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Investment Banking

In the opinion of the Economic Times, “In 2021, investment banks of India make a record by earning Rs.2200 crore. The same year, investment bankers piled Rs. 776.7 crores in share sale fees. This share sale fee was three times more than the previous year. The year 2021 was pleasing for tech companies like Zomato and Paytm. They had more IPOs than in the year 2020. As a result, bankers’ fees increased. In 2021, acquisition banks made a lot of money by underwriting. At that time, many companies went public, due to which IPOs increased. The reason behind it was to raise capital or give investors withdrawal opportunities.

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All about Data Analytics

Based on Foundry’s 2022 Data & Analytics Study ( Foundry is a research organization that examined data and analytics in 2022), approximately 88.66% of IT decision-makers (ITDMs) feel that the data gathering and analysis have the capability to bring a massive impact on their firm so that they will do business over the next 1-3 years.

Some IT decision-makers state the improvement of customer insight is going better after doing data analysis.  Also, Netflix welcomes data science for crafting their experiences for their customers.

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Digital Marketing

Digital marketing came into appearance, in 1990, as the result of the  Archie search engine. The 1980s computers had plenty of storage capacity to store customer information in massive volumes. This turned the company to choose online techniques like database marketing. It allowed companies to track customers’ information more effectively. With the help of databases, companies could personalize their marketing efforts and target specific customers on their preferences and behavior.

The term digital marketing was first used in the 1990s, marking the beginning of a new era in marketing. The increasing popularity of personal computers marked the growth of digital marketing. Customer Relationship Management (CRM) applications became an essential part of marketing technology during this time. With the advent of the internet, marketers were able to own online customer data through eCRM software, which allowed them to better understand customers’ needs and preferences.