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30 REASONS WHY DIGITAL MARKETING IS IMPORTANT FOR YOUR BUSINESS

30 REASONS WHY DIGITAL MARKETING IS IMPORTANT FOR YOUR BUSINESS

30 REASONS WHY DIGITAL MARKETING IS IMPORTANT FOR YOUR BUSINESS

Are you an online service-based provider or a small business owner?

Do you struggle with finding quality leads for your business?

Perhaps you’re wondering and thinking - ‘There has to be a better way!

In my experience, clients that are ready to outsource their marketing do so because they:

are struggling to keep up with their marketing tasks by continuously trying to DIY

don’t know the best strategies and don’t care to learn them

aren’t tech-savvy, loathe sales + marketing, and social media overwhelms them

Do these sound like you, too?

Trust me, I get it.

Social media is time-consuming. There’s a lot to learn and a million strategies to implement. It can be extremely overwhelming to learn the ins and outs of digital marketing. The when, who, and what to post, and don’t even get me started on learning analytics! When in all reality, you’re likely thinking - 'Who has time for this?’

Am I right?

Therefore, outsourcing your digital marketing to a pro, like me, can help eliminate these burdens.

Maybe you’re wondering if hiring a marketing consultant to help you with your digital marketing needs can benefit your business. I’m here to tell you YES, and not because I’m a marketing consultant but because I have seen it firsthand.

I have outlined for you seven benefits of hiring someone, like me, to handle your digital marketing needs.

7 REASONS WHY HIRING A MARKETING CONSULTANT WILL BENEFIT YOUR BUSINESS:

Consistency in sharing your marketing content and message.

Provide an outside perspective on your business.

See your blind spots and consult on ways to improve your marketing.

Save you time and money on trial and error methods that don’t work.

Work with a professional who has been there and done it before and is up to date on the latest trends.

Ongoing optimization to continually improve your ROI.

Ability to focus on what you do best by serving your clients.

These benefits show that hiring a marketing consultant can help catapult the success of your business and in the long run save you time, money, and stress.

Here’s the thing though, the businesses that cannot adapt to the new way of marketing are at risk of losing momentum with their business. They’ll lose customers/clients, and sales, and their bottom line will diminish. Ouch!

Digital marketing has replaced the old form of marketing because it is cost-effective, saves time, and increases the reach of your message significantly with your audience. Traditional marketing does not provide the same range and benefits as digital marketing. It’s archaic and puts your business at risk of extinction.

Therefore, let’s dive in and look at all the benefits of why your business should leverage digital marketing. Now, I’ll caveat this by saying, this isn’t a full list of benefits, but it provides plenty of reasons to back up my opinion and the importance of digital marketing.

30 REASONS WHY DIGITAL MARKETING IS IMPORTANT FOR YOUR BUSINESS:

Builds credibility and trust with your audience.

Increases brand loyalty.

Positions you and your business as a leader, expert, and authority figure in your industry.

Increases the influence you have on a local and global scale with your audience.

Provides social proof that your business is credible.

It’s where your prospects are spending their time.

Connects you with your audience easily.

Creates brand awareness.

Increases customer/client satisfaction and experience.

More cost-effective than traditional marketing (ie. cheaper!)

Increases the playing field by expanding your reach globally.

Increases conversion of prospects because of multiple “touchpoints ” of interaction.

Increases your business revenue. According to operational, companies using digital marketing have a 2.8x better revenue growth expectancy.

Increases the ability to cross-sell, up-sell, or down-sell additional products or services.

Effective targeting of qualified leads.

Caters to the mobile customer/client. According to Forbes, 91% of adults have mobile devices within reaching distance.

Increase your return on your investment.

Provides an avenue for continued market research for better insights into your audience.

Increases customer/client retention rate.

Provides a competitive advantage over your competitors.

Increases the rate at which you share your message with your audience.

Saves you time and money.

Increases the interaction with qualified leads.

Provides a direct line of communication between your business and your audience.

Increases the expansion of your business for scalability.

Creates a real-time customer services experience for your audience.

Provides multiple ways to reach your audience based on their favorite device, time, place, wants needs, and desires.

Increases brand visibility to gain an online presence.

It’s versatile and customizable for your business to meet the needs of your audience.

Increases the impact you can have on the lives of others with your products or services.

As you can see, creating an online presence for your business with digital marketing can truly help your business grow and scale. By using digital marketing, my clients have been able to expand their reach, acquire new leads, increase their sales, and make more of a profit and impact.

How would leverage digital marketing to grow your online presence benefit you and your business?

