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How social media helps small businesses flourish?

1)   Importance Of SOCIAL MEDIA:

Today, Social Media platforms have its reach spread across the globe like wildfire.

About 2.46 billion users across Nations use Social Media to connect with people.

On the other hand, Apart from Networking, did you know that Social Media could be used for Businesses too?

Yes, it's true. Small Scale Businesses use Social Media to reach out to new customers and widen their reach.

 According to a survey, 90% of the people agree with the statement that-

“Social Media is important for business”, whether it is Small Scale Business or Large Scale Business.

Most of the Marketers feel that Social Media helps its Business stand out and generate more qualified leads.

 2)   Social Media Marketing is cheap:

Small Scale Business owners benefit the most out of Social Media, because of the reason being:

Marketing on Social Media, which is today called "Digital Marketing", is extremely cheap and affordable than that of Traditional Media.

 3)   Social Media Marketing provides instant results:

In fact, in Social Media Marketing, the results are quick and measurable whereas, in Traditional Media, it is not.

For example:-

If you spend Rs.10K on flyers and distribute it manually, you are not sure how many people are actually going to read it. Whereas, if you invest Rs.10K on a Social Media Campaign, you can track the number of people to whom the message has reached and how many people have actually read it.

 4)   Social Media helps define the Relevant Target    Audience:

 Marketing on Social Media platform also gives you the freedom to choose from the set of audiences that best suit your Business.

In this way, you can select the audience based on their interests, demographics, job titles, etc. Hence, directly or indirectly, this way you can be assured that your business is being promoted to the right people.

 5)   Social Media facilitates greater reach and frequency:

Since it’s already been recognized and established that almost everyone uses Social Media platforms, it is safe to say that the customer reach is vast. Moreover, the number of times one individual will see your advertisement is high.

By Staying and Sitting in India, you can market your business to people in Australia or the States with the help of networking platforms.

6)   There are very particular reasons why Social Media benefits Small Businesses:

The majority of Small Scale Business Owners said they use Social Media to expand their exposure and establish a market presence.

Many of them even feel that Social Media has helped them generate traffic to their website.

What is most surprising is that very few people use Social Media Marketing strategies for sales.

7)  Here are a few Small Scale Business Benefits with Social Media Marketing:

“In the current World, Social Media is the most effective medium to connect with your target customers.

People usually use Instagram to promote their work and have really gained positive results from the same.”

“It is easier for Idol Sellers, to post pictures of the idol and get more people to see it as a lot of people use Facebook.

The customers can just view the idol on the page and book it directly over the phone instead of actually coming down to their store. Convenient, Easy, Affordable.”

8)  Conclusion:

 Social Media Marketing has helped the Small Scale Business owners to expand and spread their presence in the market and clearly, they are finding great “Value”.

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SELF DEFENCE

FOR WOMEN:

 1) SELF DEFENSE:

Self-defense and Self-protection are an important priority for women as well as for children.

The most hilarious and common crime to happen to a woman is rape, but it is more about a feeling of dominance from one person over another rather than actual sex.

Attack on women is also a common crime because assailants assume women will be more passive and not fight back; this has to do with stereotypes of women.

The best way for women and children to fight back against crime is to prevent it from happening by avoiding being alone or being in badly lit areas. However, getting into such situations is sometimes unavoidable.

The majority of rapes occur in the victim’s home.

According to the Law and Bureau of Justice, almost 40 percent of all rapes take place in the female victim’s home. In the case, where rape prevention fails—such as by avoiding problem areas or making sure that a woman is never alone—the best and the only chance for survival is to fight back.

Fighting back is not just necessary, but it is a moral right because protecting one’s self is predominant and paramount. The rest of the article will show why self-defense is important, some tools and techniques for effective self-defense, and information on gun use.

                    2) Why Self defense is Important?

Self-defense is very much important because statistics say that all women are good candidates to become victims of violent crime at any point in their lives.

