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#5 Correlation Corner – Salary vs Job Title
I’ve often wondered whether there was an underlying logic behind job titles for fundraisers in the charity sector, one person’s head of can seemingly be another person’s senior executive.
Someone with the uncomplicated job title of ‘fundraiser’ can get paid in excess of £50k at one charity and less than £25k at another.
Although it would be lovely to live in a world where your job title doesn’t matter, and it’s actually what you do that counts, unfortunately we don’t.
Many is the time where someone has turned down a job because the title is manager rather than head of, when the role is in fact leading a team and reporting into the director of fundraising and so is, in all but name a head of role at most other charities.
So, all this got me thinking – within fundraising, what are the most common job titles, what are the average salaries and what is the ‘ranking’ of job titles by salary.
For simplicity’s sake (i.e. my own sanity) I kept it to Greater London based roles, advertised directly by charities, across three charity specific job boards.
This means that all the following information might be useless, but when I get around to doing this again, I can compare any maybe draw something a little more useful…
First things first, I’ve discounted job titles where there were less than a handful advertised, I’ve included the upper limit where a range was included, and I’ve removed the highest and lowest salaries to remove any outliers to create a truncated mean (credit to Wikipedia for making me sound more intelligent than I am).
And it’s worth reiterating that this is all based on jobs that are currently advertised.
Results….
Assistant
Mean: £23,714. Median: £24,000. Standard Deviation: £487
Coordinator
Mean: £28,250. Median: £26,000. Standard Deviation: £5188
Officer
Mean £29,261. Median: £29500. Standard Deviation: £3414
Fundraiser
Mean £31,200. Median: £31,500. Standard Deviation: £5731
Executive
Mean: £31,666. Median: £31,000. Standard Deviation: £3524
Senior Executive
Mean £32,611. Median: £31,000. Standard Deviation: £1414
Senior Officer
Mean £34,561. Median: £34,250. Standard Deviation: £1707
Manager
Mean £38,372. Median: £40000. Standard Deviation: £4525
Senior Manager
Mean £41,444. Median: £42,000. Standard Deviation: £3166
Lead
Mean £44,734. Median: £44,000. Standard Deviation: £11,313
Head of
Mean £51,666. Median: £49,000. Standard Deviation: £11,587
Director
Mean £62,821. Median: £60000. Standard Deviation: £6260
I’ve often wondered whether coordinator, officer and executive were broadly interchangeable, anecdotally I always suspected that (at least in terms of salary) a coordinator was more junior with exec being next and officer being the more senior of the three.
Whilst coordinators do get paid less, it seems that officers, on average, get around £1000 less than executives. Also, bizarrely senior executives get paid around £2000 less than senior officers and only around £1000 more than an exec, go figure.
Initially I thought it was a surprisingly small difference between the average salary of a manager and a senior manager, but then the £2000 pay rise for the addition of the word senior in your job title seems to be consistent, so fair enough…
Moving up the chain of command things start to get a little more variable, the standard deviation between salaries of ‘Heads of’ and ‘Leads’ (or team leaders) is in excess of £11k in both cases suggesting that there isn’t much consensus across the sector on how much someone with this job title should get paid, and that’s probably sensible.
If you’re leading a 20 strong DM team at a charity with £300m of voluntary income you should probably get paid more than a head of major donor where you’re leading a team of two.
So, after all that, nothing too surprising.
I’ll revisit this again when I’ve got some time on my hands and see if things have changed and hopefully I’ll be able to startle you with my findings, until then…
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Idealism of the Charity Fat Cats...
Idealism of the Charity Fat Cats
A regular feature from our columnist Peter O’Pinion, taking his hand to dissecting charity bashing articles, both old and new, from the Daily Mail Online.
Straight to calculator
Whilst this topic isn’t a new one, it will surely rear its head again and the recent announcement of Persimmon boss Jeff Fairburn’s £75m bonus payout. (https://www.bbc.co.uk/news/business-45915486)
So, I went digging on the Daily Mail website to find a 2016 classic ( https://www.dailymail.co.uk/debate/article-3463094/STEPHEN-GLOVER-no-longer-charities-bosses-home-fat-cat-salaries.html) which is a wonderful embodiment of the “charity fat cat bosses”discourse.
