ardigtalmedia-blog

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BRINGING PEOPLE TOGETHER WITH FACEBOOK EVENTS

If you are looking to promote your small business with a special event, Facebook events can be an easy, convenient and inexpensive way to connect to customers via social media.

The Facebook events page allows you to link in co-hosts to help you do that promoting, invite targeted guests or groups or share the event publicly and even create an ad to promote it.

The social media feature allows you to add photographs or videos to the posting and send online messages to invited guests to update them on evolving details.

he social media site claims more than 60 percent of people find special events through their Facebook news feed.

HERE ARE SOME OF Ideas for generation of Facebook Events:-

 Here is a sampling of some events you can post on Facebook to promote your small business:

Grand Openings

Opening a store? Take a photo of the outside of your location with that big “Coming Soon” sign draping over the door. Set the date and start inviting people. Encourage others to invite more people by incentivizing the Share on Facebook. A paid campaign might help you find a lot of local people, too. Post updates ahead of the opening to build even more anticipation.

 Special Sale

Offering a big discount on a new product? Discontinuing an item from your shelves or on your ecommerce site? Having an online exclusive sale? All these things are events on their own.

 Webinars

Whether you’re discussing the latest trend in marketing or an update to Windows or Mac, you’ll build anticipation by creating an event well ahead of time.

 Unboxings

A highly anticipated product just arrived and you’re just about ready to offer it to your customers, their collective breath baited. Lure in some more sales by hosting an online unboxing. These somewhat bizarre, mostly hands on videos show your customers exactly what they’re getting from you from the time the postal worker drops it at their door.

 Special Hours

The holidays bring about some shifts in your regular schedule. Make a day of it, literally. If you’re staying open late or closing early, make a big deal of it. A short day needn’t be a slow day. Post shorter hours and run a sale. Make an event out of it. That short open time creates a sense of urgency among your Facebook audience.

 Pop-up Event

Taking your business on the road is a great way to meet new people who may not even know you exist. No one may know you’re going to be in this special location if you don’t promote it. Create an event listing if you’re going to set up a stand at a job fair or a county fair. Create a hook to your pop-up location — like a giveaway or a drawing — and encourage people to click if they’ll be attending.

Classes

A yoga class or an instructional hour from a local chef and restaurateur are great examples of events that people love to attend and a Facebook event will give them constant reminders when they log in to the network.

Ticket Sales

If you’ve got a limited number of spaces for your next big event, create a time period for sales. Again, that sense of urgency and limited availability gets customers to act. Creating an event out of it is like the virtual way of opening and closing the ticket window.

Discussion Groups

A bookstore that has the latest best seller can host a group event in the store — after hours, even — and it’s something that people will RSVP to on Facebook in a hurry.

Shows, Conventions

Like a pop-up at a fair, your presence at an industry trade show or convention is also an event. In the run up to the big day, be sure to tag the official trade show or convention page (if it has one on Facebook) so organizers are aware of you too. They will likely help your outreach by promoting you, too.

Charity Auctions

A lot of the work for this comes after the listing is created. Take lots of photos and tease the event by spreading out what’s up for bids in posts leading up to the auction’s start.

Festivals

Art festivals attract tens of thousands of people. How does your booth stand out? Create a listing to let people know where you’ll be so they can find you despite the crowds 

Chamber of Commerce Meetings

If you’ll be rubbing elbows with your small business parallels at the next chamber meeting or mixer, put out an event listing. It’s a great way for businesses to connect through their Facebook pages, too.

Lectures

Hosting a special talk at your store? Put the word out early and do plenty of promotions. Limit seating to the event and allow invitees to RSVP.

Parties

A special party at your store or office is worthy of a Facebook event listing. It’s a simple way to invite a lot of your contacts and it helps keep your event top-of-mind for those coming or those thinking of coming.

Open Houses

A real estate agent hosting an open house or a store opening up for a special event should both get these events listed on Facebook to boost attendance.

Job Fairs

If your company is attending a job fair and looking to make a hire soon, get your presence to stand out from all the others at the fair.

Book Signings

Independent authors staging a book signing event at a local bookstore or even a tour of book signings should be utilizing Facebook events listings. It’s a simple way to reach local audiences and pick up followers along the way.

Golf Outings

The four-person scramble will fill up quickly when you limit spaces and get people to RSVP through your Facebook Events listing. 

Ladies’ Nights

A special night just for the ladies is the perfect event for Facebook.

These were some of the most current frequently found events on fb , which are highlighted. You can have more of it as you

Ar digital media is one of the top most  Social media management & marketing company in India , which provides vertical base digital media Marketing solutions. Talk to us how we can help you to gain benefits from social media marketing !

