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bdstartup-blog · 10 years

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Online music distribution startup Dugdugi wants to change the way we purchase music

Bangladeshi music industry is going through some ups and downs in regards to monetization. The complain goes (from various, if not all, unnamed musicians) that the musicians are not geting paid well by record labels. On the other side of the argument, record labels find it extremely difficult to avoid pirated musics which are uploaded online the day the CD gets released. Startup weekend Dhaka 2013 second runner up Dugdugi plans to make a change to this scenario. Okay, what is the current scenario of Bangladeshi music industry? A record label which used to easily sell 30 lakh CDs from a release is hardly selling 30 thousand copies. People are moving from pirated music CDs to downloading music by torrent or websites. So in the year 2014, pirated CDs may not be the main cause of the downfall of revenue. The ease of buying music with one click from your home can make the difference? Would it still stop music lovers to download the music same way without paying anything? Dugdugi was officially launched on 8 November 2013. It is in the path to establish itself as a platform to 'revolutionise, monetise and promote the Bangladeshi music industry.' The website currently allows unlimited streaming. Big labels such as G-series contributed 13,000 songs to the website's vast database. Purchasing music Currently each song at Dugdugi from any album can be bought by paying Tk 5 - Tk 10. An album can be purchased by paying Tk 50 - Tk 60. The concept of purchasing an individual song is new to the Dhaka arena. Competitor Amadergaan allows to buy the complete album only (for a similar pricing model). However, Amadergaan, Onirbaan (a competitor who is no longer in business) had a share of their struggles to encourage users to buy music when they started out in 2003-2004 in the era of pirated CDs in footpaths of Dhaka. Analytics Service-wise for the record labels, it provides analytics and royalties. The analytics of Dugdugi publishers allow them to identify - Total streams - Purchases - Total revenue These results can be differentiated by Bands, Albums and record labels. Similarly the site wishes to attract advertisers, and provide advertisers with extensive analytics tools. Will it disrupt the industry? This may be tagged as the unanswered question, yet to be proven by Dugdugi. Will it help the industry lessen its suffering from this new service? Probably not. Its due to the fact that people are extremely reluctant to pay for music in Bangladesh. The vast database may be a good motivation for user engagement, but for record labels to support the content, they may not get enough royalty fees in return from the website. Dugdugi promises online radio features as new offerings by the founders in the Startup Dhaka documentry. This will be a first time approach to the broadcasting industry in Dhaka.

#dugdugi #music #gseries

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bdstartup-blog · 10 years

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It was the best of times, it was the worst of times

Amongst traffic jams, countless hours of load shedding, there are still open minded coders coding away their idea. It may be an app to do a simple task, or a supply chain logistic model for online advertising. Yes, its all happening within the roofs of Dhaka city.

And BD Startup is here to get all the good, bad, great, worst tech startup news out there for our readers. If you have a article you like to post in BDStartup website, feel free to contact Faisal at faisalzone (at) gmail (dot) com

(Image courtesy: ydesh.com)

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