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Seven effective ways to segment your audience on socials
Businesses categorise their potential, prospective, and existing customers to accomplish various marketing and business goals, including sending personalised emails, crafting customer-specific pricing models, and grasping the behaviours of their loyal customers. Segmentation is also crucial to generating leads via social media.
This article will help you use the rules of segmentation for socials, highlight the advantages it can bring to your company, and provide tips for precisely segmenting your social media audience.
What is social segmentation?
Social media segmentation involves fragmenting and arranging your target audience based on shared traits like demographics, location, behavioural habits, etc. Doing so will make your targeted ad creation easier and improve your marketing performance.
Let's discuss five effective tactics for segmenting your audience on social.
1.Understand your target audience.
Knowing your audience is key to performing precise and relevant social segmentation, and you will know their needs and marketing preferences if you can understand them thoroughly. Creating customer personas ( fictional avatars of your ideal customers) with the help of a digital marketing agency or backed by analytics and research data is a great way to know your target audience.
2. Create audience cohorts.
Communities are part and parcel of social media. Your brand can segment audiences and obtain valuable insights if you can build communities of followers with similar interests. Social media platforms allow you to create groups that permit users to join with (closed group) or without permission ( open group) of a moderator. You can choose the type of community you want to create based on your intentions and social media marketing goals. For example, an open group is the right set-up to test new ideas with your followers and understand the public perception of your brand, but a closed community enables you to obtain specific feedback from loyal followers.
3.Leverage in-built social media targeting tools.
All popular social media allow businesses to use their in-built features and tools to perform organic targeting, allowing you to interact with various audience sets separately. For example, LinkedIn’s native targeting tools let brands filter and categorise by sector, company size, etc. Small businesses with limited in-house potential may hire a social media marketing agency to help them identify and manage those tools.
4. Build audience lists.
Creating lists of followers, friends, attendees, etc., make social media conversations more fruitful. For example, Twitter allows you to fragment followers into specific categories, similar to a buyer’s journey. Their tweets will then land within a specific channel, providing information and insights required to craft better-targeted ads.
5. Try different posting times.
Timing is a vital element in marketing. If your followers are spread across different geographic locations, you would want to schedule your publishing times to align with their active hours, so your posts receive maximum exposure and engagement. Doing so will help you distribute multiple posts to your followers from different segments. As a result, your posts will get more interactions, thereby, increasing the chances of conversion.
6. Utilise several networks.
Having multiple social media accounts with bespoke intentions is effective at distributing relevant content to a particular set of audiences. For example, if you own a smartwatch company, the majority of your target audience will be present on TikTok (younger buyers)and Instagram ( older customers). To further segment your audience, you can consider creating multiple accounts in each network to streamline your business or meet customer needs. Ensure, your customers can easily distinguish the purpose behind each of your additional accounts.
7. Simplify your social media processes.
Like for every need on the internet, there are tools for all your social media processes too. These tools can help you craft and run advertisements curated for your categorised audiences. Falcon.io is one of the popular social media tools that allow you to create social-wide paid and organic ads, regulate customer engagement metrics and create bespoke and similar audiences for further fragmentation.
One of the biggest challenges for most social media marketers is the difficulty to serve their posts to relevant audiences. The seven tips included in this post will help you fragment your social audience for more pertinent engagement- and as a result, more conversions and business opportunities.
Good Luck!
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3 Keys for Creating Highly Shareable Content
I'm sure the majority of you are curious about how to produce shareable content that draws viewers. It is more difficult than ever to create shareable content. The reach of organic information has been significantly decreased by social media algorithms.
Understanding what your audience is truly looking for and creating relevant content around it is the first step in producing highly shareable content. The content you create must be relevant, factually accurate, and captivating to attract more links and shares. It’s time to turn the tables to your advantage right now!
One reason is that while concentrating on quality rather than quantity may not yield results immediately. However, it will undoubtedly help your organisation in all the areas that matter.
When the material is shared regularly, it accomplishes two things: it improves your SEO rankings and strengthens your social index. It will instantly draw a lot of readers obviously as the more it is shared, the chances of your content being consumed improves.
According to studies, usage on the majority of networks is declining over time. And every day, more competitors add to the noise. Don’t worry! We're here to help you.
These essential suggestions from various top Content Writing Agencies may be of immediate assistance to you. We assure you that these suggestions are all feasible and easy to put into practice.
The following are 3 Keys to Producing Highly Shareable Content:
The Value is all in the Title
More value is added to the content by the title. Some people create material that is unrelated to the topic. It implies that the content's title or headline must be highly enticing. If you focus on creating engaging material and ignore the title, it will undoubtedly have an impact on how well-liked it is! In the end, people frequently concentrate on the title. Consider keeping it brief and precise. It must be fascinating enough for people to take at least one look at it.
2. Keep informed and engage with user
Knowing what is acceptable and unacceptable when posting content online is crucial. There is a good chance that if you post something that isn't getting a lot of attention, it won't get as many shares as you would like. To learn about trending topics and post blogs with a similar theme, you need to spend time on social media platforms and various mediums. This might make your content more well-liked and shareable, increasing its popularity.
Try to address any issues or complaints raised by users. An amazing technique to increase traffic to your website is through user interaction. Additionally, it helps in gaining user perspective, which facilitates the future promotion of your material.