In case you’re not keen on clicking a Daily Mail link, here’s the headline of this delightful article from Stephen Glover:
“Why I no longer give to charities whose bosses take home fat cat salaries.”
“Many charity bosses are no longer low-paid idealists who spend their lives working for one or two charities. They flit between the charitable and private sectors. And if they end up as chief executives of charities, they are likely to be paid amounts which some people will think obscene.”“Shouldn’t charity bosses be paid less than their counterparts in the private sector by virtue of the job they do?”
Whilst I realise there is an element of editorial sensationalism at play here, it’s still surprising how little regard for any degree of factual analysis Stephen Glover has when attacking the cornerstone of the short-lived Torie wet dream: “The Big Society.” Don’t get me wrong, I’m all for a little bit of objective mirror gazing from time to time, just not blasting mis-guided lasers into mirrors that others are using.
Starting with the first quote. Stephen, you’re kidding no one. I don’t believe that you ever have or ever will give to charity, though I guess that depends whether you count political donations to UKIP. Given the appaling lack of research and insight in your article, it would strike me as characteristically incongruous that you would choose to do such diligent research on where your monthly philanthropic pennies should be spent.
Charity Bosses Should be Paid Less
Next, taking aim at his easily checkable assertion that charity bosses should earn less than their private sector counterparts. They do.
Bosses of the FTSE 100 receive an average annual pay award of £7.7m*
Bosses of the FTSE 250 receive an average annual pay award of £2.5m*
Bosses of the top 100 UK charities, by income, receive an average annual pay award of £187,900*
Now, I know what you’re thinking, hands dusted and move on to the next editorially irritating Daily Mail article. But, alas, no.
Ol’ Stephen has another trick up his sleeve, that charity bosses should be idealists. Why do they want such massive stacks of cash for doing good work, should good work not be its own reward? Let’s ignore how infantilising that particular narrative is for a moment and move on to the next point.
Where have all the idealists gone?
I was going to start by attacking the distinct lack of common sense in asking your Uncle Derick to consider running Save the Children (£1.5bn turnover / 24,000 employees / operates in 120 countries / CEO salary of £227,300 / currently employing the ex-Prime Minister of Denmark as their CEO) as he has a bit of time on his hands since retiring from the City and taking to pottering his country pile.
But then I realised that Stephen thinks he has us by the short and curlys, because what he is asking of charity CEO’s is so ethereal that he thinks there is no objective way for us to dispel his unscientific blathering. Hahahaha (insert appropriate maniacal laugh), how wrong he was…..
I present to you the (Patent Pending) Idealism Rating Formula.
If we accept the following facts:
Average Revenue
Average CEO Salary
FTSE 100
£20.7bn
£7.7m
FTSE 250
£1.3bn
£1.8m
Charities (Top 100)
£292m
£188k
We can see that Charity CEOs are taking home 97.6% less than their counterparts in the FTSE 100 and 89.6% less than their counterparts in the FTSE 250.
But we all know that Stephen isn’t convinced by such trivial things as comparative analysis, so why don’t we delve a little bit deeper using our friend and mine – pop science.
This is how the above salaries look as a percentage of turnover:
FTSE 100: 0.04%*
FTSE 250: 0.21%*
Top 100 Charities: 0.06%*
Surprisingly our good friends in the UK’s biggest companies are taking an altruistic 0.02% less than these fat cat charity bosses, though that is probably because even the folks over at GlaxoSmithKline would probably have to admit that paying their CEO a salary of £65 million (which is what it would be if using the FTSE 250 ratio) would be a little gratuitous.
In fact, if the charity sector were to match the 0.04% ration of the FTSE 100, charity bosses would pull an average salary of £116,800, which is still higher than the ‘ire benchmark’ of the Daily Mail.
All that being said, I think we need to combine the ratios of the FTSE 100 & 250 in order to get an average for the sector that the charity sector is competing with when it comes to talent.
