bmproelium2024

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Dollars and Decisions: The Byju's Messi Conundrum

Byju's, officially known as Think & Learn Pvt. Ltd., is an Indian edtech company that has gained widespread recognition for its online learning platforms and educational apps. The company was founded by Byju Raveendran, a visionary entrepreneur, in 2008. Byju Raveendran hails from a small village in Kerala, India, and his journey from being a teacher to the founder of one of India's most successful edtech startups is a remarkable story. Over the years, Byju's secured significant funding from various investors, contributing to its growth and expansion. Byju Raveendran's leadership and commitment to transforming education through technology have been pivotal in shaping the company's success. Byju's has become a global player, with millions of students using its learning apps and platforms in multiple countries.

Byju's "Education for All" initiative reflects the company's commitment to making quality education accessible to a diverse and global audience. By leveraging technology and innovative learning solutions, Byju's aims to break down barriers to education and reach learners across different age groups and socio-economic backgrounds. The "Education for All" arm emphasizes personalized, adaptive learning experiences that cater to individual learning styles, ensuring that educational resources are not limited by geographical constraints. Through this initiative, Byju's strives to democratize education, empowering learners worldwide with the tools and knowledge necessary for academic success and personal growth. The program aligns with Byju's overarching mission to transform traditional educational paradigms and foster a more inclusive and equitable learning environment for all.

Breaking News: Byju Raveendran, the founder of Byju's, has been under scrutiny by a leading news article for allegedly making under-the-table payments of about 7 million dollars to football legend Lionel Messi. This controversial deal, masked as a "social work" and a "sponsorship deal," has raised eyebrows, especially considering the recent layoff of 2500 employees at Byju's. The Lionel Messi supposed sponsorship was apparently under the “Education for all” social impact arm. The question at the heart of this case study is: How did Byju's manage to allocate funds for such a high-profile endorsement deal while simultaneously downsizing its workforce?

Examining financial viability, the article delves into the pertinent metrics and indicators to assess Byju's financial health during the negotiation and finalization of the Messi deal, calling for transparency in a breakdown of the company's financial resources and allocation during the specified timeframe. Regarding employee layoffs, the article explores the primary reasons cited by Byju's and their alignment with the overall business strategy and goals during the same period.

The terms and conditions of the purported "social work" and "sponsorship deal" with Lionel Messi, along with any public disclosures, form the focus of inquiry under the sponsorship deal section. The article also probes Byju's definition and approach to corporate social responsibility (CSR) and how the Messi deal aligns with this framework, alongside any steps taken to communicate this alignment to stakeholders. Lastly, it examined the impact of the reported payment to Messi on Byju's stakeholders, including employees, investors, and customers resulting from the controversy.

Task at Hand:

How will you respond to this article and appropriate justification with respect to the financials? How will you justify the laying off of 2500 employees, and how do you suggest to compensate them? Your social responsibility activities are under scrutiny because of the alleged payments made in the name of social impact, how will you save your companies’ image and reputation in front of the whole world?

Deliverables:

PPT of not more than 7 slides. Financial justification with real values in the balance sheet about the laying off of 2500 employees while you had enough money to make under the table payments.

PR statement and activities regarding the layoffs and the bad CSR practices.

Any other extra deliverables are welcome

Time - 11:30 am

Submit at - bm.proelium2024@gmail.com

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Revolutionizing India's Freight Logistics

India's logistical system faces critical challenges, with 58% of freight utilizing only 16% of the network. Operating at an average speed of 25 kmph, the freight train system grapples with oversaturation and prioritization of passenger trains, causing congestion and delays. Rapid economic growth has strained existing rail infrastructure, leading to bottlenecks and reduced efficiency in freight movement.

Prioritizing passenger trains over freight exacerbates delays, increasing transit times and impacting businesses. Extended transit times result in higher operational costs, increased fuel consumption, and disruptions to supply chain management, affecting production schedules and profitability. The government also faces consequences, including reduced economic activity, lower tax revenues, and diminished overall contributions from businesses.

