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Want To Really Win Over Your Audience? Be Their Accountability Partner

No one wants to abandon their goals. But most people do – unless they have an accountability partner to keep them on track. Imagine the lasting connections you’d make if you could offer that service to your audience. The good news? You can. Here’s how. Continue reading → source https://contentmarketinginstitute.com/articles/win-audience-accountability In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/177604614626639/ source https://apexgiftsandprints.blogspot.com/2022/06/want-to-really-win-over-your-audience.html

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A Manager’s Guide to Successfully Managing a Hybrid or Fully Remote Workforce

When the “future of work” comes up, one of the first conversations is usually about hybrid or remote work. But, according to PwC’s US Remote Work Survey, the “new normal” includes work-from-home opportunities. You can successfully manage a hybrid or fully remote workforce. While some managers and employees are entirely content to abandon the office space, others prefer a hybrid workforce with employees rotating in and out of offices as needed. In short, flexibility is the key to the future of the hybrid or remote workforce. But hybrid and remote work isn’t all sunshine and rainbows. There are inherent challenges and trade-offs when managing remote employees vs. in-office employees, and preparing for the shift to more remote work takes some strategy. How Things Have Changed for Managers in a Remote and Hybrid World When the pandemic hit, businesses had to adapt quickly to continue operations in the wake of lockdowns and employees’ fears. However, many were able to make this shift quickly and with minimal hiccups, eventually proving that remote work could succeed. The Learning Curve Remote work did come with some learning curves, however. The structure of day-to-day operations went AWOL. There was less delineation between workday start time and end time. Without the “9 to 5” structure in place — boundaries for both employees and employers were easily crossed. The Employee Balancing Act Employees had to balance home and family requirements, such as caring for their now home-schooled children, dogs barking during a Zoom conference call, or managing multiple family members working in the same household with the workload, meeting schedules, and deadlines. Communication Communication modes also shifted – what was once an office meeting became a video conference call, an email, or a chat on Teams or Slack. Virtually every aspect of the job was new and different, leaving managers feeling less prepared and less confident in their roles. In addition, managers lost their most effective mode of communication and in-person check-ins, increasing the chances of frustration and miscommunication that occurs when there is less face-to-face time. Common Challenges of Remote Work A remote workforce typically means fully remote, 100-percent work-from-home employees, while a hybrid workforce integrates both in-office work with at-home work. The breakdown of in-office vs. at-home work may vary according to the needs of the business. Learning Cloud Tech When Managing a Hybrid or Fully Remote Workforce A fundamental technology in remote or hybrid work is cloud technology. While this is excellent for keeping everyone connected throughout the work day, it also means that employees are working on-the-go some of the time. There’s more freedom but less unity without a centralized location for communications, such as a conference room. Higher Level of Freedom With Fully Remote Employees Both employees and employers or managers have higher levels of freedom — they can work where they want and when they want, in some environments. However, the inevitable switch up of work venues complicates communications since employees and managers may be on asynchronous schedules, requiring more coordination to connect. What About Training and Miscommunications in Hybrid Workforce? In addition, the lack of in-person training can take its toll. In-person training interactions enhance emotional engagement — so without the “human element” of the workplace — the team can become isolated and disengaged. There’s also a greater chance of miscommunication, insufficient communication, or information silos that occur between departments, hindering productivity. Employees no longer have the “mutual knowledge” and social cues from face-to-face interactions, which can illuminate situations. For example, an employee may be having a bad day and a little snippy in communications. In a face-to-face situation, a manager may let this slide after knowing the day has been particularly difficult (as long as it’s not disrespectful) but may not be as tolerant in virtual settings because they don’t know about those stressors. Finally, both employees and managers may struggle with distractions, such as children at home, taking care of housework like laundry or preparing meals, or simply ambient sound from a television, traffic, mail delivery, etc. While it’s important to note that most employees feel more productive in a remote or hybrid environment, the distractions at home can impact productivity. Micromanagement is Counterproductive — Manging While Being Supportive Productivity concerns lead to another issue – micromanagement. Without the ability to observe and supervise employees in an office environment, some managers may be concerned that employees aren’t working hard enough, leading to micromanagement. Micromanagement is counterproductive. The concerns about employee productivity at home has been assuaged following the pandemic, not to mention that employees experience poor mental and physical health effects from being micromanaged. They may also think that their managers are being unsupportive or distrustful. Ways to Successfully Manage a Remote or Hybrid Team Create Structure Where It Makes the Most Sense For some workplaces, a 9-to-5 schedule still makes sense, even for a remote or hybrid team – the clock-in is just virtual. For workplaces allowing a flexible schedule and deadlines or tasks instead of hours — structure can be established with a daily check-in. You have numerous options for a daily check-in, from one-on-one calls to team calls to a group chat on communication apps. The right choice depends on the type of work (collaborative or independent), but the most essential feature is the check-ins are predictable and scheduled and take place in an expected format. During these check-ins, you and the employee or employees can address progress on work, concerns, or questions. Set Ground Rules and Expectations for Remote/Hybrid Workforce Remote work can be efficient and productive, but it’s up to the manager to create expectations for the team regarding response times, online presence, and availability. For example, you could say that videoconferencing is required for daily check-in meetings, but an instant message on Slack is preferred for urgent or private communications. Communication Will be One of Your Most Complicated Issues With Hybrid Employees In addition, both you and the employees should have an understanding of the best communication channels and times to connect during the workday, especially in asynchronous environments. For example, you may be available for Zoom meetings or phone calls later in the day, but prefer texts early if there’s an urgent conversation. You also need to monitor and supervise the communication between employees and teams to ensure they’re all sharing the information they need to. Of course, miscommunication can happen in virtual workforces, but clear manager communication regarding expectations can minimize communication mishaps. Provide Options for Employee Contribution Remotely As mentioned, some workplaces require set hours for all employees. However, it’s good to offer flexibility on how, when, and where an employee works if you can. One of the significant benefits of work-from-home models is that employees have more satisfaction, better productivity, and better work-life balance with more control over their schedule. For example, an employee may be more productive early in the morning before the kids get up, or a creative type may prefer to work in the evening (as many do). Providing this flexibility allows your employees the opportunity to manage their time and motivation as it suits them. Curate Connection One of the trade-offs of remote work is that employees may experience social isolation from a lack of face-to-face interaction with other employees. Managers can combat this by structuring ways for employees to interact socially while working remotely. When Do You Have Social Hour? Facilitate the Social Aspects of Remote Employees In practice, interacting socially means time allowed for employees to have informal conversations about topics not related to work. This can be done by setting aside time at the beginning of team calls to “catch up” with each other, or by hosting virtual video conference parties that include care packages sent to each team member. While it may seem a bit odd to facilitate social events in a virtual space, remember that it works well for concerts and other forms of entertainment. Furthermore, managers who use this type of social interaction have seen reduced feelings of isolation and greater collaboration with their remote employees. Up Your Communication Efforts With Hybrid or Fully Remote Workforces In a startling shift to remote work, employees can experience higher levels of stress, concerns, anxieties, or insecurities — but it can happen with a seasoned remote team as well. Therefore, it’s vital for virtual leadership managers to listen, connect, and empathize with the employees. What Changed in Communication With Managing a Hybrid or Fully Remote Workforce? Active listening is essential when the business has sudden changes or a crisis. Research into emotional intelligence reveals that employees refer to their managers for signals about how to react to situations in the workplace. If the manager seems stressed or unsure, the employee will too. Effective managers should address communication by checking in on the emotional state of employees and listening to their concerns and fears. During that conversation, it’s important to provide encouragement and show appreciation to ensure the employee that everyone is part of the team. Key Takeaways Managing a remote or hybrid team isn’t as scary or stressful as it seems. Once you oversee the challenges effectively and adapt to the changes — you’ll enjoy a better work-life balance. In addition, you’ll likely see flexibility, engagement, and better productivity from your employees. Image Credit: Provided by the Author; Thank you! The post A Manager’s Guide to Successfully Managing a Hybrid or Fully Remote Workforce appeared first on ReadWrite. source https://readwrite.com/a-managers-guide-to-successfully-managing-a-hybrid-or-fully-remote-workforce/ In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/177468217973612/ source https://apexgiftsandprints.blogspot.com/2022/06/a-managers-guide-to-successfully.html