This gives us a private sector ratio of 0.125% vs charity sector ratio of 0.06%.
If we assume that a large part of the idealism of charity sector leaders, and staff in general, is that they choose to work in a sector where the salaries are up to 97.6% lower in real terms, then it is also worth noting that the average private sector chief would expect to be paid £365,253 in the charity sector. Meaning charity bosses are paid 51.5% less in adjusted terms.
With that preamble out the way….. it’s time for the moment you’ve all been waiting for:
Charity avg. CEO pay = ©
Charity avg. revenue = £
(((FTSE 100 avg. CEO pay / FTSE 100 avg. revenue * 100) + (FTSE 250 avg. CEO pay / FTSE 250 avg revenue * 100) / 2)) = $
(© / ((£/100) * $)) * 100 = Idealism Rating
So, next time some pip squeak starts sounding off about overpaid charity staff at a dinner party, or your supporter care team receives a strongly worded email about something someone read in the tabloids – you be sure to send them the above. Because, I think we can all agree, that will put paid to the argument. The way the rating works is simple, the higher the number the less idealistic charity bosses are. 0 = working for free, 100 = no idealism at all. It is possible to have an idealism rating higher than 100, but then you have to start asking some quite serious questions. I’ve provided a handy calculator below so that you can work out the idealism rating of any Charity CEO you like. Go nuts!
Charity CEO Idealism Rating
How how idealistic is your CEO, based on the incredibly narrow perspective of salary.......CEO's Salary*Idealism Rating
*The figures have been calculated using my own original workings, please see the below for details. Each of the charity top 100, FTSE 250 and FTSE 100 were calculated using a sample of 10 organisations for each. These organisations were selected through the incredibly scientific method of picking them out of a hat. If you want to question my methods, I don’t blame you.
FTSE 250
Bovis Homes Group
CEOs Salary: 2.7m (https://www.theguardian.com/business/2018/may/23/bovis-homes-hit-by-shareholder-revolt-over-pay-of-interim-chief-executive)
Revenue: 1.028 billion { https://www.bovishomesgroup.co.uk/investors/annual-report-2017)
Britvic
CEOs salary 2.1m (https://www.thisismoney.co.uk/money/markets/article-5207163/Britvic-boss-gets-2-1m-payday-despite-profits-sliding.html)
Revenue: 1.52 billion (https://www.britvic.com/investors/year-in-review/financial-statements)
Dairy Crest
CEOs salary: 2.6m (https://www.thisismoney.co.uk/money/markets/article-5862143/IN-MONEY-Dairy-Crest-boss-Mark-Allen-58-saw-pay-double-2-6m-year.html)
Revenue: 416m (https://www.dairycrest.co.uk/investors/latest-results.aspx)
Games Workshop
CEOs Salary: 707k (http://insiders.morningstar.com/trading/executive-compensation.action?t=GAW®ion=gbr&culture=en-US)
Revenue: 158m (https://www.telegraph.co.uk/business/2018/06/08/games-workshop-market-value-tops-1bn-profits-forecast-double/)
Man Group
CEOs salary: 4.74m (https://www.fnlondon.com/articles/man-group-ceo-handed-237-bonus-but-wide-gender-pay-gap-emerges-20180309)
Revenue: 813,8m (https://www.man.com/investor-relations)
Premier Oil
CEOs salary: 1.4m (https://www.reuters.com/article/premier-oil-ceo-pay-idUSL8N1HJ3WE)
Revenue: 794m (http://www.premier-oil.com/investors/results-centre)
SIG plc
CEOs salary: 2.1m (http://www.sigplc.com/~/media/Files/S/SIG-Corp/documents/investors/corporate-governance-reports/annual-statement-directors-remuneration-final.pdf)
Revenue: 2.79 billion (http://www.sigplc.com/investors/reports-and-presentations)
KAZ Minerals
CEOs Salary: 7.7m (http://insiders.morningstar.com/trading/executive-compensation.action?t=KAZ®ion=gbr&culture=en-US)