3. Make things simple
When creating highly shareable content, one of the most important things to take into account is the word choice. SEO Agency provides guidelines for the viewers that there is a lot of stuff online that, despite using polished language, may not get shared very much. Simply because readers prefer reading articles that use simple language over those that employ the most unclear words from the dictionary. Try to use simple but effective language to make your writing easier for the readers to understand. There is a good probability that your content will be shared if you are successful in getting your point across.
Let me be clear: none of this will be effective if you don't have quality material. Your content must be of the highest calibre. Since they couldn't have found the information anyplace else, it must be unique and include that information. The content component of content marketing won't work if you don't get it right. You'll notice a difference in the number of shares if you put all of these recommendations into action.
Good Luck!
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Content writing agency in Mumbai
We are a customer-focused, fast, and efficient content writing service provider in Mumbai with a team that has many years of experience ’ in the writing and publishing industry. So whatever industry you may be in, our team of professional content writers knows all the nitty-gritty areas of creating and delivering content exactly according to your requirements..we are the best content writing agency in Mumbai
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Three Expert Tips To Boost Your Personal Brand On LinkedIn
If you think the idea of having a personal brand is a thing of the modern digital age, well it is not. There is mention of the coinage in a 1997 article by Fast company. The article entitled” The Brand Called You” by Tom Peters reveals how you are a personal brand yourself. The existence of a personal brand only comes from the realisation that people are talking and thinking about you in your absence. In essence, personal branding is what you call reputation.
Things you say and do as an individual and online influences your personal brand. Similar to your appearance and perception you created in your niche, your LinkedIn profile also supplements your efforts. This is one of the first things a social media marketing agency secure before proceeding with their marketing strategies. You might miss out on a great opportunity if you have not considered or prioritised using Featured, profile banner, and Professional Experience sections to elevate your brand identity.
LinkedIn Profile Banner
If you go through most LinkedIn profiles, you will spot a pattern the way they treat their LinkedIn profile- most of them still use LinkedIn’s default background image. The current combination of cream and two-tone grey is a little on the unattractive side as compared to the previous colour patterns of LinkedIn blue with dots. Either way, default images are ineffective if you consider yourself a brand trying to reach out to your target audience. Failing to upload a background image for your profile makes you look generic. You could fill that gap using stock images, including landscapes, cityscapes, etc. In fact, such photo categories dominate most LinkedIn profiles that do use images. If you wish to use stock images, always search for the ones that align with your industry, career or business. Also, ensure that you gain all the required rights to use the image on your profile so that you don’t have to fight legal battles for copyright infringement.
The best option, therefore, is a custom banner that lets you showcase your personal brand. Several online platforms allow you to create a banner without spending too much money or sometimes for free. For example, you can use Canva, which has free and paid versions. With Canva, you can say goodbye to guesswork as it provides multiple templates in the LinkedIn-supported format-1584 x 396 pixels. It lets you easily customise your banners by tweaking fonts, colours, photos, etc.
Make your profile banner look like the one created by a professional digital marketing agency by utilising the available colour palettes. For that, you can use the Google “ colour palettes with HEX codes” and then utilise the chosen palette in Canva to create your unique banner.
LinkedIn’s Featured Section
This is one of the most overlooked sections in the platform- you do not see many people leverage that section. You can find the Featured section if you turn on the Creator Mode. The section lies below your connections and headshot. If you are not using Creator Mode, the same feature can be accessed, from below your About section.
However, the Feature section is not automatically added to your LinkedIn profile, but adding them is easy. To add a Feature to your profile, tap the “ Add Profile Section” button placed below your connections. Click on “ Recommended” and follow it by tapping on “ Add Featured”
Once you select the Featured section you will have the option to choose multiple documents, media, and links, such as PDFs, PPTs, PNGSs, JPGs, LinkedIn articles, LinkedIn posts, etc.
This gives you the option to display several accomplishments, including:
Images of licences, awards, certificates, licences, awards, etc.
PDFs of projects, tip sheets, case studies, etc.
PPTs, slides with educational content, etc.
LinkedIn articles or posts about leadership, industry trends, etc. that show your ability, know-how or knowledge
Links to articles pertaining to your clients, media interviews, award nominations, etc.
Links to sizzle reels, television or interview appearances, “about you” videos, etc.
It will help you if you can add, delete, and move the content in your featured section to give your profile an updated feeling. People who visit your profile can scroll and tap “ Show All Featured Items” to view everything you have posted.
Professional Experience
This section is compatible with most of these formats. It is a great way to showcase items connected to a particular position, such as an award, testimonial or letter from a satisfied customer or a product launch that made the news years ago.
Creating a LinkedIn profile background picture and using the Professional and Featured Experience section to endorse your brand or career accomplishments is a unique way to position yourself in front of your audience. When you include images in your profile, it will be visually appealing to the viewers. Your competitors may have populated their LinkedIn profiles by now, and it is time for you to make a difference.
Go ahead!
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How should students prepare for a better career in the post-pandemic world?
Below, we explore how the pandemic is changing students' career paths and choices, as well as some of the best skills, courses, and experiences that college professors are saying students need in order to succeed in a post-pandemic labor market.
One of the surprising benefits of the pandemic is that the stay-at-home orders and blocked supply chains led to young people around the globe developing new, hands-on skills.
Let’s uncover a few actionable insights about what will serve students and graduates the most as they prepare for the post-pandemic workforce.
Adaptability:
The Covid-19 pandemic has highlighted adaptability for both the working population and students. The pandemic has prepared students for remote working, a critical aspect of providing a successful hybrid model, and mirrors global adaptations that many organisations are making in order to accommodate changing laws, restrictions, and guidelines.