According to the record and statistics, a woman who is only 21 years of age has a 25 percent risk of suffering violent crime in her life. Self-defense is more than just okay.

Whenever a woman’s safety is in danger, at that time, defending herself by fighting back is the most humane and courageous decision, she can make.

3) Why Women Are At Risk?

Many women find themselves at a greater risk of becoming the victim of either serious attack, rape or murder. Even though, in all the cases, where women are targeted, the overall point is that their excessive victimization could have been prevented.

Every woman who performs the necessary steps to stay alive—such as getting a restraining order, hiding, and filing criminal charges—still, end up dead.

Therefore, avoiding or neglecting any violent attack is better than attempting to survive one.

4) Crimes:

In general, there are several crimes where women are at a higher level of risk.

Some of they are: rape, carjacking, purse snatching, stalking, threats, domestic violence, and crimes against children in their protection.

With each and every type of crime, women need to realize that they don’t have to give up and surrender to it or endure it. As far as, the last second before the crime actually occurs, women usually still have the power to make decisions that can profoundly affect the outcome.

5) Prevention:

Prevention relates to women making sure that they limit the situations they find themselves in risky and deadly that can then lead to serious crimes happening against them.

Some of the tips include getting a large dog, avoiding dark areas at night, and making sure to stay within large groups of people when moving.

Prevention is commonly the best measurement tool. Still, women have to realize that prevention is not 100 percent effective and, thus, if worse comes to worst, then defending themselves is the best and final recourse.

 Tools and Techniques for Self Defense:-

 6) Your Brain:

Women should always have trust and rely on their brains for self-defense, particularly when it comes to forming the right staying-alive attitude. Making use of the brain for self-defense is intimately tied to prevention.

In order to use prevention methods to lower the risks of becoming a crime statistics, women have to first use their brains to come up with the right, and safety precautions. If prevention falls short, then women will have to rely on their brains anyway in order to implement the physical actions that are necessary to protect themselves.

7) Martial Arts and Self Defense Tactics:

While martial arts are effective at building esteem and a healthier body, they are exaggerated and overrated for self-defense. The reason for this is that martial arts can be taught improperly as well as taking too much time and effort to really master.

For more powerful and effective self-defense tactics, women should look at empty-handed or unarmed fighting techniques, some of which are designed just for women.

This type of empowerment training is also quite efficient as well as intense: a good course can teach women to render their would-be assailant unconscious.

8) Dogs:

For self-defense, while dogs are good for defending their owners, they are not to be relied on as the only form of defense.

Women who indeed want to use dogs as a self-defense tool, need to understand that they must first be trained to do so, which will cost a considerable amount of money.

The advantages of a dog for protection are obvious and noticeable.

For example, sizable dogs can scare off would-be perpetrators, and noisy ones that bark a lot can even scare off would-be perpetrators from behind closed doors.

 9) Stun guns and Tasers:

A stun gun is not a traditional gun; it's an electrical self-defense-device that uses high voltage to stop an attacker. It's a battery-powered and handheld device that sends an electric shock into an assailant.

Then, touching a person with the prongs of the device quickly immobilizes the attacker.

However, there is no harm to anyone; because the amperage is very low, and even no serious or permanent injury is inflicted.

Tasers are electroshock weapons that send metal barbs over a distance to attach themselves to an assailant; they are attached to the hand-held device through wires, which are electrified to immobilize an assailant at a distance.

While these devices are quite useful and effective at stopping assailants dead in their tracks, there might be some legal issues to overcome.

It is highly recommended that women who are interested in purchasing these devices, must consult a lawyer, their local police departments, or even research the legal issues surrounding stun guns and tasers themselves in order to determine if they can use them where they live or not.

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QR codes: How to best use them in small business marketing.

               A fast and a simpler way to use QR codes for your own professional purposes is to place them on business cards. The only thing that has to be done is to: Generate a barcode that directs scanners to your online resume, Small Business Facebook Page or your website to help new contacts find you or your business faster.