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The Makeup of a Successful Sales Organization

You hear it within any sales organization structure: AE…SE…BDR…SDR. What are all these sales titles, and what do they even mean? If you’ve ever found yourself walking in circles trying to understand what makes up a sales team, what each role does, and what all these different acronyms stand for—you’re not alone. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business. So if you’re new to sales or are just curious about what a successful sales team structure looks like, read on as we take you through everything you need to know about a sales organization structure. Contents 1. What is a Sales Organization? 2. The Roles Within a Successful Sales Organization Structure 2.1 Customer Facing Sales Organization Roles 2.1.1 Account Executives 2.1.2 Sales Development Representatives 2.1.3 Solutions Engineers 2.2 Support Roles within a Sales Organization 2.2.1 Sales Operations 2.2.2 Sales Enablement 2.3 Management Roles within a Sales Organization 2.3.1 Sales Management 3. Creating a Sales Team that Works Together What is a Sales Organization? With buyer behaviour changing and competition rising, sales team members are expected to adapt by becoming specialists who are experts at one or two things. When multiple specialists are put into a team, it forms a sales organization. This kind of organization is responsible for bringing revenue into a business. The Roles Within a Successful Sales Organization Structure The sales organization structure can be broken down into three core groups: Customer Facing Support Management Customer Facing Sales Organization Roles Let’s start off by going through the most common customer-facing role in a business-to-business (B2B) sales team: Account executives. Account Executives There are many names for an account executive: trusted advisor, business development manager, territory manager, and sometimes even VP of sales. At the end of the day, it’s all the same job. Account executives (AEs) typically meet with potential clients to do the discovery, demo their product or service, project manage the deal, and negotiate the terms. The role of an account executive is to be a trusted advisor. I try to understand the problem, assess it, and then find the solution. I want to be an extension of my customer’s team. Stephanie BritoSoftChoiceTerritory Sales Supervisor Sales Development Representatives Sales development representatives (SDRs) are often interchangeable with business development representatives (BDRs). However, there are organizations where SDRs handle outbound leads and BDRs handle inbound leads. If this is the case, outbound SDRs use a mix of cold calling, emailing, LinkedIn messaging, and video prospecting. While inbound BDRs handle prospects who reached out to the company themselves. SDRs and BDRs can make upwards of 150 calls a day and sometimes have to deal with getting hung up on by prospects. It’s a tough job, but it can be really exciting when the opportunity strikes to have that conversation. That said, SDRs and BDRs have the same goal: Qualify their prospects, and if all are in agreement, book them a meeting with an AE. Solutions Engineers Solutions consultants (SCs) or solutions engineers (SEs) are less common and often associated with more technical things. The role, however, is not uncommon in SaaS sales. SEs typically focus more in the trenches with sales representatives (sales reps) or AEs. They build up the demo or proof of concept that’s presented to whoever the decision makers are. SEs are usually brought in when there’s already been a connection made and take them from their initial interest to a deeper dive to discover and understand their goals and challenges. Support Roles within a Sales Organization Now, let’s go behind the scenes of the sales world: The support roles. Sales Operations Sales operations (sales ops) tend to work like the engine of the sales organization—they keep the revenue team running. Without sales ops, the sales train will fall apart and malfunction. Nobody wants that! On the data end of things, sales ops looks at where the sales team is trending, what they’re currently doing, and if there’s anything that needs improvement. The rest of the role focuses on tech stacks. Sales ops aims to ensure that all the different tech tools used by the sales team are used in a way that talk to one another. In a sales ops role, you have to be strategic and think about the go-to-market strategy that best fits the company. It’s not uncommon that sales ops also have to know the finance numbers as they can take part in the budgeting, spending, and ROI. Sales Enablement Another critical support is the sales enablement role. By working with sales leadership, sales ops, and the marketing team, they take a look at what skills sales reps have or what skills they don’t have that they’ll need to succeed. Sales enablement also looks at how these sales reps use the sales team’s tools to achieve optimal productivity. Sales enablement support includes: Training Product and positioning updates Learning resources Intel about competition When you’re in sales enablement, you want to be thinking about scalability and effectiveness of your team. Make sure they feel supported to bring your solution to customers all over the world. Kevin O'HearnMcGraw HillDirector Sales Training and Enablement Management Roles within a Sales Organization The management team structure will usually depend on the size and maturity of the sales team. Still, there tends to be several managers who report to a director of sales. Sales Management The goal of sales management is to ensure they can grow the company. This means they need to find enough new customers to hire a sales team and have them close deals. Key thing is balancing how many salespeople you need to grow the business and close enough new customers to bring in new revenue for the whole company. Dan WardleVidyardVP of Revenue On smaller teams, management might take on some of the supporting roles like sales op or enablement. While larger teams might have the management team focused solely on managing the sales organization. Sales management roles usually focus on the following: Setting goals and budget Evaluating tools and software Providing coaching and training Managing relationships with other departments Setting expectations It’s the responsibility of sales management to be crystal clear of what the sales team can do. This means ensuring everyone on the team is aligned with things such as sales forecasting and costs. After all, the rest of the company makes decisions based on the information shared by the sales department. Creating a Sales Team that Works Together And just like that, you now know everything about a sales organization. Everyone in the ecosystem of the sales team plays a key part in keeping the money flowing into a business. If you want to scale your team’s sales strategy even more, and haven’t had the chance to adopt video yet, then what are you waiting for? Take your team to greater heights and start convincing your sales team to start using video. Master Video for Sales Learn the fundamentals behind effective video selling in our free 20-minute Video Selling Master Class. Take the Class The post The Makeup of a Successful Sales Organization appeared first on Vidyard. source https://www.vidyard.com/blog/sales-organization-structure/ In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/177432927977141/ source https://apexgiftsandprints.blogspot.com/2022/06/the-makeup-of-successful-sales.html

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How To Avoid Common Slip-ups With Your B2B Social Ad Creative [Examples]

Stop creating one-star social ads for your five-star content promotions. Check out these tips with examples from brands that know how to do it. Continue reading → source https://contentmarketinginstitute.com/articles/b2b-social-ad-creative In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/177378817982552/ source https://apexgiftsandprints.blogspot.com/2022/06/how-to-avoid-common-slip-ups-with-your.html

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How to Grow a Business: 15 Strategies to Start Using Now

