catalystbureau-blog

[catalystbureau-blog]

We as Alchemists believe in the new school of thought "Change before the Change and not with the Change"

[catalystbureau-blog]

We as Alchemists believe in the new school of thought "Change before the Change and not with the Change"

[catalystbureau-blog]

The day to day dynamics of any business change and facing new challenges require a refined amalgamation of "4P's" for any Organization. Its Processes, People, Productivity & Penetration. A true blend of "4P's" lead to generation of the "5th P" that is the final Goal of every organization.. Continuous & Growing "Profits".

[catalystbureau-blog]

What’s the first thing you do right after you wake up? Shut the alarm clock and check your notifications probably. Do you remember waking up to the sound of a hen roosting right at sunrise, waking up everyone in the neighbourhood? Thank God to the one who made an alarm clock. There’s a saying, “necessity is the mother of invention”, and I see that why? One has to change with the time, otherwise, they’ll lag behind.

[catalystbureau-blog]

Email Marketing… A Norm for revenue Accelerator

Many marketing trends come and go but e-mail marketing remains the most powerful channel available to the modern marketer. Before understanding the success of e-mail marketing, let us understand the concept of e-mail marketing.

What is E-Mail Marketing?

E-mail marketing is the use of e-mail to promote the services that your business provides. It is used to build relationships with potential customers and keep the existing customers informed and updated on your brand. It also offers coupons to encourage customer loyalty and more. Approximately 28% of US online shoppers report subscribing to store or product emails to stay updated on brands they care about.

In India, more than 1 million emails are sent every hour which shows the need for email communication. It is an important form of email communication. Marketers around the globe are embracing advanced personalization in email. India is leaving no stone unturned to win the email game. With email marketing companies operating in India, the market surely has a huge opportunity for revenue yet untapped. The maturity of email as a service model or industry is still not too competitive, but competition will grow rapidly. Therefore, every Brand Positioning Consulting Agency needs to build its powerful email marketing strategies.

Here are some of the reasons how email marketing can help you to grow your business:

1. Email has a Wider Reach

With Facebook boasting over 1 million active users and Twitter boasting 255 million users, it can be believed that social media is the most effective way to reach the masses. When you sign up for a website, you have to enter your e-mail address to create the account.

Email is the currency of the web and who is online has an active email address. Therefore, there is no channel with a wider reach than email.

2.  Email drives Conversions

Most market managers focus on driving conversions. When it comes to conversions, there is no more powerful tool than email. An average click-through rate of the e-mail campaign is around 3% (of total recipients) compared to the average click-through rate from the social media platform is around 0.5%. It means you are likely to get a 6 times click-through rate, someone, to click through to your website via email than you are from Twitter. Many agencies can offer you the best brand positioning consultancy.

3.  Email has a higher ROI

Observing the unmatched ability to drive conversions, email is the most effective marketing channel to drive ROI for your company. In fact, email marketing yields an average 3,800% return on investment for businesses and for every Rs. 72 spent on email marketing, the average return on investment is Rs. 2,735. Also, email marketing delivers highly personalized and relevant messages. Email allows you to do hyper-targeted marketing, unlike social networks where you send status updates to every follower regardless of their location, interests & purchase history.

More the information you have about your customers in your email marketing tool like campaign monitor, the more targeted you will be. Campaign Monitor is used to delivering the right message to the right person. It helps in segregation and dynamic content which helps to ensure the content they send is relevant to every individual recipient and that relevance drives people to click-through, make purchases which increases the ROI of their email marketing campaigns.

4. Email is the preferred mode of communication

Many social networks act as a personal form of communication used and are used to keep us up to date with friends & family. When people log in to their social media accounts, they are able to see photos and updates from people they know and care about. Another reason is email acts as a professional medium and people expect to receive information about products and services through that channel.

In the age of increasing social media for promotion, according to the study conducted by HostPapa, email marketing still rules most of the customer market:

94% of Internet users use email, while only 61% use social media.

75% of adult online users say that email marketing is their preferred marketing method.

Email marketing allows targeting by demographics (age, income, etc.)

email messages have a much wider range of formatting possibilities than social media messages

Email offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions.

