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A guide on how to gain free Instagram followers

It is indeed an uphill battle to grow your Instagram profile organically, with the help of correct strategies can increase the Instagram followers without spending any money. Below are some tips to enhance your Instagram profile.

Optimize the profile

It should be more clean and unique for the first time viewer

Username: Choosing an easy to remember username should have needed.

Profile Picture: High quality image must have on your profile for your business

Bio: You can add some keywords related to account type or CTA for the follow-ups.

Using Hashtags

To increase visibility on social media just use hashtags:

Popular Hashtags: By using hashtags you can get explored by some other user.

Niche Hashtags: This will help you to engage with the audience related to your business.

Branded Hashtags: You can start creating your own branded hashtags for the community.

High-Quality Content

Every one like the good neat and clean content to watch, so be on that:

Eye catching: With high quality content you can attract many people.

Consistency: Be consistent while doing the posting for the business.

Engaging: Engagement with the audience is very must for the building a good reputation.

Engage with your audience

Engagement with the audience is needed to get the loyal following:

Respond to comments: Giving appreciation to reply with respect to comments on your post.

Like and comment: Doing interaction with the real users are must if you want to increase the followers.

DMs: Keep engaging with your audience by responding them on direct messages.

Collaborate with others

Posting with others allows you to gain new followers:

Shoutouts: Giving shoutouts to the users with same niche.

Takeovers: You can simply host or participate in Instagram takeovers.

Partnership: Take a step ahead and do partnership with influencers or brands to co-create content.

Post consistently

Instagram is very vast place so we need to post the content continuously with consistency. Develop a posting schedule and keep stick to it. Tools like Later, Buffer, or Hootsuite can help you in this.

Utilize Instagram stories and reels

Engagement through stories and reels is the best technique:

Stories: Use the features like polls, questions and countdowns for better interaction.

Reels: You can create short, engaging videos that can be sharable so that you can get maximum engagement.

Join Instagram communities

You can participate in Instagram pods or group where users can support each other in exchange of likes, comments and share the posts.

Run contests and giveaways

You can run the contests and giveaways that can quickly increase the interactions.

Analyze and adjust

You can use Instagram insights to overlook your performance. And identify what will work for you and at what time so by analyzing these all you can develop the strategy.

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Instagram Algorithm 2024

Like any other algorithm, Instagram has the same set of rules that are responsible for ranking the particular content on the platform, for instance, which post and reel should be shown to other Instagram users in the home feed or the explore page.

How does it work?

It looks at the information regarding the content and finds out from the behavior of the users what they are searching for or what they like to see, so according to their interests, it will arrange the content for the right people.

The goal of this algorithm is simply to provide a smooth user experience in terms of content. According to Adam Mosseri, the CEO of Instagram, this is a ranking that gives favor to some posts more than others.

“I know a lot of you are skeptical of ranking,” said Mosseri in a reel way back in 2022, “but it does help us make sure that Instagram is more valuable to every person who uses the platform.”

Mosseri also said that “Instagram doesn’t have a singular algorithm that oversees what people do and don’t see on the app.”

Along with that, they are using a variety of algorithms, classifiers, and processes tailor-made specifically to watch each part of the app, such as posts, reels, searches, and more.

2024 algorithm mechanism

For Feed:

Interest: This includes analyzing the historical data of your search intent and past behavior with similar content.

Post Popularity: Check the analysis of the content and how it has responded in the past.

Poster Information: mining down the historical data, finding the content post frequency, and more.

Interaction History: Seeking the historical data of the user to see how you like the other user’s content and with what frequency.

For Stories:

User engagement: It will understand how much you engage with a particular account’s stories, including the DMs.

Viewing history: It analyzes the number of views on an account’s stories to prioritize those so that you don’t miss any updates.

Closeness: This will analyze your overall relationship with the author and how likely you are to be connected as friends or family.

For Reel:

User activity: It will mine down your past activities and behavior in terms of reels you have liked, saved, re-shared, commented on, and ultimately engaged with.

Author interaction: It will detect the interaction with the person who posted the reel before, which tells the algorithm about your level of interest in that particular content.

Reel information: This will analyze the nature and context of the reel to make it ready for the desired user.

Poster information: It is again similar to the feed and stories algorithm that will detect the relationship with the poster to find how relevant it is for you.

For the Explore Page:

Post information: This will look for the most popular post along with the interaction ratio within the particular period. “These signals matter much more in Explore than they do in Feed or Stories.”

Your activity in Explore: In this section, it will monitor and see the historical data of a particular user about their search, watch, or any other action on the post types or categories.

Interaction history: Basically, you will see your past interactions on the posts, the user profiles you visited, or any other interactions.

Information about the poster: This section will look at which posters have recently gained popularity among people. This helps the explore page boost the best content to reflect it on the user’s explore page.

Overall ranking factors

Relationship between the creator and the viewer: This is very useful for businesses that are seeking active community management, including responding to DMs and comments that can improve the brand’s visibility on Instagram.

Interest: What are the user interests? How do they react to the particular post type?

Relevancy: Nowadays, there is more focus on content relevancy; it should be relevant to the user’s intent.

Changes in the 2024 algorithm

The use of Instagram makes it popular among most of the young generation but also among the elder generation because of the content they deliver with accuracy, so in the same way, it is important to make sure the application runs perfectly and, most importantly, the security for the users.

Restricted contents:

With this new update, Instagram automatically places teens in the most restricted control settings. Concerning this, Instagram will provide a safer environment for the new teens to browse the content safely.

The new reels are less focused on reels:

Last year, the algorithm was more focused on reels. Adam Mosseri said on IG Live that the Instagram algorithm is shifting to give more weight to other types of content, such as stories and regular posts.

This change comes after feedback from users who felt that their feeds were becoming too saturated with reels.

Replayed now counts:

Previously, the algorithm was focused on the only first-time views that were counted as the reel’s view count, but in the latest algorithm, it has been changed so that every time you watch a reel, it will be counted as the view.

Reels with word marks are raked lower:

Reels with word marks will be ranked lower. Including the TikTok logo as well as watermarks from video editing platforms.

Mosseri did say that videos created outside of the Instagram app that don’t have a word are not affected.

European users can now see chronological feeds:

In response to the EU’s Digital Services Act (DSA), Instagram has announced that people from Europe can have the option to see the posts, stories, and reels from the people that they follow, which will be ranked in chronological order from newest to oldest.

This feature will also apply to search results, which will no longer be personalized based on a user’s previous activities and interests.

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