Revenue: 1.3 billion (https://www.kazminerals.com/investors/results-centre/)
Grafton Group
CEO Salary: 1.52m (https://www.irishtimes.com/business/retail-and-services/grafton-chief-sees-pay-fall-by-a-third-to-1-5m-1.3039102)
Revenue: 2.36 billion (http://www.graftonplc.com/investors/key-financials/financial-highlights.aspx)
PageGroup
CEO Salary: 2.85m (https://www.recruiter.co.uk/news/2017/06/pagegroup-executives%E2%80%99-bonus-scheme-under-fire-agm)
Revenue 1.372 billion (https://www.page.com/~/media/Files/M/Michael-Page/presentation-n-webcast/2018/annual-report-2017.pdf)
FTSE 250 Analysis
Total Revenues: £12,557,000,000
Total CEO Salaries: £25,717,00
Average CEO Salary: £2,,571,700
Average Revenue: £1,255,700,000
% revenue as remuneration: 0.21%
FTSE 100
Aviva
CEO Salary £1.9m (https://www.google.co.uk/search?ei=ixjkW_bdMaGAzgPE-6HIAQ&q=Aviva+CEO+salary&oq=Aviva+CEO+salary&gs_l=psy-ab.3..0j0i22i30k1l3.3597.6408.0.6959.19.18.1.0.0.0.121.1194.14j4.18.0….0…1c.1.64.psy-ab..0.19.1194…0i67k1j35i39k1j0i20i263k1j0i22i10i30k1j0i131k1j0i131i67k1.0.UwKRX5aE4V4)
Revenue £49.65 billion (https://www.aviva.com/investors/annual-report-2017/)
Anglo American plc
Revenue £20.04 billion (https://www.angloamerican.com/investors/annual-reporting)
CEO Salary 6.7 million (https://www.ft.com/content/5fe0e200-2064-11e8-a895-1ba1f72c2c11)
Melrose Industries
Revenue 2.092 billion (https://www.melroseplc.net/investors/financial-highlights/)
CEO Salary £40 million (https://www.theguardian.com/business/2017/may/31/four-melrose-directors-to-share-bonus-pot-of-160m)
SSE plc
Revenue 29.04 billion (http://sse.com/newsandviews/allarticles/2018/06/sse-publishes-annual-report/)
CEO salary £2.9m (https://www.ft.com/content/f9772a66-22e1-3f89-9671-408326e59921)
Vodafone Group
Revenue 40.6 billion (https://www.vodafone.com/content/annualreport/annual_report18/downloads/Vodafone-full-annual-report-2018.pdf)
CEO salary £4.495 million (https://www.google.co.uk/search?q=Vodafone+Group+CEO+salary&oq=Vodafone+Group+CEO+salary&aqs=chrome..69i57.5560j0j4&sourceid=chrome&ie=UTF-8)
Standard Chartered
Revenue 11 billion (https://www.sc.com/en/investors/financial-results/)
CEO salary 6.1m (https://www.telegraph.co.uk/finance/newsbysector/banksandfinance/9162749/Standard-Chartereds-top-executives-share-92m-pay-pool.html)
British Land
Revenue 556 million (http://www.britishland.com/investors/reports/reporting-centre)
CEO Salary £1.9m (http://www.britishland.com/~/media/Files/B/British-Land-V4/documents/ar-2017/remuneration-committee-report.pdf)
Legal & General
Revenue 43.49 billion (https://www.legalandgeneralgroup.com/investors/investor-news/legal-general-full-year-results-2017/)
CEO salary 4.74 million (https://legalandgeneralgroup.com/media/1539/directors_report_on_remuneration_2017.pdf)
Royal Mail
Revenue 9.78 billion (https://markets.ft.com/data/equities/tearsheet/financials?s=RMG:LSE)
CEO Salary £6m (https://www.ft.com/content/43592ebc-5949-11e8-b8b2-d6ceb45fa9d0)
GVC Holdings
Revenue 780 million (https://gvc-plc.com/investor-relations/results-centre/)
CEO salary 2.97 million (https://gvc-plc.com/wp-content/uploads/2018/05/Remuneration-Committee-Report-Annual-Report-2017.pdf)
FTSE 100 Analysis
Total Revenues: £207,028,000,000
Total CEO Salaries: £77,705,000
Average CEO Salary: £7,770,500
Average Revenue: £20,702,800,000
% revenue as remuneration: 0.04%
Top 100 Fundraising Charities
Cancer Research UK
Revenue £679.3m (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=1089464&SubsidiaryNumber=0)
Charitable Spending £472,575,896 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=1089464&SubsidiaryNumber=0)
