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Online tools to text marketing
Text marketing for restaurants
There are different online offers to increase text messaging, which include the possibility of using a website with solutions for sending text messages, using a corporate email account to send text messages with the number contact phone, use the Internet browser after downloading an extension that allows sending SMS, using an API offered by a platform, or using a professional company that offers solutions and services that allow you to create a text marketing campaign at competitive prices to reach potential customers in a safe and professional manner.
The SMS solution is configured as a modern and efficient tool, because using the web management software to send text messages you can send information to contacts on your mobile phone at once, economically and instantly.
It is a promotional tool highly appreciated by professionals, as it allows them to carry out great marketing operations, manage marketing text messages more easily through personalization, and make statistical monitoring.
These configuration options for each campaign are essential to the extent that they seek to improve popularity, strengthen the relationship with the customer or achieve a closer relationship with them.
In addition, this system allows us to ensure the confidentiality of the data and trust is generated by assuring users that what they receive is protected.
SMS software to improve communication
The use of SMS management software from a professional web application allows you to create specific text messages, with personalized content depending on the recipient.
Resorting to a specialized site also makes sure that the established rules for sending commercial text messages are respected because they are in charge of requesting new users the necessary authorization to send commercial offers, the sender is identifiable by the recipient, who also You can unsubscribe from the promotional text messages you receive.
Likewise, in certain countries, the schedule rules defined by law must be complied with.
And remember that SMS is one of the few means of communication that can effectively reach a target audience, most people currently have a mobile phone, therefore it is a particularly effective way to disseminate and communicate information in comparison, for example, with email or Wi-fi marketing that it is limited at the place where is located your business to make use of Wi-Fi marketing for restaurants.
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Restaurant marketing innovative
Restaurant Marketing solutions for innovative restaurants
Implementing marketing strategies for restaurants is essential to improve the performance of these businesses. One of the keys to success in this sector is creativity in communion with innovation. Do not be afraid of progress and you will see how your restaurant manages to increase its clientele.
Allied social networks in restaurant marketing
Today, social networks move the world. Consumers use these platforms not only to communicate and share experiences. Also, to find interesting information about new cuisine and gastronomy.
One of the marketing strategies for restaurants that cannot be missed is the well-known social Wi-Fi. It is a hotspot device that gives the locals the opportunity to offer a free Wi-Fi connection to all its customers.
The advantage of this strategy is that this access can be linked to social networks. In this way, customers can like the restaurant page, as well as share information on their wall about the experience lived in it.
The use of social Wi-Fi is very simple since it does not require uncomfortable and difficult to remember passwords. The user only has to access the Internet only once through one of their profiles on social networks. This step will no longer be necessary. When the client returns to the restaurant the entrance to the local Wi-Fi will be immediate.
Video marketing for restaurants
This is another marketing for restaurants online strategy for under-exploited restaurants. The truth is that consumers want to see more than read what is cooked inside a kitchen.
Show your restaurant Tips on cooking recipes. Your work team, the experiences of other customers; All of this will bring added value to your business that is highly appreciated by users. Try to move the emotions of your customers and you will increase traffic to your website. This will undoubtedly translate into new business opportunities.
A quality landing page
Many restaurants don´t pay attention to the design or content of their website. This is a serious mistake today; consumers use the Internet to locate new sites related to the restaurant sector.
Invest in a web page more oriented to the user experience than to the product itself. Boring and worthless information will not help you. Customers want to satisfy their doubts in a quick and visual way. For this reason, they prefer pages with good photographs of the dishes, as well as the facilities.
Another important aspect of a quality landing page is the booking button. This allows customers the possibility of making a direct reservation easily and quickly.
Innovation is an essential part of marketing strategies for restaurants
Progress should not be understood as a threat. Rather as an opportunity to find new lines of business. Do not be afraid to computerize your restaurant. It is showing that customers appreciate this type of new technology as part of the experience.
Regardless of the time you have been in the restaurants business, you will need to update the way you do business implementing some digital marketing strategies, if you don’t understand too well technology nowadays, we recommend you to hire a restaurant marketing agency to lead the way for you.
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Social media marketing, do it right
Where Is the Strategy for your social media?
There are many companies and people on social media that publish and publish photos, offers, updates, appointments, products, etc. but you can see behind any defined strategy, nor less clear objectives. Sometimes when we think about social media marketing for restaurants, a lot of work, effort and even money that we don’t have right now come to mind. But defining a marketing strategy is key to successfully start our adventure in the online world and also, build it, without spending a dime.