Self-initiative:
Initiative and leadership skills are highly sought among job seekers, especially for LLB College students. However, the skill has gained paramount importance post the pandemic lockdown.
Having leadership skills and taking initiative is not just about being head of a group. It is about how you strategize your work and communicate your thoughts while also encouraging your teammates to work.
Display and own your skill by being a part of the team, providing insights and opinions, taking the lead or sharing best practices.
Digitally sound:
The pandemic revamped the entire world’s understanding of the extent of the internet's potential. A student’s academic credibility is not the only thing considered when a firm seeks a suitable employee.
There was always growing demand for refined digital skills and Integrated Law Course. However, post the Covid-19 pandemic, the demand for this skill has increased manifold.
The reality is, technologies like AI, big data, IoT, VR and AR, and robotics are going to make businesses more resilient in the face of future pandemics, and anyone who can help companies take advantage of technologies like AI is going to be in a good spot.
Creativity
Data collected prior to and during the COVID-19 pandemic showed that, overall, in-person learning led to improved academic outcomes, higher levels of student engagement, higher rates of attendance, better social and emotional well-being, and provided access to key services in schools and after-school activities, when compared with remote learning.
However, with a higher number of experiences becoming virtual and digital, employees are appreciated for their creativity, analytical skills, unique solutions and radical innovations.
For this generation's students, the coronavirus pandemic has potentially exerted reshaping powers on the economic landscape, making it impossible to know what the new challenges will be when they are ready to hit the labor market. Hence, being creative with your work and problem-solving skills is what will propel you the right way.
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How to use your Facebook Page the right way?
SEO is a superstar entity in the online marketing world because it is powerful, and allows you to precisely target your audience. SEO isn't pushy or overtly salesy, instead, it directs customers towards you and eventually makes them your customers and loyal advocates, all because of the quality content and superior website experience from your end. Even though SEO is the best route to attract organic traffic to your business website, it is not the only thing out there.
Internet marketing professionals are always on the lookout for algorithm changes to tweak their strategies. Because of this, marketers are forced to search for better traffic generation methods. Although the available options are not equivalent to SEO, it is worth including them in your marketing strategy to strengthen it.
This article will teach you how to use Facebook pages to connect with your target audience and use the potential of the formed community to empower your business.
Keep reading to know more.
Why do you need a Facebook ad?
You might know how businesses leverage Google AdWords to their benefit. It is clear that the system is flawed - it is unapproachable for small businesses because bigger players gain the upper hand during the bidding process and raise the bars too high for startups to even try.
Now let's understand how Facebook ads help you overcome this search engine challenge. Firstly, don't treat Facebook ads as an alternative to Google AdWords because it's not by any means. Instead, a Facebook ad has other aspects that will bring you value and business opportunities in the long run:
1. Be a good entertainer
Facebook is a place where people come to interact with their friends and get entertained. To sneak through that narrow space and become an unavoidable part of their social media lives is the hardest and most critical step. Remember, here you can't think about direct sales or redirecting them to your websites straight away. Nip that idea in the bud. Treat the platform as a place to make connections, build relationships, and spread brand awareness. Then there is a big catch- you get to nurture a strong community of loyal followers who will listen to you in return for the value ( entertaining posts and relevant content) you added to their lives. This is the investment you can't simply buy through paid advertising. In future, your community members will be happy to subscribe to your newsletter services, visit your website, and even buy from you. It's all a waiting game.
2. Run it and learn non-stop
A social media marketing agency will essentially approach Facebook as a platform to socialize with its clients' customers. Prioritie and pay attention to everything people do there and join the gang and their activities. Be an active participant and valuable contributor. Still, leave your sales mindset outside the platform. People "like" your page because they are impressed by a certain aspect of it. It could be the quality of your content, style, approach or even your brand voice. Constant interaction with them will help improve your content, readjust your strategies, and discover more opportunities. And in no time you become a loved brand on one of the most accessed social media platforms! Keep it that way for as long as possible.
3. Keep them engaged
How can you do that? The trick is simple - inspire, interest or tickle their funny bone. Since the attention span of an average social user is very less, make your content as short as possible without leaving out key elements. One way to do this is through pictures with catchy quotes related to your business. Those posts are easy to create if you have a stunning stock image and a suitable quote.
4. Educate and inform them
Since people have an innate urge to know the latest news and advancements, provide them with information about trending events happening in your industry. Most importantly, share valuable insights you have gained from running your business with your followers. Thought leadership-type content has huge demand because it provides great value to the audience and is hard to find. If you can't curate such content consistently, associate with an experienced content writing agency or an expert content writer.
Since it resembles a marketing funnel, treat Facebook as a fail-proof investment for the future. If you delight and inform your followers, they will eventually follow your trail and spread your brand's name to everyone they know without even prompting.
Good Luck!
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Are you looking for a digital marketing agency in Mumbai
We are a Digital Marketing agency and have steadily increased our offerings to implementation-led services like SEO - Search Engine Optimization Consulting, Google Ads Campaigns - Search Engine Marketing / Pay-per-click management, Web Design and Development, Website UI / UX, Navigation and Usability Consulting, Social Media Marketing, and new technologies. We are a team of Digital Marketing Experts and have global collaborations with experts in web design, web development, digital marketing strategy, media planning, etc. in the digital domain.
