bythescruff
bythescruff
By The Scruff
9 posts
We are a boutique digital design and marketing agency specialising in business branding, strategy, website design and development, email marketing and graphic design.
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bythescruff · 3 years ago
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Leverage Wordpress to Create an Experience Your Visitors can Never Forget
Are you worried about getting lost in the tough and competitive space of digital marketing? Or, are you a business owner requiring immediate assistance developing a website? Having a good website can change the way your brand performs overnight. In today’s competitive markets, get your chance to stand out by hiring the best Wordpress development specialists in the UK.
Change how your website looks and performs and deliver a customer experience unlike before. Maximise your brand reach and conversion rates too!
Realising Ideas on Your Website
Websites are the first consumer touch-point. It means they are also the first impression you put on your customers. That’s why sending your brand’s message loud and clear is essential. Hire a Wordpress developer online to immediately turn your brand’s message into an effective website. Such professionals bring years of expertise and creative skills to the table. They can help you build a website for your brand that communicates elements like:
·         Your Vision,
·         Business goals,
·         Motto and Work Ethic,
·         Customer Experience Policy, etc.
What can Wordpress Developers Help You With?
A UK-based firm specialising in website design and developmentcan help bring structure to your business’ website. They can also help you build a stellar website from scratch. Some of the key elements premium website developers can take care of are:
·         Theme Design – The best website design and development firm in the UKcan help you set up a themed website that resonates with your brand’s message. They will help you customise the User Experience and User Interface to help you increase Click-through rates.
·         Simple Website Layouts – The best Wordpress developers, contrary to popular opinion, focus on creating a simple website to use and manage. Using features like Advanced Custom Fields (ACF), they create easy macros and a dashboard, allowing you to manage your website easily.
·         Security – The most important aspect of any website is security. When you hire a Wordpress developer online, security is their first priority.Such experts avoid unnecessary plugins and optimise your website to load up quickly. Doing this enhances the customer experience of your brand as the customer wait time is considerably minimal.  
·         Continued Support and Maintenance – From time to time, the best Wordpress development specialistsin the UK conduct routine checks and help you maintain a functional website. You get help with troubleshooting, website development, updates, etc. Following a routine maintenance schedule for your website can help your brand consistently remain at the top of the search list.
Looking to Build Your Brand?
Hire the best Wordpress development specialists –By the Scruff. The firm employs some of the most well-versed website development experts in the UK. They can help you optimise your website for multiple platforms, including mobile, tab, and PC. You can browse through their reasonably priced plans and select one that fits your goals appropriately. Optimise your website today and stand out in the competitive markets!
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bythescruff · 3 years ago
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Top 5 Reasons to Choose Custom Web Development for Transforming Your Business
The rapid pace of digital development has triggered sweeping changes in the business world. Today, about 98% of the UK’s population uses the internet, compelling firms to take their competition online. While digital marketing strategies can have many pillars, web design and development underpin the rest of your digital marketing plan. Your website is your firm’s real introduction to the world: a platform for potential customers to find and know you well. That is why it is crucial to ace your web design game. Custom web development can offer critical advantages and help your business grow. Ecommerce website design and development in the UK can set the tone for your brand perception and help you nurture leads. Let’s explore the top reasons why you should opt for bespoke web development for your business!
Decoding Custom Web Design: What does it mean?
Custom web design means the creation of a tailor-made website to reflect the ethos, characteristics, and goals of your business. A bespoke web designer will analyse your business requirements and identify the features necessary for fuelling its growth. Professional web developers can design unique websites to capture the essence of your business. They can use easy-to-use content management systems (CMS) like WordPress to support your firm in controlling and managing the content you publish.
Advantages of Custom Web Design for Fuelling Your Firm’s Growth
Custom designs will deliver the following benefits for your business:
●       Carving Out a Unique Identity: Bespoke web development can reflect the unique sensibilities of your business. You can avoid the pitfalls of cookie-cutter designs to present a distinctive identity for your firm. Attractive web designs with unique content can keep your potential customers glued to your site, lowering bounce rates and driving engagement. The unique design can also enhance your brand appeal and lay the foundations for your integrated marketing communications across digital channels.
●       Targeted Strategies: Custom development can help your business reach target demographics with ease. A bespoke designer can identify the characteristics of your target audience and create web elements to complement these. For example, if your firm wants to reach a local audience in London, the web developer can focus on features that suit the specific market needs. Bespoke web design in London can help you deliver a targeted experience to ensure better business outcomes for your firm.
●       Better User Experience: Custom web designers can ensure improved user experiences. They can use data-driven insights to curate website features that satisfy your target audience's needs. They can prioritise features like rapid loading, smoother navigation, and other customer-centric capabilities for attracting customers to stay on your site.
●       Improved Security Metrics: Ready-to-use web solutions are vulnerable to security threats because hackers find it easier to navigate and break them down. On the other hand, custom-made web designs can incorporate cutting-edge security features. This aspect can inspire user confidence and drive better organisational outcomes.
Now that you know why custom design is the best solution for your business, it is time to collaborate with a top-notch web development expert. Reach out to By the Scruff for services like London WordPress development, e-commerce website design, and other digital marketing solutions.