Starting a business is hard, but learning how to grow a business that’s already up and running is a challenge all of its own. So what’s the secret to success? Just like when you were first starting out, the secret to scaling is having a solid business plan and strong fundamentals. What are the First Steps for Your New Business? Beginning from scratch can be daunting, especially when you’re not sure about the first steps that must be taken. That’s why we created this guide to demystify the process of scaling and growing your business. 1. Research the Market Scaling your business demands that you know the current market conditions inside and out. You need to know: Whether there are enough potential customers Who your ideal customers are Where they’re located How much they are willing to pay for your product or service Start by establishing clear goals for the project, and then figure out which research methods will work best in helping you achieve those goals. Of course, your marketing will vary differently based on who you are as a business. For example, law firm marketing is very different than HVAC marketing, but they all start with researching your audience and knowing how to connect them to your business. 2. Analyze Your Product To scale your business, you need to know what makes your product stand out from the crowd. If you can’t think of anything, you have some work to do before you scale. Think about: What does your product do? How does it help your customers? How does it compare with competitors? Why should someone choose yours over theirs? That last question is critical. Your unique selling point (USP) isn’t in your product itself but in how you market it or how it’s delivered. 3. Perform a Competitor Analysis Competitor analysis is one of the most important things you can do to grow your business. To scale effectively, you need to know how others in your industry — your competitors, in particular — are faring. A competitor analysis can help you gauge what’s working and what’s not in your market. It can help you spot opportunities and challenges before they arise or, even better, provide you with an advantage over others who don’t know as much as you do. Those who do it well can avoid blind spots and make wiser long-term decisions that benefit their business. 4. Build a Customized Sales Funnel You likely already have some kind of sales funnel, but is it customized to your business’s needs? Developing a detailed customer journey helps you do just that. It’s a map of each customer’s steps before purchasing from your e-commerce store. The more information you have about where customers are coming from, what they’re doing on your site, and what ultimately persuades them to convert, the better prepared you’ll be for growth. This can also help with your marketing and how you understand where your customers are coming from. 5. Employ a CRM System Having an effective customer relationship management (CRM) system in place can help you keep all your data and relationships organized and accessible at any time, from anywhere — an essential tool when scaling. CRM systems are extremely useful for managing contacts because they allow you to organize and analyze your customer data. This makes it easier to understand a customer’s history with your business. It also allows you to take advantage of automation to personalize how you do business with them. Most CRM systems offer automation features that let you set up rules and triggers based on specific events or actions, such as immediately after the customer makes a purchase. 6. Grow Your List Your list is the core of your business, whether you know it or not. The people are most interested in what you do and are likely to buy from you. The more people on your list, the more money you can make. Scale your list to scale your business. How? There are quite a few strategies you could apply to grow your business: Offer a freebie, something so good that people will be willing to give up their email address for it. Write a guest post to get in front of new audiences and gain authority by being featured on other blogs. Write articles for high-traffic sites like ReadWrite, Medium, and LinkedIn Pulse — ending with a link back to your sign-up page, of course. 7. Establish a Customer Loyalty System A customer loyalty system is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Customers typically receive points, which can be redeemed for rewards. Loyalty programs are used by small and large businesses alike, including both brick-and-mortar and online retailers. 8. Look for Partners You should always be on the lookout for partnerships with companies that can help your business grow. If you’re new to e-commerce, that means looking for ways to get more people to hear about your products. It’s important to choose partners who can play a role in growing your business. Pick partners with a broader distribution channel than your own, for example. Also, consider what kind of brand awareness a partnership would bring you. 9. License Related Products or Services If partnering with another business isn’t on the table, you can nevertheless either license your products out or license someone else’s products. The point here is to increase awareness of your brand. Licensing helps you get the word out about your business while even making a little money in the process. The economic benefits of licensing can result in significant revenue and profit growth. The cost of sales, marketing, and distribution can be shared with your partner while you also gain access to new markets and consumer bases. Whether you are a well-established business or a startup, licensing is an intelligent way to grow your business. 10. Diversify Your Product Offerings Adding new product lines is an effective way to grow your business. It allows you to reach new customers, expand into new markets, and increase your brand awareness. Diversifying your product line is good for your business and good for your profit margins, and the customer experience you offer. Businesses that rely on a single product or service are susceptible to market changes or unexpected events. By having multiple revenue streams in different markets and industries, your business becomes less vulnerable to such events and more capable of withstanding unforeseen challenges in the future. 11. Automate Everything That Makes Sense It’s challenging to handle the entire scope of your business effectively. That’s why automation is so popular in the current business environment. It’s one of the best ways to take care of many tasks at once, letting you focus on more pressing issues. The key is to automate everything that makes sense to grow your business while ensuring you don’t sacrifice quality. The easiest way to get started with automation is by using a scheduling tool to manage your social media accounts. For example, you can use the tool to schedule a week’s worth of posts in 10 minutes. Another easy task to automate is email marketing. 12. Hire New, Specialized People to Help You When you’re just starting out, you do it all. You build a product or service, market it, sell it, and support it. But as your business grows, you need to focus on your main strengths and hire new people to help you scale. This doesn’t always mean hiring someone full-time. Instead, you can bring on board specialized personnel, or teams, who can help you complete specific tasks. Scorpion, for instance, often helps new and emerging businesses scale up their presence on various social media platforms, improve their SEO, or get a grip on multiple other mission-critical tasks. 13. Improve Your Customer Service Offerings Customer service is the backbone of any business. It’s a crucial element for increasing sales and gaining customer loyalty. As your business grows, so must your customer service capabilities. Handling customer service takes time, effort, and dedication. The best customer service takes advantage of the internet and social networking platforms already part of your business. Your customers are likely to be online and will have access to the same tools you do. Ensure that your customers have an easy way to reach you when they need help. 14. Develop Passive Income Sources As a business owner, you need to make the most of your time — and there are only so many hours in the day. So while it’s probably impossible to generate 100% passive income, it is possible to develop a strategy to generate additional revenue streams that require less effort from you. There are a variety of ways you can generate passive income as an entrepreneur, but all of them tie into one thing: selling products or services that require little upkeep after the sale, such as: Expanding into new products or services Creating and selling informational products Selling physical products online 15. Become a Thought Leader in Your Field Thought leadership is a marketing strategy that focuses on creating and sharing content that shows that you are knowledgeable, credible, and trustworthy. It aims to inform and educate audiences to win their trust, and it can be a great way to grow your business. Specifically, you can use thought leadership to differentiate yourself from your competitors and build your own authority. This can be done through social media, blogging (including guest blog posts), speaking at events, and even writing books to attract new customers. Growing Your Business Is Exciting These strategies won’t transform your business overnight, but even implementing a few of them can yield impressive results. And the sooner you do that, the sooner you’ll watch your business become what you’ve always dreamed it would be. Inner Image Credit: Provided by the Author; Thank you! Top Image Credit: by fauxels; Pexels; Thank you! The post How to Grow a Business: 15 Strategies to Start Using Now appeared first on ReadWrite. source https://readwrite.com/how-to-grow-a-business-15-strategies-to-start-using-now/ In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/177265564660544/ source https://apexgiftsandprints.blogspot.com/2022/06/how-to-grow-business-15-strategies-to.html

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39 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images