Imagine how different your life and business could be if you used digital marketing to reach more of your audience. Would you be able to…

spend more time with your family?

take road trips?

hire more employees or contractors for help?

reduce the financial burden?

eliminate stress?

Share in the comments below: What is thing frustrating you with your current digital marketing strategy?

If you’re looking for support with your digital marketing for your business, I would love to chat with you about your digital marketing needs, determine if your current strategy is working for you, and how I can best support you.

Please book a Marketing Consultation so that we may discuss things further.

[bsagaredu]

30 REASONS WHY DIGITAL MARKETING IS IMPORTANT FOR YOUR BUSINESS

30 REASONS WHY DIGITAL MARKETING IS IMPORTANT FOR YOUR BUSINESS

Are you an online service-based provider or a small business owner?

Do you struggle with finding quality leads for your business?

Perhaps you're wondering and thinking - 'There has to be a better way!

In my experience, clients that are ready to outsource their marketing do so because they:

are struggling to keep up with their marketing tasks by continuously trying to DIY

don't know the best strategies and don't care to learn them

aren't tech-savvy, loathe sales + marketing, and social media overwhelms them

Do these sound like you, too?

Trust me, I get it.

Social media is time-consuming. There's a lot to learn and a million strategies to implement. It can be extremely overwhelming to learn the ins and outs of digital marketing. The when, who, and what to post, and don't even get me started on learning analytics! When in all reality, you're likely thinking - 'Who has time for this?'

Am I right?

Therefore, outsourcing your digital marketing to a pro, like me, can help eliminate these burdens.

Maybe you're wondering if hiring a marketing consultant to help you with your digital marketing needs can benefit your business. I'm here to tell you YES, and not because I'm a marketing consultant but because I have seen it firsthand.

I have outlined for you seven benefits of hiring someone, like me, to handle your digital marketing needs.

7 REASONS WHY HIRING A MARKETING CONSULTANT WILL BENEFIT YOUR BUSINESS:

Consistency in sharing your marketing content and message.

Provide an outside perspective on your business.

See your blind spots and consult on ways to improve your marketing.

Save you time and money on trial and error methods that don’t work.

Work with a professional who has been there and done it before and is up to date on the latest trends.

Ongoing optimization to continually improve your ROI.

Ability to focus on what you do best by serving your clients.

These benefits show that hiring a marketing consultant can help catapult the success of your business and in the long run save you time, money, and stress.

Here's the thing though, the businesses that cannot adapt to the new way of marketing are at risk of losing momentum with their business. They'll lose customers/clients, and sales, and their bottom line will diminish. Ouch!

Digital marketing has replaced the old form of marketing because it is cost-effective, saves time, and increases the reach of your message significantly with your audience. Traditional marketing does not provide the same range and benefits as digital marketing. It's archaic and puts your business at risk of extinction.

Therefore, let's dive in and look at all the benefits of why your business should leverage digital marketing. Now, I'll caveat this by saying, this isn't a full list of benefits, but it provides plenty of reasons to back up my opinion and the importance of digital marketing.

30 REASONS WHY DIGITAL MARKETING IS IMPORTANT FOR YOUR BUSINESS:

Builds credibility and trust with your audience.

Increases brand loyalty.

Positions you and your business as a leader, expert, and authority figure in your industry.

Increases the influence you have on a local and global scale with your audience.

Provides social proof that your business is credible.

It's where your prospects are spending their time.

Connects you with your audience easily.

Creates brand awareness.

Increases customer/client satisfaction and experience.

More cost-effective than traditional marketing (ie. cheaper!)

Increases the playing field by expanding your reach globally.

Increases conversion of prospects because of multiple "touchpoints " of interaction.

Increases your business revenue. According to operational, companies using digital marketing have a 2.8x better revenue growth expectancy.

Increases the ability to cross-sell, up-sell, or down-sell additional products or services.

Effective targeting of qualified leads.

Caters to the mobile customer/client. According to Forbes, 91% of adults have mobile devices within reaching distance.

Increase your return on your investment.

Provides an avenue for continued market research for better insights into your audience.

Increases customer/client retention rate.

Provides a competitive advantage over your competitors.

Increases the rate at which you share your message with your audience.

Saves you time and money.

Increases the interaction with qualified leads.

Provides a direct line of communication between your business and your audience.

Increases the expansion of your business for scalability.

Creates a real-time customer services experience for your audience.

Provides multiple ways to reach your audience based on their favorite device, time, place, wants needs, and desires.

Increases brand visibility to gain an online presence.

It's versatile and customizable for your business to meet the needs of your audience.