Without a strategy, or objectives, we are just wasting time on social media for restaurants, it is as if you really were not doing anything.
How to define social media strategies for restaurants?
To begin with any marketing strategy, we have to define first of all:
Know what type of business you are in
Know what kind of customers you are targeting
Understand how to serve them
Know what you stand for them (and for yourself)
Define what types of products and services your customers can expect from you
How to create a social media strategy focused on my client?
Find the Value of my Company:
Make a list of all your virtues, the ones that really make you be good at what you do and offer and the value you want your customers to see in you when they think of your brand. This set of values will be the basis of the definition of your strategy.
Know what your customers’ needs are:
From your list of values, identify which ones match your client’s needs. Think about why customers (with their problems and shortcomings) will come to your company to solve them. You must define your strategy based on your ability to meet customer requirements.
Focus on what makes you different.
It is important that you are different from other similar options available to your customers. Logically, and only with the experience that the client lives with your brand, it will make you unique, but you have to think about what attributes make you different from the others. Your goal is to be different and better than your competition.
After knowing who we are and what we are in the market for, we have to set goals.
How to get real results with your online presence?
Think about what you really want to achieve when you’re on social media:
Get Leads?
Get Visibility?
Generate Notoriety?
Create Authority?
Get Engagement?
Open a Customer Service channel?
Launch a new product?
Once you decide what is the reason or reasons to be present in social networks, you can create effective strategies and achieve the results you seek; and also build a specific strategy for each type of social network, you must manage Facebook for restaurants different than the way you handle Instagram for restaurants and also the results you’ll get from twitter for restaurants, but they all must be integrated as part of one major strategy.
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Google My Business for local SEO
Google My Business functionalities for restaurants
Today we all move on the Internet when looking for somewhere to eat, and it is in this step where our beloved Google My Business for restaurants comes into play.
Because who hasn't searched Google for “nearby restaurants” when he was traveling (and when not)? We are geolocated, Google knows where you are and will provide information about restaurants near you or the area you have indicated.
And what results will appear first? Well, those corresponding to your Google My Business listing. That is, if you have a restaurant, you have opened a tab in My Business and your profile is optimized, you can appear among those tabs that Google will show.
That's why today, in this post, we are going to tell you a little more about how Google My Business is the gateway to your establishment and how this will help on your local SEO for restaurants.
First of all, what is Google My Business? When you do a search for a restaurant, you will have noticed that Google appears, if you are on the computer, in the right margin a kind of tab. If you are on the mobile it appears just at the beginning of the search results.
Creating your listing in My Business is easy, free and gives you a multitude of advantages, since from that moment you will start to appear in the Google results of local restaurant searches and also in Google Maps.
What advantages does Google My Business have? Free directory: And not just any directory, but the Google directory. That search engine that you turn to even to know why your little toe hurts. Search positioning: In addition to being accompanied by rich results where your address, phone number, company listing, website, instructions on how to get there will also appear ... Something that will be part of your SEO my business and that will help visitors who You receive organically.
It appears in searches that include the term of location or not: In the end search engines know where we are by the IP address that we have associated or by our GPS position when searching with mobile. So, when looking for a restaurant with or without the location, you will have more possibilities to appear in the results-oriented to that location with your listing in My Business.
This way you can "bake" more of the beautiful decoration it has and the dishes so rich you serve.
If you have a website and it is positioned in the normal results, your listing will appear above and you will multiply the visibility of your restaurant.
Your guests can leave reviews of the experience they have lived in your restaurant. These opinions are the best business card for your future customers. And not only that, but these will generate confidence in your business.
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Restaurant marketing solutions
5 simple but effective restaurant marketing solutions
If you want to improve the management and profitability of your restaurant marketing online, we present five actions, easy to implement, but highly effective that every restaurant marketing agency will suggest for your marketing strategy:
1.- Tell a story
It is important to create a document with the philosophy, vision, mission, values, and characteristics that differentiate your restaurant from others. If you can also spin all this information and elaborate a simple story, with a certain charm with the essence of the restaurant… This is also called “storytelling.”
For example, if you have decided to open a place after several years of travel around the world and want to share those wonderful recipes that you have known in different countries, there is the reason that gives coherence to an international menu, and a story to connect with your public.