With over 70 million dads in the world, over 50 ways to say dad, and one billion Instagram users, you can rest assured that ideas for Father’s Day Instagram captions are in high demand. Image source But Father’s Day is different for every business audience—and on an individual level it can vary from joyful to painful. So here are over 30 Father’s Day Instagram captions that range from witty and playful to serious and factual, plus pre-made posts you can save and publish in just a few taps! Table of contents Father’s Day Instagram posts Inclusive Father’s Day Instagram captions Sweet Father’s Day Instagram captions Funny Father’s Day Instagram captions Factual Father’s Day Instagram captions Father’s Day Quotes for Instagram Father’s Day Instagram posts Throughout the post you’ll find pre-made Father’s Day images sized just right for Instagram (1080 x 1080). You can save them right off this post, or you can customize them in Canva using this link. Save this image Inclusive Father’s Day Instagram captions These captions will help you to celebrate while staying respectful, in the name of diversity, equity and inclusion. To the fathers, grandfathers, great grandfathers, godfathers step-fathers, father figures, and fathers-to-be: we celebrate you today and thank you for the mentorship, love, and guidance you’ve provided. Happy Father’s Day to all the dads out there—whether you’re a dad or like a dad. Your love is the greatest and most precious gift in the world. While we wish all the dads out there a happy Father’s Day, we also extend our support to those without fathers or father figures and to dads who have lost a child. Happy Father’s Day to all the great fathers and father figures out there! And to those of you who are struggling to put on a smile today, we see you too. <3 To the fathers, dads, daddies, pops, papas, vaders, peders, pais, tads, abbas, babas, ates, vaters, pita-jis, pabbis, paks, babbos, otosans, padres, baathairs, buwas, tatas…we wish you a great day! Not all dads wear suits, watch football, or are obsessed with grilling or power tools (although there’s nothing wrong with those things!). Let’s keep our perspectives open today—comment on this post and tell us about your dad! Happy Father’s Day not only to all the dads on earth, but also all the dads in heaven. Sending lots of love on this day. On this Father’s Day, to dads, granddads, stepdads, foster dads, dads in heaven, future dads, bereaved dads, and dad figures: we’re thinking of you. Save this image Sweet Father’s Day Instagram captions Use these captions in your social media marketing to celebrate the dads in your life and/or in your audience. Happy Father’s Day, dads! Thank you for all the sacrifices you make for your families and the joy you bring to our lives. I’ve learned so much from you over the years Dad, thanks for being the role model you are and shaping me into the person I am today. Happy Father’s Day. We don’t say it enough, so say it extra today: Thank you for everything, dads. Dad, your guiding hand on my shoulder will remain with me forever. A dad is someone who wants to catch you when you fall. Instead he picks you up, brushes you off and lets you try again. Life doesn’t come with a manual…it comes with a father. Wishing you a day that feels like [something they love]. Because of your love and support, I’m a badass. Thank you Dad. Save this image Funny Father’s Day Instagram captions Happy Father’s Day, Dad. You may not know everything but you sure had me fooled for quite a few years. I smile because you are my father…and I laugh because there is nothing you can do about it. Forever grateful you still love me even after [all those times you did X] in high school. I love this guy more than he loves his [favorite thing here]. And that’s a lot. I hope this Father’s Day is as good as your life was before kids. On Father’s day, let’s review the most important lesson I learned from my dad: [something funny/witty]. What’s yours? Dads are the only ones who can____ // Happy Father’s Day to the only person who can _____. Happy Father’s Day To the first person I call when ____. D.A.D: Delay And Doze “There should be a children’s song: ‘If you’re happy and you know it, keep it to yourself and let your dad sleep.’” – Jim Gaffigan Save this image Factual Father’s Day Instagram captions Use these Father’s Day facts, courtesy of Mental Floss and NPR to craft a little something different, whether that’s inspiring, nerdy, or eye-opening. The first statewide Father’s Day celebration was in 1910 in Washington. Sonora Smart Dodd wanted to honor her father who raised six children on his own after his wife died during childbirth. To the single fathers out there Roses used to be a tradition on Father’s day, red roses for the living and white for the deceased. Wasn’t recognized as a national holiday until 1972. While the percentage of moms who are stay-at-home moms has remained stable, the percentage of stay-at-home dads has been rising slowly, from 4% in 1989 to 7% in 2016. 60% of men over the age of 15 in the United States are biological, step, or adopted fathers. Save this image Father’s Day quotes for Instagram “A father is neither an anchor to hold us back nor a sail to take us there, but a guiding light whose love shows us the way.” – Unknown “In the darkest days, when I feel inadequate, unloved and unworthy, I remember whose daughter I am, and I straighten my crown.” – Unknown “My father gave me the greatest gift anyone could give another person: He believed in me.” – Jim Valvano “The best fathers have the softest, sweetest hearts. In other words, great dads are real marshmallows.” – Richelle E. Goodrich “Any man can be a father, but it takes someone special to be a Dad.” – Anne Geddes “My father didn’t tell me how to live. He lived and let me watch him do it.” – Clarence Budington Kelland “I believe that what we become depends on what our fathers teach us at odd moments, when they aren’t trying to teach us. We are formed by little scraps of wisdom.” – Umberto Eco “There will always be a few people who have the courage to love what is untamed inside us. One of those men is my father.” – Alison Lohman Save this image Words to use in your Father’s Day Instagram captions If you want to be fully authentic, build your own Instagram caption with these words to describe fathers: Adept Adaptable Adventurous Accepting Admired Adored Affectionate Appreciated Bold Brave Caring Cherished Clever Cool Courageous Crafty Dedicated Delightful Dependable Devoted Determined Embarrassing Essential Extraordinary Fabulous Fearless Fierce Free spirit Friend Fun-loving Generous Giving Guiding Gutsy Handsome Hardworking Heartwarming Helpful Humble Hustler Impressive Inspiring Intuitive Keen Kind Legendary Loved Loyal Magnetic Noble Nurturing Optimistic Passionate Patient Powerful Perfect Protective Proud Real Relentless Resilient Resourceful Rock Rugged Sacrificing Selfless Sincere Smart Spirited Steadfast Strong Strong-willed Supportive Tenderhearted Thoughtful Tolerant Understanding Unwavering Warm Watchful Wise Wonderful Zesty Save this image Want more captions? For Instagram caption ideas for other holidays and occasions, we’ve got plenty: 78 [NOT Overused] Holiday & Christmas Instagram Captions (with Templates!) 131 [Not Overused] New Year’s Instagram Captions 33 Hilarious Instagram Captions to Break Your Like-o-Meter 80+ Instagram Caption Ideas & Examples for Any Business 46 Wonderful Winter Instagram Captions (+Canva Templates!) 76 [Actually] Creative Valentine’s Day Instagram Captions 54 St. Patrick’s Day Instagram Captions (The Cliche-Free List) 42 Respectful Memorial Day Instagram Captions (& Ready Made Posts) And for even more ideas, hop on over to LOCALiQ’s Happy Father’s Day social media ideas and templates. The post 39 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images appeared first on WordStream. source https://www.wordstream.com/blog/ws/2022/06/07/fathers-day-instagram-captions In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/177135561340211/ source https://apexgiftsandprints.blogspot.com/2022/06/39-inspiring-fathers-day-instagram.html

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Top Uber App Development Companies and Developers in the USA