Increases the impact you can have on the lives of others with your products or services.

As you can see, creating an online presence for your business with digital marketing can truly help your business grow and scale. By using digital marketing, my clients have been able to expand their reach, acquire new leads, increase their sales, and make more of a profit and impact.

How would leverage digital marketing to grow your online presence benefit you and your business?

Imagine how different your life and business could be if you used digital marketing to reach more of your audience. Would you be able to...

spend more time with your family?

take road trips?

hire more employees or contractors for help?

reduce the financial burden?

eliminate stress?

Share in the comments below: What is thing frustrating you with your current digital marketing strategy?

If you're looking for support with your digital marketing for your business, I would love to chat with you about your digital marketing needs, determine if your current strategy is working for you, and how I can best support you.

Please book a Marketing Consultation so that we may discuss things further.

[bsagaredu]

How do you nail your NFTs with Fiverr's freelance experts?

As technology advances, so do our technological needs. With the rise of NFT and blockchain-related technology, many people are seeking individuals who have the skills to help them achieve their goals, whether personal or business-related. That’s where Fiverr’s NFT services come in.

What Is Fiverr?

Fiverr is an online marketplace that’s used for buying and selling high-quality freelance services. Fiverr allows you to offer your skills to people worldwide, or you can buy someone's services from anywhere.

Fiverr has over 500 categories of services, from digital marketing to website creation, to video editing, or anything else a business needs.

What NFT Services Does Fiverr Offer?

Because of the increased demand for NFT-related skills and services, Fiverr now has a dedicated section on its site hosting several NFT jobs and services.

Fiverr exists to change how the world works together. That's why Fiverr now offers the following NFT services:

1. NFT collections design

If there’s one thing that many professionals in the NFT space are searching for, it’s someone to construct their entire NFT collection. This means if you want to create an NFT project that contains a wide variety of traits and quantities, Fiverr has the right people with the knowledge to get it done.

Likewise, if you are someone who has the skills to build an entire NFT collection, Fiverr allows you to offer your expertise at a set price.

2. NFT art

By creating the actual art and designs for your NFT project or brand development, Fiverr has you covered.

Similar to a graphic designer, an NFT artist can create several types of NFT art for your project. From unique one-of-a-kind art pieces to a full-blown 10k art project with different rarities, you can find it all on Fiverr.

3. Discord servers

If you're active in any NFT community, then it’s likely that you've been on at least one Discord Server.

NFT projects often require someone to build out their Discord servers with specific channels, bots, and other helpful tools that are used to manage NFT communities and distribute content in an organized manner.

If you need a trusted professional to set up your Discord for success, you can find them on Fiverr.

4. NFT marketplaces and minting sites

That’s right, Fiverr offers freelancers who can build you an entire NFT marketplace, minting websites, and even code other types of smart contracts and tokens.

If you require a decentralized application (dApp) or an initial coin offering (ICO), Fiverr has the right people that are capable of that as well.

Why Fiverr?

Fiverr makes purchasing NFT services transparent. It's important to read each gig's description carefully to understand what services and rights are included to avoid any misunderstandings.

Ultimately, Fiverr is your one-stop-shop for any NFT-related task you desire or skills that you offer.

Whether you're looking for someone to build your entire NFT collection, design some unique art, help manage your discord server, build your minting website—or if you’re the one with the knowledge to get it all done—Fiverr has tons of professional creatives and talented NFT freelancers on their online platform.

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How do I find a good logo designer?

How do I find a good logo designer?

Importance of Logo Design

Whether you are a solopreneur, serial entrepreneur, or a multinational company or corporation, typical or atypical business or industry branch, one thing is for sure—you need a unique brand identity.

Brand identity or visual identity is a set of features that characterize your brand and communicate specifically with an audience.

Brand identity determines your first impression, be it positive or negative.

A professional logo is the foundation stone of every brand identity.

It eventually becomes a famous symbol used for visual communication.

Also, a logo is the starting point for further development of your brand’s identity.

Meaning of Logo

Since ancient times, symbols were first used as a visual way of communication. In ancient Egypt, people used hieroglyphs as a means of communication, and just by looking at them; we can conclude that hieroglyphs are typical symbols.

Practicing such ways of communication sticks today. A logo is every company's way of visual communication through one symbol that represents everything that a company stands for. That is a crucial reason choosing the right graphic designer for creating your company logo must be taken seriously.

Milton Glaser, a famous artist and one of the best logo designers, once said:

Bad Logo Designer Choice

1. Avoid logo factories

Lots of people can fall into the trap of searching for designers through Google. Knowing the phenomenon "First page on Google" can be a problem. When you type "logo design" or similar terms in Google, on the first page you will get a lot of "logo factories" with all kinds of offers for logo design.