2.- Take care of your photos, and videos, in Social Networks
The photographs, and videos, that we publish are more important than you think. They should show the best of your restaurant, be it dishes, the kitchen, the room or visits to the market. Focus on what you want to show, with the greatest cleanliness, without food scraps or dirty cutlery, soft lighting, avoiding the flash that usually gives unattractive shadows.
3.-Take care and analyze your content in Social Networks
It is important to know what information has more acceptance among your followers on the Internet, and when you know it, do not hesitate to follow that line. That post, that post on Facebook or that photo on Instagram that has generated so many “Likes” will show you the way and if your followers increase, you will most likely be on the right track.
4.- Advertising on the Internet and Social Networks
It is an opportunity that you cannot miss, since it has a fairly low cost and in many cases a very high effectiveness. It is important to train before or hire a professional who really knows what he does, but also know what we want to convey and who we want to address.
5.- Review the design of your Menu
The letter is more important than many believe, since it is the opportunity to create a good first impression for our clients. Using menu engineering techniques, you can increase your profitability relatively easily. To do this, you must be clear about your most popular and also more profitable dishes, to favor their sale with various techniques, such as their situation on the menu, describe them in a suggestive way, highlight them in a subtle way. Of course, it is essential to have the detail of each dish.
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Social media marketing and community manager
Reasons to Hire a Community Manager in your restaurant
A communication and digital marketing professional via social networks are the most useful weapon for a hospitality business to succeed on the Internet. Because, let's face it, alternatives such as trying to make one of the employees, when not the manager himself be in charge of "carrying the networks", never lead to success.
It is necessary to have specialized help from the right team of professionals capable of carrying out a job for which experience and qualification are needed. In the current panorama of the restaurant sector, if you are not visibly active in social media for restaurants, then you are missing out on a large customer base.
They know the networks you need
Instagram for restaurants, Facebook, Twitter for restaurants, LinkedIn, TripAdvisor, etc. There are countless social networks in the current landscape, and not all of them have to be useful in an online marketing campaign based on objectives, at a given time.
And not only that, controlling the hours, the contents, and above all, analyzing and knowing the audience you are addressing are tasks that we cannot leave to chance, they need to be undertaken by a true professional in the field.
They know how to find the right voice for your restaurant
A Community Manager knows how to handle your social media strategies for restaurants. They are able to find the right voice for your restaurant. That is, communicate regarding the image that the restaurant wants to offer. Being consistent with the visual and gastronomic style in social networks is complicated, experience, knowledge and special sensitivity are required.
Take advantage of the different strategies to sell more
Often, restaurants that do not have control over their social networks, hold contests in which they dine for free dinners, or any other gift or incentive. The theme of competitions and promotions offers as a social media marketing for restaurants, is one of the aspects that can bring more profitability to your restaurant.
In addition, the most important of all this is knowing how to take advantage of the Big Data of restaurants. This is, based on emails and information obtained on social networks such as Facebook for restaurants, a good Community Manager knows how to use all this data to capture these users, and convert them into a kind of digital clients, to which they always keep informed of all the news of Your restaurant, and again, attract them.
Because it is the best way to keep good control of online reputation
Recent studies show that improving the score, in digital opinion portals, with a star increases the turnover of a restaurant between 5% and 9%. Comments made from various motivations: flatter the establishment, criticize a service, complain about an incident, recommend the experience, etc. In all cases, the need to receive a response prevails. It is a human characteristic, if we do an action, we expect a reaction, more if it is the communication of an experience exposed to so many readers.
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Practical tips for restaurants local SEO
You may be the owner of an excellent restaurant, with the most incredible menu and excellent service, but still, you cannot get the fame and popularity that corresponds. One of the most common reasons for not receiving enough visits is because users are not finding you in the search engines, and to solve this problem today we will talk about some SEO Tips for Restaurants.
The queries costumers make on google, social networks or in applications intended for users to give their comments and rate brands, companies and in your particular case: restaurants; They are fundamental in this decision process and is a must for the SEO for my restaurant, you need to have an Internet presence as the ideal complement to your physical location, and any other attribute that could make you stand out from the competition.
Practical and quick tips for positioning: Local SEO for Restaurants
Having a Google account for your business allows you to link all your Google accounts into one, so all the publications you make in Google Plus for your business account will allow you to maintain a presence on the web and all those that are within your Circles can see the information you share.