Conclusion

One of the biggest advantages of email over social media is that prospects and customers are more likely to see an email than social media. When social media posting is compared to email marketing, there might be chances that the targeted audience is not able to see the post but email will sit in the inbox until its read. E-mail marketing can help to increase your business substantially if it is done aptly and according to the ongoing trends. There are many email marketing agencies that provide the best email marketing options.

Catalyst Bureau is a Digital Marketing Consultant. If you are looking to hire an agency or are in a dire need of consultancy on how and where to direct your efforts, then connect with us today!

[catalystbureau-blog]

Child’s Desire Vs Parent’s Desire: Who’s it about?

In this world of billions, that has an average population age below 30 years, people are struggling to live a satisfied life. The reasons behind this situation may be many, but one that is affecting the most is the choice of work. In India, the population is rising at an exponential rate; there are a many people who are below the age of 27 than ever before. There are lesser and lesser old people, and the young crowd is flooding the working class.

I have shared the above-mentioned information with the sole purpose of setting the preface to what is coming forth.

The rising population is either breaking the confidence of people or making it; there is more pressure on people who want to thrive and achieve big.People are scared if they’ll be able to make it to the end or perish while trying.

And in this while, young children are losing direction. They are being deviated to lead a life in which they’ll print money, well, only according to their parents. They may also be led to a way in which they fail miserably because they lack desire and interest to pursue it.

If you have seen Tamasha, you’ll see the journey of ‘Ved’ evolving and transforming on the way of his desire discovery. He was good at his job, but he wasn’t good enough to become what he wanted to become or was destined to become. He was pushed to lead a life by his father who rather wanted his son to earn more than he did, and do well for his family.

Just like Tamasha, there are so many families out there in India, and in this world, who are pushing their children to pursue a course or career they are okay at but aren’t interested in. You must be thinking that Tamasha is just a movie, and that parents are more understanding than this and don’t push their children into something they are not, but guess what, over 70% of the total student population do not study what they want to, and are studying what may or may not be good for their future.

This crowd of students are fighting to fulfil their desires and are losing miserably, due to lack of confidence, resources to achieve their dreams, and parental support.

But, is it about the child’s desire or parents’?

If you are keen on understanding your child’s psychology or are interested in helping your son daughter achieve their desires, you can reach out to me at v.jain@catalystbureau.com. Catalyst Bureau is one of the Best Education Consulting Agencies in Gurgaon. I am happy to help.

[catalystbureau-blog]

We specialize in creating and building Brand Image of any organization, both Online and Offline. Catalyst Bureau's "Inside-Out" Approach boosts and improves the brand image from "I" quotient to "E" quotient.

[catalystbureau-blog]

We specialize in creating and building Brand Image of any organization, both Online and Offline. Catalyst Bureau's "Inside-Out" Approach boosts and improves the brand image from "I" quotient to "E" quotient.

[catalystbureau-blog]

We as Alchemists believe in the new school of thought "Change before the Change and not with the Change"

[catalystbureau-blog]

We specialize in creating and building Brand Image of any organization, both Online and Offline. Catalyst Bureau's "Inside-Out" Approach boosts and improves the brand image from "I" quotient to "E" quotient.

[catalystbureau-blog]

“Discovery to Action”… A New Age Thought Leadership Consulting Firm Catalyst Bureau has expertise in bringing Swiss Army Knife like Business Solutions on Brand Strategy, Digital Marketing, Education, L&D, HR Advisory, Process Automation and R&D on Customer Behavior Insights. We always act as a “Prescient” who can foresee the future happenings and their effects on the business Leading Change….

[catalystbureau-blog]

“Discovery to Action”… A New Age Thought Leadership Consulting Firm Catalyst Bureau has expertise in bringing Swiss Army Knife like Business Solutions on Brand Strategy, Digital Marketing, Education, L&D, HR Advisory, Process Automation and R&D on Customer Behavior Insights. We always act as a “Prescient” who can foresee the future happenings and their effects on the business Leading Change….

[catalystbureau-blog]

“Discovery to Action”… A New Age Thought Leadership Consulting Firm Catalyst Bureau has expertise in bringing Swiss Army Knife like Business Solutions on Brand Strategy, Digital Marketing, Education, L&D, HR Advisory, Process Automation and R&D on Customer Behavior Insights. We always act as a “Prescient” who can foresee the future happenings and their effects on the business Leading Change….