Those are options every man, who wants a professional logo design for business, should avoid. Those generic logo designs that most of those agencies or companies are offering could not possibly be unique and recognizable as a custom-designed logo, especially for your needs and suitable for your brand identity.

To have your logo designed properly, you need a real human, talented designer and not a program that just combines random elements and forges meaningless logo creation. Among all reasons, why you shouldn't choose any of those offers is a time-related matter. You can bump into offers like: "perfect logo design within 24 hours", "Create Your Logo in 5 Minutes?" etc.

2. Hire Knowledge

For anyone who possesses even the slightest knowledge of art or has extended knowledge of art by graduating from an art university or school, such offers to them sound unreal.

To explain an analogy to common people, I could make this comparison: It's like asking a sculptor to create a 4-meter tall, exact marble replica of Michelangelo's David in a day. It simply cannot work.

Everything under 48 hours for creating the first drafts of logo design is highly doubtable. Even the basic process of creating logo design, formerly modest watermark logos, should not be less than a day.

3. Research

The proper process of creating a logo must have several stages. The stage is researching.

No matter how large or small a company or business is, proper market research takes time. There is the research of competitors, studying their visual identities, comparing them, and a lot of other processes involved, so a designer doesn’t come up with a similar design already present in the market.

Knowing that if you want a professional logo, you will not get it in those "logo factories".

4. Pricing Trap

Another thing that can mislead people is the price. Most of the "logo factories" will offer logo design from $5 to unknown amounts. They wrap it up in sweet offers on several levels such as "Gold package" "Platinum package" etc. Any respectable designer will not accept a logo below $100. So be careful because when you search online for a person to design your logo you can find a lot of amateurs, enthusiasts, and all kinds of people who think they have adequate knowledge to design a logo.

Therefore, your search must begin in some place you reached a respectable and talented designer.

Recommended choice

Several platforms offer related matte serious design services and you can find the right person for the job.

Some of them are Upwork, Freelancer or Zillion Designs. Partially because of these platforms' reputation and partially because of your option to choose from many, they can be the right choice for a start.

Several things are very important when choosing the right person for hire. Decent logo designers must have:

1. Portfolio

The portfolio is every designer's personal ID. In p, the portfolio you can find out a lot about a designer, from preferred style to the design niche he is best in.

Certain important things related to logo design can also be found in a designer’s portfolio. One of those things is previous experience in logo design and conformation that those designs are real, alive, and in use, or they are just ideas and create art with no applicable use.

That is important if you wish to hire an experienced logo designer with proof of his work. The portfolio doesn't have to be key for choosing a designer because there are a lot of very talented students who yet don't have an extended portfolio but have the knowledge and passion to nail the job.

2. Logo design process

Every designer has thrown design process and it's recommended to ask them about it. Creating a logo should include the designer's questions about the brand and task which is put before him, researching, contemplating, sketching, choosing the right style, vectorizing, etc.

Questions from the designer are crucial and must be clear, straight, and target right angles, which will help him later to develop proper ideas and to crystalize images in his mind and imagination.

The steps of the logo design process may vary but previously mentioned are usual ones, and without them, it's a lot harder to come up with professional logo design.

3. Payment

As mentioned before, in the design industry and among real designers there is a rule "You get what you pay for." This means that spending a larger amount than planned shouldn't be considered a Los blot as an investment.

A professional logo can significantly boost your chances of success. Your logo can stand for itself just for a short period because when a company is growing, also the need for proper visual identity is growing too, so at a point, in time you will have to have a Brand Style Guide Book and that's something that should be considered when hiring a logo designer.

Company colors, company typography, web and print rules for identity are just several elements that a brand guidance book should have. It will be much easier for a person who designed a logo also to create a Brand Guidance Book so when hiring a logo designer, that should also be kept in mind.

4. Communication

Good communication is key to success in almost every corporation.

Therefore, when you choose a designer, you think will fit your needs, insist on a short phone/Skype/WhatsApp call. Desirable is a video chat because it can remove most suspicions.

Some people may not be comfortable with video chat, so audio conversation should do the trick. In a brief conversation, you can explain your ideas and ask the logo designer some questions that are important to you.

It's not recommended to ask the designer for an opinion on your ideas because it can drive him into an unpleasant situation if he disagrees with such an approach, so it's best to just say your wishes and thoughts and let the designer take them further steps in deciding on the matter.