 ContentSource 

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AdWords and AdSense Affect SEO Rankings h5

AdWords and AdSense Affect SEO Rankings?

 Every business at some point will want to advertise and in this Age Digitally makes sense.

You may disagree now – preferring other alternatives like blogging, online networking, or even simple word-of-mouth – but ads are still effective in grabbing an audience’s attention today.

You have plenty of options when it comes to advertising: from TV ads to billboard displays.

However, one thing you should really invest on is online advertising – starting with AdWords. Additionally, for those Publishers who wanted for a share of profit they can partner with Google’s AdSense to help spread relevant ads.

ADWORDS VS. ADSENSE: THE DIFFERENCE

To put it simply: AdWords serves up the ads for the advertiser (that’s you!), while AdSense distributes the ads to relevant places on the Web or placed by publisher on his niche blog and etc.

Back in ancient times, marketers hardly had a choice if they wanted to promote their products or services. Traditional options such as TV, radio, print, or display advertising are often too expensive. Thus, smaller businesses had to rely on positive reviews and word-of-mouth while they scrape enough funds for real publicity.

Times have changed since then.AdWords and AdSense by Google has become a complementary parts of Google’s advertising program.

AdWords is a program designed FOR BUSINESSES or called as Advertisers so they can create and control their own ads. These are displayed on Google search results (SERP), partner websites with AdSense, or the Google Display network. You can opt to pay based on per thousand impressions on your ad (known as CPM) OR per click (more commonly called CPC).

A popular misconception with AdWords is that your ad will appear #1 on search results. That’s NOT true. Google displays ads based on its relevance to a user’s query. In the above example, we typed in ‘SEO in Los Angeles’ and got several ads related to our search. These appeared at the top or the right-hand side. AdWords is great if you want to focus on local

SEO or boost brand awareness in your locality.

AdSense on the other hand, is FOR PUBLISHERS (site owners, bloggers, etc.) who want to make money from their content. They must first signup and submit their website to Google for approval. After which they will receive a code to display related ads. They earn a percentage of what the advertiser pays to Google each time someone clicks an ad on their website.

If you’re new to AdSense, please take the time to review their guidelines and best practices.

While Google encourages maximum exposure and suggests you put one ad above the fold, they highly advise against misleading users. Avoid deceptive labels, or mimicking your site’s formatting so it doesn’t look like ads.

Ads are ads and should stay that way. In fact, they should be labeled as Advertisements or Sponsored Links so as to avoid confusion.

CAN I USE ADWORDS AND ADSENSE TOGETHER?

Good question.

While it’s not prohibited, it can be a bad thing if used for the wrong reasons.

For example: say you have a digital marketing blog that offers news, tips, and commentary about everything related to search and online branding. However, you’re not getting much money despite running AdSense. So you decide to use AdWords to drive more traffic to your site. Bad move.

Google employs stricter rules when it comes to people who want to manipulate their system. In general, putting AdSense on your landing page is NOT allowed. Also, aggressively placing ads or using irrelevant keywords in AdWords can get you banned. Instead of contemplating on how to use both together, focus your efforts on how to maximize one service to reach your goal.

I HAVE ADSENSE AND ADWORDS. DO I STILL NEED SEO?

Here’s the thing: even if you are already running AdWords or AdSense, you should still perform search engine optimization strategies to cater to organic rankings. Why? People choose organic results 94 percent of the time than ads. If you’re not on the first page of Google (or other search engines), don’t expect to get as much traffic or clicks.

If you currently have an SEO campaign but want to start an AdWords or AdSense project, go ahead. It will NOT affect your organic rankings whatsoever. In a digital marketing sense, these two campaigns are actually different. So if you run both, you’ll need to measure two progress reports and look at two varied results.

 AdWords and SEO

The guys at Media Two Interactive conducted an experiment on this theory and came up with a pretty interesting outcome. During the first 8 weeks, they implemented an AdWords only campaign. On the following 8 weeks, they turned to SEO. After 16 weeks, they found out that their target site still received positive amount of traffic – even when the AdWords campaign was turned off.

Why is that? SEO tactics help us reach out to specific audiences through relevant keywords, content, and customized social media interaction. Google’s system recognizes this as a smart targeting approach and rewards websites accordingly.

Important Note! Just because you’re an AdWords customer doesn’t mean you’ll get preferential treatment .

AdSense and SEO

What about AdSense? Won’t Google prefer your website because technically, you’re a partner and you’re helping them generate more income? On the contrary, bad AdSense practices can lower your rankings. For example: if you’re running AdSense on your pages and you basically filled them with ads, there’s a good chance you won’t rank as high because users won’t engage with your content.

No one likes ‘in-your-face’ promotion – and search engines know this. Stick with the proper AdSense guidelines and continue ethical SEO efforts to reap optimum results. If you happen to get suspended or banned, don’t despair. As mentioned, AdSense campaigns are treated separately from SEO; so you will still rank regardless of what happens to your account.