The USA is considered to have an enormous information and technology market. Especially, when it comes to mobile app development, the USA has been leading the market for several years. As mobile apps have become a basic need for businesses, it is vital to continually explore new and better options. Keeping in touch with new and hot tech trends is mandatory if any tech company wants to make its notable place in this domain. Number of apps available in the app store/play store 2022 Mobile app developers develop such kinds of apps that generate revenue by using several approaches for instance; making users pay the download price of an app, the premium version of the app, and sometimes it’s available for free and generates revenue by just selling ads. The usage of mobile apps can be determined by the number of apps accessible in the stores for download. As indicated by the above stats taken from Statista, the Google play store was having 3.48 million apps available for download, while Apple’s app store was having 2.22 million apps available for download. It is important to note that these statistics are only rough estimations and can vary because Google and Apple update their stores frequently and remove low-quality apps from them. Development of apps like uber The launch of apps like Uber or taxi booking apps has brought great ease to the life of common people, who used to travel on a daily basis. No matter where you want to go either office or college, you just have to pick up your phone, enter your destination and the driver will be at your doorstep. These types of apps are convenient for females as they do not need to go out and search for any taxi or public buses instead, they can hire a taxi by sitting at their homes. Companies are trying to make similar apps like Uber and Lyft as they have observed that they can generate greater revenue with the development of these apps. Once it was only Uber that was providing online taxi services, but now it has other competitors too. List of Top 10 Uber-type app development companies Let’s have a look at a few top uber app development companies and developers in the USA. 1. Retrocube This app development company is swiftly making its place in the app market in a very short span of time they have prolonged their arms. The company has diligent professionals in the information and technology market, who are highly devoted to their work. They offer custom mobile and web app development at a very minimal yet affordable cost. As far as mobile applications are concerned, they have successfully delivered hundreds of user-friendly mobile apps. They are experienced in developing taxi booking apps just like Uber. 2. Mtoag This company has made its prominent place in the field of mobile app and web development in just 7 years. They have delivered so many user-friendly solutions, especially taxi booking apps like Uber. They have the best possible solutions for iOS as well as for Android. In case you are a business owner then you should hire them for the purpose of app development, as they claim to maximize the business revenue with the help of their mobile apps or at least try at once. 3. AppyPie It is one of the most rapidly evolving companies in the field of information and technology. AppyPie developers are experienced in making apps that are used for the purpose of booking cabs. They work on developing both types of interfaces whether it is for the driver or for the passengers. They have a client base of almost 1 Million +, and claim to deliver around 5 Million+ apps, providing digital services all across the globe in around 126+ countries. The company has almost 3 years of extensive experience and is successfully delivering the best possible digital solutions. 4. Space O Technologies The company is aiming to deliver the best possible taxi booking apps. They always try to address the issues faced by drivers and passengers throughout the journey by providing more boosted, updated, and improved features. Space technologies is famous among the taxi service provider companies. They frequently approach this company to provide a good and user-friendly taxi booking app. It has made taxi apps more accessible to users. 5. TaxiStartup As prominent in its name, this app development company has helped several taxi startups to grow. With the help of their incredible apps, many companies have successfully launched their online taxi services. Numerous taxis booking app companies rely on taxistartup because they are famous for the production of consistent, steady, user-friendly mobile apps. It is an all-in-one, one-stop digital service provider. 6. Yalantis After the development, successful launch, and revenue generation of the Uber taxi app, several businesses have tried to create an app like Uber. There are a lot of companies that are providing app development services specifically for the taxi business, Yalantis is one of them. They aim to deliver the best online taxi service app solution against traditional taxis. 7. Mobisoft This taxi app development company will speed up your business and take it to the next level. Mobisoft developers are skilled in developing native apps for iOS and apps for Android. They also offer digital consultation services. They provide such a type of app development solution that leads to generating greater revenue and delivers an extreme return to the taxi business service providers. The developers have been having extensive experience in developing mobile and web apps. It is good to invest in making apps like Uber as they provide long-term revenues. 8. Peerbits This taxi app development company delivers the best thinkable solutions and provides custom taxi apps with numerous revisions. They have vast experience in designing apps for Android and iOS. They have also developed apps for the logistics, and healthcare business. In case you want to heighten your online taxi service business then you must try to take services from this company. They offer the best digital products and are really very cost-effective in nature. 9. Hyperlink Info Systems This US-based app development company delivers the finest probable solution for mobile app and web app development. Other than developing taxi booking apps, they also work on other technologies like Blockchain, CRM, AI, VR, and AR, data analytics, and IoT development. It was initiated in 2011 and has worked with almost 3,500 potential clients. The company has successfully delivered around 3500+ apps and web projects with custom necessities. 10. Spiral Digital This app development company is launched in Denver. The company claims that they are a digital product development company that alters the new ways for digital businesses. They have increased their service line and provide services for UI and UX design/development, VR app development, taxi booking app development, Unity 3d game development, Wearable apps development, and AR app development. Conclusion All the above-listed ones are the top app development companies that develop taxi booking apps like Uber. You can select any of them according to your business needs. Make sure to check the company’s portfolio prior to hiring them for development. You can also ask for valid references from them and get the list of companies for which they have already worked. The post Top Uber App Development Companies and Developers in the USA appeared first on ReadWrite. source https://readwrite.com/top-uber-app-development-companies-and-developers-in-the-usa/ In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/177075588012875/ source https://apexgiftsandprints.blogspot.com/2022/06/top-uber-app-development-companies-and.html

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Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads?

Google is constantly pushing the use of broad match paired with Smart Bidding. It even goes so far as to say you “upgrade” your keywords to broad match in recommendations, which I think is dangerously misleading for less experienced advertisers. Upgrade, eh? 🤨 I’ve been in the paid media industry for well over a decade now and while I think there are some instances where broad + Smart Bidding can work, there are a lot of other things I would rather you do first. So in this post I’m going to share two tactics to try instead of broad + Smart Bidding as well as tips and considerations should you decide it’s the right option for your account. But first, a quick refresher on keyword match types. Quick overview of keyword match types Over the last few years, there have been a number of changes to Google Ads keyword matching. We got a new one… functionalities changed…we lost one… It’s been a wild ride. So let’s get caught up with the lay of the land on Google Ads keyword match types as of now. The image above is from Google and gives some examples of what each keyword match type would match to. Exact is the most restrictive of the match types, even if it’s no longer truly “Exact” (one of the functionality changes I mentioned earlier). Phrase is the second-most restrictive, but will match to a number more things than Exact. If you’ve been in this space for a little while, it’s important for you to know that Phrase now encompasses much of the same matching qualities that Broad Match Modified did before it was removed. RIP. Broad, clearly, has the widest reach of all the types listed here. And boy howdy does it match to some serious doozies out in the real world. Broad match has its benefits, but it also opens your ads up to show for queries that aren’t relevant to your targeted keywords, which can result in a lot of wasted spend on clicks that don’t convert. Speaking of wasted spend, find out if you have any with the Free Google Ads Performance Grader 😎 Two strategies to try before using broad match + Smart Bidding Like I said, Google has made claims that broad match has improved and that when paired with Smart Bidding, can reduce the need for using other match types—but if you’re just learning to run Google Ads, I recommend starting with these two strategies first. 1. Start with phrase and exact match By far my preferred strategy with search campaigns is to use phrase and exact match keywords to target folks searching for things that are relevant to my clients. Here’s an example of an account I have that’s trying to advertise medical payment solutions. These queries were all generated on broad match keywords and they just….well, they suck. Plain and simple. So for this reason, I’d love to see each and every one of you give Phrase and Exact match keywords the old college try before even thinking about dipping into Broad match. But if you’re not seeing traction with these match types, there’s another thing you can do. 2. Use Dynamic Search Ads I’ve always had a soft spot for Dynamic Search Ads (DSAs). If you’re not familiar with them, DSA campaigns function off of your website rather than keywords, but are still search campaigns. You simply provide your website or a bulk upload of pages and then Google will create and serve ads to users who are searching for items that are closely related to the content on your webpages. While these campaigns still rely on Google to make some keyword decisions for you, I’ve found that, on average, the queries they match to are far more relevant than those of broad match keywords. The only issue with DSA is that sometimes it can be hard to find scale with these types of campaigns. So be ready for that to be an outcome. If you do opt into broad match + Smart Bidding… If you’re not finding scale with either the more restrictive match types or DSA, it might be time to bite the bullet and use Google’s pet strategy. But before you do that, there are a few things you should consider or do before launching. 1. Make sure you have enough conversion data (and with the right conversion actions) I haven’t paid as much notice to the Smart Bidding portion of the strategy in this post. Well, this is it’s time to shine. Automated bidding is great, but it’s a machine. It’s only going to be able to perform if it has enough data to learn on and infer user interests. If you’re not hitting a minimum of 15 conversions per month on the desired conversion actions you want for this effort, this strategy could be tough to pull off. Ideally, you’ll use other tactics to find more conversions before rolling this out. One such strategy could be to shift what your call to action is or to use custom conversion action sets for a campaign using broad + Smart Bidding. If you’re able to combine a number of conversion actions to reach the minimum, that could be a great way to ensure you’re feeding the bidding strategy and getting the results you need. 2. Be proactive with negative keywords Given that broad match will match to…just about anything, it’s imperative that you take the time to add in some logical negative keywords to your campaign before getting started. There are plenty of places you can find these: Search query reports from active campaigns Account-level negative keyword lists Google Keyword Planner Just spend the time to add in terms that you KNOW will show up and aren’t a good fit to save yourself the headache of adding them after they’ve already cost you money. 3. Review search queries on a regular basis If you followed the steps above before you launched, then you’re starting off on the right foot, but that doesn’t mean your job is done. There are still plenty of things you can and should do after launch to make sure you’re getting the most of your strategy. I hope by now I’ve hit home the fact that Broad match is truly broad. Make sure you’re not letting it go completely nuts and set up a regular task to review queries. This could be as often as every day for the first week, then bump back to twice a week for a bit, then once a week, then you can likely do it once every couple of weeks to a month after that. But this job will never be done. 4. Monitor lead quality For ecommerce stores, PPC lead quality won’t apply since a sale is a sale. But for lead generation companies, not all leads are created equal. Be sure to have the leads generated from this campaign tagged in such a way that you can evaluate their quality later down the line. It’s one thing to find a new source of lots of leads, it’s another altogether to find out six months later that all of them were a terrible waste of money. 5. Set bidding restrictions to start Whether you’re using the Maximize Clicks or Maximize Conversions bidding strategy, start off with some general guidelines and maximums to control how much you pay for each click or conversion. These can be set up in the bidding strategy section of each campaign or shared bid strategy. As time goes on and you see good performance, you can likely relax these controls, but start off conservative and ease the reins as time goes on. 6. Start with conservative budgets Just like bidding, you can set a daily cap on your budget for this campaign. Start off small, get some performance (and new negative keywords) under your belt, then expand once you see some positive trends. ‘Remember, Google can charge up to twice your daily budget if it thinks it’s going to get conversions, so don’t be surprised if it does so. Be smart about using broad + Smart You can probably tell by the tone of this post that I’m not the biggest fan of using Google’s favored Broad Match + Automated Bidding tactics in campaigns. Maybe I’m just getting old, or maybe I’ve always been a curmudgeon. Either way, this post has hopefully given you some ideas of things to do before you get to that strategy, but also tips for how to make it work in your favor if you decide to go down that path. The post Should You Really “Upgrade” to Broad Match + Smart Bidding in Google Ads? appeared first on WordStream. source https://www.wordstream.com/blog/ws/2022/06/06/broad-match-smart-bidding In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/177027121351055/ source https://apexgiftsandprints.blogspot.com/2022/06/should-you-really-upgrade-to-broad.html

