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Practical SEO Guide: Good Business Is the Foundation of Good SEO

What is Search Engine Optimization (Search Engine Optimization)?Search engine optimization (search engine optimization) is a plethora of techniques, approaches and strategies to prepare your website to be found by major search engines.   Everyone understands what Rockville MD SEO experts do, but few know how they do it.  In actuality, many search engine optimization gurus fiercely disagree on the how part.  Many tactics are available, but SEO is not a cheap endeavor, so one needs to be careful when allocating valuable advertising dollars to it.First, you've got to be clear on what you're trying to accomplish on the business side-focus, focus, focus!  Secondly, you must reign in your zeal and get prepared for a grueling multi-month commitment that will require time, discipline, and money-be prepared to invest time in the trenches.

Finally, you need to decide which tools and techniques will produce the best return on investment (ROI).   If you are looking to get yourself on the first page of Google's search results immediately, this search engine optimization guide isn't for you.  Do not believe those who claim they can get you on the first page overnight in an ethical manner.  Even if you can cheat the machine for a brief time, Google's anger will land upon you swiftly and never go away.  If you're serious about SEO, prepare yourself and do it right-your patience and diligence will pay off.  There is truly nothing complicated about SEO.  Valuable, relevant, unique, timely articles will rank well on search engines.

The content has to be machine-readable in order to be found.   Valuable ContentLet us begin with content that is valuable.  Before you even mention the word "SEO," ask yourself, what do I need to give the world, why is it unique, and why would anyone want it?  Have you got a digital strategy covering all of your digital communications channels?  Bear in mind that you're competing with millions of websites.  Theoretically, you can spend plenty of time on SEO and reach that first page to learn that customers do not find your content, goods, or services appealing.  Don't give up.  Many business owners who have products and services never get through to their audiences because they do not bother with SEO.  The axiom "If you build it, they will come" stands forever false on Google.

The onus is on you, and if you don't make a compelling case to Google, it will ignore you unless you're the only one in the universe offering that superhot merchandise (e.g., you have a monopoly).  Thus, produce.  Ensure you provide value.   You might decide to share information that your competitors may use against you.  You might opt to take unique perspectives that may incite a debate or draw criticism.     Do not forget that it takes time to see results one or two months, sometimes more.  Your ultimate aim is to find your competitive niche and establish yourself as an authority in your field of expertise so that you can influence buying patterns.

With regard to content, make sure everything you write is well organized, clean, and free of factual and grammatical mistakes.    It is generally suggested that website content be written in the grade six reading level.  Sometimes it might not be possible for many industries, but do your best.  Another beneficial metric is your Flesch-Kincaid readability index.  It's suggested to keep it over 60 (you can use this free tool).   Use humor, but be careful not to violate and cross boundaries.  Keep your audience in mind.  Ensure the most important information is on peak of the page so it can be easily located.  Web users do not read; they skim.   Make information digestible, and avoid jargon, clichés, and colloquialisms as far as possible.  Ensure that your navigation structure is task oriented and friendly.  Your user experience must take people through the path that is joyful.You've got content, and you are ready to proceed to the upcoming step-showing search engines and people to find it.  In this search engine optimization guide, we focus on Google, since it has the biggest search market share, but this is just as applicable to other search engines.  It's probably safe to say that if you rank well on Google, you will rank well on search engines.

There are SEO techniques, but we prefer to focus on some that have been tested and demonstrated in action:Organically maximize the amount of inbound links from websites with high domain name and page authority.  Make your webpages machine-readable by applying consistent search-engine optimization to your key pages.  Building Inbound LinksThis technique causes a great deal of confusion and debate in SEO circles but for no valid reason.  It's very straightforward and is based on the following assumption-counting quality links pointing back to your own website is the most effective way for Google to determine the value of your website.

Google's logic here is completely simple-if reputable and relevant websites link to you, your content has to be valuable.  One important caveat here is that the link building has to be organic.  If you've got a rapid increase in backlinks over a period of time, Google may perceive this even if your efforts are legitimate.  Spread your efforts.   Make certain to avoid link farms and spammy techniques. Do not post a comment on someone's website merely to add your link.  Comment with a link only if everything you need to say is relevant to the conversation and the link can be useful to the audience.   These are sites purely created for link building functions.  Adding your website to web directories and listings is fine, but make sure you work with reputable websites.

Earned links are the cream of the crop in the SEO world and will create more SEO juice (ranking power) than any other medium.  An earned link is simply a link made by a third party without your involvement or persuasion.  Google has algorithms to figure out which links are got.  In our experience, high-quality earned links are challenging to get, but that's the standard.  The best thing to earned links is high-quality unearned links, which can be put on web directories, articles, blog posts, and shared media sources.  It's absolutely essential that the primary aim of the backlinks you add to your articles is to provide supplementary content which helps readers delve deeper into your get and articles various thematically related components.

Link quality is quite important in the procedure.  Reputation of this link server (domain)-the website where your link resides.   Google has its own proprietary way of determining the reputation of a domainname.     We utilize the Mozbar Chrome plugin to determine DA for our sites.  The metric's value can change over time, so ensure to check it right when you need it.  With respect to SEO, we prefer to not put links on any website which has a domain authority under 50.  We believe this is where price and benefit intersect.  This certainly poses some challenges and makes our search engine optimization work more expensivenonetheless, it gives our clients peace of mind and ensures their links bring in high-quality search engine optimization juice (ranking power). 

You will need to make your own determination on what you consider a respectable website, as this certainly will affect your search engine optimization expenses, but we advise that you not use anything with a DA under your own, and we urge anything you use be at least over 25 (especially if you pay for it).  Be selective of where you place your links.  If the host website has been penalized by Google for questionable search engine optimization tactics, this may affect you.  Another important consideration is the composition.  An anchor is a text link which links back to a webpage.  It is very important that the link text is in sync with the keyword and meta information in your landing page.  That is how Google determines link significance.  By way of instance, a link called "all about hamsters" pointing to a web page about "disco music" will surely not rank well in organic search results.How can you get high-quality inbound links from respectable websites?Content marketingContent is truly king and even more so with the Google Hummingbird algorithm revolution.

Google's ingenuity became more evident in the simplicity of this approach-provide precious, engaging, timely articles and you will rank.  Just a couple years ago, Google couldn't afford the luxury of humanizing content analysis because of the lack of computing power, but with the advance of technology and the reduction in hardware prices, Google can now afford to test material deeper and build logical, intelligent connections between various web elements.  Gone are the days of stuffing.  Content marketing is simply an ongoing effort to promote and syndicate your articles via various publishing channels.  The content-value and industry-relevance principles apply here.

One way is by publishing articles, blog posts, and news releases on relevant websites.  Some are free, and some are paid.  We've had experience with PR Web, MyPRGenie, Social Media Today, and Ezine Articles, all of which have DAs.  If you are able to make it on those sites, the SEO-juice quality is really supreme.ConclusionThere are lots more Rockville MD SEO techniques available, but we highlighted the ones that we believe provide the best return on investment.  Ultimately, you will have to decide for yourself exactly what SEO work is manageable for you in the long term.  Do not turn SEO into your primary activity.  Bear in mind that your primary aim is to concentrate on what you do business.