By being able to share a publication instantly with the collections, people and communities, both the people who follow you and those who follow the community or the collection can see what you publish on your profile. Share content of interest in your profile, publish the specials of the day, the chef's suggestions or content related to what you offer in your restaurant and the additional benefits that its consumption brings.
It is possible that when you search for your business on Google you get someone who has already talked about it and has indicated the location data, in that case, you must claim your location on Google Maps, it is a simple process. It may seem unimportant, but since it is a restaurant of a local business, it is important that the location be as clear and precise as possible so that customers can reach your business without inconvenience, this will increases traffic from customers to your physical location.
These directories offer different services ranging from virtual tours of your restaurant to comments and ratings about the services you offer. The fact that readers can see first-hand the comments of other people who have already attended your restaurant, allows you to generate greater confidence, which results in a stronger image before the public.
Keep your profiles updated in these directories, upload attractive and quality photos, ensure that with the attention and quality of service you offer on the premises you can achieve good customer reviews.
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Text marketing communications
Text Marketing in Communications
The surprising and proven effectiveness of mobile text marketing for restaurants raises the profile of this type of marketing and mobile as a means to connect with audiences, both used by more and more companies in all types of sectors.
According to a recent study by Neurons, a Danish company of applied neuroscience research, advertising that is transmitted through a cell phone causes user reactions in less than a second. The finding raises the effectiveness profile of text marketing and mobile as a means to connect with audiences, both used by more and more companies in all types of sectors.
Mobile Ads
The study revealed that the brain "needs 400 milliseconds - less than half a second - to make contact with an advertisement on a mobile device and cause a reaction, either positive or negative." In comparison, ads shared on desktop computers need between two and three seconds to generate a similar reaction in the brain.
The research published in March was conducted for the Mobile Marketing Association in collaboration with the Advertising Research Foundation, both based in New York, and measured the reactions of 900 participants using sight tracking and electroencephalography monitoring.
The effectiveness of marketing via mobile phones does not surprise those who already use that means to reach consumers, and without the need for very elaborate advertising campaigns. With a text message of a few lines, without ornaments or much deployment of technology, companies communicate with their customers faster and more effectively than through other means.
The telephone as a means of advertising and communication between the company and the client makes a lot of sense because of its ubiquity. It is easier for a person to have a cell phone than a computer or tablet, and of the 7.9 billion mobile subscriptions in the world - 680 million of them in Latin America -, 3.3 billion are linked to basic cell phones, those that, although not receive photos or videos, allows you to send and receive text messages. The universe of mobile subscriptions is expected to grow to 8.9 billion by 2024, according to the Ericsson Mobility Report published late last year
The auspicious statistics are not limited to cell phone penetration as a means of communication, but also to the effectiveness of text message or SMS marketing (short message service acronym). Available data indicate that at least 97% of the SMS sent are opened by its recipients and about 95% of the messages are read in the first three minutes after they have been received. In comparison, only 25% of emails are open.
It is not the only thing. Nine out of 10 consumers around the world want to use text messaging to communicate with brands, according to a study published by Twilio, a California company that offers communication solutions to suppliers. Moreover, customers prefer SMS at least three times more than face-to-face contact with a company, and 66% prefer to communicate or be contacted by brands via text than by any other means.
Finally, for companies to give Marketing a chance via SMS represents a low-risk bet, taking into account not only its effectiveness rate, but also its low cost of implementation. Available services offer packages for all company sizes and even free trial periods
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Effective text marketing
Text marketing is an effective and profitable marketing strategy
Companies that seek to reach a greater number of customers in this highly competitive business world can find a valuable resource in sending SMS messages as an essential part of an effective marketing campaign, way more easy to implement than a Wi-Fi marketing for restaurant Strategy that will be limited to the physical location to make Wi-Fi marketing work.
A company that ignores this resource is undoubtedly missing out on a highly practical channel of communication with potential clients, and therefore, an important opportunity to increase the return on investment.
Contrary to what many entrepreneurs believe, accessing mobile communications is quite simple, by sending personalized text messages and focused on a specific audience, companies can reach consumers who have both Smartphone technology and those not. By briefly summarizing, we will explain succinctly how marketing by sending SMS can help your company to position itself advantageously above its competitors.
