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Ways to Boost Your Engagement on Instagram

Maintaining a good engagement rate on Instagram is one of the most essential aspects of growing your account. This is why every major Instagrammer and social media marketer focuses solely on it. Your presence on Instagram might fluctuate from time to time due to changes in its algorithm, making it challenging to maintain.

However, there are specific steps you can to increase your engagement levels on the platform, gain new followers, and grow your reach in no time. Here are a few of them:

Consistent Posts

While you might know that brands have to stay active to attract new followers and increase engagement rates, you might wonder how active to stay. Recent studies state that a minimum of 1-2 posts a day is the sweet spot. This ensures that your feed remains relevant and fresh. Besides, it presents you with the opportunity to grab people’s attention. It’s crucial to determine the ideal time to post on Instagram, which is especially true when dealing with the timeline of Instagram’s algorithm.

Although the recommended time for posting content varies based on whom you speak to, some experts might suggest that anywhere between 8 AM – 9 AM or 2 PM – 5 PM is ideal for your first post. Others even recommend 5 AM for your second post. This inconsistency can cause confusion for planners. As you can see, there’s no fixed time to post content on Instagram.

You must uncover the habits of your followers. You can achieve this by using the Insight feature on Instagram Business or Creator account. It will help you determine when your followers are the most active and schedule your posts based on it. In turn, guaranteeing that the content appears on top of their feed.

Opt For Telling Stories

Instagram is flooded with messaging from brands with mediocre content that fail to understand that social network is meant to be a visual platform. It’s essential to capture your audience through text, videos, and images. You can start offering your followers micro-stories via your profile, captions, or videos.

Your social media followers yearn for a connection, and storytelling is an excellent way to create this unique experience. When people feel emotionally connected with your content, they will buy into it or share it with their peers.

One of the most effective ways to incorporate storytelling into your strategy is by sharing relevant and engaging content. You can also focus on your story by adding captions. More extended captions that are authentic and have storytelling elements are powerful as they help brands build a much deeper connection with their audience.

Maintain Visual Consistency

Remember that Instagram is a visual platform and rewards content that’s aesthetically pleasing. While glossy perfection is slowly dying, the core of the platform still resides in visual content. Users today are drawn to diverse perspectives and genuine expression. While high-saturation filters and perfectly positioned shots are slowly fading out, they are replaced with earthy tones, candid photos, and subtle editing styles.

Another popular look is increasing the brightness of photos and reducing highlights. Avoid touching the colors as it gives a more natural look. People, at times, even go for no-edits. However, maintaining a visually consistent feed is much more critical than a specific editing style. Roughly, 60% of the brands that perform the best have a consistent look in every post, making it essential to match your brand identity to your target audience.

Create a Strong Brand

Consistency, clarity, and creativity are the most crucial elements to building brand awareness on Instagram. A haphazard and unpredictable approach will do you no good. It’s important to focus on critical areas like creating unique style patterns and presenting your profile.

Besides, you need to focus on mastering your hashtag use and interact with your followers daily to build brand loyalty and boost engagement. You can quickly create a positive and consistent brand by mapping out the process and following the best brand practices.

Select the Right Hashtags

You can either appear as a top post or sink at the bottom of the feed by selecting hashtags for your post. When you opt for generic hashtags like #fashion or #christmas, you will face competition from millions of users. However, when you select a mix of hashtags specific to your industry, you can connect with your audience much more effectively.

You must research each hashtag, check out the type of content, and the likes on all top-performing posts. In case your content matches, opt for those hashtags. It’s also critical to limit the number of hashtags. Although Instagram allows up to 30, excessive tags at the bottom of your caption make it appear unprofessional and untargeted.

About 90% of posts by the top brands use seven or, at times, fewer hashtags, while the ideal number to get the most likes and interaction is around 11. A single hashtag can quickly boost your engagement by up to 12%.

Incorporate Video Subtitles and Closed Captions

Approximately 60% of stories are viewed with the sound on, which means that 40% are seen with the sound off. Videos have slowly started to take over the online space, while audio is falling behind. It is now crucial for marketers to include core messaging, along with visuals.

