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The WhatsApp API enables mid-sized and large businesses (MLB) to engage in meaningful, contextual conversations with their audience, offer personalised shopping experiences, and deliver timely support – all through WhatsApp’s familiar and popular interface.
So how can MLBs get WhatsApp API access?
The hard way is to apply directly to Facebook by filling out a form on Facebook for Business. Facebook manually reviews each application, so it can take several weeks or months before the company can get WhatsApp API access.
The easier way to get WhatsApp API access is to work with an official WhatsApp Business Solutions Provider like Gupshup. Gupshup’s low-code platform enables MLBs to quickly build a custom integration of WhatsApp with their tech stack. They can also leverage dozens of readymade templates to send WhatsApp messages. To get started with WhatsApp API access in a few easy steps, click here.
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Low-cost, Scalable SMS Messaging with Gupshup’s SMS Gateway API
Does my brand need an SMS gateway API? Does my brand even need SMS?
If you think that “SMS is dead!”, these facts may surprise you:
SMS has an open rate of 98%
SMS responses rates are 45%
95% of text messages are read within 3 minutes
In short, SMS is a powerful medium for marketing and branding communications.
SMS is an easy and effective way to engage with your audience and market your offerings. And with an SMS gateway API from Gupshup, you can even increase brand awareness, recognition, and recall.
Leverage Gupshup’s SMS gateway API to programmatically and scalably send SMS messages anywhere in the world. With the API, you can automatically send bulk messages for many use cases, including coupons, sales announcements, product launch updates, confirmations, reminders, surveys, and much more. For more information about the scalable, reliable and cost-effective SMS gateway API from Gupshup, click here.
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Conversational Messaging Platform for Customer-focused Brands
Today’s customers have no patience for cookie-cutter responses, delayed service, and multiple transfers typical of old-fashioned phone or email-based support. Instead, they demand fast answers and personalised service. Traditional customer support channels cannot keep up with these demands. That’s why modern-day brands need conversational messaging and conversational messaging platforms.
A conversational messaging platform like Gupshup provides an excellent way for brands to:
Engage with customers in a personalised and human way and simultaneously implement omnichannel automation at scale.
With Gupshup no-code messaging platform, simple workspace, chatbot builder, and multi-channel support, it is easy to build tailored conversational experiences for multiple use cases in commerce, marketing, and customer support without any trouble.
The platform unifies messages from various channels into a single uninterrupted conversation and provides full context with every interaction, simplifying life for customers. It also empowers brands to improve customer retention, enhance brand value, earn higher profits, and build meaningful, long-term relationships.
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WhatsApp API Access for Fast, Scalable WhatsApp Communications
In next to no time, they can start providing customer support, send timely notifications, verify and onboard users, and do a lot more with WhatsApp. They can even integrate the API with their CRM or ticketing system. Gupshup makes it easy to leverage the immediacy, ease of use, and personal touch of the world’s #1 messaging app.
With over 2 billion monthly active users and open rates of 99%, WhatsApp boasts numerous opportunities for medium and large businesses (MLBs) to connect with audiences, offer personalised shopping experiences, increase sales, and garner customer loyalty. And to achieve these objectives, the WhatsApp messaging API is priceless.
For WhatsApp API access, companies can fill out the form on Facebook for Business. However, it’s easier and less time-consuming to work with an official WhatsApp Partner like Gupshup. With Gupshup, MLBs can get going with WhatsApp API in just a few steps.
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