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Art Direction : CHWA Copyright ⓒ CHWA All Rights Reserved

FASHPERSART BRAND FILM

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Design Thinking 101: Design Criteria

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New concept short description and feedback from other students

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Prototyping

And Saskia also showed us director of ‘Ideo.org’. He said prototype is tangible answer to a theoretical problem.

He use 3 prototype.

1. Door to door

2. Kiosk

3. kokatany driver?

prototype should be tangible and fit in daily life.

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The Law of 10,000 Hours

Saskia showed us the Tipping point written by Malcolm Gladwell in state of Audio book through the Youtube. I’ve seen Malcolm before so I knew ‘The Law of 10,000 Hours’. Nowadays I can understand what the book says though I had to read subtitles of the seminar. The key was that tipping point is not a gradual changes, but magic change. Besides, tipping point is so contagious and epidemic. I thought it is related to serendipity.

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Changed My Direction Little Bit

I focused on material that can change itself to fit in everyone’s body. But I thought it is problem of material, in class in today Saskia the professor said us that we are directors of our own project. So I am concentrating on system.

The name of system I made is ‘New Standard’, which is customising brand that can receive orders from other shops so that can satisfy people’s demand. 

The customizing shop already exits but after interviewing I got one key information that many people don’t want to go customizing shop because lack of time and they should cost more. Then, what if the customizing shop exists in the famous shop like Zara, H&M and even in high-end brand such as Prada? If the authorized shop is in brand, people will be likely to fix clothes more.

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How could I evaluate my project by using Johari Window? 

Some researches say 90% of our behavior is unknown area of Johari Window

If I am professional, I need to know. It is necessary to reveal unknown parts.

And Religion is not same as culture. 

I need to focus on Target Group and Stakeholders.

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#art #drawing

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<Tree Cloud - Tree Without Stem>, 2014.  by CHWA

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#LineDrawing #A$APRocky 

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<Tempus - For Her Whom I Love>,  by CHWA

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Every child is an artist. The problem is how an artist once he grows up. - Pablo Picasso     by CHWA

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Drawing Model 방성준. By CHWA