Besides boosting your engagement rates, incorporating these various strategies into your social media efforts will attract potential new followers and keep your target audience interested.

For any information about our digital marketing services, feel free to contact Your Social Strategy via this online form, and we’ll reply within the next business day.

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What Is SEO Writing? How to Be a Better SEO Writer

Google’s success depends on delivering content that answers people’s queries in the most relevant way possible. If you want it to be your content that people see, ‘sprinkling on some SEO’ as an afterthought won’t take you far. Instead, you need…

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New Study: Is Google Biased Towards Particular News Sites?

With our expert knowledge of search engine optimization (SEO) and Ahrefs’ massive amounts of data, we wanted to see if we could identify any bias from Google by looking at data for popular Conservative and Liberal news sites. If you’re not…

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What Is Bounce Rate? How to Interpret and Work with It

It’s a great metric to measure user engagement, but only if you know how to use it. In this article, you’ll learn: How Google Analytics calculates bounce rate Is bounce rate important? Bounce rate vs. exit rate vs. dwell time…

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Voice Search: A No-Nonsense Guide

It’s a fair question, but is it even possible? In this post, you’ll learn: What is voice search? How widely used is voice search? Things to know about voice search How to optimize for voice search Should you optimize for…

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How to Do Keyword Research for Affiliate Sites

This approach tends to be lots of traffic, but no clicks, conversions, or revenue. Luckily, there’s a simple solution: find keywords with lots of searches that you can rank for, which are about topics where you can naturally plug product…

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Beginners Guide to SEO

The world of SEO (search engine optimization) is complex and constantly evolving. But the basics aren’t tough to understand and having some starter knowledge of it can go a long way in making a difference in how you plan your online presence and digital marketing strategy.

There is no magic formula that will suddenly catapult you to the first position on the search engine results pages (SERPS). But if you through our Beginners Guide for SEO, it will help in better indexing of the content on your website. SEO is typically about making minor modifications to parts of your website.

Things To Focus On With SEO

SEO is far more involved than ever in 2020. It’s more than merely building links, posting rehashed content interspersed with keywords to increase your business’ visibility and boost search rankings. There are many different things you need to understand and keep track of such as:

Algorithmic changes

Emerging trends such as voice search

Technological advancements

Your audiences- what they want and how they behave

What is SEO?

Ultimately, Search Engine Optimization is more than just being on visible on search engines and attracting more website traffic. It’s about ensuring that you provide readers and audiences an excellent experience while generating leads and increasing revenue.

When viewed individually, all these alterations may appear to be incremental improvements. However, when used in conjunction with various other optimizations, they can have a significant impact on site performance, organic search results, and user experience.

Search Engine Optimization Basics

Here are some relevant points that will take you through the basics of SEO:

When it comes to search engine optimization it’s all about your site, search engines, and online users. If you have some information to share about a particular topic, product or service, you want it to show up at the top of the search engine results pages (SERPs) when someone searches with keywords related to it.

A large percentage of online experiences start with a search engine and almost 75% of online searchers begin their searches via Google.

Combine this with the fact that the first 5 results on Google attract 67% of all clicks. This stat itself tells you why SEO is so important.

Why SEO Is So Important

While social media, paid advertising, and various other online platforms can generate website traffic, search engines drive most of the online traffic. Organic search results always cover far more digital real estate and appear more credible to knowledgeable searchers.

These results receive more clicks than any paid ads. In simple words, SEO has 20 times more traffic opportunity compared to Pay Per Click, on desktop and mobile.

When set up properly, SEO is the sole online marketing option that continues to pay rich dividends over time.

If you post an engaging piece of content that deserves a high ranking for the right keywords, you will find a huge amount of traffic coming your way.

In comparison, advertising needs constant funding to direct traffic to your website.

Search engines are evolving at a rapid pace and getting smarter, however, they continue to need our help. Optimizing your website will help in better information delivery to search engines so that all your content can be indexed well and will show up within search results.