 I.  What exactly is a QR Code?

         A Quick Response (QR) code is a two-dimensional barcode consisting of an array of black and white squares that can be scanned by any smartphone camera or a tab camera to automatically pull up text, photos, videos, music, and URLs. In short, Quick Response (QR) code is used to provide easy access to any information through a smartphone.

Quick Response codes (QR codes) are expected to achieve widespread use worldwide.

QR codes were invented by A Japanese Company.

Nowadays, Quick Response (popularly known as QR) codes have successfully paved their way into every sector. The small black and white squares contain alignment markings, position markings, format information, version information, timing pattern, data and error correction keys, and quiet zone. It is interesting to know that a QR code can contain up to 7089 characters and a QR scanner can effortlessly read it. The codes can be found in bus stops, flight tickets, movie tickets, magazine bills, and shops, scratch and win coupons, etc. They are everywhere, almost literally.

 II.  QR Code Generators and Scanners:

      There are a number of websites or apps for generating "QR codes" and they’re all free.

Here are a few apps that will make your task a bit easier:

(1.) Kaywa's QR code generator- Kaywa's QR code generator, a site created by Datamatrix, which is another pioneer of 2D codes; is the simplest way to generate a QR code for a URL, text, phone number or SMS. It has got a long list of features and is totally worthy of the praises. You just have to - Simply select your preference, enter the content, specify the size and click "Generate." Then, save the code to utilize it elsewhere or grab the HTML to embed it online.

(2.) iCandy QR code generator- iCandy is a must try, but is also a bit more robust. Especially for music lovers. It helps you track scans and look at analytics around generated QR codes. This app from R&D labs gives you the freedom of creating QR codes that launch automatically and play your music directly in iTunes. This free to use app lets you scan a music card or poster and play the music. Isn’t that just amazing?

(3.) Stickybits QR code generator- Stickybits is slightly different in purpose. Stickybits offers you to scan barcodes, but the service also makes it simple to create stickers for your content, as well as inspire collective content creation from people who scan your codes.

For the scanner side of things, apps that can scan codes are available for most smartphones. Simply search your app store for "barcode reader," or "QR code scanner," and you'll find several to choose from.

On the iPhone, options include QuickMark and Optiscan. For the Android, Barcode Scanner is a popular QR code reader.

 III.   QR code Readers:

      The QR code reader app that works well on my iPhone is i-enigma, which claims to be the most widely used reader in the world.  It accommodates virtually any type of camera phone. If you already own the popular price-checking app Red Laser, they’ve recently adapted their technology to accommodate QR code reading.

 IV.    How to utilize QR codes for a better marketing strategy that reaches, engages and converts your audience ?

       In the world of better and faster technology, people are now using their devices more than ever. It’s all about accessing everything in a snap and getting the information across from one person to another or from a business to a consumer. One of the most popular and trending channels in the marketing industry is the "QR code".

 V.  How can I market my small business with QR codes?

• QR codes on business cards- Business cards don’t only act as a better way of communication, but even improves marketing. QR codes on business cards are the easiest way to boost your small scale business.

• On marketing materials- There are numerous products in the market having a QR code. By scanning the QR code on that particular item, allows the customer to get an idea about the product, its uses, etc. A user can also access YouTube videos through the QR codes.

• Storefront displays- Storefront displays are another way to enhance your visibility in the market. In the new generation of social media marketing, having QR codes on Storefront displays work like magic. People can effortlessly tag you in their posts and reviews.

• Offers, Promotions, discounts, and giveaway- Who does not love gifts? Small business needs to adopt such methods to increase their sales. You can put a poster and ask customers to scan the code to avail offers.

• Publish it on your website ‘Contact Us’ page- QR codes are equally important in online marketing. You can put your personal QR code on your website to let people contact you or your website for any query.