The sending of text marketing for restaurants provides the most direct and immediate possible channel of communication between the company and the client, the average time it takes for a communication company to send the text message to its destination is seven seconds, and considering that the 97% of people read this message in the first 15 minutes, the company has an effective channel to keep its customers constantly informed about new offers, service improvements and other available promotions. Additionally, this market strategy can be easily combined with other online strategies, increasing the possibilities of covering a wider audience.
Creating a promotional text message is quite simple and adapts to the needs of any type of company. On the other hand, through the use of shortcodes, the customer can become familiar with a particular brand or service and interact more quickly and easily with the company. Resources such as links in the SMS message, multimedia files attached to the SMS, surveys, and others, will be a great ally in your promotions via SMS.
The marketing strategy by means of SMS messages is much more profitable compared to strategies such as the sending of mass emails, also providing the advantage that text messages do not have to struggle with anti-spam filters, and are read by the Receiver almost immediately, while an email message can be seen by the user many days after sending. According to recent statistical reports, most consumers have virtually abandoned communication through email and prefer more direct communication such as text messages.
Interacting with the customer through campaigns launched through SMS messages, allows the company to receive constant and direct feedback, providing a reliable database about consumer preferences in a relatively short period of time, as statistics show that approximately 31% of consumers respond to text messages in an average of five minutes.
Currently, there are more than 2.6 billion Smartphone users globally, and it is estimated that this figure will increase to 6.1 billion in 2020, these figures were obtained from the latest Ericsson Mobile Communications Annual Report. These figures speak for themselves about the conversion potential of a company that knows how to take advantage of the SMS sending resource.
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Social media marketing to stand out
That social networks are suitable for any type of business is well known, but that it is successful and what to talk about depends on the creativity of the social media team behind it. One of the businesses that we focus on is social media marketing for restaurants. Bars, restaurants, and hotels can have a very interesting reef in the network as long as we know how to manage an effective, creative communication capable of generating engagement among the community. In addition, with a quite remarkable ROI.
If you have a bar or restaurant and want to stand out above your competition, make yourself noticed. Registering on Facebook for restaurants or Twitter for restaurants and not knowing very well what to do is nothing more than a drifting ship to which we dedicate time but we did not get the effect we expected. Good communication on social media for restaurants will depend not only to strengthen those who are already our clients but also to attract an audience that, even if they do not live near your location, they can remember your business when you are on a tour or visit your city. It all depends on how you are able to reach him.
Choose well where you want to be
To be on all platforms is not synonymous with success, better to choose well which social network is best for you and where your audience is. If your establishment is intended for a young audience, perhaps Twitter or Instagram for restaurants is the best option to connect with them; If you have a more mature audience, Facebook maybe your best option. If you are interested in working your location on Google Maps, the Google social network (Google Plus) will help you position yourself without great efforts. No matter where you choose to be make sure you build social media strategies for restaurants.
Bet on the photographs of your dishes, products, human team.
A photograph of your chefs in full slaughter, of the latest products that have arrived at your premises or of the different dishes generates more interest and engagement than simple screenshots to the letter or the menu of the day.
Do not forget to answer all users
If you are an important sommelier and, in person, you are in charge of recommending the perfect combinations between dishes and drinks, why not also answer the questions of your followers? They will help you create a personal reputation by connecting with your followers while you are indirectly inviting them to come to your store.
Offers discounts and promotions to reward your followers and make you see.
An invitation to a drink, coffee or a discount are express invitations for those who do not know you to visit you, and those who are already "from the house" feel rewarded for their fidelity. From the classic "this round invites the house" to "follow me and I invite you" Why do you forget so often?
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Digital marketing techniques
Digital marketing techniques for restaurants
Restaurant marketing online continues to grow. The secret of it is the verifiable results that the application of this type of strategy can give, increasing the visibility of the brand, attracting more customers or increasing sales.
Whatever the objective, this method of non-invasive advertising is gradually displacing the traditional media and the restaurant sector is no exception. There are fewer and fewer restaurants that go to traditional media to advertise, they have increased their efforts in digital marketing, even hiring a restaurant marketing agency in order to position both its services and brand value, so we present 5 marketing techniques Digital for restaurants.
The food enters through the eyes
If something is key in restaurant marketing solutions for restaurants are visual resources. When a restaurant manages its marketing plan by focusing on showing in the most aesthetic and provocative way possible its most outstanding dishes or the menus of the day, the followers will appreciate it.
Having quality and well-thought-out images of each dish served in the restaurant and sharing them at the right time, such as near lunchtime, always works.