WHICH IS BETTER: PPC OR SEO?

 That would depend on your business goal. Are you aiming to boost brand awareness or to get more sales?

Digital marketing experts (myself included) recommend utilizing both PPC and SEO campaigns. However, there are instances when either one would work better. For example: if you’re a start-up, you may want to go into PPC first to increase awareness for your brand. PPC can reach more audiences in a day (when done right) because ads are placed on relevant places on the Web.

On the other hand, if you’re aiming for long-term results, it’s best to switch to SEO. Search engine optimization combines links, social media, content, and mobile experience to help websites rank on SERP. Over time – even after the campaign is over – you will see that all efforts are paying well in terms of traffic.

CPC Strategy has an awesome infographic that explains these two concepts well:

Siteber recently created aninfographic that highlights the benefits and disadvantages of SEO and PPC:

 HOW CAN I LEVERAGE BOTH?

Although these services DO NOT directly affect your organic rankings doesn’t mean you shouldn’t give them the time of day. You could opt to launch either an AdWords campaign to complement your SEO efforts. It’s your choice.

Phil Frost from Main Street ROI suggests running AdWords before starting SEO so you’ll know which keywords would be profitable. Aaron Wall from SEO Book on the other hand, recommends integrating on- and offline marketing techniques to get the most bang for your buck. Big brands such as Go Daddy and Budweiser have been doing this year in and year out as they compete for attention during Super Bowl ads.

CONCLUSION

Whether you will use AdWords or AdSense, bear in mind that it all boils down to WHAT you want to achieve online and remember it does not affect your online rankings, therefore use it accordingly. The reason why most businesses fail is because they were not clear about their goals. Write them down, be specific, and talk to a professional about your plans (when necessary).

Many SEO services these days offer free consultations, so do take advantage of that.

Written & Taken,from Al GomezFounder SEO EXPERT PA

[ardigtalmedia-blog]

AdWords and AdSense Affect SEO Rankings

  AdWords and AdSense Affect SEO Rankings?

 Every business at some point will want to advertise and in this Age Digitally makes sense.

You may disagree now – preferring other alternatives like blogging, online networking, or even simple word-of-mouth – but ads are still effective in grabbing an audience’s attention today.

You have plenty of options when it comes to advertising: from TV ads to billboard displays.

However, one thing you should really invest on is online advertising – starting with AdWords. Additionally, for those Publishers who wanted for a share of profit they can partner with Google’s AdSense to help spread relevant ads.

ADWORDS VS. ADSENSE: THE DIFFERENCE

To put it simply: AdWords serves up the ads for the advertiser (that’s you!), while AdSense distributes the ads to relevant places on the Web or placed by publisher on his niche blog and etc.

Back in ancient times, marketers hardly had a choice if they wanted to promote their products or services. Traditional options such as TV, radio, print, or display advertising are often too expensive. Thus, smaller businesses had to rely on positive reviews and word-of-mouth while they scrape enough funds for real publicity.

Times have changed since then.AdWords and AdSense by Google has become a complementary parts of Google’s advertising program.

AdWords is a program designed FOR BUSINESSES or called as Advertisers so they can create and control their own ads. These are displayed on Google search results (SERP), partner websites with AdSense, or the Google Display network. You can opt to pay based on per thousand impressions on your ad (known as CPM) OR per click (more commonly called CPC).

A popular misconception with AdWords is that your ad will appear #1 on search results. That’s NOT true. Google displays ads based on its relevance to a user’s query. In the above example, we typed in ‘SEO in Los Angeles’ and got several ads related to our search. These appeared at the top or the right-hand side. AdWords is great if you want to focus on local

SEO or boost brand awareness in your locality.

AdSense on the other hand, is FOR PUBLISHERS (site owners, bloggers, etc.) who want to make money from their content. They must first signup and submit their website to Google for approval. After which they will receive a code to display related ads. They earn a percentage of what the advertiser pays to Google each time someone clicks an ad on their website.

If you’re new to AdSense, please take the time to review their guidelines and best practices.

While Google encourages maximum exposure and suggests you put one ad above the fold, they highly advise against misleading users. Avoid deceptive labels, or mimicking your site’s formatting so it doesn’t look like ads.

Ads are ads and should stay that way. In fact, they should be labeled as Advertisements or Sponsored Links so as to avoid confusion.

CAN I USE ADWORDS AND ADSENSE TOGETHER?

Good question.

While it’s not prohibited, it can be a bad thing if used for the wrong reasons.

For example: say you have a digital marketing blog that offers news, tips, and commentary about everything related to search and online branding. However, you’re not getting much money despite running AdSense. So you decide to use AdWords to drive more traffic to your site. Bad move.