         There are numerous ways to use QR codes to get connected with your consumers and audience. However, one thing you should keep in mind that QR codes and the apps are still foreign to most people. Nevertheless, they have got an important place in this global expansion. It has removed the barrier between the customer and the service provider.

At the same time, it assures improved security, thus ensuring transparency in the business.

VI. Practical Uses of QR Codes:

Here are some of the ways for using QR codes that are mostly in practice now, as well as a few that will be seeing in the very near future.

Where

QR Codes could be used:

•       The back-side (or front and back) of your business card.

•       Your brochures and other marketing materials.

•       The sides of trucks and trailers.

•       Product tags and packaging.

•       Convention and event nametags.

•       Restaurant menus.

•       Event ticket stubs.

•       Point-of-sale receipts.

What

QR Codes could link to:

•       Installation instructions.

•       Sources for replacement parts and service.

•       Directions to your business.

•       The process of hiring professional services.

•       Valuable coupons and special offers.

•       Recommendations for complementary products and services.

•       Free mp3 downloads.

•       Customer feedback forms.

How you can maximize your effectiveness with QR codes:

•       Provide explanations about their use and benefits.

•       Encourage actions that support your marketing plan.

•       Assuage the fears of the technically challenged.

•       Give reasons to come back.

•       Tryout with the size, location, and color of your QR codes.

•       Study your analytics.

•       Make the procedure fun, such as a QR code scavenger hunt.

•       Experiment.

VII.  The Future of QR Codes and Tags:

The power and the potential for QR Codes are limitless.

What's the most the exciting fact is how they take what social media is                doing well now, bringing people together with technology, and extending it to enhance the experience.

         The next generation of QR codes and Barcodes will hold even more information – so much that an Internet connection will not even be necessary. The related content will be effectively embedded in the code.

It’s amazing to consider where this can go. 

VIII. Things to Remember:

·  If you're going to use QR codes for your small business marketing,    you'll have to keep in mind that QR codes — and the apps that scan them — are still foreign to most people.

·  Also, remember that QR codes must provide some kind of value to the scanner. It may be the easiest way to direct QR code scanners to your website, but that's likely not the most engaging place to send people.

·  Consumers need immediate access to what’s relevant and QR codes are being used to make that task possible.

·  These codes have become mobile-friendly ways to point people in the offline space to online resources.

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Make your present the Best to secure your Future and make it more Beautiful.

Eduvogue is such a workplace where you will be challenged every day to become a champion.

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Content builds relationships. Great content is a pillar of digital marketing. Marketers need to build digital relationships and reputation before closing a sale.

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What are the Jobs and Career Opportunities in Digital Marketing?

1. What is Digital Marketing?

Digital Marketing is not that different from Traditional Marketing:

You’ve got a product that you need to sell, and looking to the ways to interact with customers to build brand awareness and eventually ‘close’ a sale.

Digital marketing encloses more roles and skills than ever before. It's a versatile nature of the business that makes it so fascinating and exciting.

2.Scope of  Digital Marketing:

There is a broad Scope for Digital Marketing at present as the digital media is the new media that works with the help of the internet and has proved to be the fastest medium of mass communication. Digital marketing skills/techniques are used in promoting or marketing products or services on the Internet.

3. Job Opportunities:

There is a wide range of Digital Marketing jobs out there meaning there is a huge variety of career options.

•              Video/Audio Production

•              Interactive Technology (such as AI)

•              Mobile Marketing

•              Search Engine Optimization (SEO)

•              Search Engine Marketing (SEM)

•              Social Media

•              E-commerce

•              Email Marketing

•              Marketing Automation

•              Content Management and Creation

•              Web Development

•              Web Design

•              Copywriting and Editing

•              Analytics

•              Business/Marketing strategy

              To kick-start or advance your career, it’s a good idea to think about getting training in at least one or two specialty areas unless you’re in or gunning for management.

4.Work  from Home/Freelancers:

Freelance Digital Marketing is a perfect way to earn extra money, flex your creative skills, and make valuable connections and networks.

