dartdesignindia-blog
dartdesignindia-blog
D’artDesign
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  D’ART work with the world’s leading brands to devise and implement full-service solutions to a variety of creative briefs.  
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dartdesignindia-blog · 5 years ago
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Dolce Gelato is a popular frozen dessert of Italian origin. It’s not only the mouth-watering flavours, density and richness that distinguishes it from other ice-cream brands, but the ice creams they produce are also low on fat. With its current retail architecture, the brand was facing a few design challenges. Challenges like retail architecture synchronization, the right balance of creative & content, brand legacy and customer engagement.
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