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How to Choose the Best Logo Colors?

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Take a look at the apps that you have installed on your smartphone. What do you notice? Each of the installed apps have their logos displayed, isn’t it? Even if you do not intend to, you will notice the logo of a company when you visit the website or have a business card. The logo is the brand logo design.

You may already know the term color psychology and what it means. So, colors can have an impact on our emotions and the way we react to some design. Red is associated with charm; yellow is related to happiness; green is associated with health; blue is related to tranquility. Every color is related to some or the other emotion.

However, when you are planning to create a logo design, you must know which colors to use and which to avoid. So, let’s check out the meaning of each color when used in logo design.

White:

White is simply no color at all. White goes well with any brand and can be mixed and matched with other colors as well. However, if you are planning to include white in your logo design, it better be used as an ancillary accent color.  

Black:

There are some companies that have used black in their logo design. Black is associated with power and it can give your brand logo design a modern finish. Black also gives a feeling of luxury and style.

Blue:

Blue is simply everywhere. Some of the most famous companies such as Facebook, Twitter, Ford, etc. have chosen different shades of blue for their logo design. Blue is associated with loyalty, calmness, depth, etc. So, if you want to set your company to be trustworthy, choosing blue for your logo will pay off well.

Green:

Green is primarily popular among the companies that trade in either food or growth. You may notice that Subway has used the color green in its logo to come up as a company that offers healthy food option. Besides, there are some companies whose company logo ideas include the color green. If you are offering people with ideas on how to grow, you can use green for your logo design.

Pink:

There is no denying that pink looks girly. However, the color is very vibrant and looks very youthful. Rose pink to magenta to neon pink, there are shades to choose from. You can choose as per your liking and as your logo design demands.

Red:

In general, red is associated with anger, passion, and excitement. Brands that want to portray themselves as a very modern and playful brand use this in their logo color. The red logo also conveys warmth and that is the reason that KFC, McDonald’s, Coca-Cola, etc. has red in the design of their brand identity design.

Orange:

Orange is less powerful than red but it still can add a punch in your brand logo design. Logos that have orange in their design actually stand out from the crowd. So, if you are planning to do the same, orange should be your ideal choice.

There are a lot of other colors that may look good on your logo design depending on the type of your business. My suggestion will be to do thorough research before settling for any particular color. So, which color are you planning to choose?

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5 Banner Designs Worth Copying

During the years I have been in the graphic designing industry, I have helped many companies create a banner design for business. The target of an ad campaign is to create visually compelling designs that will drive the sales and increase conversion rate.  

If you want to get an idea on creating effective ad campaigns, you can check out some of the praiseworthy banner design for business. Even though there are many outstanding examples, I am going to discuss only five of the banner printing designs that are worth copying.

1.     Sephora:

If you are a makeup junkie or are just starting out with makeups, you may be familiar with the name Sephora. It is like the Mecca for the makeup lovers. Since the early 2000s, Sephora has nailed every online ad campaign of the company. Sephora has created a banner design for business that is appealing to the mass.

The ad campaign that is worth a mention is the one which was inspired by Tinder. The company targeted the 46 million people who use Tinder worldwide. What do we learn from Sephora? The answer would be to take inspiration from a reference that is liked and appreciated by most of the target audience.

2.     Oakley:

A few years back, Oakley came up with an ad campaign design for banner printing. The campaign was about some athletes and their favorite sports. No matter what sport they liked, the banner showed that each of the athletes was wearing an Oakley.

Why is this banner design idea worth copying?

Unlike many other brands, Oakley advertised more than just sunglasses. The company highlighted the feeling that you get from wearing sunglasses. The athletes in the banner design look very casual, on-the-move as if they are candidly captured. While convincing your target audience, you can use this idea to create an ad campaign that highlights the lifestyle more than the product.

3.     Chipotle:

Chipotle is a restaurant chain that is very selective about choosing the ingredients. The company offers ingredients that are grown with respect for the environment, the animals, and the farmers. As they believe in sustainable farming, they have launched an ad campaign that said, “Genetically engineered by Mother Earth.”

Apparently, the design looked boring because of the use of grey colors. However, the text was put in between the rounded edges of a tin foil as if it is within a burrito. The motto of the ad campaign was to convey that the ingredients of burritos of Chipotle are organically grown and cater to the healthy people. You too can play with words and shapes to make the content of the banner design stand out.

4.     Starbucks:

Name the company and the familiar smell is what comes to your mind, right? There is simply no denying that the caramel frappuccino is something that anyone must try at least once. However, the company has taken its ad campaigns quite seriously to become a household favorite. Each of the banner designs that the company comes up with follows the basic branding guide of Starbucks.

While the ad campaigns for the refreshers are very light-hearted and fruity-toned, the banner printing for its Macchiato beverages looks rather sophisticated. On the one hand, the splash of colors gives a refreshing feeling. On the other hand, there is an elite feeling that is conveyed through the use of the white, beige, and caramel color palette. You can take an idea from Starbucks and play with the color palette.  

5.     Dollar Shave Club:

I am sure that you have noticed how different companies compare their products with their competitors’ products. Dollar Shave Club followed the same process but in a different way. The company has used the same fonts, similar products, and even similar packaging. The only difference (the difference that matters) is the background that the company uses for its ad campaign.

You can also create ad campaigns that compare products and services. You can use different backgrounds, different colors, different typography, etc. to highlight the contrast.