Freelancing is the concept of offering your products/services to the clients on a part-time or full-time basis from your Home. Sitting at Home, you can build your clients globally and provide quality services to the existing clients. Just you need is to have a PC or a laptop or any smartphone with a good internet connection.

Freelance tactics help people for promoting their brands or products/services as per their company or business and to grab attention to their targeted audience.

Today, in spite of the fact that social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will engage people to take a promising action your brand or business intends them to take. Using the skillsets of Digital Marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. You can save money as well as time and reach more and more customers than traditional marketing methods. Make enough effort to know your audience and allow them to know you personally which can help to create brand loyalty and ultimately increase your sales.

Digital Marketing medium is not limited to Google search, social media, email, mobile, content, and analytics.

Digital marketing is either:

(i) done in-house (companies might hire people for their own or clients’ digital marketing needs) (ii) outsourced to specialized digital marketing agencies. (iii) given to the consultants.

If you are getting into digital, you could work in either capacity from any corner of the world.

5.Business Opportunities:

Today, It is no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The advantages of Digital Marketing are becoming more popular every day. More and more consumers are researching and buying products online. More and more small businesses are implementing Digital Marketing tricks and tacks to effectively reach and engage their target consumers online. In fact, U.S. Digital Marketing spends will rise to about $332 billion by 2021. Digital Marketing strategies have proven to be the most cost-effective way to reach potential customers.

By making use of the right strategies and effective implementation, small businesses can increase their reach and conversions in just a matter of months. Yet another one of the many benefits of digital marketing is that it allows you to connect with consumers who are browsing and consuming content on their mobile devices. More than half of all online users are accessing the web from a mobile device. Digital Marketing can provide an easy way to help you reach people on mobile devices, tablets, and desktop computers.

6.Career Growth with Experience in Digital Marketing:

The salary packages of Digital Marketers are highly dependent upon the kind of skills, experience, and the performance and the value they bring to a company or a team. Moreover, they are mostly independent of the regular salary brackets which traditional organizations adhere to. 

This means if you have the right Digital Marketing skills and know how to use them, you already have the potential to mint money.

There are approximately 1.5 lakh jobs in Digital Marketing and these are likely to grow at a very fast pace.

The following summary gives a few numbers and stats to give you an overview of where the Digital Marketing Industry stands now.

Here are the Roles and the Pay Scale:-

(i)The Salary of a Digital Marketing Analyst/Executive (0-1 years) –> Rs.20,000-Rs.40,000 per month. (ii)The Salary of a Digital Marketing Specialist (1-3 years) –> 4-5 lacs per annum. (iii)The Salary of a Digital Marketing Strategist/Team Lead (3-4 years) –> 5-6 lacs per annum. (iv)The Salary of a Digital Marketing Account Manager (5-8 Years) –> 7-10 lacs per annum. (v)The Salary of a Digital Marketing – VP (8-15 years) –> 12-50 lacs per annum.

7.Conclusion:

Digital Marketing scope in the future of marketing will not only thrive in the most result-oriented fashion but also let businesses survive.

Digital Marketing is a dream business project for all digital marketers.

It will be worthwhile for you to climb on to the digital platform when the time is right as Digital Marketing sure remains as the most effective way of marketing in the future too, either business-wise or career-wise. The research and practice of Digital Marketing are improving with the advancement of technology. The strong visibility of the organization or the brand through Digital Marketing allows the consumers to develop perceived knowledge about the brand.

Digital Marketing is a platform where anybody can make his or her career without so much effort. Only you should have to keep the patience to get your desired goals.

We have entered into the new era of marketing where everything is going to be digitized. In short, we can conclude that Digital Marketing is going to be a huge In-Demand marketing strategy for all digital marketers. Eventually, at present and also in the nearby future, Digital Marketing has become a very high profession as well as a great promising and challenging career for the youth.

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