Building a reputation
Although some restaurant owners consider it a risk, the truth is that if it provides a good quality service, giving visitors the opportunity to value it through social networks is a good idea. There are several pages specialized in restaurants where you can register the same and then share this profile with the visitors of the place to value the service.
Another possibility is to allow the opinion directly on social networks, the idea of this is that the consumer can know what others think, since today, it is usually a custom to investigate what is said about the place before visiting it.
Don’t be passive
Digital marketing for restaurants goes beyond publishing provocative food images, it is necessary to involve the customer, make him participate in the brand.
An interesting idea that is usually applied is the realization of contests for discount vouchers, where users must label, for example, the friends with whom they would go to the restaurant to eat a certain dish of the day, that way someone who already had a Good experience in the place will share it with others who do not yet know it.
Highlight your service from other restaurants
Enable in your digital media the possibility of making reservations, calling the restaurant directly, consulting the menu or making home orders. If the restaurant offers certain facilities to its customers with the use of social networks, its popularity will increase above those that do not offer such services in such an accessible way.
Manage your presence online but highlight your presence in physical
Digital positioning for restaurants is very important for customer loyalty, however, it must be closely linked to the service offered while in the establishment. Be sure to show on Google Maps how to get to the establishment with a precise address, in the same way, share images of the facade or the interior space, so that users become familiar with the place before visiting it.
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Benefits of text marketing
Text Marketing for your business
Those of us in business for many years have seen how the ways of promotion and marketing for our businesses have been changing. The emergence of social networks (Facebook, Twitter, etc.), as well as Wi-Fi marketing for restaurants and other media in which we would not even have thought before to promote our business.
We want to share with you why it has been so beneficial to do text marketing for restaurants and how to take advantage of it:
The client's phone number is the most personal, close and direct way of communicating with him, the impact of receiving a text message is up to 3 times greater than an email, social media of communication, flyer or other type of digital message.
It is proven that the human mind needs remembrance, it is not enough that your client has used or bought your products or services once to remember, if you do not keep in your mind, you will not be able to retain it or lose future references that they can give you.
A text message is easily linked to your website, a capture page or another link wherever your client clicks, thus making communication between you and the customers much more effective. Also, you can use Wi-Fi marketing close to your restaurant.
You will be amazed at the profitable ones that may result. Each text message costs an average of S /. 0.03 cents. That is, if you have a database of 100 clients, it only costs you $ 3.00 (Three dollars), send your message. Doesn't it look great?
According to the studies carried out, text messages combine sales conversions by 40%. It means that it generates a higher percentage of purchase of your product or service.
Before Starting:
Set a clear objective: Determine what type of message you want to convey: A promotion or offer? Do you want to visit their website? Do you want to get references?
Beginnings by collecting your database: The emails and telephone numbers of our clients are a TREASURE, if we can use it with professionalism, we can bring great benefits to your business.
Investigate which companies offer the services of Mass Text Messaging: Choose the one that best suits your needs. Also, keep in mind that WhatsApp is becoming another form of Marketing very similar to sending the text message from which you can take advantage.
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What is Social media marketing?
What is Social Media Marketing for restaurants
The term social network marketing or social media marketing (SMM) refers to all the activities and measures that are used in social networks for the generation of business opportunities, increasing the reach and loyalty of customers. The commercialization of social media for restaurants can be seen as public relations and customer service. The first objective is to increase factors such as traffic, CTR and range. The next step is to build long-term loyalty from customers, influencers and Viral Marketing. SMM can be part of Customer Relationship Management and also includes advertising on social networks.
General information
When social networks such as Facebook for restaurants, Twitter, Google Plus or LinkedIn were created, it was not clear that they were also offered as public relations and marketing tools. Social networks were considered unprofitable. However, with the increase in the number of users, the importance of direct contact with the client and the increasing scope has become more evident. The networks became more sophisticated and increased in number - it is also expected that the expense for marketing social media marketing will increase. Today, very different social platforms are used in both the B2C and B2B sectors to achieve corporate goals.
Adaptation to any company size
Social media marketing is an option for many companies and organizations. It is very likely that the target group will use social media strategies for restaurants in some way, either with a smartphone or at home on a desktop or laptop PC. Portals such as Facebook, WhatsApp, Twitter for restaurants, Snapchat, Tumblr, Instagram for restaurants or Linkedin are among the most visited websites in the world. However, whoever wants to use social media marketing, must first define the company’s objectives and select a strategy. This includes appropriate platforms and networks, a content creation plan and employees who can use social networks as a customer service and communication channel.