CEO Salary £244,000 (https://www.thirdsector.co.uk/michelle-mitchell-will-next-cancer-research-uk-chief-executive/management/article/1463444)
NSPCC
Revenue £127,407,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=216401&SubsidiaryNumber=0)
Charitable Spending £90,957,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=216401&SubsidiaryNumber=0)
CEO Salary £162,000 (https://www.aol.co.uk/2015/06/08/charity-bosses-pocket-huge-salaries/)
Marie Stopes International
Revenue £296,124,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=265543&SubsidiaryNumber=0)
Charitable Spending £299,393,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=265543&SubsidiaryNumber=0)
CEO Salary £420,000 (https://www.thirdsector.co.uk/charity-pay-study-2017-highest-earners/special-report/article/1427306)
British Red Cross
Revenue £284,500,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=220949&SubsidiaryNumber=0)
Charitable Spending £220,900,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=220949&SubsidiaryNumber=0)
CEO Salary £184,000 (https://www.independent.co.uk/news/uk/home-news/uk-charities-hit-back-at-salary-criticism-after-revelation-that-30-bosses-paid-more-than-100000-a-8747591.html)
RSPCA
Revenue £140,877,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=219099&SubsidiaryNumber=0)
Charitable Spending £105,873,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=219099&SubsidiaryNumber=0)
CEO Salary £150,000 (https://www.civilsociety.co.uk/news/rspca-accounts-show-pay-out-of-almost-200-000-to-executive.html)
Shelter
Revenue £60,902,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=263710&SubsidiaryNumber=0)
Charitable Spending £44,022,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=263710&SubsidiaryNumber=0)
CEO Salary £120,000 (https://www.telegraph.co.uk/news/politics/10232004/72-per-cent-increase-in-executives-paid-over-100k-a-year-at-best-known-charities.html)
Canal & Rivers Trust
Revenue £202,900,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=1146792&SubsidiaryNumber=0)
Charitble Spending £156,900,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=1146792&SubsidiaryNumber=0)
CEO Salarry £219,000 (https://www.thirdsector.co.uk/highest-earner-canal-river-trust-paid-almost-220k-last-year/finance/article/1492726)
National Trust
Revenue £594,875,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=205846&SubsidiaryNumber=0)
Charitable Spending £533,695,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=205846&SubsidiaryNumber=0)
CEO Salary £191,000 (https://www.thirdsector.co.uk/hilary-mcgrady-next-director-general-national-trust/management/article/1452965)
Islamic Relief Worldwide
Revenue £126,546,524 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=328158&SubsidiaryNumber=0)
Charitable Spending 111,496,296 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=328158&SubsidiaryNumber=0)
CEO Salary £60,000 (https://5pillarsuk.com/2013/10/21/islamic-relief-ceo-earns-60k-a-year/)
Oxfam
Revenue £408,600,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=202918&SubsidiaryNumber=0)
Charitable Spending £303,500,000 (http://apps.charitycommission.gov.uk/Showcharity/RegisterOfCharities/CharityWithPartB.aspx?RegisteredCharityNumber=202918&SubsidiaryNumber=0)
CEO Salary £129,000 (https://www.thirdsector.co.uk/charity-pay-study-2017-highest-earners/special-report/article/1427306)
Top 100 Charities Analysis
Total Revenues: £2,922,031,524
Total CEO Salaries: £1,879,000
Average CEO Salary: £187,900
Average Revenue: £292,203,152
% revenue as remuneration: 0.06%
Total Charitable Spending: £2,339,312,192
Profit Margin: 80%
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