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Email Automation Software Free and Paid
Email marketing automation is the process of sending emails based on user behavior, such as when someone fills out a form on your website. The goal is to automate your sales and marketing emails, which can save you time, improve your response times, and increase your conversion rates.
Whether you want to set up a welcome series of automated emails for new subscribers, or a reminder email for customers who have abandoned their cart, there are plenty of tools available. Some of these tools offer a free plan, others have a small monthly fee. The price of the tool will vary based on how many emails you intend to send per month.

Most of the leading email marketing tools have a free plan for smaller users. These plans typically include basic features, such as contact and list management, and email design. Some of the more advanced tools provide A/B testing, behavioral automation, and analytics.
Mailchimp, one of the most popular email marketing tools, offers a free plan for up to 2,000 subscribers/recipients with a number of features that allow you to customize your emails and landing pages. The platform is renowned for its ability to personalize emails and deliver relevant content that resonates with your target audience.
MailerLite is another top-rated email marketing tool that offers a free plan with limited functionality, including landing page and pop-up builder tools. The free plan allows you to create a personalized email campaign for your subscribers and is designed to convert them into customers. It also includes an extensive set of integrations, advanced automation tools, and e-commerce features.
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Getting the Most Out of Direct Mail Software
A direct mail automation service can make your offline marketing as agile and measurable as your digital ones. As you evaluate your options, look for the right balance of cost, customer service, template customization and automation capabilities to get the most out of your investment.
Easily import data and contacts into your email platform, CRM or marketing automation system with the option to test audiences before sending mass mailings. Use list segmentation and personalization to create unique campaigns for a targeted audience.
Automated direct mail services provide a number of printing options from brochures to postcards to checks and catalogs. Choosing a company that offers a diverse selection of products will ensure you’re ready to send anything to your target audience, even as your business evolves.
Transactional direct mail lets you follow up with customers after a sale or event, rekindling the connection they feel with your brand. This type of automated direct mail is important for businesses like mortgage brokers, credit card companies and financial services providers.
Using direct mail software to automate your print and distribution process is the best way to keep your costs low while maximizing impact. Direct mail automation tools eliminate the manual labor and time required to prep and produce large batches of personalized letters and postcards. You can also use variable data and logic blocks to automatically customize content for a specific audience based on simple IF/THEN statements. Plus, you can track your physical mail in real-time from the point it leaves your warehouse all the way through last mile delivery and into a recipient’s mailbox.
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Direct Mail Marketing Companies
Direct mail marketing companies specialize in printing and distributing physical direct mail pieces. They can help your business create an effective campaign with the right mix of postcards, flyers, catalogs, and other dimensional mailers to drive sales and build brand awareness. They can also handle targeted mailing lists and EDDM (Every Door Direct Mail) campaigns. The best direct mail marketing companies will be able to work with you to understand your business and goals and craft a direct mail strategy that drives real results.

It might seem counterintuitive to market a digital product or service through traditional methods, but the truth is that many modern digital-first businesses are seeing success by complementing their online marketing with offline campaigns. The reason is simple: consumers are still very active with the mail they receive, and a well-crafted, relevant piece can grab their attention and inspire them to take action.
To ensure that your direct mail campaign delivers on its promise, make sure to include a clear call to action (CTA) that entices the recipient to respond. It should be visible and prominent so that it stands out from the rest of the mailer. It can be helpful to test different versions of the creative and message to see what performs best.
If you want to add some extra pizzazz to your direct mail campaign, consider incorporating personal elements that align with the value of your offering. These little touches can stand out and help your audience remember your brand. For example, a handwritten note or signature can add an emotional connection that makes your audience more likely to keep and use your piece.
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Direct Mail Services Near Me
The best direct mail services near me can take your business to the next level by creating marketing materials that are uniquely branded. They offer a wide variety of printing and mailing options to suit any size business. They also have a range of specials that can help you save money on your next project. In addition, they have a dedicated team of experts that are happy to answer any questions you may have.

A good direct mail service will provide you with a design that is both appealing and informative. This is important because the wrong design can actually detract from your message. Make incremental adjustments and test each until you find the perfect combination that works. A good direct mail service will also work with you to determine your target audience and their behavior. They will then use that information to create a customized campaign that will maximize your return on investment.
Some of the top direct mail services can give you a full omnichannel marketing plan that includes digital advertising and email. For example, they will use Facebook and Google ads to match your postcards so that you reach prospects wherever they are online. This will help to maximize your response rate and ensure that all of your marketing efforts are working together in unison.
Another factor to consider is whether the company offers additional marketing products that can complement your direct mail campaigns. For example, some companies like VistaPrint can whip up a ton of really cool on-brand promotional swag that people will love to get their hands on. This can help to boost your brand awareness and keep your company name on people’s lips even after your direct mail campaign has ended.
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Boost Your ROI With Direct Mail Automation
In a time of digital overload, the right print marketing campaign can break through and grab attention. That's especially true for direct mail, where 57% of people feel truly valued when receiving it.
Using an automated direct mail system allows brands to create personalized, highly targeted, and effective campaigns. It’s easy to do – and it's even easier when you choose an automation platform with CRM integration. That way, you can import data easily and quickly to save on design and production costs.

This is particularly important for eCommerce brands, who can use a direct mail automation system to promote new products or re-engage customers with abandoned shopping carts. Moreover, offline businesses like gyms, restaurants, and social clubs can also utilize a direct mail automation system to send event-triggered mailings or transactional or compliance documents.
The best direct mail automation systems provide marketers with a wide variety of templates for postcards and letters. They can be easily modified and customized with the right colors, images, fonts, and layouts to suit each campaign’s needs. The best direct mail automation tools also enable marketers to keep a record of their campaign’s performance with detailed analytics.
In addition, direct mail automation can help you boost your ROI by integrating with your other digital marketing platforms. That way, you can deliver tailored mailers based on customer behavior or specific trigger events (like the NatureBox postcard above) to increase response rates and ongoing revenue streams.
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