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Steps for a Intensive Website Research

Website Research is important when it comes to designing a website that will drastically improve the appeal that your potential clients are looking for.

There has to be a balance between the logic of what the product or services addresses and the emotion the storytelling evokes from the said potential buyer.

Website consultants understand how important this process is to the success of your website. They will do the full research into all aspects of the niche that you are getting into as a seller.

Here are some things that a web consultant needs to do for an effective website research:-

Creation of user personas and flow: Inbound marketing highly depends on establishing user personas and then designing websites for them.

Keyword Research: What type of keywords users are using for particular product or service. This will give us a set of keywords that will go into the content and design of the website.

Competitive research and analysis: In order to perform competitive analysis, a website consultant needs to go through technical information about your competitors to better understand what they are doing.

Test the product concept: Create a landing page, or a series of landing pages with different options, a process known as A/B testing. Run a social media campaign and let the world know about your product or service.

How much research is enough?: If you are just creating a simple website via which you do not want to produce leads, then it can take minutes, but if you are creating an online shop or a conversion ready website to get orders and leads, then it can take days.

Quick Research: Check the competition – see what other people in the same niche are doing. See how you can do a better job than they are. The light and quick research will give you an overview of the issues that need to be addressed in the niche

Deeper research: The deeper research is not limited to just the redesign of the website if you are a B2C company and looking to launch a new product all together where you have no competition.

Technical issues: We may design a website that has a lot of functionality that users will hardly use and we need to look into this. Here our personas helps us.

It’s time to talk: Good research goes hand-in-hand with communication. We may be geographically apart but we need to talk with you, other business people, your customers and many others.

Research will save time, effort and money. 

Most website consultants do not look into this seriously, but it is an important part of creating a website that will bring in conversions and not just traffic.

Read this article in detail here: https://credofy.com/10-steps-for-a-intensive-website-research/

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What is website discovery and why do you need it?

A website discovery is the initial phase where we uncover your target audiences, build your benefit statements, unique value proposition and a lot more.

In this phase, we understand who is our target audience. What are their pain points and needs.

A website consultant ask you right questions to understand your challenges and pain points along with your goals.

Spending thousand of dollars will not get you any lead unless you have done website discovery with your web consultant.

A website without website discovery, research and strategy is a dead website which won’t get any leads. These three phases forms the SOUL of a website.

In website discovery we : 1. Find problems and goals 2. Know your target audience 3. Know the purpose of your website 4. Uncover your USP to set you apart from your competitors 5. Uncover Your WHY statement 6. Find the benefits that you are providing to your customers 7. Build story and emotional trigger to connect with your target audience

For more details, visit: https://credofy.com/18-steps-for-a-comprehensive-website-discovery/

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Get #1 Ranking in Organic Search with a Powerful SEO Strategy

SEO is a deep, complicated and convoluted industry, but it is unique in that industry players are willing to discuss tactics and ideas with one another for mutual benefit.

This is a very rare occurrence as compared to other industries where information is rarely shared and kept in a safe place for individual benefit.

Despite this gregarious nature of the SEO industry, there should be more time invested in the creation of individual SEO strategies that are uniquely directed at a company, and just that company alone.

Every individual SEO strategy is unique and different from others, but there are some basic shared tenets that every strategy adopts, and you shall start of by getting to know about them.

Five Basic building blocks that every SEO strategy must have

1. Create a Mind Map 2. Create a deeper visual representation 3. Have an intimate knowledge of the company 4. Understand your target audience 5. What are the goals of the company?

Read full article here

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SEO 2019 and Beyond: The New Frontier in Optimizing Your Website

SEO has come a long way over the years and the changes are so dramatic that they have completely revolutionized the best practices. Get to know about the new frontier when it comes to SEO.

Are you prepared to learn the secrets of Search Engine Optimization (SEO)?

Well, to be honest, there is no trick, magic, secret or sauce that governs SEO – You simply have to understand what your target audience is looking for and why.

The lack of a “secret” is why SEO is so challenging. It is like shooting at a moving duck.

Webmasters and users have no say in the formulation of the rules – it is all up to the search engines.

However, if you are willing to invest some resources, SEO is the most profitable marketing channel that there is.

Read full article here

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Channel Keywords

You should effectively optimize your YouTube channel in order to aid the search engines in understanding and ranking your video content.