The slow speed of freight trains in India contrasts sharply with China's efficient logistics, impacting the cost of living for consumers. Higher logistic costs contribute to increased prices for day-to-day items, creating inflationary pressure and posing challenges for households grappling with economic uncertainties. This inefficiency jeopardizes the global competitiveness of Indian businesses, putting them at a disadvantage in the international market. Streamlining logistics is crucial to enhance efficiency, reduce costs, and maintain competitiveness on the global stage.

In a move to address India's logistical challenges Hyperloop technology is going to be designed for freight transport. This futuristic transportation system, known for its high-speed, low-pressure capsules that move through vacuum tubes, could revolutionize India's freight movement.

Task-in-hand

You are proposing this project to the government, provide Strategic Network Expansion and International Hyperloop corridors. Leverage AI and data-analytics to change the world of Logistics forever. Form partnerships if required with any other entities in your proposal. 

Deliverables

Presentation of 10 slides 

A comprehensive report of minimum 7 pages including how this technology is going to lessen the time required to transport the products and how it is going to help in increasing the National GDP. 

Financials of the Hyperloop freight trains business should be explicitly mentioned along with the entire estimated budget of the proposed project. 

Extra Deliverables are appreciated

Submit to: bm.proelium2024@gmail.com

Submission Deadline: 11:00 pm

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"Canteen Chronicles"

Welcome to "Canteen Chronicles," an exciting project where each of you participants takes on the challenge of creating a captivating promotional video for one of the unique college canteens. Take the audience on a culinary expedition that showcases the diverse flavours, ambience, and specialities that make each canteen a must-visit on our campus.

Places: KN's, Mingo's, South Canteen, North Canteen, Juice World, Dosa Point

Task-in-hand

Each participant has been assigned a specific canteen to explore and promote through a promotional video. The goal is to highlight the essence of the canteen, its signature dishes, and the overall experience it offers to our college community. Make your canteen the best one on campus!!!

Deliverables

Promotional Video of about 2 minutes long, can use the campus and come up with creative ways to promote your assigned canteen.

Posters/Flyers

Deadline - 4:15

Submit - bm.proelium2024@gmail.com

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Top 8 BM

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Cross-Domain Collaboration

(Presentation Round /Background)

India's prowess in scientific and technological advancements has garnered global acclaim, particularly through the remarkable contributions of institutions like ISRO (Indian Space Research Organisation) and DRDO (Defence Research and Development Organisation).

ISRO stands as a beacon of success in space exploration, achieving significant milestones with missions like Chandrayaan and Mangalyaan. These endeavours underscore India's capabilities and efficiency in executing complex space missions. The organization's commitment to indigenous technology development and its cost-effective satellite launches have not only propelled the country's space capabilities but have also positioned ISRO as a preferred partner for satellite launches globally.

Contrastingly, DRDO, tasked with spearheading defence technology development, has encountered notable challenges that have impeded its path towards self-reliance. Delayed projects and a tendency towards overreliance on foreign imports have posed significant hurdles. The organization's struggle with testing and validation issues has further exacerbated development cycles, casting doubt on the overall effectiveness of the systems being developed.

While ISRO's successes have showcased India's ability to compete on a global scale in space exploration, DRDO's underperformance in defence technology development has raised concerns about the country's pursuit of self-sufficiency in the defence sector. The overemphasis on importing technology rather than fostering indigenous innovation has not only led to delays but has also diminished the potential for building a robust and self-reliant defence ecosystem.

Recognizing the need for cross-domain collaboration, the Indian government announces a groundbreaking initiative that brings together the strengths of ISRO and DRDO in an unprecedented partnership addressing DRDO's challenges and to promote synergy between space and defense technology 

Task-in-hand

You are leading this partnership.

How can this collaborative and innovative partnership between ISRO and DRDO be strategically forged to synergize space exploration and defence technology, addressing challenges, optimizing resources, and fostering self-reliance in both sectors for the benefit of national security and technological advancement.