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Best social media marketing agency
Social media is a powerful tool that's the driving force of business marketing today. If you want to reach more prospective customers at a low cost, then social media marketing is the key ingredient of your business's digital marketing strategy. Brandfame is the best social media marketing agency in Bangalore we provide solutions for small businesses, large companies, and even startups.
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Expert tips to develop your brand voice on social media
Having a clear brand voice is essential to showcase the uniqueness of your content and create unforgettable experiences for your social media audience. People on social media follow brands because they love to consume your content: captions, newsletters, graphics, or other forms of visual content.
Read more about brand voice and ways to develop the same for your social media platforms to attract, engage, and retain followers.
What actually is a brand voice?
Let us explain it with a real-life social media activity-think about some of the businesses you follow on socials. You may recognise them with their distinct pattern of content and style. Sometimes, you may even be able to select their content randomly, that is without even seeing their brand logo or name on the post. These distinct characteristics that allow the audience to remember and pick your content from the dense content forest are known as brand voice.
Once you choose your brand voice, the next step is to include the style in your content and creatives you wish to diffuse online. You should also incorporate your brand voice into your website, socials, emails, newsletters, and customer service communications.
Why is brand voice important for brands?
You might be wondering why creating a brand voice with consistency is required for brands. What is wrong with having multiple brand voices to expand your scope of reaching more people? Below we have listed a few reasons why it is vital to glue to a specific brand voice at all times.
1. To stand out from the noisy social media content
If you have a single brand voice, your audience can recollect you and your content without a second thought. People who scroll posts on Twitter, TikTok, and Instagram are highly likely to forget content from brands that do not have uniqueness etched on them. We recommend you get help from a professional social media marketing agency to fill this gap if you don’t have enough in-house expertise to create such memorable content.
2. Have more brand authority
Irrespective of the quality of the products or services you provide, ensure your audience trusts you and your opinions. One way to do this is by making sure that all your content across the web looks and feels the same. Doing so will give your brand credibility, and the content will feel more overarching.
3. Craft relatable content
A firm brand voice helps you create content that resonates with your audience. People start to build an emotional bonding with your content as they continue to consume content they can relate to. They prefer interacting with posts featuring real people over businesses or corporations. You can instruct your content writing agency or content creators to craft such content by including a warm, amiable, and caring voice.
Three ways to build a unique brand voice
1. Include your firm’s values
One way to view your brand voice is by considering your brand’s values by asking yourself the below questions:
What is the impression you want to create among your customers?
What is your objective as a small business owner?
What sort of feeling do you want your brand to provide your customers?
2. Use your existing content
You may find it overwhelming whenever you try to define a clear brand identity, but you will find a sweet spot if you go through your old content. Browse your previous social captions, your site’s about section, tweets, emails, etc., to find a pattern. Discover a specific trend from your past content and include those in your newfound brand voice.
3. Create a style guide for your content
Creating a brand voice and ensuring consistency are two separate things. To make things easier, you can create a style guide. A style guide is a document that contains your brand voice and style mentioned in it for everyone involved in marketing to be aware of and comply with, so they can create cohesive content without messing up with the prescribed style and voice.
The great thing about content-based social media marketing is that the more you create delightful content, you are slowly building a brand voice for your small business. Keep producing relevant content with a unique brand voice for people to recognise, and share across multiple platforms so your brand stays in their minds forever.
Good Luck!
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What Will Content Planners Budget For in 2023
A new year is approaching, and you must be thinking about how you can make your marketing budget for 2023. The competition in every industry has shot up, but that doesn't make it necessary for your budget to shoot up too.
Many times you might have thought investing in your marketing strategy was a waste, but sometimes you can find excellent results too. It all depends on the service you choose for your brand and how effectively it will work. Make sure you know your brand and your audience for optimum results. Depending on your ROI, finalise your marketing budget for 2023.
In this article, we will talk about how you can set up a budget for your marketing strategy to deploy the best services for your brand.
Define your goals:
The first thing to do is define your goals for your strategy. Your goals will define your budget too, so decide first what is that you want to achieve through this strategy. Do you want to generate more traffic, generate more leads, increase brand awareness, or get more sales? Your budget depends on what services you want to deploy for your brand.
Analyze your current situation:
Next up, you have to analyse your current strategy. Take a look at all of your marketing strategies from the past year and see what works and what doesn’t. This will help you determine your future goals as well.
For instance, if you got good results from your content but did not receive good results with your paid ads. You can deploy your money towards more content creation rather than paid ads.
Set a realistic budget:
You might have high expectations for your marketing strategy, but do not expect your budget always to be low. You will be charged for exactly all the services you are benefiting from.
It is a general rule to allocate 5–10% of the total revenue of your company for marketing services.
Content writing:
Producing content should be your priority, but sometimes curating good marketing strategies requires a hefty amount and time too. If you are starting your business, you can start your content writing services in-house, and if you have gained some stability for your business, you can put your revenue towards a good content writing agency and create excellent content strategies.
What are the factors affecting your content writing services:
Understanding what are the channels most utilized by your audience
Analyzing the current effectiveness of your strategy
Your KPIs for the marketing strategies
Understanding which channels are working the best for your audience.
Your agency:
Your selection of a digital marketing agency also defines your budget. Remember, not every inexpensive agency will give you bad results, and not every expensive agency will help you rank at the top. It depends on how your requirements are being met by that particular agency. You should know your goals and how effectively the team is helping your business fulfill them. Different companies deploy different budgets for their marketing strategies; it may range from $40k to $300k.
