app design or development requirement and do you want. Is it going to be a location based application like Ola and food delivery or health or news based app.

3.Knowing the probable Customers

It is also good strategy to first know your probable customers in the start. Who are your probable customers? Well, it will be workable to go for a finding in the start to get catch of the market.

Sure, the developer will throw this question at you before begin your project. What is their age group? Based on the info give, app developers will get to expect the preference of the users. Building a personal customer persona will absolutely help in this favour.

4.Define your Aim or Goals

What is your major reason behind launch the app or why do you want to release your app? The answer will define your aim or goal. Is it that you want to rise the mobile traffic into your app or you are building it for just supporting your online site? You clearly want to increase your business productivity; it’s that very simple. You want to create an enormous buzz on the social media.

5.Selecting the Exact Operating System

Todays this is important. You need to decide the type of operating system on which your application will operate. Are you developing the app for the Android users or is it directed by the iPhone owners. Alternately, there are many apps that are available on both the vital platforms. The decision will mostly depend on what your budget estimation is.

6.Features or Well-designed Necessities

You already are well acquainted that the success of a mobile application depends mostly on what features is it offer to its users and how work is it. You need to describe in details what type of features or functional you want to implement in your application. How is the user edge and customer experience going to be? What will be the design layout of the application?

7.The Select between Native and Hybrid

The choice is not only amid Android and iOS OS but it is also amid the two major potential opponent platforms – native and hybrid. Native apps are a program that is developed for one platform only. On the other hand, hybrid apps is an addition of native apps HTML5 built with HTML5 and JavaScript.

8.Budget Estimate

You know that app creating can be a costly matter. So, it is advisable to make a budget estimate beforehand to get a reference from the developer. Your developer will be asking your estimation as discuss the project. Based on your approximation, he will tell whether you can go further with the project or not.

9.Application Maintenance

Application maintenance is a most important part of the application development that helping it keep operational for long period of time. This you have to discuss with your developer who will give you better estimation on this side.

10.App Designing

Mobile application designing being an integral side helping to develop its appearance; the application development company employ expert designers. You can hire in their services and put your ideas in the form of apps specifications. This wills competence out their job and help in the project. The vital decisions taken are on the font design or size, color and the icon design etc.

11.Project Deadlines and Additional Info

Are you time limited and want the project to be completed within a proper specific time frame. What any other details would you like to provide about the project. It may including the people involved in the project include their info and contact details. If you consider that you have left out any other necessary point, then it is the place you can comprise them.

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Few Guides for why is SEO Important?

Today’s Search Engine Optimization is most important than always and it is required for webmaster to understand the exact sense of SEO. SEO is creating your site easy for both users and search engine robots to understand easily.

We have already spent a much time talking about how to create a sound Seo Strategy and how to better develop your content marketing with few tips for fast Seo results

SEO- SEO stands for Search Engine Optimization.

Search engine optimization is the process of affecting the traffic of a website or webpage in search engine organic natural search result.

It’s the method of observing a set of best performs targeted at improving your visibility in the search results. The objective is very simple. When a possible customer types “Software Development Company” into Google, your company’s listing or site will be the first thing they’ll see..

Keep in mind that although Google clearly rules highest, there are definitely other search engines that can be gainful. Yahoo or Bing search engine is the second biggest brand.

This permits business owners to generate a stronger business on the back of a firm flow of external leads.

Remember, the core object of SEO is to rank in the top few results for keywords their possible customers are typing into the search engines. It’s critical that we be clear about why this is vital.

Ranking in the top results matters because it’s where all of the magical happens!

What build SEO specifically Economical is that it’s similar to the famous “gift that keeps giving.” By executing a successful SEO strategy that you can repeat off of in the future, you’ll be all set to gain ongoing profits as the months turn into year.

SEO Keyword-

As of now that you know it’s vital to rare dabble with search engine optimization, what happens next? There's very much to learn and very much info available. A sense of overcome is common.

First, let’s put it simple. You must to know that what your customers would write into Google, and then you want to make a target keywords list.

Searching the best keyword to rank for is debatably the peak important thing you’ll need to do in order to be successful with your SEO strategy.

By supposing out which set of keywords to rank for, you’ll be able to attention your efforts and optimize your pages for those queries exactly.

There are those with huge competition, building it more difficult for your website to rank despite even the serious efforts. So if you’re just getting ongoing, or are working with a limited budget, we’d suggestion against targeting large competitive keywords.

A fast peek at the first page of the search engine results for any keyword, can help you define how simple or tough it would be to rank for it.

Can you write well content than what you get in the top results? Are there assets that you can copy and weaknesses that you can capitalize on when writing your own content? These are just some of the questions that you need to ask yourself when judging your capability to outrank competitors over time.

Define user intent

This can be a little bit difficult. Because the fact is, not all keywords will help the purpose you might think they do first look.

Being by looking at the first page of results and try to define what users demand to achieve when they type the keyword in.

Further, Seo Basics

To create the main out of your SEO campaign, you will need to start to optimize your website.

On-page SEO is the method of optimizing factors within your web page that can better your search engine rankings.

We have written a detailed guide to on-page SEO before, so if you are anxious, be sure to check that out.

