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Learning the importance of communication in fashion and styling
Everything expresses your style, from how you do your hair or make-up to the tattoos and piercings on your skin, footwear, accessories, and the bags and sunglasses you own. These fall under the fashion category. Fashion is a highly subjective term and refers to accessories and clothing. Fashion management deals with building brand image and awareness among the public and managing fashion products’ marketing, merchandising, and retail.
It also includes organisation, planning, and promotion of the fashion business. By pursuing this course, students develop the skill and knowledge to be top managers in the fashion industry. The following categories depict the role of communication:
Presentation skills
You should have strong communication abilities to present yourself and your work. Nobody perceives your potential and appreciates your talent if you cannot speak effectively and confidently. As a result, it is essential to communicate your talent as it is to possess it. It all relies on the power to exhibit a solid portfolio to impress and convince brands to believe in your vision.
Networking
Manual networking is still an important feature in communication. The fashion business as a whole depends on it. Networking is necessary to identify people, make contacts, and engage your consumers or clients. With the help of Communication Design,  you understand and learn different media and strategically use them to communicate with someone. Grasping this element as quickly as possible is in your best interest.
Social media
Social media marketing has become a significant industry element in connecting with the masses. To progress in your career, you must use fashion communication to communicate with potential clients, sponsors, and partners. Alongside these skills, you can also pursue Fashion Management courses to learn the technical skills required in the field and evolve with the changing trends.
Industry trends
Visual communication and new media design are recognised disciplines for young design practitioners. The industry needs designers with multi-disciplinary education, training, and experience to serve them. It may grow at 15.2% per annum, touching Rs. 16,610 crore in 2022.
Given these trends, new-age design schools are offering various programs, such as a Master in Fashion Management, design, and communication, a post-graduate course lasting for two years with an on-site eight-week internship, to enable you to pursue a career. You hone your capabilities in entrepreneurship, leadership, management, and behaviours, suitable for new career paths in the fashion landscape.
Popular career options
The demand for fashion e-commerce managers is high. After completing this course, you can pursue several career options, including becoming a manager in fashion retail stores, buying and sourcing agents in offices, export merchandising, brand management, etc.
Conclusion
While pursuing the course, you can access adaptive spaces, including studios, digital labs, 3D material workshops, garment construction labs, and a knowledge resource centre. To improve your learning experience, design professionals from various fields impart practical knowledge.
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How a fashion management degree benefits your career
The fashion field is constantly changing and evolving, with new trends emerging every season. Additionally, the high competition among designers, manufacturers, and retailers mean that jobs are available only to those with the skills and knowledge necessary to succeed. Hence, so many companies now recruit top talent from top universities.
If you wish to pursue a career in the fashion business, you need a degree that demonstrates your aptitude for math, science, and economics. A degree in fashion business management gives you an edge over others competing for entry-level job openings and internship opportunities within this fast-growing field. Learn about what fashion management offers and other alternatives to explore if you do not want to study business or management.
1.      Fundamentals of fashion
Fashion is a constantly changing industry. Trends and styles evolve, so professionals in the fashion business must have a solid understanding of how fashion works. Fashion is the art, science, and social study of clothes and accessories. Therefore, the fundamentals of fashion train you in the anatomy and physiology of clothing, such as the commercial importance of colour, the construction of garments, and the style evolution.
You also learn about the commercial importance of style and fit, the history of fashion, and the retail value of different materials used in the production of garments.
2.      Principles of management
A degree in fashion management teaches how to manage a business effectively. Every fashion business has one or more employees. So, a critical aspect of running a fashion business is managing your team members, which includes designers, manufacturers, and retailers that sell your products.
3.      Product development
This is another crucial aspect of the fashion business. You learn about the technical aspects of curating new fashion products, including the manufacturing process, material considerations, and the commercial applications of new technology. Besides product development, you also learn about customer relationships, fashion communication, marketing and sales, finance, and the legal aspects of running a business.
4.      Entrepreneurship and business plan
The best part about a degree in fashion business management is that it teaches you the skills to start your fashion business. If you have experience in the fashion industry and find that you like the field, you can become your boss. Courses in fashion business management provide breakthroughs into the fashion field and succeed in the competitive environment.
Whether you choose to study business or management at the bachelor’s or master’s level, you can prepare for a career in the fashion industry.