What’s The Difference Between White Hat And Black Hat SEO

White hat SEO is an amalgamation of best practices, SEO strategies and techniques that are in line with search engine norms. The primary focus being to provide excellent value to searchers.

Black Hat SEO techniques, on the other hand are the strategies & techniques that are designed to fool/spam search engines. While black hat SEO works, it can put your website at high risk of being penalized and/or removed from search results (de-indexed) and it has ethical implications. A penalized website can bankrupt a business and that means you need to choose the right SEO experts for your needs.

Some Things to Keep In View While Planning SEO for your Site

The basic principles you must follow include:

Make webpages primarily for users, and not for search engines.

Don’t deceive users.

Avoid any tricks intended to boost search engine rankings.

Consider what makes your site engaging, valuable or unique

While there are certain basic things to follow, some things to avoid include:

Participating in various link schemes

Using automatically generated content

Creating webpages with little/no original content

Having hidden text and links

Showing search engines’ crawlers different content than what you show visitors (it’s called cloaking)

Doorway pages- webpages created to rank high for specific searches to direct traffic to your site.

Who To Hire for SEO?

Depending on the complexity of your website, your willingness to learn, and your bandwidth you could manage some basic SEO yourself. But this process needs constant monitoring, tweaking, and knowledge of the latest algorithms and trends which means hiring a professional is the best option.

It isn’t difficult to find companies offering SEO services, but you need one that understands your industry and business and can provide customized services. The incorrect SEO strategies and methods will only end up affecting your site and business. We at Your Social Strategy have the expertise to manage your SEO requirements in line with your specific needs.

Our team is here to help you every step of the way- from planning to implementation, analysis and management of your SEO strategy. This consistent and expert approach will help ensure that you are able to boost the visibility of your business on the Internet and maintain a high ranking.

To learn more about our SEO Services, please follow this link.

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How to Speed Up Your WordPress Website in 20 Minutes

But slow WordPress websites are a common issue. Here’s the mobile score for a page of mine in PageSpeed Insights. If we run the entire website through Ahrefs’ Site Audit—which shows page load time for all pages—we see that this…

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3 Simple Ways to Build Links With Images

For example, take this simple comic from xkcd: According to Ahrefs’ Site Explorer, it has links from over 7,000 referring domains: While it might be challenging to replicate this runaway level of success, there are simple ways we can all build…

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How To Engage Your Twitter Followers

Twitter is a vital tool for building your online community. It’s a great way to reach wider audiences. Being consistent with your tweets and posting engaging content on your Twitter handle is a great way to forge relationships with like-minded people.

Tips To Follow for Engaging Twitter Followers:

Here are some tips on how to engage your Twitter followers:

Make Sure Your Profile Has Personality

If you post a default profile image, people aren’t going to trust you. People trust people, and it’s necessary to use an actual picture of yourself. Make sure that your unique personality is infused into your bio. It will encourage people to follow you; it generates interest, and people will follow your tweets and relate to you on a better level. In turn, that results in more tweets for you.

Provide Timely And Valuable Information

Be consistent with providing valuable information and choose a topic/topics that you are passionate about. That is an excellent way to create a strong position and show people that you are an expert in that particular area. It will also mean that your followers begin to rely on the information that shows up on their Twitter streams. If you are selective about posting interesting content and the latest information, it will increase the total number of retweets and the level of conversation around the news you put out there.

Tweet Regularly But Space Your Tweets Well

It’s important to tweet consistently but decide the times of the day during which you want to do that and conduct some research. You will notice multiple links and data points that you would like to share with your followers. Your followers would want to keep in touch and find something posted by you regularly. But if you overwhelm them by tweeting 20 times within an hour that would just overwhelm them. It’s important to space the tweets well and keep a minimum of 30-60 minutes time between them.