The quick call should just be used for an introduction and brief conversation. Later communication is recommended to be in written form so both of you can refer to all parts of the agreement in future The short if needed.

Make sure you compile all your requirements and wants in a creative brief. This document will not only guide the designer, but also serve as a piece of evidence when the project is complete.

5. Testimonials

Testimonials are highly desirable in choosing the right designer. From positive testimonials by other people and businesses who already hired a designer, you can learn a lot.

If testimonials are mostly positive, it can be a good sign that you are on the right path to hiring a talented designer. You don't need to look at only the good recommendations, you should also look into negative ones. From negative testimonials, you can learn what potential problems can emerge when hiring a designer.

In conclusion, there is no universal recipe for hiring the right designer and there is no guarantee that a designer will be up to the task but we hope these tips will help you go in the right direction and with these tips, you'll avoid being tricked. Instead, you can end up hiring genuine talent who will create the perfect logo for you.

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10 KEY AREAS WHERE PRODUCT DESIGN ADDS VALUE:

1. Lower Costs–because we understand the manufacturing processes, we lower production costs by streamlining the components or by improving the material choices.

2. Visual Appeal–we improve the sale-ability of your product by modernizing its design, and increasing the appeal to your target market by adapting to the latest market trends.

3. Improved Performance–we innovate to make your product easier to use, smaller, faster, stronger, or better. A higher-performing product provides an edge over your competitors!

4. Improved Durability – we analyze the weak points that are the source of breakage. We stabilize and improve this so that you have fewer returns and greater product longevity.

5. New Features – we ask ‘what if?’ and deliver the ah-ha moment with new features that will delight your customers.

6. Eco Friendly – we reduce packaging, change materials, and improve the manufacturing process to decrease the environmental impact of your product.

7. Legal Requirements – we adapt your product to meet changes in legal, design & safety

standards, and compliance requirements.

8. Product Drawings–we produce 3D drawings and photo-realistic renders that can be used as sales tools, or as part of product information kits. Help you better picture your product before production.

9. Technical Drawings –we produce technical drawings and CAD files that are required for prototyping and manufacturing, and when required, for the use of patent applications.

10. Chinese Manufacturing–we are fluent in Chinese and experienced in doing business in Asia. We can work on your behalf to source offshore manufacturing suppliers.

[bsagaredu]

10 KEY AREAS WHERE PRODUCT DESIGN ADDS VALUE:

1. Lower Costs–because we understand the manufacturing processes, we lower production costs by streamlining the components or by improving the material choices.

2. Visual Appeal–we improve the sale-ability of your product by modernizing its design, and increasing the appeal to your target market by adapting to the latest market trends.

3. Improved Performance–we innovate to make your product easier to use, smaller, faster, stronger, or better. A higher-performing product provides an edge over your competitors!

4. Improved Durability – we analyze the weak points that are the source of breakage. We stabilize and improve this so that you have fewer returns and greater product longevity.

5. New Features – we ask ‘what if?’ and deliver the ah-ha moment with new features that will delight your customers.

6. Eco Friendly – we reduce packaging, change materials, and improve the manufacturing process to decrease the environmental impact of your product.

7. Legal Requirements – we adapt your product to meet changes in legal, design & safety

standards, and compliance requirements.

8. Product Drawings–we produce 3D drawings and photo-realistic renders that can be used as sales tools, or as part of product information kits. Help you better picture your product before production.

9. Technical Drawings –we produce technical drawings and CAD files that are required for prototyping and manufacturing, and when required, for the use of patent applications.

10. Chinese Manufacturing–we are fluent in Chinese and experienced in doing business in Asia. We can work on your behalf to source offshore manufacturing suppliers.

[bsagaredu]

What are 31 reasons why you hire a digital marketing consultant?

31 Reasons to Hire a Digital Marketing Consultant

Online competition is more fierce than ever, and if you’re not doing digital marketing Correctly, your competitors will! Digital marketing might seem like a pain, but it doesn’t have to be complicated.

A digital marketing consultant Can help you realize your online goals effectively and cost-efficiently. It may tempt you to try the DIY approach, but with so many emerging trends and disruptive technologies, pretty much only digital marketing experts can handle their marketing without help!

Below, we’ll examine all the main reasons working with a digital marketing consultant might be a good idea for you and your business. Let’s begin!

1) Define your strategy

Digital marketing is all about effectively defining a strategic marketing approach and executing it. That is exactly as complicated and ambitious as it sounds, and no small or medium-sized business can hope to achieve it without significant investment. A successful strategy will weigh budget, goals, and growth to achieve an optimal outcome.