Proper use of channel keywords has the double benefit of improving your ranking within YouTube itself, and also on other search engines like Google.

The algorithm that runs on YouTube focuses mainly on the metadata that you use on the video, and also the channel keywords.

Basically, they are one or two word descriptions of the channel, which enable your target audience to have a sneak peek, or idea about what your video is all about.

You add these in the “advanced settings” of the Creator Studio that you find within your YouTube dashboard.

The Keywords that you use on a channel will only be an effective ranking signal if they are implemented in the proper manner. You must conduct proper research before you use them.

The keywords should ideally be directed at your niche, industry or brand, so you should use Google Adwords Keyword Planner and also tools like Rank Tracker, just as you would when optimizing for written content.

Read full article here

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How to Rank Higher on the Two Biggest Search Engines in the Word: Google and YouTube

Google and YouTube top the world as the first and second most visited websites respectively. You therefore need to know how to optimize content for these two sites.

Baxter is a soldier who has always dreamt of joining the Army like his grandfather and rise to the top ranks in the force.

However, on completing his training, he only qualified to join at the lower ranks as a corporal.

He is ambitious and does not let this dampen his dreams of being a top army officer, but how will he get there?

Although he is slightly ahead of the privates he commands, he still feels like he is lost in a sea of servicemen and does not stand out.

His top commanders are well-known to everyone in the army. They are prominent and easily recognizable.

He wants the same respect and has to figure out how to get to the top.

Well, now imagine that you want the same kind of recognition for your business. You want the whole world to easily recognize your brand, products and services.

Think of the brands that have international recognition, such as Coca Cola, Nike, Apple, Microsoft, etc. They easily rank very high on the search engines.

The big question you should be addressing right now how you will get to the top ranks within the shortest time possible?

Read full article here

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Develop user question to build user personas

Inbound marketing highly depends on establishing user personas and then designing websites for them. These are the people you will market to using a website and if you get it wrong, then no matter how beautiful the site is, you will get low returns.

User personas let you zero-in on what your users really want from your website design, products and services.

This is where we identify the challenges that users go through when browsing a site, look for points of friction, gaps in understanding and then come up with a web strategy, based on the answers we get, to design a website that provides the exact solution that they want.

We first create generic questions and then fine-tune them to fit the clients’ business. Below is a list of these questions, which we would do for a B2B client.

Note that in B2B research, we talk to employees too; they are also part of the whole and have an input that the management may not see.

Read full article here

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18 Steps for a comprehensive Website Discovery

Web consultant What is website discovery?

In the website design process, website discovery is the primary step a web consultant takes. He asks you right questions in the discovery phase to understand your challenges and pain points along with your goals. He then diagnoses your business problems in the research phase, in conjunction with the pain points and needs of your target audience.

It does not make sense to skip doing discovery, and when you no longer have organic traffic, you spend thousands of dollars trying to market the website; you are not guaranteed of great results, and soon enough, you come back asking for discovery to be done.

Hence, website discovery is a must for every business to understand what the problems and goals are. It uncovers who your target audience is and the reason why the website is necessary.

Read full article: https://bit.ly/2X5dqg9

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A Step-by-step Guide to UI Animation with Principle and Sketch

A Step-by-step Guide to UI Animation with Principle and Sketch

Designing a UI interface with animation and transitions in mind is a great way to plan a better user experience (UX) for your next app. Animated micro-interactions are the perfect way to stimulate user engagement, in a world of short attention spans. This is why Airbnb recently introduced Lottie – its “new open-source tool that makes adding animation to native apps a snap.” Projects like Lottie…

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Tips & Tricks for a Successful Online Portfolio

Tips & Tricks for a Successful Online Portfolio

At Toptal we screen a lot of designers, so over time we have learned what goes into making a captivating and coherent portfolio. Each designer’s portfolio is like an introduction to an individual designer’s skill set and strengths and represents them to future employers, clients and other designers. It shows both past work, but also future direction. There are several things to keep in mind when…

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12 essentials resources for building a website

12 essentials resources for building a website

Do you agree with us in the purpose of? Resources do play an important role to build a website and grow your business.   Is it? Well, Web Designer Company in Delhi has discovered 12 resources that are essential for build a website. It is clear that these resources will grow your business by 73%. And in today’s post we are going to show you that how these resources will boost your business.  …