Be proactive with asking and answering questions

The best way to keep your followers engaged and getting some valuable information in the process is to ask your followers questions. However, if you want to increase engagement, you need to be proactive in engaging with them. Participate, share knowledge, and answer their questions. It’s also a good idea to engage in chats. Twitter will be more beneficial for you when you work to provide value to others as well.

Connect People

Whether on social networks or in real life, be a connector. When you make an effort to connect with people and allow them to communicate with you, that makes you more noticeable amongst your followers, increasing your credibility. You will also find that people will be more willing to engage with you.

Promote Others And Always Be Generous

Know who your most regular and passionate followers are and ensure that you retweet.

Link to their social properties and thank them too. When you do this without fail, it helps you bond better with your followers.

Craft All Your Tweets Carefully

Just posting content online does not help. It needs to be crafted carefully. Customize the copy while retweeting and include your thoughts. It’s also good to quote statistics or choose quotes from any articles or posts you believed to be interesting or impressive. Instead of tweeting headlines, you can tweet that information instead.

Do Not Exceed 140 Characters

The one way to ensure that people can retweet you easily is to leave some room for their Twitter handles. Some people prefer the conventional RT style rather than the new one. If you leave some space for them to include a short comment of their own and keep room for their handle, they will be more apt to retweet you.

Ask For Retweets

When you ask your followers for RTs, you will typically see more tweets. That is something you should do without hesitation.

Always Acknowledge The Source

You must acknowledge people who share information with you, even if they have shared it via other channels. If those individuals have their own Twitter handles, then you must credit them as the source.

Tweet The Exact Same Content Again

The Twitter stream is exceptionally fast-moving, and some of your followers may miss your first tweet. If you want to share some of your information or have chanced upon some great news, schedule multiple tweets on multiple days, well in advance. If you have followers worldwide in various time zones, schedule the tweets at different times on various days.

Be Open To Acquiring New Connections

It’s always good to follow people back as it allows them to connect with you through DMs, and that’s a more personal way to communicate with your followers. It helps you expand your social network. You will make a lot of invaluable contacts if you are just open to new connections and will steadily increase your connections.

There are many ways to keep your Twitter followers engaged. But the process has to be followed regularly, and hiring social media marketing professionals is the best way to maintain consistency. They will plan the tweets, determine which content would work best, and post it with regularity. For any information about our services, feel free to contact Your Social Strategy with your requirement today, and we are here to help get your marketing strategy on the right track.

The post How To Engage Your Twitter Followers appeared first on YourSocialStrategy.com.

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What is Structured Data? And Why Should You Implement It?

But what’s in it for you, and how do you implement it? Let’s get into it! How structured data helps your SEO Schema markup, the cornerstone of structured data The three ways of structuring data Structured data beyond your website…

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What is Technical SEO? 11 Best Practices

Although modern search engines like Google are relatively good at discovering and understanding content, they’re far from perfect. Technical issues can easily prevent them from crawling, indexing, and showing web pages in the search results. In this post, we’ll cover a…

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How to Succeed in Enterprise SEO

How do you know if your company counts as an enterprise? I like to joke that you know it’s enterprise when everyone speaks a new language made almost entirely of three-letter acronyms (“Did the SEO SME review the PLP?”), and…

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How to Rank in ‘People Also Ask’ Boxes and If You Should

In fact, according to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box: In this guide, we’ll talk about how you can rank in PAA boxes, whether you should even bother, and other ways they can help…

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How to Efficiently Write the Perfect Meta Description

Here’s how the code snippet looks: <meta name= "description" content= "Site Explorer runs on a huge database of 12 trillion links and 402 million tracked keywords to give you the most complete SEO data about any website or URL."> Even…

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Instagram Hashtag Etiquette

Hashtags may seem mysterious, but they aren’t at all. They are a good way of categorizing posts into specific topics and linking to related content. While many people are intrigued by hashtagging, not many know how the etiquette needs to be followed while using Instagram hashtags.

Once you have created visually engaging, beautiful, and brilliant content, hashtagging can be an excellent promotional tool. However, you need to follow specific guidelines while hashtagging on Instagram. Not only does this help maintain internet etiquette, but it helps boost your growth.