2) Efficiency and Overcoming Technical Barriers

An experienced marketing consultant will be well-versed in search engine marketing and all other forms of online marketing, including tools and services you might ignore or cannot use because of technical limitations.

Unless you’re an IT expert with a background in marketing, you won’t be able to achieve the same level of efficiency a digital marketing consultant will offer you.

3) Enhanced Visibility for all Your Online Assets



With social media, search engines, and mobile marketing all working together and growing fast, there is a vast, untapped potential for more visibility. A marketing expert will tap into these sources and have your business found through all venues. The more traffic your site receives, the more customers you will have. It’s that simple, but it’s not always easy to achieve.

A cleverly designed marketing campaign will cover multiple traffic streams and ensure that your products or services reach the people they are supposed to, improving your inbound traffic and your search engine rankings.

4) Customer Engagement

It’s one thing to increase traffic, as we’ve seen above, and another to get your visitors engaged and eventually convert into buyers. A digital marketing expert will help you keep your visitors interested and keep your pages relevant and fresh.

Customer engagement is a science with measurable benefits and specific return on investment ratios. It involves long-term content strategy and social media presence.

5) Brand Image

You may think you have a clear image of what your business does, but if that image isn’t communicated through your branding, then you’re losing customers. Branding is all about your visual identity. From logos to special fonts and color schemes, your branding approach will define how the public sees you and your offerings. Branding also encompasses catchphrases and signature statements that showcase your business vision.

It’s impossible to go very far without efficient branding, and even global corporations have lost momentum because of inefficient branding.



6) Matching and Surpassing Competition

You can’t expect to run your business and your marketing at the same time. If your competitor trusts a digital marketer to lead their marketing efforts, you will fall behind. On the flip side, if you work with a marketing consultant while your competitor fumbles about, it’s mathematically certain that you will have an advantage!

7) Analytics and Giving You Control

Digital marketing professionals thrive in numbers, and your consultant can help you make sense of stats from Google Analytics and other tools that, if used correctly, can empower you with full control over your marketing and branding destiny.

8) Online Reputation Management

Digital marketing is not just Facebook ads. Online reputation management is crucial both at a personal and a business level. It can be done honestly and positively, but your competitors might try to affect your reputation negatively, and you’ll need the help of a professional to counter that.

9) Perspective to Grow and Diversify

It’s easy to pigeonhole yourself in one way of doing business, especially if it seems the most profitable right now, but the world of online businesses changes daily, and it pays to hedge your bets and keep strengthening. Your consultant can help you get a fresh perspective, consider novel approaches, and find excellent business opportunities.

10) Professional Website

Your official website is the HQ of your digital marketing efforts. It’s where you want to funnel your traffic and where you should sell most of your products and services. A digital marketing consultant will give you pointers and present you with effective solutions to make the most out of your website.

11) PPC Advertising

Few methods get you traffic faster than pay-per-click advertising. If SEO is a marathon, pay per click is a sprint, and an online marketer is your coach to victory. There are countless guides on how to do PPC the right way, but an expert does PPC on a whole other level.



12) Traditional SEO

Even if you think you’ve automated your conventional digital marketing campaigns, a good marketer can optimize them in various ways you might not even know exist. As two-thirds of all online searches happen through Google, your business must be visible there.

13) Content Strategy

Even if you’re a prolific writer, or have a strong creative department, your content will achieve little if it’s not consistent and developed through a specific content strategy. Depending on how you go about it, content marketing can be the foundation of a powerful campaign or a huge money sink.

14) Curated Content

Cost-effective to the max, leveraging the power of curated content as part of your content strategy will supercharge your traffic and make sure your site and blog keep up to date with recent developments. This is NOT cutting and pasting other articles, but respectfully sharing relevant news and ideas in your business vertical.

15) Blogging

Closely related to your content strategy, your official blog will define the image of your company and be the foundation of your container image. Keep in mind that successful blogging is time-consuming and needs to be carefully planned.

16) Guest Blogging

Blood brothers with blogging, guest blogging can help your company be more visible and drive relevant, highly targeted traffic to your official site. This is the posting of relevant blog posts on other websites, through which readers will be directed to your site and offerings.

17) Content Creation

Digital marketers often have partnerships with trustworthy and skilled writers, video developers, photographers, and other professional content creators. By partnering with them, you can obtain premium content at very low prices, especially compared to hiring an in-house content creation specialist.



18) Promoting that outstanding Content

OK, you have blog posts, guest posts, and curated content. Now what? A good digital marketing consultant will lead efficient content promotion efforts that are tied to your social media and digital marketing campaigns. This content promotion will make sure your content is seen by those that address it and have maximum impact.