Also provide strategic roadmap on the objectives of the collaboration, key milestones and timelines for achieving specific outcomes and detailed plan for integrating the strengths of ISRO and DRDO.

Deliverables

PPT of 10 slides 

A report of minimum 10 pages

Submit at - bm.proelium2024@gmail.com

Deadline - 1:30 pm

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Streaming Wars On!!

Streaming wars rage on, with Netflix facing increasingly fierce competition from Amazon Prime Video, Disney+, and HBO Max. Viewers hunger for immersive, cinematic experiences, and the landscape cries out for a franchise tent pole. Enter James Cameron's iconic "Avatar" series, currently nestled within the Disney Empire. With the long-awaited "Avatar 3" on the horizon, Netflix contemplates a risky, audacious move: acquiring the entire "Avatar" franchise from Disney. Owning "Avatar" would be a game-changer. The original film remains the highest-grossing of all time, boasting a devoted fan base and captivating world-building. Exclusive access to all five planned films, alongside potential spin-offs and merchandise rights, could solidify Netflix's position as the premier destination for blockbuster entertainment. The acquisition would also grant Netflix leverage in negotiating with theatres for future "Avatar" releases, potentially disrupting traditional distribution models. Disney, notoriously protective of its crown jewels, will likely demand an exorbitant sum. Additionally, Netflix must contend with existing licensing agreements for "Avatar" on other platforms, further inflating the acquisition cost. A thorough competitor analysis is crucial. Amazon Prime Video has shown its willingness to gamble on big-budget sci-fi with "The Lord of the Rings" prequel series. HBO Max boasts a successful fantasy franchise in "Game of Thrones" and could potentially counter with an acquisition of its own. Analyzing the content strategies and subscriber bases of these rivals will be critical in determining the potential return on investment. The "Avatar" acquisition is a high-stakes gamble with potentially ground-breaking consequences. Analyzing competitor strategies, meticulously calculating the financial ramifications, and understanding viewer preferences will be key to navigating this Pandora's box of opportunity. Should Netflix take the plunge and claim the crown, or will they leave the blue beauty untouched, a tantalizing prize for a bolder explorer?

Task at Hand:

How much is the "Avatar" franchise realistically worth to Netflix? What factors would influence the asking price from Disney? How will other streaming platforms react to the acquisition? Will they attempt to counter their blockbuster acquisitions or focus on building different strengths? Build a foolproof plan to take over this acquisition and become the leader in the market.

Deliverables: 1) PPT of not more than 7 slides, solving the tasks systematically and efficiently. Financials with realistic industry values to be used. Acquisition financing is an extremely essential part.

2) WORD report of not more than 4 pages, giving an overall analysis of the acquisition process and strategies being used.

3) Extra Deliverables are appreciated and will be compensated for. Submit to: bm.proelium2024@gmail.com Submission Deadline: 4:30am

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Pedigree - Pawing Into Biscuits Industry?

Pedigree's story stretches back to the 1930s, when the Quaker Oats Company, known for their cereals, saw a growing market for prepared pet food. In 1934, they launched Ken-L-Biskit, a dry kibble for dogs, followed by Kibbles 'n Bits in 1948, which targeted both dogs and cats. These early iterations laid the groundwork for Pedigree, but it wasn't until 1957 that the iconic brand we know today truly came to be.

Driven by a desire to create a more nutritious and appealing option for dog owners, Quaker Oats launched Pard, a canned food formulated with meat and vegetables. Pard's success was immediate, and in 1965, the company followed it up with Pedigree Complete Meals, a dry food that boasted a complete and balanced nutritional profile. This focus on scientific backing and wholesomeness struck a chord with pet owners, and Pedigree quickly rose to prominence in the burgeoning pet food market.