Google employs stricter rules when it comes to people who want to manipulate their system. In general, putting AdSense on your landing page is NOT allowed. Also, aggressively placing ads or using irrelevant keywords in AdWords can get you banned. Instead of contemplating on how to use both together, focus your efforts on how to maximize one service to reach your goal.

I HAVE ADSENSE AND ADWORDS. DO I STILL NEED SEO?

Here’s the thing: even if you are already running AdWords or AdSense, you should still perform search engine optimization strategies to cater to organic rankings. Why? People choose organic results 94 percent of the time than ads. If you’re not on the first page of Google (or other search engines), don’t expect to get as much traffic or clicks.

If you currently have an SEO campaign but want to start an AdWords or AdSense project, go ahead. It will NOT affect your organic rankings whatsoever. In a digital marketing sense, these two campaigns are actually different. So if you run both, you’ll need to measure two progress reports and look at two varied results.

 AdWords and SEO

The guys at Media Two Interactive conducted an experiment on this theory and came up with a pretty interesting outcome. During the first 8 weeks, they implemented an AdWords only campaign. On the following 8 weeks, they turned to SEO. After 16 weeks, they found out that their target site still received positive amount of traffic – even when the AdWords campaign was turned off.

Why is that? SEO tactics help us reach out to specific audiences through relevant keywords, content, and customized social media interaction. Google’s system recognizes this as a smart targeting approach and rewards websites accordingly.

Important Note! Just because you’re an AdWords customer doesn’t mean you’ll get preferential treatment .

AdSense and SEO

What about AdSense? Won’t Google prefer your website because technically, you’re a partner and you’re helping them generate more income? On the contrary, bad AdSense practices can lower your rankings. For example: if you’re running AdSense on your pages and you basically filled them with ads, there’s a good chance you won’t rank as high because users won’t engage with your content.

No one likes ‘in-your-face’ promotion – and search engines know this. Stick with the proper AdSense guidelines and continue ethical SEO efforts to reap optimum results. If you happen to get suspended or banned, don’t despair. As mentioned, AdSense campaigns are treated separately from SEO; so you will still rank regardless of what happens to your account.

WHICH IS BETTER: PPC OR SEO?

 That would depend on your business goal. Are you aiming to boost brand awareness or to get more sales?

Digital marketing experts (myself included) recommend utilizing both PPC and SEO campaigns. However, there are instances when either one would work better. For example: if you’re a start-up, you may want to go into PPC first to increase awareness for your brand. PPC can reach more audiences in a day (when done right) because ads are placed on relevant places on the Web.

On the other hand, if you’re aiming for long-term results, it’s best to switch to SEO. Search engine optimization combines links, social media, content, and mobile experience to help websites rank on SERP. Over time – even after the campaign is over – you will see that all efforts are paying well in terms of traffic.

CPC Strategy has an awesome infographic that explains these two concepts well:

Siteber recently created aninfographic that highlights the benefits and disadvantages of SEO and PPC:

 HOW CAN I LEVERAGE BOTH?

Although these services DO NOT directly affect your organic rankings doesn’t mean you shouldn’t give them the time of day. You could opt to launch either an AdWords campaign to complement your SEO efforts. It’s your choice.

Phil Frost from Main Street ROI suggests running AdWords before starting SEO so you’ll know which keywords would be profitable. Aaron Wall from SEO Book on the other hand, recommends integrating on- and offline marketing techniques to get the most bang for your buck. Big brands such as Go Daddy and Budweiser have been doing this year in and year out as they compete for attention during Super Bowl ads.

CONCLUSION

Whether you will use AdWords or AdSense, bear in mind that it all boils down to WHAT you want to achieve online and remember it does not affect your online rankings, therefore use it accordingly. The reason why most businesses fail is because they were not clear about their goals. Write them down, be specific, and talk to a professional about your plans (when necessary).

Many SEO services these days offer free consultations, so do take advantage of that.

Written & Taken,from Al GomezFounder SEO EXPERT PAGE

[ardigtalmedia-blog]

WEB DESIGN TRENDS TO LOOKOUT FOR IN 2017 

Everybody is looking ahead what new design trends will dominate the market in 2017. The big question on every designer’s mind has to be: what will define design in 2017?

Here is what I thought of what will be the most important factors that will dominate the design aspect of websites.

·                    

“CONTENT FRIENDLY LAYOUTS “ – where content can be mainly visualize – graphics can be an added value to it !!!

Designers worldwide have realized that people visit websites for their content — whether it’s raging tweetstorms, thoughtful long-reads, or the latest “user-generated” meme — and that design’s ultimate role is to present content in an intuitive, efficient, and “delightful” way.

