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PAWS AID: A COMPREHENSIVE COMPETITIVE ANALYSIS

This competitive analysis reveals a thorough comparison of Paws Aid against its primary competitors in the pet health app market. By highlighting the strengths, weaknesses, and unique selling points of each app, we can uncover valuable opportunities for Paws Aid to stand out and secure a strong competitive advantage.

KEY INSIGHTS

AI Integration: Paws Aid stands out in the pet care industry with innovative AI features like breed identification and personalized health recommendations, appealing directly to tech-savvy pet owners seeking modern solutions.

Essential Real-Time Location Services: In emergencies, the capability to find nearby veterinary clinics and animal shelters instantly can be life-saving, establishing Paws Aid as an indispensable and reliable resource for pet owners.

Comprehensive Holistic Approach to Pet Care: With offerings such as symptom checking, treatment advice, health tips, and community engagement, Paws Aid creates a complete ecosystem that not only enhances pet care but also cultivates strong user loyalty and active participation.

Strategic Partnerships: By forming alliances with veterinary clinics, shelters, and pet supply stores, Paws Aid can broaden its accessibility and offer exclusive advantages, significantly reinforcing its position in the market.

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TAM SAM SOM INTERVIEW

Last week I interviewed one customer to determine which area the customer belongs among the TAM SAM SOM. Before asking questions I explained to him first what our app is about and its features.

Interviewee: Malex James Caga

Questions asked:

How likely are you to consider using our app PAWS AID?

Answer: If it’s free, I’ll download it right away.

Are there any barriers preventing you from using PAWS AID?

Answer: Since it’s free, I have no reason not to try it. Maybe later, I’ll decide on the premium if I need extra features.

What features or benefits would make you choose PAWS AID over competitors?

Answer: I like that it’s free and still useful. If the premium offers something really unique, like advanced tools or extra convenience, I’d consider upgrading.

Do you have an existing solution or plan for addressing specific problem about your pets? If yes, would you be open to switching to a different solution?

Answer: I just rely on Google or social media for now. But if your app is free and gives reliable answers, I’ll definitely switch to it. The premium features could be a bonus.

CONCLUSION

The interview revealed that the customer is highly interested in the app’s free features, indicating he belongs to the SOM (Serviceable Obtainable Market) as he is likely to use the app immediately. He view the free version as sufficient for initial use, considering the premium features only if it offers unique and valuable benefits. The customer highlighted a key pain point: reliance on unreliable sources like Google for pet care information, showcasing the need for a trustworthy solution. Ease of use and accessibility are critical factors, emphasizing the importance of a simple and intuitive interface to ensure user retention. Overall, the app has strong potential to attract SOM users, with an opportunity to upsell premium features by addressing their specific needs and demonstrating added value.

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REVENUE MODELS FOR SOCIAL AND NON-SOCIAL ENTERPRISES

Last Monday, November 11, 2024, we were able to attend to a virtual lecture series entitled Revenue Models for Social and Non-Social Enterprises.

I have gained important and valuable learnings about how to generate income from our businesses, thanks to the amazing and knowledgeable speaker Mr. Karl Dominic Fajardo. It's my first time to know the difference between Social and Non-Social Enterprises and its revenue models. He shared some psychology-based marketing strategies that he himself used in his own business. His life story as well was very inspiring and it motivates me to become better no matter what challenges or hardships that I might encounter. Those who fails are the one who's going to be successful. I have learned some tips that I could really use and apply to my daily life. Spending 1 hour and 30 mins of my time watching the live session was very worth it, and because of that I now have a clear outlook on what approach we are going to implement in the app that we're going to develop.

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PAWS AID BUSINESS MODEL CANVAS

The Business Model Canvas provides a framework for a service designed to help pet owners. It outlines key components such as value proposition, customer segments, channels, and revenue streams that reflect the core activities and goals of the business. This service focuses on providing accurate and useful information about pets, offering diagnostic tools for pet health, and helping users track veterinary services and animal shelters. The customer segments target pet owners and potential pet owners, and the service leverages partnerships with veterinary clinics and animal shelters to enhance its offering.

Key Insights:

Value Proposition: The service provides accurate information about pets, diagnoses illnesses, and tracks animal-related services, making pet care more accessible and reliable for users.

Customer Segments: The target market includes both current and potential pet owners, expanding the service's reach to those involved in pet care or considering pet adoption.

Revenue Streams: The business plans to generate revenue through advertisements, partnerships with veterinarians, and affiliate marketing, providing multiple pathways for sustainability.

Key Activities: The primary activities of the service include assisting pet owners, saving pets’ lives, and creating informative content.

Channels and Relationships: The business will engage users through a mobile app, website, and social media, with a user-friendly interface and responsive customer service to build strong relationships.

Key Resources and Partners: The business relies heavily on technical and collaborative resources for success, including an API, pet-related datasets, and partnerships with veterinary clinics and shelters.

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PAWS AID APP CUSTOMER INTERVIEW

We are tasked to create or develop a system where it could help or solve the problems in our society. One of our ideas is the Paws Aid app that helps pet owners who wants to check current symptoms of their pets by reducing the need for a face-to-face consultation and to take action immediately relating to their pets condition unlike giving medicine or remedies that are not from a reliable source.

Virtual Interview with the Target Customer

I conducted a virtual interview with Mr. Al Ahzmir de Gracia, a pet owner. I asked him 6 questions, 2 from jobs to be done, pains, and gains. These are the 6 questions below:

How often seek advice or medical assistance for your pets help? - Only when they’re not feeling well

What types of pet related emergencies or services would you like easier access to? - A hotline something like 911

What challenges do you face when trying to get help for your pet in an emergency? - I really do have trouble in finances

What worries or concerns do you have about your pets health and safety? - Viruses especially parvovirus

How would you feel if you could get instant access to a vet or emergency pet care? - It would be a big relief

What would make pet care easier and more convenient for you? - If there’s someone who’s one call away

Insights and Realization

Mr. de Gracia’s responses reflect a strong need for convenience, affordability, and instant access to emergency care for pets. A service that addresses these concerns, possibly an affordable 24/7 pet care hotline or app, could greatly ease the pain points he experiences.