Through the years, Pedigree has continued to innovate and adapt. They've expanded their product lines to cater to different ages, breeds, and dietary needs, always keeping palatability and nutrition at the forefront. They've also embraced sustainability initiatives and ethical sourcing practices, solidifying their commitment to both pets and the planet. Today, Pedigree remains a household name, a testament to their dedication to providing dogs with the best possible nutrition and care throughout their lives.

Pedigree, known for its high-quality pet food, has achieved unparalleled success in the animal nutrition market. Their commitment to scientific research, wholesome ingredients, and brand trust has made them a leader for furry family members. Now, CEO Sarah Thompson faces a bold decision: expansion into the human biscuit market in India. The Indian biscuit market is estimated at $1.5 billion, with immense potential for growth. 

Can Pedigree overcome the perceived "pet association" and appeal to human consumers? How can they effectively position biscuits for Indians without alienating potential customers? The market is already saturated with established players. How can Pedigree's biscuits stand out and offer a unique value proposition? How can Pedigree craft a marketing campaign that resonates with Indian consumers and avoids any potential controversies or sensitivities towards animal-derived ingredients in human food?

Task at Hand

Conduct a market research study to understand consumer perception of Pedigree as a human food brand in India. How can you address the potential objections towards this move? Develop a pricing strategy that balances brand premium with market affordability. Consider the ethical implications of a pet food brand entering the human market. How can Pedigree ensure transparency and responsible sourcing for their ingredients? Develop realistic and robust projected financials crucial for the expansion. Prepare a forecasted financial statement for the next three years i.e P &L And balance sheet and Cash flow statement. Analyze the key financial challenges Pedigree might face in entering the Indian human biscuit market, considering the costs of product development, marketing, and distribution. How can effective marketing contribute to overcoming these challenges and achieving financial success for Pedigree’s new adventure?

Deliverables

 PPT of not more than 10 slides, financials and marketing strategies should be realistic and only India based. You are not allowed to change the name of the brand.

Word report of not more than 6 pages with proper process and feasibility analysis

Flyers/ Posters

Jingle

Extra Deliverables are welcome

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TOP 10!!!

PRO 8 PRO 11 PRO 3 PRO 4 PRO 6 PRO 5 PRO 1 PRO 2 PRO 7 PRO 10 Congratulations are in order, to the Top 10 participants. Keep checking your Tumblr and WhatsApp for further updates. ALL THE BEST!

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Project Synergy

The year is 2024. The automotive industry is in the throes of an electric vehicle revolution, with established giants like BMW and Mercedes-Benz locked in a fierce battle for market share. Both companies have formidable tech and design, but neither possesses a clear dominant edge. However, a seismic shift in consumer preferences emerges a surging demand for sustainable luxury SUVs with unparalleled off-road capabilities. Neither BMW nor Mercedes has a product in this burgeoning niche, yet entering alone is risky and expensive.

Enter Project Synergy, BMW's audacious proposal to co-develop and co-brand a limited-edition electric SUV for this untapped market. The car would leverage BMW's expertise in driving dynamics and off-road engineering with Mercedes' mastery of electric drivetrains and luxurious interiors. This unlikely partnership would combine brand strengths, accelerate development, and share financial burden. The proposal has to be meticulous, addressing potential concerns and highlighting benefits. It should showcase market research data to solidify the potential of the car and a detailed profit-sharing agreement that ensures fairness. Beyond financial incentives, BMW should emphasize the opportunity to jointly shape the future of sustainable luxury off-roading, establishing a first-mover advantage in this nascent market. The power of a compelling proposition, strategic marketing, and effective negotiation in overcoming seemingly insurmountable obstacles is the task that BMW has been given. It should serve as a testament to the fact that sometimes, the greatest achievements arise from unexpected collaborations.

Will this prove to become a harmonious synergy or a disastrous alliance?

Deliverables: 1) PPT of not more than 7 slides. Should include the PR, marketing, proposal, and co-branding strategies.

2) A report of the tasks at hand in a Word document of not less than 4 pages.

3) Any extra deliverables that could support the proposal

Submit to : bm.proelium2024@gmail.com

Deadline - 2:50 pm