Using Donis A. Dondis 1973 'primer' to brand beyond the logo. By Paul Glennon
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Great article on one of my favourite designers, Paula Scher. Excellent collection of Paula’s best work...
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Of course you have to add in Dieter Rams when thinking about Braun. He is the brand too...
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Nice article by Erwin Lima on branding which wisely utilises the methods of Wally Olins (who I had the pleasure of having had some mentoring from early in my career...)
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And also the Tate brand development ...https://www.creativereview.co.uk/the-tate-logo/
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https://www.logodesignlove.com/brand-identity-style-guides
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