A brand consultancy founded by Diane Cook-Tench that's focused on helping creative business owners rock their marketing and attract more customers..
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Happy Easter everyone! Mother Nature is taking care of the decorations in my neighborhood this year! https://instagr.am/p/B-5CPQcjdq5/
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I’ve shared thoughts on ways to grow your creativity during the virus lockdown. Thanks to @cademartinphoto for his wonderful portrait work and for including me in the Capitol Communicator Series. It asks creative professionals for their thoughts on life, work and communications businesses. You can also click on the link in my profile @cooktench and read creative thoughts via the first linkedtree item or copy it here. https://ift.tt/3diDwVV https://ift.tt/2UojHE1
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You’ll find strong design trends by looking to those who’ll never work in your field. . Cutting edge designers regularly get inspiration outside their field by keeping their pulse on work in areas that also require creativity and design thinking. . More thoughts on tracking trends are up on my latest blog post. Just click @Cooktench and open the first link to creative trends. https://ift.tt/2GuvEkN
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Dreaming of a little treehouse while thinking of building a deck up in a large tree at the back of my property. https://ift.tt/2GtkzAw
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Here’s this week’s blog post with thoughts on advertising creativity and trends that I saw while judging the One Club For Creativity’s Greater China Award Show. • Hint: Back to the future? • Just touch @cooktench to be wisked to the link in my bio. The @medium post is the first one in the drop down menu. https://ift.tt/2GkA7qt
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Check out my new headshot by the wonderful photographer Cade Martin of @cademartinphoto. I’m wearing a silk scarf kindly given as a gift to me by @linkedin Beijing after giving a talk on creativity to young execs at the #ideapod co-working space there.⠀ •⠀ It was a wonderful experience organized by the @vcubrandcenter’s 2015 grad @yichizhang. Yichi was named one of 30 under 30 in business by @ForbesChina in both 2018 and 2019. ⠀ •⠀ I’m grateful to him for inviting me to China and introducing me to so many smart entrepreneurs in Beijing. There’s a lot of remarkable creative work going on there. https://ift.tt/30Bybmy
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Sunday view. https://ift.tt/3arFKko
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I’m cheering on everyone @womensmarch today and working to rid America of lousy leaders. • Here’s to truth, justice, and equality for all around the world! https://ift.tt/38lpvUa
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I’ve got the best neighbors! When I moved onto the block almost exactly 5 years ago, I had 3 gifts laid at my front door by the next morning. We all make or buy small things for each other every Christmas along with decorating our homes with lights! These folks have the true spirit of the holiday in their hearts every day! It’s merry, merry to see that my grandmother Ellie Cook’s cookie recipes are still appreciated just as they were when I was a child. https://ift.tt/36YXPDH
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@yichizhang and I were so impressed by the dean of #CAFA in Beijing and his faculty during a tour of their arts school and our roundtable discussion! • It’s clear that their professional faculty members are constantly working hard to always stay ahead of innovative design, marketing and branding trends! • Dean Jin Jun seems like the ideal Dean to lead an innovative design school, too! • I was honored to be able to spend time with him and learn more about what they’re doing in China to lead the next generation of creative professionals. • The Dean, met Yichi and I last week at the @theoneclubforcreativity’s #creativeweek in Shanghai. The #oneclubforcreativity is doing so much to educate young people from the Middle East to the Far East - connecting students and faculty to top creative directors from across the world, too. • Check out their Instagram page if you’re interested in the latest, creative news from around the planet. https://ift.tt/34dZxjK
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Many thanks to the #PhoenixSchool in #Beijing for the opportunity to meet and share my thoughts on developing creative brands and marketing programs with the young alumni! @yichizhang, a 2015 #vcubrandcenter alum has connected me to many bright entrepreneurs, students, professors and communications professionals during my time in China! • His firm, #flipthescript, headquartered in Beijing is creating strong brands for entrepreneurs across #china. • It’s little wonder that he’s been named 30-under-30 by @chinaforbes twice! https://ift.tt/2OANBln
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The #StartupGrind brainstorming workshop in #Beijing was great! • We covered 5 ways to solve creative problems with mini-exercises and presentations. • They were followed by recent professional ad example of the brainstorming results. • A thankful shoutout to all the #VCU #Brandcenter students who took the workshop in #RVA last month and gave me helpful feedback! https://ift.tt/344yJ5v
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Lunch in Beijing, China today. Mushroom filled toasted goodness! Grilled fish and bright vegetables. • I’m eating well at every Chinese restaurant. The food is complex and beautifully prepared and served. https://ift.tt/2CX4fGC
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Go to @teamlab Borderless if you get the chance. • It’s digital art exhibition covers 3 floors in #shanghai and is amazing. https://ift.tt/34X5Qbc
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A little of my swag from the @theoneclubforcreativity and @k_swan while judging the #GreaterChina Awards Show during #creativeweek in #Shanghai! • I’ve always wanted to be featured on an album! ❤️👍🏼📀 https://ift.tt/2qJm8WD
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Today, free at the #instituteforcontemporaryart. https://ift.tt/2Nbhpo6
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This sums up all powerful communications. • If your communications messages aren’t conjuring up something that emotionally connects with your ideal audience, it won’t be remembered for long. • This basic fact is the reason that stories resonate. • It’s also the reason that experience marketing is becoming more and more important. • What are you doing to emotionally connect with your followers, your ideal customers, and others? https://ift.tt/2MKp8KK
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