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Things Not to Do While Choosing a Cloud-based Automation Tool for Lead Generation

Marketing automation is quickly seeping into the modern business workflows, especially B2B marketers and startups. Many businesses, startups ad B2B marketers are using automation tools for all social media platforms, especially, LinkedIn to generate leads.

LinkedIn, being the largest professional network is an ideal platform for finding the right prospects and generating leads. Almost 70% of the businesses are using LinkedIn automation tools and almost 48% of the B2 marketers have admitted that tools have brought significant improvement in their sales pipeline. 

There are different types of marketing automation tools available in the market. Some are chrome extensions while others are cloud-based LinkedIn automation tools. Cloud-based LinkedIn automation tools have an edge over chrome extensions for being the safest and has advanced features.  

If you are a B2B marketer and looking to buy the best cloud-based LinkedIn automation tools, avoid the following mistakes. 

1. Buying only the industry leaders

A common mistake that most of the B2B marketers commit is following the industry leaders. They follow the industry landscape chart and think that they are best for their business. However, that’s not the case always. 

When people want to buy something, they just click on the brands on the top. It is always better to thorough research and check a number of brands. By doing so, you may find the advanced cloud-based automation tool that has features exactly what you need for your business. 

2. Choosing a tool with advanced features

Advanced cloud-based LinkedIn automation tools provide features required to run successful campaigns. There are many tools out there that boast about having a large number of features. However, you can’t benefit from a lot of features if they do not meet your business needs. 

You need to choose the best cloud-based LinkedIn automation tool that will keep your account safe and save it from restrictions or blockades. Thus, understand your business requirements completely before choosing a cloud-based LinkedIn automation tool. 

3. Buying a tool because competitors are using it

“Don’t jump off the bridge, just because everyone else is.”

This proverb fits well when it comes to making important business decisions. Many businesses choose an automation tool just because their competitors are using it. It’s a wrong approach. 

Every business is different, and they need to make their own marketing strategy accordingly. They should use the best cloud-based LinkedIn automation tools that suit their business needs. Choose a cloud-based LinkedIn automation tool that:

1. Is 100% safe and secure

2. Easy to use

3. Save you a lot of time

4. Generates Leads

5. Gives you the best results

Conclusion:

We have provided you a list of important points that you must consider while selecting the right cloud-based LinkedIn automation tools for your business. If you don’t do proper research, you might invest in the wrong tool that will not only affect the performance, but all your money will be wasted. Thus, check the market trends, understand your business needs, and then buy the right tool for you.