[catalystbureau-blog]

SEO Analysis: Why a must?

Living in this competitive world hasn’t been easy for humans; imagine 1 website existing in a pool of billions trying to reach the people (target audience) it has been created for who are busy viewing other websites apart from this one. There are over 1.5 billion websites that are running live in the world of the internet, and every website is created with the only intention of drawing traffic, bringing business and creating engagement. But is it even possible without you going an extra mile for the website?

Today, putting thought on a website is as important as putting thought in a marketing strategy, because people are going to come to your website right after they see something (social media, OOH, e-mailer, etc.) about you, to know more about you. So what should you do to stand out?

If you are planning to create a website, we’d suggest you get an SEO expert’s opinion to understand what you will be fighting against. The opinion includes an in-depth analysis of the competitor, the market, keyword analysis and much more. We, the Catalyst Bureau, are here to provide you with the best SEO consultancy services, to help you meet what you are aiming at. We will provide a detailed analysis of your website, and guide you to rank better in the market by improving your site’s content and technical aspects, and delivering a better experience for your visitors.

An SEO Analysis will help your brand minimize the gap between what your target audience is looking for and what you are offering on the website. In simple words, an SEO analysis is a must for you to rank higher, and expand your reach, drive traffic and meet your business objectives.

Without an SEO analysis, it’ll be like you are taking blank fires, don’t know who, where and how to target, and with the analysis put in use you’ll have a strategy to follow and rank better. An analysis can also help you reduce your future spend, optimize your resources, and lessen time taken in building or renovating a website.

So, if you are looking for an SEO analysis, get right back to us at v.jain@catalystbureau.com ! Happy to help!

[catalystbureau-blog]

Is our Education System helping the child find its ‘Thrill’?

Taking my concept of Thrill, Skill, and Drill, I’d like to talk about the status of ‘education through coaching’ in our country. In the previous blog, I talked about how parents affected the child’s thought process, and how the student’s need to find what they are passionate (thrill) about, and then acquire skills in that field to enhance his/her intelligence level (drill).

If we look at any industry trend today, we’d see that education has become a necessary trait required to even apply for a job. The times have changed when you could apply for a job without even being qualified for it, and learn with the time. Now that the competition is rising and job opportunities lessening, students are fighting their fights to grab the job with the best package.

But is doing a job the ultimate goal?

If we look at a child’s growth journey, we might see that a child who has the traits and the skills of becoming a good chef, is opting for commerce or science field because of their parents, or because there is a good coaching available to prepare for the entrance exam in the city; and also because he/she doesn’t know if there is any such opportunity available out in the world.

Parents usually take decisions for their children in smaller cities, and this is prevalent in some bigger cities as well. In the heed of becoming established, and getting a good package, the child isn’t able to find or even look at what he/she could be good at.

Coaching education is also prevailing everywhere because parents are no more hesitant in paying a handsome amount for the best of their children, but again, is this what you should be looking at? Or is aiming and achieving the child’s dream the ultimate goal for growth, and what about the child’s inner satisfaction?

Also, what is a child learning at a coaching institute? Is there any value addition? Is it any different from what the child is learning in school? After all, will this make your child happy, successful, and satisfied in the long-term?

Think again…

I’d like to leave you at this thought.

In case you’re interested in meeting an education counsellor/consultant, you can reach out to me at v.jain@catalystbureau.com, I’d be happy to help.

[catalystbureau-blog]

The day to day dynamics of any business change and facing new challenges require a refined amalgamation of "4P's" for any Organization. Its Processes, People, Productivity & Penetration. A true blend of "4P's" lead to generation of the "5th P" that is the final Goal of every organization.. Continuous & Growing "Profits".

[catalystbureau-blog]

The day to day dynamics of any business change and facing new challenges require a refined amalgamation of "4P's" for any Organization. Its Processes, People, Productivity & Penetration. A true blend of "4P's" lead to generation of the "5th P" that is the final Goal of every organization.. Continuous & Growing "Profits".