Trend is moving towards more flatter designs with minimalist design approaches , as seen in Googles Material aesthetic and also across the web and other various devices , but many designer’s feel that the flat design has taken the “heart and soul” out of design.

·                    

Statement – BIG AND BOLD –

The age has come where by your first impression or the point which you want to make should be clear , big & bold – not necessarily referring to the weight of Font !

It’s about emphasizing significant screen to a single, simple yet all encompassing statement about the product . service or Company . Make sure that this statement are fresh, clear and to the point, and also it should not look too much vague or extravagant . Be more specific and relevant to your industry / brand.

In a world that’s as fast, busy, and information-overloaded as ours is, these concise yet powerful statements will become bread-and-butter for companies of all kinds

·                    

Complex layouts rooted in graphic design principles

If we want to predict the evolution of web design (at least in visual terms), we should refer to the evolution of graphic design.

For the past few years, web design layout has been constrained by CSS’s limitations, but new tools like flexbox and CSS grid (coming in March 2017!) will allow for much more expressive layouts on the web.

Our main challenge now: understanding how these new web layout methods should work in the world of responsive design.

·                    

Scalable vector Graphics

SVGs (scalable vector graphics) present web designers and developers with a lot of advantages over more traditional image formats like JPG, PNG, and GIF.

The key advantages of SVGs come through loud and clear in the format name itself: scalable and vector. Instead of being raster or pixel-based, SVGs are composed of vectors: mathematical descriptions of the object’s shape. This means SVGs are resolution-independent, so they’ll look great on any screen, on any device type. No need to worry about making everything retina-ready.

But that’s not all. SVGs also rock because they don’t require any HTTP requests. And if you’ve ever run a page-speed test on one of your websites, you’ve probably noticed that those HTTP requests can really slow down your site. Not so with SVGs!

Plus, you can animate them!

·                    

Design tools – far from constraints

Responsive design has completely transformed how we browse and build for the web.

But, oddly, it hasn’t really changed how design tools work, in general. With obvious exceptions like Webflow, most of the popular design tools require you to simply rebuild the same screen over and over for different device sizes and resolutions.

In an industry that’s all about rapid development, ideation, and launches, that massive time sink just isn’t sustainable.

Hence a new wave of design tools (such as Figma) that use the idea of constraints to lessen the amount of repeated work designers have to do when building cross-device layouts. These tools focus on the spatial relationships between elements and strive to preserve them as composite elements are resized by devices and users.

Less work for designers for the win.

·                    

Bright – Brighter colours

As movements like minimalism and brutalism came to the fore in 2016, designers sought ways to infuse more personality into their design work that still worked within those stripped-down aesthetics.

And in at least a few cases, bright, bold color became the natural answer. There’s a sort of synthesized naturalism to this reemergence of bright hues and bold gradients, and I personally look forward to seeing more of it in 2017.

·                    

More focus on animation

Animation has long played a key role in our digital interfaces, and there’s no reason to think that’ll abate in 2017. In fact, as designers get more and more visual tools to help them build engaging and smile-sparking animations, we’re sure to see them become both more prominent and more refined.

The latter characteristic will become particularly important as it becomes easier to create animations. At 2016’s Design & Content Conference, animation guru Val Head stressed that designers should look to their brand voice and tone documentation when building animations to ensure that they reinforce the tone content creators are aiming for. This helps ensure that animations perform meaningful, on-brand functions for users, instead of just inspiring migraines.

·                    

BOTS – MORE OPPORTUNITY TO ENGAGE

The word bot is used to mean several different things. Gamers understand bots as AI characters in a game, while botnets are groups of hijacked computers which cyber criminals use for various tasks such as sending out millions of spam emails or even to attack and attempt to take down websites.

The bots we’re talking about here are essentially virtual assistants, much like Siri and Cortana. Only the latest generation of bots communicate via text rather than speech. Cortana already does this, both on Windows Phone and in Windows 10.

Bots let you use natural language to get tasks done. This is one of the reasons many people use Siri or Cortana to check the weather forecast, set a reminder or send an email: it’s just faster.

Static websites are leftovers of the past. Intelligence is presently the name of the game. Think talk windows, which are normally populated with bots. Nobody needs to explore a progression of menus to finish an undertaking.

The new generation of bots will be primarily text based. Unlike Cortana, you can’t type and get Siri to do your bidding, but typing is the preferable option in many situations. When you’re commuting or sitting at your office desk, talking into a microphone is less comfortable than typing on a screen or keyboard.

We all spend more time using messaging apps than pretty much any other these days, and it’s in these you’ll find the new bots. It should be no surprise that Microsoft is putting bots into Skype, and if you’ve ever used Slack, your first interaction is with Slackbot, which teaches you how to use the app.