Your business requirements also define your budget. For instance, here are certain factors that might affect your budget for your marketing strategy:
The size of your business
Your marketing goals
Your target audience- international or local
Type of services you are choosing
Make sure you are using inbound marketing if you are starting your business, which can be an economical solution. And if you can afford paid campaigns, they will be an add-on to your strategy and give you better results in a shorter time.
You must deploy a digital marketing agency to define your strategy budget so that all the resources are appropriately utilized. So choose and deploy your strategies for better business growth.
Happy marketing!
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How to Optimize, Maximize, Maintain, and Improve Your Website
Websites do business for you when you are asleep. Hence, you must optimise them for the best marketing. They also add credibility to your brand, and people are more likely to choose your brand if they find your website relevant and worthwhile.
When you are starting, maybe the first thing to determine is what your search engine requires from you as a brand or your website.
So what does your brand determine?
Content: the content on your website should speak your website’s personality. Your tags and descriptions should follow the same personality as the brand.
Performance: for ranking on Google, the performance of your website is crucial. Loading website time is also important.
Authority: establishing a high authority website also helps your website to rank.
User experience: you should also be giving a great user experience to your audience. it means your website should be easily navigated and it should have an easy user interface. If you are not proving your audience with a good experience, it is a possibility they will bounce off. A high bounce rate is bad for any website and will lower your Google ranking.
Website audits: With the help of your web maintenance services, you can determine what the issues with your website are currently and how should you rectify them. You must have these audits regularly, so you can determine the best possible ways to rank your website.
Along with the dos of optimising your website, there are, of course, the don'ts for which you should be careful too. It is important that you keep in mind these things and do not practice them to rank high on Google, so let us see:
Keyword stuffing: adding keywords and optimizing your content is great but then adding keywords more than required can be a bad practice for your website.
Purchasing links: purchasing links can be much easier when you want to rank faster. But, it decreases your credibility as a brand and also decreases your ranking in the long run.
Poor user experience: as we have talked about before too, providing a good experience to your user should be your utmost priority. The competition is fierce and to keep up with the market, you must provide an excellent experience to the users. It is important that your audience comes to the page and gets the solution without putting in much effort. If you are an eCommerce site, make sure the purchasing process should be easy, it should not include many of the steps otherwise the users are more likely to bounce.
Content: content plays an important part when it comes to ranking your website. Your content should resonate with your brand and also tells your story. It should be backed up with good research on what your audience wants to listen to.
Social media content: do not neglect the importance of social media. Not directly, but social media helps in bringing traffic to your website. You can add the link to your website in whatever content you're preparing to post on social media. It will help in increasing your credibility too. Many digital marketing agencies practice this method to increase followers and also put the content in front of a much wider audience.
Tips to rank better:
Let us talk about some more tips about how you can rank better on Google.
Utilize your keywords:
As we have discussed, keywords are an excellent way to rank your website. But using them thoughtfully is what should be done. You cannot just add any keywords to any of your landing pages and expect the website to rank. You should keep in mind the following things as well
Content
Tags
Description
Titles
Omnichannel marketing:
Explore everything that is there! By it, we mean social media platforms. There is an audience now on every social media platform and it is tough to say which one will bring you better traffic. Hence, try all the special media channels that you can find to promote your product or services.
There are multiple channels to choose from.
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Seven Personal Branding Mistakes To Avoid On Social Media
The success of personal branding strategies for social media depends on how well you approach them. If your approach is ideal for your business, you reap the benefits and if the opposite is the case, you will have a hard time with your customers on social media.
That is why every brand should also know about the mistakes they must avoid at all costs when they embark on personal branding via social media.
This article discusses seven personal branding faux pas you as a brand or a hiring agency should avoid.
Keep reading!
1: Not willing to experiment
Most businesses are hesitant to include additional socials to their personal branding options or are not willing to try new types of content like byte-sized videos. Trying new things is not always an easy decision to make; however, you should adapt your personal branding endeavors as the social media environment changes to affirm your online presence and generate more sales.
If you manage to come out of your shell, the chances of putting all your eggs in one basket diminish. You can ensure a steady stream of revenue in the event of an outage if you are active on multiple social media platforms. However, it doesn’t always give you peace of mind if you solely focus on social media platforms. You can create your email list, create a website backed by a strong SEO tactic and find other ways of connecting with your future and existing customers.
2: Distributing the same content across all platforms
Posting the same content on all social media spaces is not the right practice because you may not get the most out of your content. Not all content works perfectly on all platforms. For example, if you repurpose a TikTok video without editing and diffuse it on LinkedIn, it might go unnoticed because both platforms have different groups of audiences. Curate your content specifically to meet the preferences and interests of users on each social media platform. You do not have to redo things or start from scratch. For instance, if you have a video with you, create more versions of it by changing elements like sound effects and captions.
3: Not removing inappropriate watermarks
How do you feel when you see a video with a watermark from another platform? It indeed is a mistake you must avoid at all costs. Most social media platforms are prioritizing demoting videos in their platforms bearing watermarks belonging to other platforms with the help of their algorithms. Every social media marketing agency must ensure they remove inappropriate watermarks using online tools before uploading.
4: Failing to optimize your Bios
Optimize your bios depending on the platform, similar to how you optimize your content and videos for various platforms. Refrain from using the same bio for Facebook, Instagram, TikTok, Twitter, etc.
Make the content in each of your bios align with the general demographics of each social. Remember, irrespective of the various bio styles, always inform people about your brand and what you do in a short passage. Bios give people a synopsis of your business and do not include sales practices in it.
