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Wondering about SEO for a website? It’s a way to make sure your consumers will find you in search engines. You can discover more about the topic here.

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Wondering what’s the best digital marketing strategy? AI and videos are your top choices. You can discover more ideas in this post.

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Wondering how you can reach your market? A good website design will go a long way. Read on and learn what benefits web development services can give you.

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Quick Guide to Real Estate SEO

If you conduct quick research of houses available for sale, you’ll see many websites online posting houses for sale. It’s even easier to look for homes for sale online rather than go around the neighborhood. That’s where real estate SEO comes into play. Today, buyers immediately go to the internet to look for listings. Then if they find the house interesting, they’ll contact the agent or owner for further information.

Whether we like it or not, internet listings are way better than “For Sale” signages. That’s why real estate websites should harness the power of SEO to get more buyers who aren’t seeing them on the search engine results page. Read this article further and learn how SEO can help your real estate website reach more customers. Let’s begin.

Brief Overview of SEO

SEO stands for search engine optimization. In the most simple definition, SEO is how you make your website desirable and pleasant to the critical eyes of the search engine. Search engine algorithms dictate what, how, and where information should appear. Search engines like Google and Bing want to give users the best results. 

Hence, search engines prioritize websites that provide the best experience overall. Without SEO, you’ll be way behind in the SERP unless users are willing to scan through until page 20 or 50 of the SERP. If you engage in SEO, you can bring your website from page 50 to page one.

Application of SEO in Real Estate

Though SEO is a technical term per se, it applies to anything. SEO can mold and adapt itself to your needs, whether you’re a nail salon owner or a real estate conglomerate. So, how does SEO apply in real estate? Actually, it’s very simple. 

What do your customers want to see?

Again, search engines only give the best results to users. And most often, these results are the direct answers to their queries. Therefore, real estate SEO should focus on providing the right information to customers. Specifically, we’re talking about clear descriptions, images of real estate for sale, buying guides, selling guides, etc. We’ll tackle more about this in the next section so hang on a little longer.

The Real Estate SEO Strategy

The principles of SEO adapt to any industry. That’s why every industry has a specialized SEO strategy. Moreover, every client in the same industry has unique SEO strategies as well. So how does a real estate SEO strategy operate?

First, you need to think about your customers. What do they want? What are they looking for? What are they searching for? Perceptions of customers play an essential role in the strategy. For example, customers are looking for houses in Miami. The first step you need to do is look for popular search keywords like “Houses in Miami” or “Summer homes in Miami.”

After that, you expand your horizons by looking at your competitors. What are they doing? How do they manage their digital marketing? What keywords are they ranking high? Competitor research is also vital in SEO. You can do this by checking your competitors’ websites. Observe how they do things there. Scrutinize every detail and punctuation.

However, you can’t do this alone unless you have a meaningful SEO and digital marketing background. It’s best to hire an SEO agency for this.

SEO Tips for Your Real Estate Website

Your SEO strategy is the overall plan of your website. It will be your guide when formulating your SEO techniques. Here are some of the recommended SEO techniques you can do:

Tap Into the Power of Local SEO

As a real estate website, localized SEO is your topmost priority. When users look for houses, they’ll always attach a geographical location. For example, one might search “luxury houses in Orlando.” The syntax of the search query will be what kind of house they’re looking for, plus the location. 

Local SEO can help you rank on search queries on particular places. Whenever users enter the keywords you’re ranking for, your website will appear on top of the SERP. And by improving the kind of content you publish on your site, search engines will find you more relevant and promote your website at a higher rank in the SERP.

Revamp Your Content Marketing Strategies

Your website content is another key player in SEO. If you want to rank higher, you need to dedicate more time to creating original and informative content. Other websites perform “content spinning,” wherein they copy existing content and place it on a content spinning software. Basically, the software will replace words or phrases in the original article, making it look authentic. However, search engine algorithms have found ways to detect these kinds of content. If you want to have fewer problems, just focus on creating content from scratch. It’s a long cut, but it’ll definitely be worth it.

Perform Proper Link Building

One way to get backlinks is through guest posts. You can do that by asking websites to post an article on their site and link your website. It sounds easy, but it’s hard. Websites that accept guest posts often require high-quality and meaningful articles. However, many digital marketers are doing that. 

Conduct Website Audits

Website audits can help you assess if your website is performing at its optimum. An audit can help you determine specific problems that might affect the overall user experience. Factors like site speed, meta tags, accessibility, and web links affect your SEO ranking. For example, slow and laggy websites are a big no for search engines. If your website is low or contains many broken links, the search engine will not recommend you to users anymore.

Quick Guide to Real Estate SEO | Cheeky Monkey Media