But as bots increase in their capabilities, we’ll start to use apps less. Right now, you probably flip between a few different apps to book a weekend away. It’s the same if you’re search for something you want to buy locally: you might go to a website, search for a product, check stock and then get directions in Google maps to show you how to get there.

Bots will be able to do all this for you: no need to search Google any more, no need to launch the Uber app.

·                    

Animations advance

Animations are an awesome approach to show how something functions and they impart things less demanding and speedier than content or pictures. GIFs and animations are turning out to be more complex and more websites incorporate them in their real design. Animations, videos, and GIFs have turned into our regular day to day life. Everything is so zippy and attractive, so what else does a user require?

As browsers and languages become more advanced, we’re seeing more websites move away from the use of static imagery and finding new ways to engage users and be unique in their approach to communicating.

Story-telling and personality is something more and more brands are working on in hopes to capture their user’s attention, and animation, in part thanks to developments with HTML5, CSS and jQuery, is starting to play a bigger role in this.

Animations, following on from illustration above, come in all different shape, sizes and styles, and can all serve different purposes. Animations can range from tiny loading-devices which entertains the user while waiting for content to load, to an interesting hover-state used as a UX device to show a user they’re hovering over a link.

They can also be used on a much larger scale, as rich, full-screen animations, which can integrated to work with scrolling, navigation or be used as the focal point of the entire site. Animation is another useful mechanic for brand’s to create meaningful micro-interactions between themselves and their users.

·                    

SPEED AND PERFORMANCE MATTER

Users value high page speed over advancement. Page speed tight HTML, JavaScript, and CSS code are approaches to accelerate a site. Speeding up sites is essential, as speedier websites make happy users and visitors invest less time on websites that react gradually.

  SOME BONUS WEB DESIGN TRENDS / UX DESIGN TRENDS FOR 2017:

·                     Age Responsive Design

·                     3D geometric shapes

·                     Skeleton Screen

·                     Call To Action Buttons Animations

·                     Cinemagraph Hero Image

·                     Scrolling Trump Navigation

·                     Long scroll websites

·                     One-page websites

·                     Short movies

·                     Exit Overlay

·                     Bye-bye Home Page, welcome landing pages

·                     Bot engaging

·                     Shopping Cart Marketing

2017 marks the year design makes one more step again into reality. Whether it’s through shape, color decision or usefulness, 2017 is a year of hybrids, where reality and technology crash to make a consistent browsing experience.

Let’s update your website with the latest web design and development trends in 2017.

HOPE we at AR digital media  have suffice your findings for what Web design and development is meant to be in 2017 !!

ContentSource 

[ardigtalmedia-blog]

Most Important Digital Marketing Skills for 2017

If you hardly knew what was meant by Digital Marketing Skills , these below skill can give you clear and brief picture of the same . Ask our self how do we increase our customer / followers base apart from marketing in traditional way ( newspaper /radio /billboard /OOH/etc) and the most important is Costs for the same kept escalating year after year.

If you look at various traditional marketing activities and then realized these activities did not give what you were looking for. If you wanted to know – that if I spent’X’ amount of money on a marketing campaign what is my ROI, how could I prove to the management that the ad campaign has made an impact especially when it comes to the product and services of our company , which demographics to cater , what topics interest customers etc

Traditional marketing could never give response for many intricate questions that we have in mind . That is when you should start exploring digital marketing.

In an instant, you will feel that you are at least 5 to 6 years behind in this ever changing field of digital marketing. It is no secret that digital marketing industry is always entertaining never failing to present us with newer versions every day. It was hard to even grasp on current trend yet begin to look for for the latest or new ones for 2017.

Digital transformation is not about technology only its about bringing together the power of technology with a culture that embraces the change that it can lead for the organization. This calls for both soft skills and technical skills

This digital marketing industry never slows down. Therefore it is important for participants with foresight to plan ahead, anticipate changes and jump on trends before competitors do. They require careful collaboration, thoughtful planning and inclusion of all departments.

3 Important Soft Skills:

Analytical skills Participants require a mix of creativity     and analytical skills. Strong analytical skills to analyse data and make     informed decisions to fulfil the company’s campaign.

Fire and Passion to excel in this     field.     This field is every changing and its important to remain abreast of the     various developments thereby requires constant learning.

Understanding of Brevity– No matter how     good our product may seem a digital marketer must know how to communicate     our products value to potential consumers in fewer than 150 characters.     Efficient and effective minimal messaging is of greater importance.

3 Important Technical Skills Content Marketing

‘Marketing technique of creating and distributing valuable, relevnt and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action’.