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Web Design Tips

I think you’ll agree with me when I say: It’s really hard to convert visitor into actual customer.   Or is it? Now it’s time to change, you can significantly increase your customer by implementing 40 tips on your web design.   These 40 tips that are converting 64% traffic into actual customer. And in today’s post I’m going to show how can develop an excellent website by implementing 40 tips on…

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Future of Web Design – PSD to WordPress Conversion

Future of Web Design – PSD to WordPress Conversion

WordPress offers you endless opportunity to customize your Website according to your needs. For example, if you want to incorporate a great design in your great Website, the PSD to WordPress conversion service will help you do so. Why do you require PSD to WordPress or any other template driven conversion? Well, the PSD design, which you created in Photoshop, is not browser friendly. In order to…

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Redesign the websites with the Web Designing Company

Redesign the websites with the Web Designing Company

Web design is the creation and maintenance of websites with different skills and discipline. The term is generally used to describe the designing process relating to client’s instruction for the website. These designers are expected to have awareness on usability and their work on creative mark up. They are also expected to be up to date with web accessibility guidelines. The different…

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Content First Rather Than Design First to Create the Ultimate Website

Content First Rather Than Design First to Create the Ultimate Website

[av_textblock size=” font_color=” color=”] Ask a designer to design a website without any content and you may as well be asking an architect to design a house without specifying the number of rooms. Whereas in the past, digital agencies have often created the web design first and the content for it second, today more and more are adopting a content first approach. Why? Because it makes complete…

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Will responsive design for website development change yet again due to introduction of Smartwatches?

Well, here the obvious answer is YES! In our belief, the future definitely will bring yet another challenge for the development industry as to how to create a responsive design for website that can work efficiently on smaller gadget such as a Smartwatch and this require loads of innovations in user interfaces and responsive design elements. 

Smartwatch as we all know is much more than a traditional timepiece and is now becoming more widespread. This high-end device provides access to live content and entertainment on the go. Let’s look at some of the statistics that boasts about it’s getting way to popular. 

According to IDC the wearables will sell more than 19 million units during the year 2014, shooting upto 112.9 million by 2018.

In yet another report by Canalys it is mentioned that shipments of wearable, mix of both basic and smart have risen up by 684 percent in the first half of 2014. 

Yet another agency NextMarket Insights suggests that 15 million smartwatches will ship in the present year 2014 and will further grow to 373 million by 2020. 

As this wearable gadget is becoming more common, many in the web design community are looking at how responsive design will work on it, since it is quite a new technology. As of now, many smartwatches are competent enough of running mobile apps. However, some reportedly function similar to a smartphone and can call out or answer phone calls in the same way a normal Smartphone does. 

Responsive design has changed tremendously in previous few years. In not so distant past websites were typically being designed for laptops and desktops only. All this went well until the Smartphones came into being and has further evolved in the last couple of years with the advent of the wearable gadgets such as Smartwatches. This has brought in a revolutionary change in how website design and development has worked until now. Imagine browsing through a website on a tiny watch screen, or checking out your emails or looking through your Facebook or Twitter updates on the less than 2 inches screen. Fabulous isn’t it? 

Despite all this, right now this market is fairly new and developers across the industry are required to consider so many small things such as the screen resolutions, OS and other possible confines to developing a reliable responsive design for smartwatches. Though adapting to changes every now and then in the industry is quite easy if you have a responsive design, as it eases the problem of adjusting a typical static websites each time a new format on a gadget comes in, making it easier to have a similar experience of browsing across various devices. Hence, the advent of Smartwatches has definitely brought in various levels of challenges for the developers of responsive design keeping them on their toes to cope with ever changing technology. 

Keep watching this space for more insights as to how and what kind of challenges this new category has brought in and how are we coping with them.

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Why Should Your Website have a Responsive design?

The advancement in the technology and the ever-changing landscape of devices, browsers, orientations and variable screen sizes is what gave birth to the concept of having a responsive design for a website.

Take a step outside and see for yourself, you’ll find so many people fiddling with their phones. In fact it seems just about everyone is now so acquainted to using the mobile phones that they can’t afford to not using it. See for yourself the stats fromSmart Insights.

The percentage of the consumer shifting from a desktop to mobile/tablet usage has increased to manifolds. Have a look at the picture below, it shows how the mobile shipments have risen to 53% in 2013.

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