5: Overlooking Captions And Alt Text
SEO is slowly becoming part and parcel of most online content. It is not limited to blogs and websites alone-even social media needs it. Make sure you write informative captions that contain strategically plugged keywords to secure this aspect of social media. Also, don’t forget to include alt text to improve accessibility and boost the effectiveness of your social media SEO efforts.
6: Salesy approach
Do you remember all the ads you watched or saw on social media? Aren’t they becoming too salesy after a certain point? Yes, this is happening everywhere. When you want to create content ( websites and other communication streams included) for your social media followers, prioritize value and not sales. For instance, you can upload byte-sized videos that provide the required leadership ideas if you are a professional coach. The content you create must add value to your readers while subtly promoting your coaching options.
7: Forgetting your Community
Content creators should always base their content on how well it serves the community. At times, brands offer advice and knowledge free of cost. This is how a professional digital marketing agency would approach its client’s social media marketing strategy. Why so? It is the best way to build trust with your future clients- such an act of generosity will encourage your audience to come back and return a favor in the form of purchasing or referral. Only if you give will you be able to receive. Your free advice and knowledge-sharing acts may help people reach their goals.
In addition to that, always respond to your customers’ online queries and messages instantly. A 2018 survey conducted by Clutch found that 83% of respondents expect brands to respond to comments on social media in less than a day.
Before you post your content on social media, always contemplate how it will help you get closer to your final goal of expanding your business and achieving prosperity!
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The Simple Formula for Successful Keyword Research
Keyword research is an important SEO process as it allows you to reach a niche audience by helping you to find important queries related to your business that your target audience is searching for on Google. As a result, it assists you in selecting the type of content you will produce that is intriguing and engaging for your target audience. Along with helping you understand their SEO strategy, the process is crucial for locating rivals in your industry. Additionally, keyword searches can improve website traffic, help businesses find leads and customers, and identify market trends.
Now that we understand the significance of keyword research for our website, let us also learn how keyword research is done.
Find your niche:
Using Google to do as many related searches as possible is the first step to discovering keywords related to your niche. You'll better understand what people are looking for and who might be your potential customers.
You should also analyse your competition. This is an essential step in every business strategy. It can assist you in determining the location of the target market for such a good or service, making it easier to sell to them by making their wants more apparent and concrete. The buyer's journey can be used to organise your keywords for SEO purposes.
Understand the needs of your audience:
Although the independent research you conduct might be quite helpful, you should also consider what people are looking for on the internet. Seed Keywords can help you with your marketing efforts by providing details on the search and location habits of consumers looking for products and services similar to yours. The benefit of coming up with several topic ideas before you start the keyword research phase is that it will help you create a strategy.
Your content should be for humans:
If you want your content to make sense and have context, you must naturally incorporate keywords into it. This can be done by assuming the search intent that is trending online at that particular time. In that situation, it follows that they must be relevant, which is only possible if the copy sounds natural and not like it was created by a robot or auto-generated purely for SEO ranking. By focusing on your audience, you can improve your chances of finding success with keyword searches.
Consider possibilities of using new keywords:
When trying to come up with new ways to apply keywords, even the most inventive and imaginative digital marketers will eventually run into a brick wall. With the help of an SEO agency, you can examine search volumes and find the ideal balance between volume and ranking, which can be very useful information to include in your organic posts. Make use of the analytics
Using Google Analytics, you can determine which keywords bring the most visitors to your website. Take notice of the number of visitors for each term when reviewing this data, and use that as a reference when choosing themes for upcoming content strategies!
Find long-tail keywords
You will discover that the majority of the seed keywords in your list are quite competitive and are being used by several of your rivals. This becomes a problem, especially if you're just getting started with digital marketing. In these situations, you might consider using long-tail keywords, which are phrases with three or more words.
In a relatively short period of time, you have the sole chance to start ranking highly on Google for long-tail keywords, which account for 70% of all searches and can drive focused traffic to your website. When you succeed in getting high rankings for a number of longtail keywords, you also boost your chances of getting high rankings for seed keywords.
You can leverage keyword research as it is the most important tool for expanding your business through digital marketing and including them in your content marketing and SEO strategies. The process of keyword research is continuous rather than a one-time event. A digital marketing agency will launch your brand-new website or SEO campaign, will initially do the keyword research and based on the outcomes, you must go back and update your keyword lists.
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10 Most Important Search Engine Ranking Factors (Updated)
Working towards ranking your website can be a daunting task, but with the right strategy and tools, it can be achieved. With this article, we will know how you can achieve a better ranking in the web crawler. Google algorithms change constantly, and sometimes it becomes difficult to cope with the changes. Of many solutions to rank better in Google, we have our top 10 for you.
So, let us straight dive into the topic:
Consistent content:
Content plays an important part in your search engine ranking. Relevant and well-planned content goes a long way. You must produce your own unique piece of content because Google catches plagiarised content and ranks it lower in the search engine. Hence, it is important to produce content with suitable SEO keywords and help the content rank better.
SEO title:
The title of your content holds a lot of importance and probably more than you think. Your SEO title must convey the subject matter of your article. It should be clear for the audience and the search engine crawlers. Adding the primary keywords in the title will also help you create better content and optimise it for the search engine.
Backlinks:
Backlinks are also one of the most crucial factors in defining the ranking of your website. The links help the crawler index your website and improve its ranking. They add credibility to your website and work as a vote of trust.