Content marketing has been more about blogs, ebooks but in 2017 brands we will have to put in creativity with content format to reach out to their audience. Visual content will stand out as more search engines get better at reading and analysing images to determine about our website

In 2017 it is crucial to get more niche, better to serve a niche audience its important to getting down to facts rather than going on higher level rather concentrate on a particular market segment. Marketers all agree that videos bring the highest ROI , According to syndacsat 74% of all traffic will be videos in 2017.Videos and podcast are a large untapped form of content marketing.

CHOOSING THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS

Why Content Marketing is important? To understand content marketing we must know the four steps in a buying process: Awareness- stage when the consumer has a want but do not know the solution Research- stage when the consumer searches for a solution Consideration- compares various solutions that he/she has Buy- Finally, arrive at one solution.

Content marketing is crucial into the first two steps of buying process by raising awareness of solution and educating customers.It is seen that the ROI can be phenomenal if executed precisely.

SEO- Search Engine Optimization

It is crucial to reach to millions of people around the world with our message or product in a short span of time.Whether we work in an established firm or work as a solopreneur, SEO skills are absolutely essential. SEO now merely does not mean getting a website show up on top for search queries.As we discussed content marketing is a big hit in 2017 this falls as a part of SEO.

Search engine optimization is ever evolving on a regular basis. Modern search engine optimization cannot rely on old practices of link building and posting articles with key words. Modern SEO involves developing engaging pieces of content. Latest trend shows SEO together with PPC will have greater chance of employment than those with organic skill set.

Social Media Skills

Today Digital Marketing experts must have diverse skill set including a sophisticated grasp of social media channels. Social media marketing is here to stay and it keeps evolving.Facebook would continue to rule the social media world both in terms of ad and engagement. It is probably the simplest and most effective platform.Companies has to put a little more humanity in their social media strategy.

Initially, social media started as a way for people to communicate .When brands caught on, it also became a way for brands to speak to and advertise to consumers. But now, social media is evolving in new communicative areas. Some platforms are offering means of customer service, increasing the significance and interactivity of exchanges between brands and consumers. We can easily expect to see more diversity here as more brands catch onto the potential.

Social media advertising will continue to rise with more option for advertisers.It is projected to generate $11 billion in revenue by 2017.

The focus will be on inspirational and imaginative posts. These posts are making more strong chances for social media success.Facebook and YouTube have introduced 360 degree video and some brands have begun experimenting with formats for innovative experience. Simple posts is no longer sufficient. More keen focus on live video and more real time posting is the latest trend.

Snapchat and Instagram has transformed our expectations.It has resulted in more in -the- moment and live content. In 2017 we can expect big marketing opportunities to take off! Twitter will slowly decline with no big chances for revival.

Finally, we need not consider all the three strategies all at once. We need to go through a trial and error method to land up to the best options we might have within the amazing world of digital marketing!

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Ar digital media is one of the top most Digital marketing agency in Ahmedabad Social media management & marketing company in India , which provides vertical base digital media Marketing strategy  and  solutions . Talk to us how we can help you to gain benefits from social media marketing !!

Each marketing strategy is unique, but each need evaluation. Recent observations have shown people tend to spend “HUGE” money after advertisement but without a strategy and evaluation.

I have seen big CEO/MD/CFO spending huge to satisfy the yearly ad.budget to be spend for a product/ company/ brand without ever evaluating the outcome. (Traditional or Digital)

Some companies think that digital marketing is a magic tonic with an immediate effect that just continues on. By having presence on social media they think they done their bit but the fact is whether they really have done?

In this age of digitallyconnect, you have to be present on your space each day, each moment other wise you will be out of “consumer space”

Connecting digitally is quiet different then traditional connect. You need to envisage proper strategy with connecting masses to interact with them and spread the message you want to .

Even if you’ve never spent a minute on Facebook, Twitter, Pinterest or any other Web property, customer opinion is forming about your brand, based on mentions of your company’s name by individual users — or by your obvious lack of participation.

Because your presence on different digital marketing properties matters more than ever, it’s a good idea to take time out of your schedule to regularly evaluate how well your strategy is performing. Here’s how to do it:

Step #1: Evaluate your digital marketing goals.

The first step in any good digital marketing strategy evaluation is a thorough examination of the specific goals you want to achieve

Digital marketing goals are different in terms of different social media used , but outcome should be convergent . They include items such as:

The number of     social shares your blog posts receive

The size of your     fan base on social networking websites

Mentions of your     brand name on social media sites

The number of     positive reviews left about your company on sites like Google Reviews and     Yelp

Inbound website     visitors from social networks

Total number of     conversions resulting from social traffic

The over all brand image to be developed using diff platforms and to observe that you are hitting the target.

If necessary, revise your goals/targets to accommodate new objectives or to account for changes in product/service offerings.

Step #2: Reevaluating your target customer profiles.