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Is Google’s Ranking Algorithm Really That Complicated?

It’s easy to take Google for granted. Most of us conduct searches every day, and some of us conduct dozens or hundreds of searches every day. Whenever we conduct a search, we’re instantly greeted with hundreds to thousands of relevant results that all offer information or destinations we need. It’s so simple, so intuitive, and so easily available that we don’t much think about what’s going on behind the scenes. But if you’re in the search engine optimization (SEO) industry, you know that there’s a lot going on behind the scenes. And if you want to take advantage of Google’s algorithm to rank higher and generate more organic traffic, you need to have at least some understanding of how Google’s ranking algorithm works. Therein lies the problem, and a massive challenge for most SEO newcomers. As almost any SEO expert will tell you, Google’s ranking algorithm is extremely complicated. But is it really as complicated as they say? And either way, how can you understand it better? Google Search Algorithm Transparency Google wants to build the best technology in the world. There’s no hiding it or denying it. But Google isn’t necessarily interested in making sure that everyone understands exactly how that technology works. The company is notorious for keeping its core search algorithm shrouded in secrecy. It does not officially publish the algorithm, but it does give hints about how it works. Why the secrecy? There are a few good explanations. For starters, their search algorithm is proprietary, and they don’t want other people copying exactly what they’re doing. This is a basic business fundamental that shouldn’t be surprising to anyone reading this. But it’s also important because search optimizers often look for the quickest path to rise in rankings and generate more traffic, sometimes at the expense of their users. Because Google wants a reliable user experience, with consistently authentic and trustworthy results, it doesn’t want the full information on how its ranking algorithm works officially disclosed. Because of this, it’s almost impossible to say exactly how complicated Google’s ranking algorithm is – because we’re probably never going to have eyes on it. Google Ranking Factors and What We Know Let’s focus on what we do know. Because of Google’s lack of transparency, we can’t say for absolute certain how Google’s search algorithm is coded or how it works. But by running our own experiments and gathering data, we can put together a list of Google ranking factors. The process goes something like this. Using a variety of tools, we can figure out which websites and which pages are ranking for which keywords and queries. We can study correlations, rule out certain possibilities, and eventually narrow down a list of factors that are likely responsible for allowing a website to rank highly. There are some issues with this. Most notably, it’s hard to separate correlation from causation. For example, we know that web pages that have high rates of user engagement, as indicated by factors like time spent on page, are more likely to rank highly – but is this because Google preferentially ranks pages with that factor? Or do people naturally spend more time on page because the page ranks as highly as it does? The safe play is to optimize for all correlative or causational factors we can find, ultimately positioning your website and your pages to rank as highly as possible. The problem is, there are literally hundreds of Google ranking factors. Some of these are more important than others, and some of them are trivially easy to accomplish – but this is still a massive list that’s difficult to parse, especially if you have limited experience in this field. Starting With the Basics That said, many of the ranking factors we understand can be consolidated. For example, there are individual factors for the presence of keywords in different header tags and in different places throughout your body copy – but this can be effectively summarized by saying it’s important to include relevant keywords throughout your content, especially in areas that users are likely to notice. If we zoom out far enough, we can effectively boil down Google’s ranking algorithm to two main factors: Relevance. Relevance is simply a measure of how appropriate a web page is for a user’s query. Is there content on this page that answers the user’s question? Is the keyword or phrase used by the user present on this webpage? Authority. Authority is a measure of how trustworthy or how competent the source is. If Google finds thousands of results that are hypothetically relevant, it wants to preferentially select the results that are most likely to provide reliable, trustworthy information. You can achieve more relevance and more authority by focusing on the following: Onsite technical optimization. How well is your site technically optimized? In other words, how is your website built, coded, and arranged? Technical optimization means making sure your website is easy to crawl and discover, while also making sure it loads quickly and efficiently for users, providing the best possible user experience. It means making sure your website is secure for users. It means optimizing your website for mobile devices. It means optimizing your site for loading speed and dozens of other variables. Onsite content. What kind of content do you have on your site and what is the quality of that content? Websites with in-depth, trustworthy content consistently ranked better than websites with no content or bad content. The relevance of your content also matters; onsite content is your best opportunity to optimize for specific keywords and phrases. Offsite content and links. You’ll also need to think about your offset content and links. This is another opportunity to optimize for relevance, but links themselves are indispensable for building your trustworthiness and authority, as sites with more inbound links tend to be more authoritative than others in a predictable, measurable way. Additional Google Ranking Factors for Complexity After reading this simplistic breakdown, you might breathe a sigh of relief that you have Google’s ranking algorithm figured out. But remember, there’s a lot more complexity lurking beneath the surface, and it goes beyond even the most comprehensive lists of ranking factors. Semantic search. Google no longer considers keywords in isolation, or in strict, one-to-one relationships. It now uses semantic search, understanding the context and meaning of keywords and phrases. It makes it much more difficult to optimize for specific phrases using old school techniques. User behavior. To what extent does your behavior play a role in search rankings? We can make estimates based on measurements, but it’s hard to determine how much of this is correlation and how much is causation. Personalization. Optimization is all about helping users find what they’re looking for. That’s why Google employs many tools to personalize search results. Based on your location, your profile, and even your search history, you may end up seeing very different results than someone else searching for the same keyword phrase. Ongoing changes. Google search is not a stagnant entity. It’s constantly changing, with new updates, user interface tweaks, and more. As such, the half-life of knowledge in the SEO industry is relatively short. Industry-specific variables. Not all industries are treated exactly the same by Google’s search ranking algorithm. Certain industries require additional strategic considerations – and certain industries simply have a harder time ranking than others. Machine learning and AI. In recent years, Google has attempted to automate as much of its search engine (and as many search engine updates) as possible. Its primary way of doing this is by incorporating machine learning and AI algorithms to better understand user search behavior and automatically apply updates based on what they learn. Because these updates sometimes happen in a “black box,” it’s impossible to understand all the minute details – even for the engineers that designed them. Google’s Algorithm is Highly Complex So what’s the bottom line here? The truth is yes, Google’s ranking algorithm is extremely complicated if you’re judging it based on its raw sophistication. But if you’re looking at practical outcomes, it’s easy to summarize some of the “broad strokes” ways that Google operates. In the span of this short article, we’ve covered many of the basics, and with a few hours of follow-up reading, you can probably understand most of the elements of how Google’s ranking algorithm works. But thanks to automated AI updates, even Google’s top engineers probably don’t understand everything about it – and that’s perfectly okay. The post Is Google’s Ranking Algorithm Really That Complicated? appeared first on ReadWrite. source https://readwrite.com/is-googles-ranking-algorithm-really-that-complicated/ In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/177008261352941/ source https://apexgiftsandprints.blogspot.com/2022/06/is-googles-ranking-algorithm-really.html

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Do You Make These 4 Common Mistakes With Subject Matter Experts?

