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The Value Of A Brand Loyalty Program
According to the 2015 Loyalty Report from Bond Brand Loyalty, the past year saw more and more consumers opt-in to a variety of different loyalty programs with consumers overwhelmingly agreeing that loyalty programs are worth the effort.
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Mobile is shaking up the traditional loyalty model, just as it's shaken up so many other things. The mobile phone has become the remote control for life, and we're using it to change channels on our loyalty programs as well. More and more digitally-savvy consumers are giving up on traditional one-size-fits-all loyalty programs and choosing mobile-driven offerings that fit their specific needs.
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No matter what type of business one may be in, customer retention is extremely important. It is something which can make or break a business venture as customers are what make the business operate. If there are no customers, then there is no business. For those who may be hoping to keep the customers which they currently have in addition to adding to their clientele base, there are some secrets to the art of customer retention which may help business owners to do just that. The following will discuss the importance of customer retention and list the various ways to keep customers coming back to your business time and time again.
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