arunmehmi

[arunmehmi]

Summer Vibe

Boden

Talenhouse brief from Boden, “UK fashion retailer Boden invites artists from around the world to challenge the standard catalogue look and create a completely original alternative digital front cover that celebrates the summer season!”

Requirements for the design were as following:                                        

- include the tagline “Your summer starts here”

- must be original illustration, graphic design or mixed-media, and not be just straight photography

- include the Boden logo

- incorporate at least one of the print patterns provided

- use colour palette as a base, found in the guidelines and can find further inspiration from the mood board found on Pinterest

My design consists of a collage style to make use of the print patterns and colour palette provided in a fun / summery manner. I decided to make use of one of the pictures in the guidelines as it was a unique shot of the model and liked the space around her (using the pictures was allowed). The aim was to create contrast in order to compliment the colours and patterns to showcase a summer vibe.

[arunmehmi]

Secret 7

Secret 7

Secret 7 is a annual event where creatives are invited to design vinyl covers based on seven songs from well known musicians. My vinyl cover design is for the song 'Dead Flowers' by The Rolling Stones.

[arunmehmi]

Future Maze

Graphic Design Festival Scotland

Poster design submission for the International Poster Competition 2015 by Graphic Design Festival Scotland.

The brief was open as posters are seen as a way of communicating universally. The submissions could have been purely for the competition, for a client or even for self promotion. 100 of the top poster submissions would be exhibited at Scotland's Centre for Design and Architecture, the Lighthouse.

Regarding my poster design this is the description I provided:

'The poster design is personal as it touches on the point 'future'. I've recently just finished University and currently am searching for a job. Many recent graduates are in the same position and it can be daunting, the maze design reflects this. The word 'FUTURE' has been included in the design as the solution to the maze goes around the letters to emphasise the fact that there is a way out in this difficult time. Overall securing a great future won't be easy (maze like) but it is definitely possible.'