Types of SMM
In social media marketing, two basic strategies can be distinguished, in which the passive variant is often considered as a necessary component of each marketing:
Proactive social media marketing: Here you create and distribute your own content and generated by users to achieve the objectives of the company. Active marketing in social networks not only requires the use of resources and budget but, with a multichannel approach, it also includes the organization of different channels.
Passive marketing in social networks: External content is used to achieve the objectives. The activities of users and market facilitators are recorded and evaluated through monitoring. This data is additional information that can be used for strategic and operational decision making.
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Aces for your restaurant marketing
Restaurant Marketing solutions for restaurants.
Digital Marketing for restaurants is an exciting universe, where technology and advertising services to potentiate restaurant business strategies. There is no pre-made Digital Marketing formula with a guarantee of success for a restaurant, but it is a process that must be aligned
Business strategy
Knowledge of what has worked.
Ability to understand the particular characteristics.
Creativity to connect the points in a unique and strategic way.
So below 4 Restaurant marketing online aces to take in consideration:
The vast majority of food businesses can benefit from a good website or landing as long as it makes the concept attractive, have the information that diners want as they are:
-See the menu
-Have the phone or a way to book
-Help the client to reach the restaurant
If there are promotions or special events here is the place to centralize before amplifying with other Digital or Traditional Marketing strategies, because it is food at least it should have images that fall in love and crave, right? In addition, you should try to link the brand with an emotion related to the target diners.
With locally targeted and well-targeted advertising, you can quickly get to know and publicize promotions that appeal to people who don't know you yet. With Google Adwords there are several tactics: Google allows you to appear as announced in Google searches, but you can also do a display campaign to get to know both the Google content network, YouTube and affiliated sites and programs.
Facebook, Instagram, Twitter, and others are social networks for people, but for companies, they are advertising media to reach audiences, each medium has its own tools and if you manage to take advantage of the tools that each medium has for companies they can be an excellent medium for your restaurant, you can hire a Restaurant marketing agency to help you with this task.
It is a local business so they apply the principles of Local SEO so Google my Business is not at the negotiating table is a tool that can help us find customers and can see opinions of other customers about our business, in addition to all these social signals help the business to have better results in the search results pages.
Another important point of contact is Facebook Reviews, which although it may not be everyone's favorite tool, it is undeniable that it is increasingly difficult to find someone who is not on Facebook and it will always be more powerful what our customers say about us that whatever we say ourselves, which is why it is an excellent word of mouth marketing tool.
To potentiate these strategies we need many positive reviews, so it is a good idea not to stay alone in digital and take advantage of customers who have already tried our food and services to make a positive review in exchange for an incentive.
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Tips to improve your local SEO
3 tips to improve your local SEO for restaurants positioning.
We have 3 tips, which you probably did not know, for Google My Business listing of your restaurant. If you follow these tips, your restaurant will gain more authority on Google and will be more beneficial for your positioning.
Answer ALL reviews
The first one is perhaps more obvious, but we assure you that it is of vital importance., Try to answer ALL the reviews and if it is instantly better than better! Google takes into account the activity of your MyBusiness card if you notice that you are an active restaurant that usually answers all the reviews as soon as possible and with different responses to each client, it will value it very positively. Therefore we recommend that you try to follow the advice and if you have any questions or need a helping hand, contact us here.
Geolocated photos
The second tip that we are going to give you, is that you fill in all the photo fields offered by the file (exterior, interior, equipment, etc.) and that these are geolocated. We already know that Google reads your listing. In a photo read the description, the name, GPS. If you find GPS coordinates in the photo and it is from a local location, it will help to improve the positioning of your restaurant. And you may wonder, how do I geolocate a photo? Well, there are several programs. Even the most modern mobiles already do it without the help of an external program. Here is a post on how to do it.
Phone number
The third and final advice, but no less important, is the importance of having a local phone number for your province as a form of contact. That is to say, if you are in Alicante it is very important to have a telephone that starts with 96 on the MyBusiness card This will cause Google to detect that your restaurant's telephone number is from Alicante, therefore it is another point to consider.