By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes. Continue reading → source https://contentmarketinginstitute.com/articles/mistakes-subject-matter-experts In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/176953384691762/ source https://apexgiftsandprints.blogspot.com/2022/06/do-you-make-these-4-common-mistakes.html

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NFT Marketing Mastery! The Ultimate Guide to NFT Marketing Services

With NFTs becoming a $41billion market, non-fungible tokens should be a part of your business portfolio. It’s a lucrative market, partially surpassing the crypto sector, and it’s a gold mine of digital collectibles and opportunities to tokenize real-world objects, artworks, and much more. But with so many entrepreneurs rushing toward the NFT market, you need to be a bit strategic to persuade customers and retain them. This blog covers some practical steps while pursuing an NFT marketing service and executing the marketing campaigns. Why Do NFT Businesses Need a Marketing Strategy? The majority of entrepreneurs are taking their first steps in the NFT space, and over 70% of them don’t have a documented strategy yet. Some of them think Discord is the only marketing source – but, in reality, it’s not the only one. NFT marketing is a combination of strategies and tools to engender a project-specific community. Marketing Informs Knowing your NFT products/services are great, but what about your customers? Launching your business is pointless if you don’t inform your customers about the offerings. Not like you should preach to them or brag to them about your products. Marketing should be non-promotional, in the way, I mean it shouldn’t be preachy but informative. Marketing Equalizes A good NFT marketing strategy even-stevens the playing field, regardless of the financial threshold, status, etc. With big brands embracing the NFTs, the corporate power will have that persuasive factor. However, a carefully put-together NFT marketing strategy evens the playing field to make way for businesses (regardless of size). Marketing Generates Revenue You may not be a wealthy business owner during the start of your NFTpreneurship career. However, marketing will bestow a sigh of relief (on you) with revenue-driven strategies. On a typical business day, without marketing, you work with peanut-paying clients. However, with NFT marketing, you may witness new business opportunities. Forging A Community Building community is the first marketing step for NFT businesses. Putting like-minded people together will help these businesses educate, spread (the word), and leverage the utilities. But you know what? Only one in every three NFT businesses knows the significance of community. Even when some companies manage to form a community, they fail to retain the members. Because most of them think NFT enthusiasts join communities only for giveaways, rewards, joining bonuses, etc. But it’s not true – people like businesses that engage them consistently. NFT marketing is a cost-effective way for businesses to keep their communities engaged. But wait – how is it possible, you may wonder? NFTs & crypto have an inherent marketing-friendly nature, which you should enhance with an NFT marketing agency to meet the demands of your community. 5 NFT Marketing Services tips (In no particular order) I’m not aware of your business portfolio, and not sure at which juncture of your entrepreneurial career you’re reading this blog. But I think you should read this 5-tip list before proceeding with the marketing activities: Complete your Social profiles Social accounts play a decisive role in persuading customers to your business website. Before that, if you don’t have social profiles already, better create them immediately. Apart from owning a profile on Facebook and Twitter, ensure that you also have one on Telegram and Instagram. Each element of your social profile counts in your NFT marketing campaign. Let me tell you how: a. Handle (account name) should be consistent across platforms (you probably would know this!). b. Ensure that the name includes your business’s name. c. Profile Photo should resonate with your business’s objectives. d. Hire a good graphic designer to aesthetically design your profile photo & logo to meet your needs. If possible, optimize & accomplish things (by yourself) or hire a marketing agency to do it for you. Optimizing your Website Focusing on technological and trending NFT trends (e.g., Marketplaces, NFT Gaming platforms, etc.) finds remarkable success in crypto. Using precise keywords directs potential visitors to your site and piques their interest. If your NFT project is a marketplace for buying and selling NFTs, having a healthy trading volume is critical to maintaining liquidity and allowing your users to sell their NFTs without waiting a long time. Leveraging Search Engine Optimization (SEO) for an NFT-based protocol is an excellent approach. Assign Roles Well, let me go about this section in two ways: One way: you can’t oversee your social profiles and marketing campaigns consistently, can you? Delegate your marketing activities to a full-service NFT marketing agency to offload your consignment. The following way: assigning roles in the Discord platform is quintessential. As Discord servers emphasize community-first policies, delegating the powers (replying, hosting AMA sessions, etc.) will help you in the long run. Get Visual Do you remember the popular adage? A picture is worth a thousand words. A visual approach can help you communicate better with each social media platform. Delineate a complex blockchain protocol with an easy-to-understand infographic or a catchy explanatory video. Adding GIFs to your social media posts or even websites provides a delightful dimension to your marketing campaign. Make sure you post mobile-optimized images and videos to persuade handheld device users. Measuring is Knowing If you’re ready to market your business, you should also measure your campaign’s performance. Measuring campaign performance starts with leveraging the metric tools as Google Analytics does for website traffic. Likewise, even when you do social media marketing, you’ll see dedicated metrics for each platform. Knowing such data will showcase how people navigate to your website, which social media posts are effective, measuring the ROI of your Ad campaigns, and much more. Conclusion NFT ecosystem is expanding and one could witness technological advancements popping up every day. Likewise, it becomes obvious for you to monitor the NFT marketing trends. Remember this rule of thumb (in marketing) – never hesitate to experiment. Always feel free to stretch your horizons and try what’s best for your project. If you can’t go about marketing your NFT (all by yourself), better embrace a budget-friendly NFT marketing service, available at your disposal. Do you have any thoughts regarding this blog? Feel free to share with us in the comments section. Image Credit: Provided by the Author; Thank you. The post NFT Marketing Mastery! The Ultimate Guide to NFT Marketing Services appeared first on ReadWrite. source https://readwrite.com/nft-marketing-mastery-the-ultimate-guide-to-nft-marketing-services/ In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/176617004725400/ source https://apexgiftsandprints.blogspot.com/2022/06/nft-marketing-mastery-ultimate-guide-to.html

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Why ‘Know Your Why’ Isn’t Such Great Content Marketing Advice [Rose-Colored Glasses]

You've heard the advice to "know your why." But that won't help you differentiate with content – unless you connect your brand's why to your audience's why. Robert Rose shares a step-by-step process to help. Continue reading → source https://contentmarketinginstitute.com/articles/know-your-why-content In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/176320488088385/ source https://apexgiftsandprints.blogspot.com/2022/06/why-know-your-why-isnt-such-great.html

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Take Binary Bias Out of Your Content Conversations

Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way. Continue reading → source https://contentmarketinginstitute.com/articles/binary-bias-content In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/176114094775691/ source https://apexgiftsandprints.blogspot.com/2022/06/take-binary-bias-out-of-your-content.html

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PageImprove vs SearchPilot: Which is Right for Your Website?