19) Keeping Content Relevant

Some of your content will become obsolete in time, while some of it will remain ‘evergreen’ and keep on giving for years to come. Your marketing consultant will make sure your content is fresh, and lead re-purposing initiatives if it goes stale. An unattended blog might eventually become a liability, with older posts being accused of being misleading. You don’t want that.

20) Infographics

So, content goes beyond just articles. Infographics are an inexpensive and impactful way to get viral content and expand your brand influence. What’s your industry? Can you produce an interesting, informative, and perhaps funny infographic? If yes, your digital marketer will help turn your idea into reality.

21) Video Marketing

Powerful and potentially viral, marketing videos can be an amazing way to reach millions if done right. They can be as expensive or as cheap as you want because a simple YouTube video has the potential to go viral as much as a fancy CGI panorama.

22) Podcasts

Do you have something interesting to say? Are you looking to become a voice in your industry? Then podcasting will help you establish yourself as a thought leader in your field, and your marketing consultant will make it happen.

Podcasts are broadcasted once live, but then you get to keep the recording and offer it on demand to your visitors, adding long-lasting value.



23) Presentations

Highly valued in the business world, presentations can add value and prestige to your marketing campaign. Presentations, especially when combined with white papers or other authoritative sources, can help establish your business as a leader in its field, and you personally, as an expert.

24) Webinars

More interactive than presentations, webinars help you connect with your audience, give TONS of value, and, again, establish you as a thought leader in your industry. Webinars can be costly and time-consuming, but they are modular (meaning you can keep on adding more) and scalable.

25) Apps, Flash Media, and Other Interactive Content

Interactive content offers MAX engagement, especially with younger audiences. Flash games, free apps, lighthearted quizzes, and ‘silly’ tests are all part of popular culture. You can leverage the power of interactive content without breaking the bank with browser-based interactive content that’s often less expensive to make than ‘traditional’ articles.

26) Email Marketing

One of the most scalable and affordable methods of mass marketing, email marketing can be brilliant if done right, and obnoxious if overdone. With strong email campaigns, you can reach thousands of highly qualified clients, build a relevant mailing list and get your readers to follow your business developments.

Mailing lists will help promote your content marketing efforts and work synergistically with virtually any other marketing plan.

27) Automation

Online automation, and particularly marketing automation, has the potential to save your employees thousands of hours annually, which can then be put into actually growing your business.

Several of the benefits discussed above, including content curation, SEO, email marketing, and others, can be largely automated, saving you time and money. However, automation has a dark side that can lead to spamming if overdone. A qualified marketer will strike that perfect balance and stay clear of the spam threshold.

28) E-commerce Management

If you’re running an online store, your marketing needs suddenly become a lot more complex and challenging. Each product can be a landing page, and your store can be used for marketing and social media promotion purposes.

Your store will also need protection from negative reviews and a tailor-made SEO campaign, as store pages are valued and ranked differently than regular pages in search engine results.



29) Training

One of the least understood benefits of working with a digital marketing consultant is that they can help train you and your staff to become more efficient, even in non-marketing tasks. Your marketing partner will not only give you invaluable insight, but also point you to the right experts that will help train your team in the subjects they need to master to be successful.

Such training may include IT, marketing webinars, content creation guides, and working directly with other specialists in realizing training milestones.

30) Cost-effectiveness

We’ve mentioned costs throughout the article because it’s important to realize that working with a top-tier marketing consultant firm and SEO agency is affordable and VERY cost-effective. To understand the tremendous value, just consider hiring all the individual experts in-house and building all the infrastructure needed for effective SEO and digital marketing Management internally. It’s just prohibitively expensive unless you’re already a huge corporation. So, working with a digital marketing consultant instead is a simple decision, given the low cost and spectacular return on investment.

31) Building a Lasting Partnership

Finally, working with a trustworthy digital marketing agency can cause a long-lasting business relationship that will empower you and provide you with insight into the growth of your business. It’s encouraging to have someone you trust to talk business with, and your marketing consultant will eventually get to know and care about your business as much as you do!

[bsagaredu]

GET A PROFESSIONAL WEBSITE FOR YOUR BUSINESS

A website needs to be well designed and rich with information and imagery. Not only that, it needs to be easy to use and easy to find too.

Honeycomb Creative has designed and developed hundreds of professional websites for businesses in a range of industries – including construction, manufacturing, mining, and more. They’re all unique and effective for their objectives because we always start with having a full understanding of the core issues. A well-planned website is an effective website.