In addition, it’s important to remember that any good digital marketing plan is founded on a proper research of well-constructed customer profiles that outline the specific types of people you’d like to reach through your campaigns. So while you are launching a new marketing campaign you should have some idea of your target customer’s demographics, interests and Web activities, you’ll also want to continually develop this profile based on your newest data.

As an example, if your products is targeted at Youth and if your social media activities set to target middle age persons you are going in wrong direction . You may need to reevaluate all elements of your marketing campaigns to account for this new customer data.

Step #3: Take a look at your digital presence.

As you reexamine the types of customers you target, you’ll also want to periodically assess whether or not you’re actively participating on the right digital properties /platforms.

For example, suppose you’re in an industry that targets young women, ages 18-26. If you launched your digital marketing campaign before the advent of the social networking darling, Pinterest, you could be missing out on a potentially tremendous source of traffic if you never took the time to determine whether or not you’re active on the right sites!

Step #4: Evaluate your messaging strategies.

Next, take a look at the specific types of messages you’re releasing as part of your digital marketing campaigns. Specifically, evaluate:

Which types of     messages (i.e. text-based status updates, blog posts, videos, podcasts,     etc.) are performing best with your audience?

Do the words you’ve     chosen for various messaging pieces seem to resonate with your audience?

How frequently are     your marketing materials being shared virally amongst users?

What content of     yours is being circulated or liked most?

If your digital marketing message is in line with your customer’s expectations, you’ll see high levels of engagement with your branded materials, as well as a high number of social shares as people pass your content on to others. If you aren’t yet seeing these results, this could indicate a mismatch between your company’s messaging and your customers’ interests.

Be sure to test your ideas before launching the new campaign, even if the type of target users appears to be the same. Already established audiences can change over time.

If you’re expanding beyond your country’s borders, the move can bring both new risks and opportunities. An international audience often comes with cultural differences that should factor into your strategy.

Don’t hesitate to hire experts in all aspects of the target culture, if necessary. You don’t want clashes or misunderstandings coming back to haunt you.

No matter how far you seek to expand, you’ll want to test your audience, and never make assumptions about how people will receive your campaign

The Evolution of Your Website: How to Optimize It and Keep It Working for You

Step #5: Check your digital marketing ROI.

The last thing you’ll want to evaluate when it comes to assessing your digital marketing performance is your overall ROI. Now, calculating your exact returns can be difficult, but you’ll ultimately find that the data you’re able to produce are well worth your efforts.

To measure ROI, you’ll need to track two different variables:

The amount you’ve invested into your digital marketing campaigns (being sure to account for both financial investments and time expenditures), and The financial benefit of any conversions you’re tracking.

Eg. For a rough idea of how this looks, imagine that your company has spent Rs.50 k on digital marketing materials and Rs.50 k in labor hours to promote them. Now, if you determine that inbound visitors from social networking websites have accounted for 10 sales at Rs.2000 each (for a gross profit of Rs. 20,000 total), you can see that you’ll want to scale back or realign your digital marketing efforts.

There’s something to learn from both successes and failures that can help your digital marketing strategies evolve.

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How Businesses Can Benefit from Social Media Marketing

Social media is utilized by millions of mobile users every day to update their friends and family members about the recent happenings in their life. Business owners, likewise, can make use of various social networking sites to basically expand their client base and sales.

 3rd line . Ar digital media points out some of the important aspects --------

 Below are specific aspects regarding how businesses can benefit from social media marketing.

Tip 1 – Market Efficiently With Lesser Costs

Printing information about new products and services may work only if you put them on huge billboards, but flyers and anything of similar size can go to the trash as soon as they come to the consumers’ hands. What these individuals are more interested in are advertisements that appear on Facebook, Twitter, Instagram, and the likes. In truth, this is advantageous for manufacturers because if they can create good graphics and promote them through such social media sites with minimal to zero fees.

Tip 2 – Reach More Potential Consumers

If the content and/or images you post on Facebook, for instance, are impressive, the people who will see them first will give it a thumbs up, re-tweet, and even share it on their own account. Assuming that this is what is going to happen, it will appear on the Newsfeed of their friends who are following them. Then, your original ad can reach a lot of customers.

Tip 3 – Increase Brand Visibility

Consumers in general show trust towards brands that they often view either online or on TV commercials compared to the ones that they only see when they go to the stores. Since they hear about the latest merchandise and what they are meant to do, the clients feel more at ease to purchase some things from the known brand. Hence, if companies wish to grow their virtual presence, there should be content posted strategically each day or every other day.

Let your business benefit from social media marketing now!

Ar digital media is one of the top most  Social media marketing & management  company in India , which provides vertical base digital media Marketing solutions. Talk to us how we can help you to gain benefits from social media marketing !!

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