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Career Paths to Explore in Fashion Communication
Fashion communication is the fastest-growing industry in fashion. Several talented designers aspire to launch their labels. However, they lag when it comes to brand communication. You need a strong branding game to succeed in the rising market. Fashion communication bridges the gap between fashion and brand communication.
When it comes to fashion, the first thing that comes to our minds is clothes. A significant part of fashion is clothes, but it is not just that. Fashion includes everything you carry, like style, accessories, footwear, hair, and makeup. This widens the areas you can work as a fashion communication professional. Some popular career paths you can follow as a fashion communication enthusiast are:
Fashion journalist
Fashion journalism is an ideal career choice if you love fashion and have a flair for writing. Fashion content is consumed by a huge number of readers in India. You may have read famous fashion magazines like Vogue or Elle as a teenage girl or a working professional. Leading fashion publications are always in search of writers and editors. Pen down a few sample articles and start your journey as a fashion writer.
Fashion blogger
The role of a fashion blogger is like a fashion journalist. However, here you can create a niche by yourself. If fashion apparel and styling interest you, set up your blog today. Once your blog starts growing, you stand a chance to bag some big brand collaborations.
Social Media manager
Fashion communication courses also cover social media. All brands, primarily fashion brands, focus on how their social media profile appears to the audience. Managing social media for a fashion brand can be a little more daunting than for other brands. As a fashion social media manager, you need to have an excellent aesthetic sense. You should have a knack for fashion. Otherwise, you will be simply pushing yourself to get the job done.
Fashion Photography
There are two ways to communicate in the fashion world: you communicate fashion or through fashion. If interested in the latter, you can become a fashion photographer. Love for fashion and photography is what you need to become successful. Here, you can work independently, as a freelancer or join a fashion house. The best way to get started is by doing an internship.
You learn more about photography with hands-on experience and from reputed photographers and designers.
Fashion Stylists
Fashion communication primarily depends on styling. The demand for fashion stylists is ever rising. Whether a brand photo shoot or getting ready for the red carpet, a good fashion stylist should prepare the outfits beforehand.
You can pursue these roles even if you are into fashion management or related fields. Sign up for some online courses and build your portfolio. Create profiles on social media and post your work. You never know when you will land up with a life-changing career opportunity.
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Fashion Management vs Fashion Designing: What Are the Differences?
People want to make their career in the fashion industry nowadays. When they start finding the right course, they stumble upon two-course types related to the fashion industry: fashion management and fashion designing. Most of them often confuse both courses as the same. However, they are different from each other. Consider the following points to understand better:
Curriculum Focus
Manager courses focus on handling the fashion business, while a designing course means creating designs. A fashion designing course teaches you how to stylise your clothes. Alternatively, fashion management courses let you manage the inventory while increasing the brand's reach. Both courses aim at two varied concepts. Hence, it is better to be clear about what you wish to pursue before applying anywhere. 
Required Skills
An expert fashion designer's role is to experiment with different designs and create something new and eye-catching. This requires a level of creative insight. However, a fashion management course is more technical. It focuses on business strategies applicable in the fashion industry. While you do to be creative to excel in fashion management, this course has a heavier requirement for you to have sharp analytical and thinking skills. 
Employment Opportunities
While a fashion designer only gets employed in fashion houses, a fashion manager finds jobs in fashion houses and retail shops. Additionally, they must have good presentation and communication skills. Due to this, companies hire them to create posters and displays that endorse the fashion brand and compel the customers to buy from them.  For instance, a fashion designer will host the fashion show, while the fashion manager ensures the show gets the maximum attention. 
Cost of Education
You need different raw materials to experiment with and learn from fabrics to threads to needles during your fashion designing course. Due to this, your study cost increases. However, a fashion management course does not require you to create dresses, and hence, you need not worry about additional costs to make the most of the course. Thus, if you have a small budget and lean more towards the marketing aspect, consider enrolling on a fashion management course. 
Payscale
Fashion designers and managers can start their businesses and earn as much as possible. However, fashion managers earn slightly higher at entry-level jobs in the corporate world. This is because there are more fashion designers in the market than managers. Other non-traditional fashion jobs, such as fashion communication experts and strategists, lack the availability of skilled applicants. Hence, companies offer high salary packages to the right candidate.
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