These are tips that not everyone has in mind and that adds to your goal: to position your restaurant locally. We are clear that SEO my restaurant is much more than this. Not only with 3 actions, we are going to position a MyBusiness card of a restaurant in a high position, but they are tips that help a lot since with a set of changes and improvements you can be surprised!
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Things to avoid on social media marketing
Be in all Social Networks, just to be.
Before launching fully into the world of Social Media marketing for restaurants, what I always recommend to my clients is that they define who their ideal client is. And once defined, we study what Social Networks are the best to reach that ideal client.
Because if a restaurant does not have the necessary resources (or time) to have a YouTube channel, for example, what is the use of having one? Having a video and having it poorly made and poorly edited, is useless to your reputation. Do not do as the majority that soon after opening their profiles on networks like Facebook for restaurants are abandoned, producing a completely opposite effect on potential customers.
Do not monitor interactions.
In order to analyze the results of your restaurant's Social Networks, you must have a strategy and some results. A professional Community Manager will set goals such as these:
Increase the online reputation of your restaurant
Get subscribers to your Instagram for restaurants account
Attract traffic to the website
Increase interactions with users
Get user contact information
Increase the number of followers on Twitter for restaurants
Think that the results come right away
If there is one thing that you should be clear about Social media for restaurants, it is that the results are medium or long term. If you are immediately obsessed with profitability and "pass" to know your users, we will not be able to give them what they want. What entails among many other things not to create a series of Social media strategies for restaurants
Not interact with your followers.
Social networks are a bidirectional channel. You have to always answer your clients' questions in a personalized way, so you will create confidence in your followers and they will not feel abandoned or that you do not take them seriously; No matter what comment is positive or negative, it must be answered.
Not using Copywriting and emoticons.
In each of the publications you make in your restaurant's social networks, you should always apply Copywriting. Here are some tips:
Ask questions
Tell your users about yourself.
Use magic words like free, blog, create, comment, inspire
Don't abuse much of the hashtags
Do not be boring.
What also works, and very good are to use emoticons.
More than 70% of people use emoticons in our daily conversations.
Have an incomplete profile and without the most basic information.
Especially in social networks like Google My Business. We have seen restaurants that have not specified what their schedule is, incorrect phones, etc. we recommend that you take your presence in the virtual world very seriously. Many restaurant managers still think that the diner who arrives at their place is only interested in what is put in front of the dish, and the treatment offered during that experience.
Today's diner wants to live a global experience, starting with the restaurant's website, and following his presentation on the networks.
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How to make text marketing campaigns
How to make Text marketing for restaurants campaigns
If you are not used to using text marketing, surely you think it does not have much mystery. In the background is a short text message, without possible creativity and that encourages action or reminder by the recipient of the message. There is no need of online connection like on Wi-Fi marketing for restaurants and its reach it's wider than Wi-fi marketing
Send a message that is notorious. This may be valid for any communication your company makes, but in SMS Marketing it is critical. If you have nothing important to say, and when I say important I mean IMPORTANT, you better not say it. Customers are bothered by messages via mobile unless you tell them something that is really worth it. Send messages with added value, such as dates of special events, promotions, discounts, etc.
Define very well when to send the message. As with the RRSS or email marketing, in SMS Marketing there are times to send and times when you should not do it under any circumstances. Among the most suitable moments to make the shipment, without a doubt, the best of them is when your customers are close to the moment of purchase, within their ‘customer journey map’.
The good if it is short, is twice as good. Do not worry about the limitation of SMS. Most people are bothered by long text messages, so try to shorten your message to the maximum and go straight to the point. That brevity, if you complete it with a powerful message, will provide you with success.
Do you want to enrich your database? Then use the draws. We all like to get free stuff. Use raffles or gifts in order to direct to a landing page where you collect that information about the client you need. You cannot get an idea of the success of these types of campaigns.
Avoid excessive abbreviations. I know you have many things to say to your customers and that 160 characters do not give you. It occurred to you to use the abbreviations to complete your message, but is it readable? Surely you say yes, but the perception of the recipient is not going to be good, believe me. The excessive use of abbreviations, facing the potential client, makes it seem unprofessional or written by a "colleague" quickly, and without spending time and love.
Incorporates links. Sending an SMS to your customers and transmitting information is positive, but do you really not want it to stay in just that? It incorporates a link that directs them to your eCommerce, a landing page or to that place that interests you, in order to perform an action, which you can also measure more easily. Keep in mind that this link occupies space in your SMS, so do not forget to use shorteners.
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