  Make It A Point To Tag

You must use hashtags because if you aren’t, your content is private, and no one apart from your followers will be able to see it. If you want a broader audience to see your images, you should use hashtags to reach them.

  Do Not Overdo Hashtags

Always use the right amount of hashtags. There are several theories out there about what this count should be. It was believed that 11 was the golden number. However, the internet space is always changing, and so is Instagram. Some people opine that a new algorithm prioritizes posts with fewer tags and that four is the optimum number.

However, there is no hard and fast rule and not much data to prove how it should be. Many images show up on top posts that have between 10 and 20 tags added. So use as many as you like without overdoing it. You can always experiment and bit, check which of your posts do better than others and how many hashtags they have.

  Add Tags Whenever You’d Like To

Hashtag feeds are always displayed in chronological order, and you can add them whenever you like, either later as a comment or as a caption. However, this will not push them to the top of the timeline, so unless you use it specifically for cataloging, there isn’t much point in it.

  Maintain Relevancy 

You mustn’t spam the tag with any other irrelevant content. Conduct some research before you use it. When you search Google, find an originator’s blog or some article that has a description. If you ask someone who is already using a tag, it helps to clarify and starts a conversation, which is an important aspect of hashtagging posts on Instagram.

  Veer Away From The Obvious

Some tags are overused, such as #selfie #monday, #beauty, etc. It is best to stay away from these. If you use these kinds of hashtag, it means that you have almost no chance of maintaining visibility or reaching the right audiences. Sometimes, there is also a break on Instagram regarding these as mass-tags. That can render your postings useless until the culprit has been deleted from your post. It is best to avoid very generic things.

  Always Tag The Specifics

There are times when being specific can benefit you, and you can post about equipment, interests, brands, books, etc. If you conduct a quick search, you would know which tag exists and are being used by the internet community. Even if you have an underused hashtag, it isn’t a bad sign. It is an excellent way to reach audiences looking for the kind of content you are posting either now or later.

  Keep The Mood In View While Tagging

One way to achieve a more general, yet wider reach is to tag based on your photo’s mood rather than just the details. It is why you will find that hashtags that have moods added to them are more successful than ones that don’t. It’s because they are inclusive and broader, which makes the feeds interesting for people to browse.

  Conduct Research 

When posting hashtags, look for ones with similar fields of interest or aesthetics that you more likely to connect with. See what people you admire are posting and stay on track with your customer group or audiences’ interest and trends.

  Take Numbers Into Consideration

As mentioned earlier, all Instagram posts show up in chronological order. Since most images found through hashtags are seen when they are still fresh, the overall number of users for that hashtag has a significant impact on the duration for which your post will be visible.

The hashtag will move faster, and a larger number of people would access it; however, you will be drowned-out very quickly. On the other hand, if you want to stay afloat for longer, it is better to use smaller hashtags, but with fewer numbers overall. This is why it can be worth your while to post different sizes of hashtags.

In addition to all of these things, do not use the same tag every single day. Choose your tags carefully, depending on whether they are relevant to your posts. Different audiences will view different tags, and you can benefit from bridging into multiple ones. This is a very dynamic space, and keeping your content fresh is essential.

  Hire Skilled Social Media Marketers

Since there are many different things you need to consider while tagging your Instagram posts, it is a good idea to hire experienced digital marketers with experience in social media marketing. They will conduct all the research required to maintain the relevancy of your hashtags.

Also, they will track the performance of your hashtags and add and remove them as needed. Staying in the limelight on Instagram is about following hashtag internet, staying abreast of the latest trends, and keeping your content relevant.  For more information on social media tips, please check out YourSocialStrategy today.

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4 Best Facebook Groups for SEOs (Most Voted For)

Even though there were more than 20 suggestions and hundreds of votes, 85% went to just four groups. Below, I’ll reveal what these groups were, and what I liked and disliked after joining them. Affiliate SEO Mastermind SEO Signals Lab…

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