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Adidas

Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. The company was started by Adolf Dassler in his mother's house. He was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilizing canvas and rubber.

 In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas and Rudolf established Puma, which became Adidas's business rival.

Launched in 2004, "Impossible is Nothing" is one of the company's most memorable campaigns. A few years later, Adidas launched a basketball-specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season.[80]In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music, and pop culture. In 2015, Adidas launched "Creating the New" as its strategic business plan until 2020.

India has been a very speculative market for Adidas. Despite this Dave Thomas, managing director of Adidas in India is ambitious for the country's potential. The company also sells its products online through e-commerce websites such as Myntra, Snapdeal, Jabong, and Amazon. Adidas also has a website dedicated to the Indian audience that markets and sells products to its consumers in India.

Adidas has done several collaborations with well-known designers, including Alexander Wang, Jeremy Scott, Raf Simons, and Stella McCartney. They have also reached out to several celebrities, such as Beyoncé, Jonah Hill, Karlie Kloss, Ninja, and Pharrell Williams to create some of the company's most notable and coveted pieces.