Off-page SEO, refer to methods that can be used to increase the site positon in search engine result pages. Off-page SEO has to do with the value of the links you’ve make to your site.

You want to get backlink from authoritative sites. There are many ways to go concerning this, and it’s an object for another day. But in short way, building links rotates around trust.

In short way, a link is a trust from a 3rd party. So you’ll need to allow said 3rd party a goal why they should link back to your website.

The making of link-bait content predicated on giving readers a valued resource that answers their wants is a great way to start. By leveraging content to share your specific knowledge and expertise, you can creäte tons of backlinks even without further needing to do the tedious manual outreach.

Link building can be complicated because, unlike on-page SEO, there are factor difficult in the process that are outside your control. Too, there are competitors to reflect.

As Google has released and continually updates an inclusive guide on what and what not to do to increase your website’s search rankings, they have not revealed the details of their algorithm.

How important is SEO to You?

Each and every separate case will vary, but in common, it goes like this: if you individual a business, and there are keywords that leads are writing into google to find services your business offers, SEO should be high up on your primacy list.

Remember that, Google standards quality and worth when seeing which pages rank on top of search results. The algorithms regularly changes and update but these two factors stay as the basis of every effective SEO campaign.

Just always create a great website, offer a great service, and make certain that your website is main focused on providing what your audience needs.

Follow this simple guide and you will soon be view just how to big a difference SEO can build for your business.

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All Those entire devices, which had been impatiently and irritably waiting for the arrival of iPhone X or the iPhone 8, we have obtained some good news out! The too much await iPhone of the year was exposed by the Apple at a good event

Apple’s iPhone X comes in a market with extremely cutting-edge features that won’t permit you to take your eyes off it even for a few seconds. At the official site, Apple has declared the detail that always had in mind to announce a phone, which was entire screen.

The Graceful Design:

The iPhone X has been graceful designed and it has a glass on both the front as well as the back side. It’s a company according, the glass is made up of a very durable stuff and that is what builds it one of the best lasting smartphones.

Besides, it is also water and dust obstructive. So, do not worry, be all be the weather or any condition, these two annoying guests won’t enter into your smartphone. The use of serene steel provides it afore protection.

Color Variants

At present, iPhone X will be available in two shades- grey and silver.

These days, iPhone X will be available in two shades mostly Sliver and grey.

The first OLED retina Screen

Apple has presented OLED show which will offer outstanding and severe color, true blacks, superior bright features and a contrast ratio of 1,000,000 to 1. It is as well mentioned to as the great retina display, which can also support the resolution as high as 2046×1125 has Dolby vision HDR including 455 PPI.

As described earlier, it is correctly a glass covered iPhone with a standard display size of about 5.8 inch super retina screen.

Familiarizing the Face ID:

The iPhone X is solely a revolution because it has one more newly presented tool and that is the FaceID. It helps in safe evidence where your face occur your password. You can also lock or unlock your phone. The Face ID has the comfort of face mapping which takes place via Depth Camera.

It has an identical camera with 12 MP fast devices, which can simply reform the art of taking pictures. The smartphone also has an inherent new color filter telephoto camera with OIS.

It has been armed with visual as well digital zoom that is concerning 10x for the photos and 6x for the videos. It is enabled with the dual OIS you get to take the high quality photo even if the light is hazy.

If you are a selfie then this phone will permit you to take good selfies wherein the front camera image will be sharper and brighter and background will be blurred. You also get better light effects and can grow workshop quality image.

You will be shocked to know that you don’t have to search an electric socket and set your charger to charge connect phone. The Phone has the comfort of wireless charging. Finding it hard to trust, but it’s really true. You don’t require cables anymore. Basically put it on an Airpower Mat or you can also use wireless charging positions to charge your phone anymore everywhere.

The battery is more effective than the iPhone 7 and supports the phone two hours long. Else that the three core GPU grow by Apple is 30 percent faster.

Now also the Apple has rather new to expose. The A11 bionic, which is the best chip and allow with neutral engine that can execute operations up to 600 billion functions in one second.

IPhone 8 and iPhone 8 Plus:

While now we had an entire conversation on the exact features of iPhone X and became aware that it is the upcoming of the technology. But our attention has floated to iPhone 8 and iPhone 8 Plus. To be very simple, iPhone 8 is more similar to that of iPhone 7 and 7 Plus. The only main difference is that the latest new model has been provided with a glass back.

To begin with there are several features of iPhone 8 and iPhone 8 plus that coincide with that of iPhone X. For case, it is water and dust resistant. An additional feature that matches with the iPhone X is that all the three have been simplified with the help of wireless charging.

The high-quality of the color is virtually the same as in the previous iPhone. The only addition in case of iPhone 8 is the gold further grey and silver.

Different the Super Retina HD display in iPhone X, both models of iPhone 8 have a retina HD display, which is built on the true quality technology. It is a technology found in iPad Pro. The true tone technology allows the user to adjust his color surrounds therefore.

The Camera Superiority:

There is no compromise on the quality of the camera and it has been provided with 12MP large viewpoint. But in the case of iPhone 8 Plus, there is dual camera with telephoto camera and iPhone 8 has only one single camera. Different camera related feature which is present in iPhone 8 Plus and missing in iPhone 8 is that the former portrait mode lighting.