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bythescruff · 3 years ago
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From Brand Identity to Authority, Custom Email Designs Get More Conversions
E-mail marketing is an essential element of a business's digital marketing campaign. While a plain text e-mail would be boring for a potential customer to read, a custom-coded HTML e-mail will grab anyone's attention. In addition,HTML e-mails created using unique e-mail template design ideas turn out to be engaging and are mostly the ones that drive conversions. From helping establish brand identity to asserting brand authority, custom-coded e-mail templates lie at the core of an effective and successfule-mail marketing program.
Therefore,investing in custom-coded e-mail templates is imperative to drive conversions and boost sales. The first step toward achieving this is to avail the e-mail design services of an established digital marketing company. The pertinent question is which one to partner with out of the numerous digital marketing companies existing today. Well, here's a quick guide.
Digital marketing firms suitable to partner with
Do look out for the following features/offerings made by the digital marketing agency you plan to partner with for your e-mail marketing campaigns.
 Custom designs focused on ROI - The point of major emphasis for any business is the return on investment (ROI).Many e-mail design agencies are known to add innovation to e-mail designs and develop unique and compelling designs thatcatch the customers' eye,compel them to click and visit your website, and ultimately boost conversions. From the viewpoint of ROI, such e-mails are a great investment.
 ESP Integration-This is yet another important aspect for your attention. With so many e-mail service providers (ESPs) in the digital market, it becomes important for agencies to integrate their e-mail templates into most of the ESPs successfully. Moreover, many agencies today specialise in creating e-mail templates in ready-to-send format.
Responsive e-mail templates - With the ubiquity of smartphones,people are not limited to just their desktop computers or laptops.A majority of consumers tend to shop online via their smartphones.Therefore, it is essential to create responsive e-mail templates that are not restricted by the size of the screen on which the e-mail is being viewed.
Adherence to brand guidelines-The identity of every brand is unique. Therefore, the custom e-mail design requirements of brands are also unique. Choose a company that listens and caters to the ideas of its clients.Whether employing new technologies like AMP, APNG, live social media feed or adding animations in the e-mail, adherence to the brand's requirements and guidelines is essential for all digital marketing agencies.
Only the best can help your business excel
Having dealt at length with the aspects of an e-mail design agency worth exploring before choosing it as your preferred digital marketing partner, it would be worth emphasising that an agency with an immaculate record is always the best to go with. By The Scruff is a renowned firm with an efficient team of seasoned e-mail marketers.
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bythescruff · 3 years ago
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An Appealing WordPress Website to Assert Your Online Presence and Boost Your Business
For the world, a website may be just a domain on the Internet, but for the website owner, it is the digital manifestation of his brand or business.What a brick-and-mortar store is to a retailer, a website is to an online brand.Your website’s homepage isthe first and the biggest contributor tomaking the first impression on your potential customers.To be recognized as a brand, businesses need to have well-developed and functional websites that do not just attract customers but also make things easy and convenient for them. To accomplish this, it is obvious to seek WordPress website design services froma renowned and established digital marketing company.
Important points to look out for when choosing a digital marketing firm?
The developmentof a website is a complex affair that entails several aspects,some of the most important ones being:-
Choice of development technology
Responsive design
SEO friendly development
Hosting
Third-party plugins
When choosing a digital marketing firm to partner with, there are certain pointers that you need to always bear in mind. The onesthat can help you make a more informed decision have been listed below:-
Customized design-Every digital marketing firm needs to understand that the aims and objectives, as well as requirements, of every business are unique. A good WordPress development agency will take its time first to know the digital goals of your business. Once clear about your aims, they should engage a competent in-houseWordPress website developerand a full-fledged team ofWordPress designers and code reviewers.The team should quickly come up witha personalized WordPress website for you.
Keeping you informed - A transparent working module wherein you can access the entire project strategy or approach another sign of a responsible digital marketing firm. The use of powerful, web-based tools for project management and designing is always a welcome step. Besides, you should be allowed to have a real-time review of the design of your website.
Secure - A good development agency will always work towards building asecure website for you. Make sure the firm partners with WPEngine because security is the topmost priority for this WordPress hosting provider. Besides, they should use the secure HTTP version, i.e. https on the dev staging and the client-side.
Comprehensive WordPress web design packages-Ensure that the digital marketing firm you wish to partner with gives your business everything it needs, from WordPress design and development to web hosting, website maintenance, digital strategies, contact forms, etc.
Settle for nothing less than the best
For developing a WordPress website for your business, you should partnerwith a company whose developers are adept at all the aspects mentioned above of website development. By The Scruff is a renowned digital marketing and website development agency whose team of experienced professionals is known for following the best-in-class design practices and creating great websites featuring an outstanding UI and UX.
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bythescruff · 3 years ago
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We can design and deliver a WordPress website that truly makes you stand out from your competition. Call 020 7033 4269 and hire wordpress developer online!
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bythescruff · 3 years ago
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By the Scruff is an experienced WordPress web design & development agency that offers affordable services to businesses of all sizes. Call us today at 020 7033 4269!
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bythescruff · 3 years ago
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Our WordPress developers provide expert WordPress design & development services to gain a significant business advantage. Contact our WordPress specialists today.
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bythescruff · 3 years ago
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Bespoke HTML email campaigns designed and coded by an experienced email developer. Get your custom designed templates for your email marketing campaigns built with us.
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bythescruff · 3 years ago
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By the Scruff is a leading website design & development agency with extensive experience in WordPress services. Call us today at 020 7033 4269!
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