Our website projects are completed to the highest standards in design and technologies. We give our clients exactly what they need and nothing they don’t, unlike pre-packaged software that may be full of unnecessary features.

We provide our clients with the tools they need to connect with their customers, manage their content, and handle their website registrations or transactions. Our goal is to empower our clients to manage their websites as much as they wish.

WEBSITE DESIGN

Creative Website Design

Our Website Design Service includes the development of a unique website look and layout created specifically for your business. We do not believe in templates and every client deserves a memorable website. Our experienced designers provide you with multiple design options and almost unlimited revisions to ensure you get exactly what you are envisioning.

E-Commerce Website Design & Online Catalog Websites

Our website programming team is experienced in creating custom WooCommerce e-commerce websites. Not only do we help clients get their products (and services) online so that they can take credit card payments, but we also help them organize their offline workflow so that their website becomes an extension of their business. Some clients don’t require e-commerce but do need a custom online catalog to showcase their products.

Responsive Web Design Programming

Responsive website design programming is a website design that adjusts to fit desktop, tablet, and smartphone browsers. Responsive websites are designed with additional templates for vertical layouts (smartphones and tablets) and content is ‘adjusted’ and/or ‘hidden’ to fit smaller screen sizes.

Every website is created with responsive design standards to ensure it meets Google’s requirements for ‘mobile-friendly’.

Web Browser Compatibility

Your website visitors use a variety of different web browsers to view your site, and your website needs to be compatible with as many of those as possible. With several browsers for desktops and mobile, including previous versions of browsers still being used, there are many ways your website’s code will be interpreted and displayed.

We always use a testing phase to demo our web projects in common browsers and devices, making sure it functions well and looks amazing across the board.

Fast Websites

People are accustomed to high-speed internet, so the time it takes for your website to load is crucial to keeping visitors from bouncing. If a website takes more than a couple of seconds to load, a visitor becomes impatient or assumes the website is broken and clicks away.

We build our websites for speed – from optimized code and graphics to business class website hosting customized for speed. Our goal is a website that loads as quickly as possible.

[bsagaredu]

[bsagaredu]

[bsagaredu]

GET A PROFESSIONAL WEBSITE FOR YOUR BUSINESS

A website needs to be well designed and rich with information and imagery. Not only that, it needs to be easy to use and easy to find too.

Honeycomb Creative has designed and developed hundreds of professional websites for businesses in a range of industries – including construction, manufacturing, mining, and more. They’re all unique and effective for their objectives because we always start with having a full understanding of the core issues. A well-planned website is an effective website.

Our website projects are completed to the highest standards in design and technologies. We give our clients exactly what they need and nothing they don’t, unlike pre-packaged software that may be full of unnecessary features.

We provide our clients with the tools they need to connect with their customers, manage their content, and handle their website registrations or transactions. Our goal is to empower our clients to manage their websites as much as they wish.

WEBSITE DESIGN

Creative Website Design

Our Website Design Service includes the development of a unique website look and layout created specifically for your business. We do not believe in templates and every client deserves a memorable website. Our experienced designers provide you with multiple design options and almost unlimited revisions to ensure you get exactly what you are envisioning.

E-Commerce Website Design & Online Catalog Websites

Our website programming team is experienced in creating custom WooCommerce e-commerce websites. Not only do we help clients get their products (and services) online so that they can take credit card payments, but we also help them organize their offline workflow so that their website becomes an extension of their business. Some clients don’t require e-commerce but do need a custom online catalog to showcase their products.

Responsive Web Design Programming

Responsive website design programming is a website design that adjusts to fit desktop, tablet, and smartphone browsers. Responsive websites are designed with additional templates for vertical layouts (smartphones and tablets) and content is ‘adjusted’ and/or ‘hidden’ to fit smaller screen sizes.

Every website is created with responsive design standards to ensure it meets Google’s requirements for ‘mobile-friendly’.

Web Browser Compatibility

Your website visitors use a variety of different web browsers to view your site, and your website needs to be compatible with as many of those as possible. With several browsers for desktops and mobile, including previous versions of browsers still being used, there are many ways your website’s code will be interpreted and displayed.

We always use a testing phase to demo our web projects in common browsers and devices, making sure it functions well and looks amazing across the board.

Fast Websites

People are accustomed to high-speed internet, so the time it takes for your website to load is crucial to keeping visitors from bouncing. If a website takes more than a couple of seconds to load, a visitor becomes impatient or assumes the website is broken and clicks away.

We build our websites for speed – from optimized code and graphics to business class website hosting customized for speed. Our goal is a website that loads as quickly as possible.