Search intent:
Search intent is also important when you want to push your website to the top Google pages. The purpose of your content and your audience’s intent should match. For this, keywords play an important role. Search content can also be based on content style, which means that Google promotes a certain kind of content for particular topics. It is also important t know what content your audience wants to consume. That will increase your Google ranking.
Website loading speed:
The website loading speed is important to retain your audience. If your website is taking too long to respond, there is a high chance that the audience will bounce off. Make sure you are not uploading too many heavy files to your website, and even if you are doing, you can take the help of an SEO agency to optimise it and make it user-friendly for your audience.
Mobile optimized:
We can call it mobile-optimized or mobile-friendly. As we all know, most people prefer browsing with their phones, hence it becomes important that you make your website mobile friendly. Reputable digital marketing agencies emphasise the importance of a user-friendly mobile interface. It is important that your content aligns with it and also improves readability. Your images and texts should be aligned and must be highlighted in the right places.
Domain authority:
To improve your ranking on Google, you must improve your domain authority. It determines your expertise on that particular topic. Google picks up websites with older domain authority to rank them better. The key factor determining a good domain authority is establishing high-quality backlinks. Your backlinks will add the required credibility to the website and help it rank better. And for that, you need to create high-quality content that is completely focused on your industry.
Keyword optimization:
Keyword research is the primary step to ranking better on SERPs. But, it is also important that you optimize the already published content. Your SEO agency, should keep track of your content and see whether it is still performing for your audience. And if not, you need to optimise it with the right keywords.
Research, implement and improvise
Happy marketing!
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How To Use SE Ranking Tools To Do A Website Audit
All digital marketers emphasize the fact to build a credible website. But to make a credible website it is important to build a great SEO strategy. So how does it start? It starts with an SEO audit that searches keywords and links. With this article, we will know what is SEO audit and can you utilize it to rank your website.
What is an SEO audit?
In simple language, an SEO audit is checking the health of your website. You should look at the areas you need improvements and can have fixtures.
But what is the difference between SEO analysis and SEO audit? SEO audit identifies the already existing issues and opportunities to optimise the website and improve it for a better user interface. Whereas SEO analysis just carries one or two ways of website analysis. You can begin with the audit and the best way to do this is to let the crawler tools check the website. Every crawler tool has a different setting and is made to identify different problematic areas of your websites to fix.
Why do you need an SEO audit?
Knowing how to do an Audit is an important part to know what your ideal marketing strategy will be. It will give you certain pointers to improve your SEO approach:
You will have an action plan to include to improve your SEO strategy
Insights into if your SEO strategy is working for you
You can see what your competitors are doing
You can make a more valuable marketing plan and also set expectations.
Why use SEO audit?
You might be thinking what should I do with an SEO audit? Let us see who are people who can use SEO:
SEO consultants: it really helps you to educate your clients
Digital marketers and SEO specialists: you can use audits to make informed decisions about your marketing plans.
Agency owners: you can use the audit as an SEO report for your users
Business owners: if you want to find out how your website is performing, you can use SEO audit.
What should be the purpose of your SEO audits?
Bringing in new leads: Some agencies use these audits as sales tools. You can use it as a lead magnet before even you pitch your sales idea to the consumer. You can evaluate their site and it will help you grab the deal.
When you are starting a new SEO campaign: You can audit the website before making any SEO campaign for your client. You can understand the client's goals better and help them obtain better results.
Analyse your performance: you can analyze your performance with the help of the audit. In the 5th or 6th month of the audit, you can find if your website is improving or not after it has been optimised. It gives you a better opportunity to rank your website.
How do you conduct the SEO audit?
Let us see how the top SEO agencies conduct their audits. We can break it into three parts that can be: accessing the audit tools
Google analytics and Google search console
Domain URL
There are different type of SEO audits that you can consult for your website, which includes:
Technical SEO audit: it comprises all the technical aspects of the website; indexability, website architecture, URL, and other elements of the website. This also comprises to analyse your web maintenance services.
Local SEO audit: the results can be the same as the technical SEO but it focuses more on the local aspect. It gives the best result if you're running a local business.
SEO content audit: this is used to determine which pages are deriving traffic to your website and which are not.
SEO link audit: it examines all the backlinks and internal links and sees if they are useful for the ranking of your website
There are many tools to make your job easier. Hence, let us see what are the SEO tools that will help you do perform the audit:
SEMrush
Ahrefs
Screaming frog
Mysiteauditor
Happy marketing!
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Ten most encountered SEO errors ( And Ways To Fix Them)
You will encounter numerous bugs that dim the effectiveness of a website in attracting organic search traffic if you audit your site. Your website could have made huge strides if they were found and fixed in real-time. It is normal to spot several performance-affecting factors when an agency inspects a new client’s website. Usually, the client is either ignorant about the problem or the problem is beyond the scope of their in-house team.
Conducting a website audit now and then will let brands understand the existing gaps in their SEO tactics and how substandard practices negatively affect results.
Below, we share the most common SEO mistakes every SEO agency encounters while conducting their new client’s site audit and ways to resolve them.
1. Keyword stuffing
Jamming keywords in content to meet SEO requirements is a common practice amongst content writers. They do this by compromising the overall quality of content. Our advice to everyone who does this unsavoury act is to find the right balance between content and keywords to avoid repercussions. All you have to do is consider the thought process of your target audience and the current stage in the funnel you both represent.
2. Over-reliance on brand search
The next commonly found SEO error is the excessive dependence on brand search. Many brands spend hefty resources to make their company popular, but the most productive way to gain fame is by getting featured on SERPs when people are trying to find a solution. Build your content around the helpful information people search for the most in your niche.