Conclusion:

Are you still struggling with ideas for banner design for business? Which of the banner designs do you think is worth following? The aim of your ad campaigns should be to accentuate and establish the spirit of your service or product.

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3 Essential Tips On How To Design A Retail Logo

The purpose of a retail logo is to inform clients and business partners about a company’s reliability and trustworthiness, valuable business and product range. The various graphic patterns related to your company name such as your logo serve to, emphasize its indisputable advantages. Besides helping your business become more recognizable, a custom logo also establishes credibility with potential customers. Let’s discuss 3 essential elements your logo design must include.

1: Select the Right color

Choose the right color. It may have a bigger impact on your business than you realize. But if you don’t use the colors correctly such as putting dark words on dark backgrounds or simply having too many colors, customers can get confused. Here are some tips to help you out:

·         A good logo would look good in any color: single color, in black and white, or in mixed colors and tones.

·         Logo colors should be limited to three or less. The simpler the better.

·         Color psychology is important while determining the right type of colors to increase the business memorability. Make sure the colors you choose evoke the emotions you want your audience to feel upon seeing your logo.

2: And the right fonts

Besides using the right type of colors, using appropriate font style is equally important. The font style you use is vital for communicating your brand to customers. Your chosen font style should reflect your brand and complement the colors of your logo at the same time.

Remember that fonts bring creativity and hint customers at your brand personality. So feel free to experiment. You could play around with interesting, cursive letters or with more serious, straight forward typefaces. It would be wise to assign a custom font, unique to your business since they ensure that you stand out from the competition. They also boost brand recognition through unique lettering. Here are some tips:

·         Avoid hard to read fonts because if people can’t see the words, they won’t be able to recognize your brand.  

·         Choose one font that would be ideal for consistency. Choosing more than one font would lead to confusion.

·         Ensure that the font is available in different sizes and formats.

3: Be wise with your graphics

Your logo could be used in various places. Thank about all the way it could create an impact. Logos which are professionally designed work well on all applications: websites, email marketing, print marketing etc. Having relevant graphics help people understand what your business offers and inspires confidence in the consumer. Moreover eye-catching images increase memorability. Some tips that may help ensure your logo looks good on any medium-

·         A strong logo can create a long lasting impression and doesn’t date itself.

·         It should be scalable for different products, platforms and sizes.

·         Your logo should be completely original. It shouldn’t be a stock image from clipart that’s found online.

Visual design is an essential part of your logo. It should be original, scalable, recognizable and memorable. Once your done creating it, you can put it in front of consumers and let it do the talking for your business. Of course one of the easiest ways to get the best logo design for your retail chain is to get in touch with a website logo design company.

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5 Blunders Graphic Designers Need to Avoid

Are you just starting with graphic design services? Do you know what your graphic design job description is? If you are a graphic designer and you are just starting with a job, you are full of enthusiasm. And there is no denying that you should be.

However, when you are just starting with the job, the expectation that you have from yourself can be overwhelming. However, here I am sharing 5 of the most common mistakes that rookie graphic designers tend to make.

1.     Using flashy colors:

Sometimes you may feel tempted to make a design colorful. In this course, you may tend to use flashy colors. It makes the design appear gaudy instead of making it look appealing. On the contrary, you can actually create a beautiful and enticing design without using flashy colors.

If you think that it is absolutely essential for you to use bright colors for marketing graphic design, you can use contrasting shades instead of using too many colors. Using contrasting shades will not only make the design pop up but it will also make the design more attractive. Besides, using a lesser number of colors will also ensure that the design looks clutter-free.

2.     Using the new design for each slide:

When you are just starting with your designing job, an easy way to get worked up is to try and create a new design for every slide you make. Now, why is that a problem? Firstly, when you are creating a whole new design for each of the slides, you are actually investing more time than required. The extra time can be utilized in some other way.

Secondly, if each of the slides has a new design, the design will not appear to be complete. The slides will look like those are a part of some other design. Instead of using a new layout for each slide, you can choose a common layout and follow it. It will not only save your time but it will also make the design look complete.

3.     Use too many fonts:

Do I judge those who use Sans Comic font for their websites? Absolutely not. But do I support their effort? Not at all. Let the tug of war regarding the usage of Sans Comic continue. Since I have been running a website design company for quite some time now, I think I have seen many people using too many fonts on their websites.

As a designer, it is something you need to avoid. Using more than two or a maximum of three fonts is enough for any design. Marketing graphic designshould include as lesser fonts as possible. The best thing to do is to use one font for the headlines and one for the body. If your design requires certain texts to be highlighted, you can bold them.

4.     Using different images:

As a designer, you are required to come up with a design that represents the content. However, if you are using different types of images, it will not make sense. Suppose you are asked to show what plants need to grow. You create a design where you use three different images of light (sunlight), soil and water. Do you think that showing these three elements individually will be relatable to the content?

Instead, you can take three images where you can show a plant is being planted, it is being watered and it is kept outdoors. Using these images will not only make the design connect to the content but it will also make the design look much professional.

5.     Not using the negative space:

One of the most common mistakes that novice graphic designers make is not using negative space. No matter what you are designing, not using the negative space properly will make the design look unprofessional.

So, what you can do is use white space in a creative way. Suppose you are designing a logo, use the negative space wisely. While designing a website, you must leave enough white space to make the website look clutter-free.

Conclusion:

So, these are the five blunders avoiding which can help you in creating a design that is worth creating. Are you ready to avoid these mistakes? If you are looking for a website design company, Digital Polo is there to help you out.