charafroud

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Advertising yourself as Putos Modernos do in Domestika, without paying for the Copywriting Course of Putos Modernos in Domestika, is very Putos Mordernos.

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Spec work for Teza, the ultimate insect exterminator in Greece.

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Brief: 

Create an poster that celebrates the beauty of art direction, copy and, above all, the #TheBigIdea.

The challenge:

Our industry is currently full of data, impressions, interactions, clicks - but ads are worse than ever. All of these things, along with a strong strategy, should support a brilliant concept. But we feel that the idea itself is being left behind. So let’s bring it back!

What I actually did:

I used a lion, a wolf and a shark, which, for this concept I connected them to copy, art and strategy respectively. The lack of the big idea in the creative industry is as bad and ineffective as it would be the lack of the teeth for these three wild animals.

Created for One Minute Briefs and Adland.

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Open Brief to advertise the #BacktotheFutereDay.

What I actually did:

I advertised Spotify

Created for One Minute Briefs.

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Brief: Sell Me This Pen!

I created this series of posters advertising Bic Group’s pens, using the names of 5 of the most iconic fictional characters in literature.

Created for One Minute Briefs.

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Audio made to advertise Kellogg’s All Bran.

The same way a key  unlocks several padlocks, All Bran cereals “unlock” our digestive system, providing a good source of insolube fiber, while at the same time act as a prebiotic.

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“Absolut Different”

Brief:

We’re ready to look past 2020. What does your Absolut future look like? Dancing with mates until the early hours? Escaping to a beach paradise or paving the way for sustainability? Or something completely different? Create a world using the Absolut silhouette for us to see.

What I actually did:

Well, I put a goat in a climbing wall.  

Created for One Minute Briefs.

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“At Clear Channel we create the future of media. We love nothing more than being a platform for brands and a platform for good. We’ve been showing posters on our sites for over 50 years now. So we’ve seen one or two good ones, and a fair few bad ones in our time. We love great poster design”.

Did you know that the average person looks at a billboard for less than 7 seconds?

Brief:

Create a very simple poster to make the readers smile, and it’s about saying more with less.

What I actually did:

I made funny, witty, relevant and irrelevant outdoor ads, breaking the 5-word rule (obviously) for people to see, smile and think.

Created for One Minute Briefs.

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“Making the best out of it”

Brief:

Recycle Now wanted to spread the message behind #RecycleWeek and #TogetherWeRecycle, thanking the nation and its collection workers for continuing to do their bit and encouraging us all to recycle more things, more often.

What I actually did:

The concept I used was simple. A double image depicting a plastic bottle of water, a pizza box and an aluminium foil before and after have been used. On the right, they are ready to be recycled.

Created for One Minute Briefs.

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  Brief: 

On 15th of July Scottish hospitality joins the rest of the UK in re-opening – pubs, restaurants and hotels – and licensees and owners have been busy making safe their venues so that you can enjoy your favourite places in a way that protects yourself and others.

Scotland’s hospitality industry is one of the country’s largest employers with over 200,000 people dependent on it for a job. It has also been one of the hardest hit by the coronavirus pandemic. But from this day on, pubs, restaurants and hotels are back in business and they need you to know that strict safety and hygiene measures are now in place, both indoors and outdoors. These include greater space between tables, new screens and dividers, and fewer customers in at any one time. DRAM magazine is read in print and online by licensees, brand managers and drinks company bosses has been championing Scottish hospitality businesses for almost three decades, and this has been by far the biggest crisis this industry has ever faced. That’s why it is getting behind pubs, restaurants and hotels in a bid to keep them open. Great hospitality businesses encourage a sense of community and one of the biggest lessons learned from this crisis is the importance of coming together with others, and now everybody needs to know that this be done safely.

What I actually did:

I made a poster out of an original photo that I took, using a white table, a melted aromatic red candle, a cork stopper and a corkscrew. That’s it.

Created for One Minute Briefs.

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Poster to advertise...my family’s fisrt car. 

All true.

Created for One Minute Briefs.

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Series of posters advertising Ketchup for National Writing Day in UK.

Created for One Minute Briefs.

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Self-promo, based-on-true-events, original ad by the title, “I’m not the one you are looking for”.

Nothing more to be said if you did read the whole piece.

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Proposal ad print for The New York Times.

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In the beginning it was all about icelollies of any kind (open brief). 

In the end it was about icelollies and something bigger.

“Icelollies are not the only ones that melt”

Created for One Minute Briefs.

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Iconic portraits of the most famous “men with beard” in history, Abraham Lincoln, Johannes Brahms, and Karl Marx “transformed into” promo posters to advertise King of Shaves.

Created for One Minute Briefs.