3. Obscurity about the topic
Even though several areas negatively impact the effectiveness of SEO, the most hurtful one is when you don’t have clarity about the blog topic or the expertise of your business. How is it possible for a website or blog to answer a user’s query if it does not discuss the topic in the first place?
4. Overlooking Core Web Vitals
It is impossible to advance without optimising your website for a better user experience, but brands that care about their organic findability must also consider Google’s Core Web Vitals. These metrics quantify UX and discover opportunities to improve loading speed, search rankings, and conversion rates. You can leverage the Search console to determine your website’s traction and performance, including Core Web Vitals.
5. Not creating mobile-friendly web pages
Most websites have a great look and feel when viewed on a desktop, but the situation changes drastically when seen on a mobile device. If you try to access the site from a mobile, there will be formatting, orientation, and text-related glitches. To secure a high organic ranking on the search engine, you must prioritise reducing bounce rates and increasing dwell time. A site not optimised for mobile will deter users from consuming content, which leads to an increased bounce rate and decreased time spent.
6. Presence of broken site links on external sites
Broken links that go back to your official website are found on external pages, such as the historically linked social media pages and the blog pieces that have been retracted. Such broken links will cause unnecessary hurdles for your SEO efforts and can be resolved by removing or refreshing them completely.
7. Irregular posting habits
Most brands think about creating content once and for all and barely contemplate posting them regularly. If you have a content marketing plan that emphasises serving fresh blog articles with enough room for target keywords, they get a little forward nudge from Google. This aspect of content management is a key aspect of a successful SEO effort.
8. Can’t figure out where to plug-in keywords
Not all brands place keywords in appropriate positions of the created content. The best way to overcome this confusion is by collaborating with an SEO expert, who will audit the website and recommend optimization strategies.
9. Leaving out some of the search terms
List all the terms your prospective clients are using when searching for you. Remember, the seemingly different phrases “best mom influencer roaster” and “full-service influencer marketing company” could mean the same thing. Your business blog is a place where you can include SEO-rich terminologies without letting out the impression of a promotional article. It will feel less salesy and more natural, especially when the terms don’t reflect the position of your agency.
10. Featuring duplicate content
Another critical SEO error that affects the productivity of your SEO campaigns is the presence of duplicate content. When companies focus on SEO, they must churn out maximum content to meet the need of the hour. That puts them in a situation where the number of duplicate content rises over time. As a result, the content competes against itself because Google will only rank one page from a website for a particular search. Brands must merge pages of information, external sources, and internal links.
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8 Ways To deal with Instagram Algorithm
We assume you are also tired of the ever-changing Instagram trends, which is why you have landed here. Creators are constantly creating content, expecting it to go viral, but things don’t happen that easily on the platform.
The new Instagram algorithm works to provide a new and better experience for the audience. The posts that the algorithm finds useful are pushed up, whereas other posts are pushed down. You might have noticed the same pattern in reels as well. You will be directed to similar kinds of reels that will make you more engaged with the platform.
This might sound fair and nice from a normal person’s perspective, but for those who are trying to get more followers and reach a wider audience, it might be difficult.
With this article, we will see how you can help your business break the Instagram algorithm and establish better opportunities for yourself.
8 ways to deal with the algorithm!
Be consistent with your posts:
You won’t be able to scale if you post one day and forget about it the rest of the week. Creators are working hard to build an engaging audience and only consistent attempts make that possible. You can prepare a content calendar or storyboard that will help in creating stories and content for your upcoming posts on Instagram. This will keep track of all the tasks you need to complete and plan for the future.
Upload stories:
Stories are a great way to attract your users, with your Instagram posts. Make sure you update your stories daily. Choose the peak time of your content consumption and post the story accordingly. This is a great way of attracting your target audience.
Quality content:
With the need to be consistent and post daily, don’t post cringe! The audience has access to humongous junk data and they do not want to add any unwanted content. Keep your content useful for the audience and make sure you are making interactive content as well. Captions with deeper thought and meaning are more likely to engage users. You can also keep track of what your competitors are doing and how they are serving the audience.
Increase your activity:
Instagram is a social platform, and it is important to keep your activities going. Make sure if you are uploading any content you are interacting with the comments as well. You can make posts about the festivals and other important days to engage your customers and also make them feel included.
Hashtags:
Hashtags can be one way of attracting an audience to your Instagram profile. You can use both types of hashtags, whether generic or personalized. you can facilitate an SEO agency to determine hashtags, how? You can ask them for the most searched keywords in your domain and then you can use them as hashtags. This strategy works well on other social media platforms like Facebook.
Promote your posts on Facebook:
As Instagram is owned by Meta, you always get the option of promoting your posts on Facebook as well. Promote your posts on Facebook to get better engagement and a wider audience. The hashtags determined by you can also e used while promoting the posts.
Influencer marketing:
Influencer marketing has become a large part of digital marketing agencies' methods. Many digital marketing agencies are promoting their clients' businesses with the help of influencers in their domain. It can be a great way to amplify your brand’s success and gain credibility. The strategy is working excellently for eCommerce websites wherein the users shop the products while getting influenced by their favorite influencer.
Promote it on the website:
You may highlight your social media handles on your website too. You can include a section on 'socials' that talks about the type of content you post and what your audience can gain from it.
Instagram algorithm can be cracked with planning and consistent efforts
Happy marketing!
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