If you‘re looking for a way to get your SEO implementations made quickly, you may be considering PageImprove from Semrush and SearchPilot. Get a side-by-side comparison to help you make the best decision for your website. from Semrush blog https://www.semrush.com/blog/pageimprove-searchpilot In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/175754748144959/ source https://apexgiftsandprints.blogspot.com/2022/06/pageimprove-vs-searchpilot-which-is.html

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Share of Search Tool Bridges Link Building, Traffic, and SEO Goals for ClickUp

Mason Yu of ClickUp knew that Surround Sound links would outperform regular links. But to get the needed resources, he had to prove it. He shares how he managed do that AND to streamline link building in the process. from Semrush blog https://www.semrush.com/blog/clickup-surround-sound-seo In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/175754708144963/ source https://apexgiftsandprints.blogspot.com/2022/06/share-of-search-tool-bridges-link.html

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5 Reasons Why Your Landing Page Conversions Don’t Bump With Traffic Jumps

When a jump in traffic to your landing page doesn’t lead to an increase in conversions, it’s time to investigate. Here are five of the most common pitfalls. Continue reading → source https://contentmarketinginstitute.com/articles/landing-page-conversions In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/175631744823926/ source https://apexgiftsandprints.blogspot.com/2022/06/5-reasons-why-your-landing-page.html

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Your Startup Probably Doesn’t Need Funding – and Here’s Why

Ever wished your teachers had taught you money skills? As the proud father of a two-year-old boy, I hope one day to teach him how to manage money so he needn’t worry as much about it as I did when I first started earning. Your parents may have been very smart with their money — but years ago — parents didn’t talk about money. Parents used to believe that the school system covered the information about financial endeavors. Not so. You probably never learned what to do with your dollars until much later in life. Then, you’d earn the money and buy the stuff you liked, i.e., comics, books, music, food, and so on. We have all been there, done that. The Proud Owners of a Startup Today, as the proud owner of a startup, you’re probably much better at managing your money. You’ve survived the tough times to know what young people learn too late. But your biggest test of that financial insight is yet to come. Will you be ready? Sometime in your future, an investor will offer you money in return for equity. You might even ask for it. While investors can seem like a solution to countless problems you encounter as a founder, don’t be too hasty to start eating from their hands. The cost of the money you receive may be more than you’re willing to give. Investors Want a Quick Return One, are you mentally and logistically prepared to accept funding? To delight your investors, you need to spend their money and earn them a return – fast. It might take the experience of growing and exiting two or even three startups before you know how to do that. Secondly, just how badly do you need that funding? In this article, you’ll learn how bootstrapping makes you a better business – a leaner, smarter, more agile company that can roll with the punches. Would you sacrifice those enduring advantages for a lump sum? Hold All of Your Questions — You May Not Need Funding Don’t answer just yet. Let’s take a deeper look at why your startup probably doesn’t need funding. Knowing what you give up in return for investor dollars could help you discern when to accept an investor’s offer and when to say no. Mo’ Money, Mo’ Problems There’s a reason you don’t give a child your credit card. They don’t know how to make that money work for them and will instead succumb to impulses and instant gratification. Add a spending deadline into the mix and you might as well have set your money on fire. I had plenty of offers to fund my previous businesses. One in particular from a famous VC in Silicon Valley. I turned them down. Why? Because frankly, I was in my mid-twenties and didn’t have a clue what I’d do with the money. Pimp out my office? Hire a bunch of new staff? I wasn’t interested in that stuff. I cared about sustainable growth. Stacking costs early in your entrepreneurial career makes you vulnerable to failure. I wanted the freedom to fail and learn from my mistakes because I knew it would make me a better entrepreneur. Once Your Accept Funding — The Stakes Increase But once you accept funding, the stakes increase. Your failures become your investors’ failures, and that’s a lot of pressure. The clock starts ticking as soon as the money lands in your account. You might have 18-24 months to scale before you run out of money and goodwill. Cards on the table, I raised funding for my latest business, MicroAcquire – a platform for acquiring and selling startups. I’ve built and sold three startups now and finally feel confident I know how to spend investor dollars. I’m not against funding in principle but raising it too soon. Before you raise money for your startup, and I mean serious money, not a little seed or friends-and-family round, consider how you’ll spend it. If you can’t think of a strategy that results in growth and returns for your investors, you might as well not raise it in the first place. Who Ate All My Pie? I bet you’ve courted a few investor offers. It’s a good feeling, isn’t it? Like validation. A growing, profitable startup smells like freshly-baked pie to an investor, and they might offer you an eye-watering sum for a slice. Your pie might be small now but in five years? Who knows. Only two things will happen to your startup in your lifetime: someone will acquire it or it’ll fail. I’ll assume you’re planning on the former. When your life-changing exit happens, do you want to take home the lion’s share of the proceeds? Then you need to retain the lion’s share of equity. Bootstrapping Minimizes the Number of People Cashing in on Your Success. Your employees and cofounders deserve their stakes since they’ve helped you scale to an exit. But – rightly or wrongly – you might feel differently when dividing funds between investors. The more people you grant equity to, the more complex your payday. Will your market-driven valuation still achieve your exit goals once everyone (including the taxman) takes home their slice? If you’re in a rush to sell, will your investors allow you to accept less than your valuation? Bootstrapped founders don’t have these concerns. You control the most equity, you decide when to sell, and you have greater room for negotiation (since you need please yourself and your staff only), increasing your buyer pool. That alone could be worth saying no to funding. Keep Others’ Hands Off the Tiller Your startup began in your brain. A little seed that germinated into something with purpose and potential. You nurtured that seed into a sapling, then a bush, and now a sprawling, verdant tree. No one knows your business better than you, and no one cares more about it. But imagine someone telling you what to do with that labor of love you began from your dorm, study, or spare room. You might not realize how attached you are to your business until someone — a stranger — tells you you’re doing it wrong, to cut this and add that. Before investment, you survive or thrive under your own steam. You’re lean, agile, and responsive to external changes, ready to test a new idea or head in a new direction. That’s the joy of running a business: You’re under no one’s yoke so are free to do as you please. Startup Team Funding It’s the difference between hedging and betting everything on a single horse. When investors fund your business on the condition you tie your goals to theirs, it may deny you the flexibility you need to survive. If you make a mistake, they lose their investment but you (potentially) lose your shirt. Imagine squandering a million dollars to rush a product or service to the market only to realize your customers don’t want it. You might recover, sure, but at what cost to your reputation? Consider what you would do with funding before an investor offers it. Plan for investment early as you would plan for acquisition. Where do you want your company to be in five or ten years? Will raising funding now help or hinder progress to that goal? When the Tap Runs Dry, What’s Next? One of the great things about bootstrapping is that when money is tight, it forces you to think creatively, to come up with ingenious plans and solutions. Money makes things feel easy, but it can be a false economy: What’s the point in growing revenue if it doesn’t come with profits? Bootstrapping forces you to squeeze the best returns from the smallest budgets. It teaches you to grow sustainably. Think of it as a training ground: Once you’ve spent years analyzing data, experimenting, and learning what works, you’ll develop a much better plan for investor funds. A good analogy is that of the person born wealthy and the person who worked for it. Both might run out of money one day, but only one will know how to regain their wealth. Your most sustainable source of funding is your customers: Please them and the rest will follow. Now, let’s return to the question at the beginning of this article: Would you sacrifice these benefits to raise funding from investors? I hope, now, you have a general feeling one way or the other. I recommend you trust that instinct when the offers start rolling in. Image Credit: Pexels; Thank you! The post Your Startup Probably Doesn’t Need Funding – and Here’s Why appeared first on ReadWrite. source https://readwrite.com/your-startup-probably-doesnt-need-funding/ In this blog you will find out about SEO news, tools and tips from different SEO companies and experts, which will helps you to grow your business. (Feed generated with FetchRSS) source https://www.facebook.com/108818354838599/posts/175498134837287/ source https://apexgiftsandprints.blogspot.com/2022/06/your-startup-probably-doesnt-need.html