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We looked inside some of the posts by designiiboard-blog and here's what we found interesting.
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VISA - Greg Silveria (2006)
The first logo appeared in the same year as the company's founding, with the word VISA typed in the middle of two lines (blue on the top and a corn yellow on the bottom). The original design lasted until 1982 when the company chose a more visible and recognizable font and color scheme, with the "Visa" in the same blue and a small check of yellow on the left side of the "V." The new logo was phased into the company in 2006, and by 2011, all of the company's cards, marketing, promo materials, and other services carried this new logo.
COCA-COLA - Logo Designer: Turner Duckworth (2009)
UPS - Logo Designer: Paul Rand
STARBUCKS - Lippincott and Starbucks Global Creative Team (2011)
SHELL - Logo Designer: Raymond Loewy
NBC - Logo Designer: Chermayeff & Geismar
AMAZON - Turner Duckworth designer Anthony Biles
And that was it.” All Amazon had wanted was a new logo, but the branding company saw that the smile – dreamt up by Turner Duckworth designer Anthony Biles – could become the cornerstone of a much larger cross-media identity blitz. “Jeff Bezos was extremely cost conscious,” Turner explains.
NIKE - Carolyn Davidson
Carolyn Davidson, who at the time received only $35 for her work, was inspired by Nike, the namesake Greek goddess of victory, to create the Swoosh which implied movement and speed. Updating the logo in 1978, Nike opted for a bolder, all-caps font and a slight re-positioning of the Swoosh. The Swoosh went on to become one of the most iconic images in the world, so much that in 1995 the company chose to remove the brand name of the original design, leaving the Swoosh as the sole symbol of the company.
AMERICAN AIRLINES - Logo Designer: Massimo Vignelli
BMW - Logo Designer: Franz Josef Popp
MERCEDES-BENZ - Henrion Ludlow Schmidt
TARGET - The Dayton's (formerly Target) PR team
1962: The Dayton’s (formerly Target) PR team debated more than 200 possible names for the store and logo design. On a red-and-white whim, they came up with “Target” and immediately envisioned a classic Bullseye logo with three rings. Genius!
1962: The Dayton’s (formerly Target) PR team debated more than 200 possible names for the store and logo design. On a red-and-white whim, they came up with “Target” and immediately envisioned a classic Bullseye logo with three rings. Genius!
MICROSOFT - Logo Designer: Scott Baker
VW - Meta Design (2007)
NASA -James Modarelli
The round red, white and blue insignia, nicknamed the "meatball," was designed by employee James Modarelli in 1959, NASA's second year. The design incorporates references to different aspects of the mission of the National Aeronautics and Space Administration. The round shape of the insignia represents a planet. The stars represent space. The red v-shaped vector represents aeronautics. The circular orbit around the agency's name represents space travel.
McDonalds - Logo Designer: Jim Schindler
FEDEX - Landor Associates
Dallas Cowboys - Jack Eskridge
Jack Eskridge, one of coach Tom Landry's first hires, redesigned the existing logo in 1964 by adding a white border around the blue star, giving it a 3D-effect. It has stood ever since.
WWF - Asha
GAP - Laird & Partners
AUDI - Meta Design
GOOGLE - Sergey Brin
A revised logo debuted on September 1, 2015. The previous logo, with slight modifications between 1999 and 2013, was designed by Ruth Kedar; the wordmark was based on the Catull typeface, an old style serif typeface designed by Gustav Jaeger for the Berthold Type Foundry in 1982.
ADIDAS - Peter Moore
ATT - Interbrand
VOLVO - Karl-Erik Forsberg
Karl-Erik Forsberg, adapting the Volta typeface. When Volvo was reactivated, the company adopted the ancient chemical symbol for iron — a circle with an arrow pointing diagonally upwards to the right.
Karl-Erik Forsberg, adapting the Volta typeface. When Volvo was reactivated, the company adopted the ancient chemical symbol for iron — a circle with an arrow pointing diagonally upwards to the right.
3M - Siegel &Gale
HP - Moving Brands - Heinl and partner Hanna Laiko
How HP's brilliant new logo came to be
http://www.theverge.com/2016/4/20/11457746/hp-new-logo-spectre-13-moving-brands-interview
BARBIE - Ruth Handler
Parent company Mattel designers further develop original design throughout the years
The current version of the Barbie logo consists of a simple wordmark which features the brand name in a hand-drawn, italic typeface which has an elegant, playful and traditional look and feel.
Pink is a color that feels soft, gentle, sweet, young, feminine and optimist. All these qualities makes its use perfect for the Barbie logo.
INTEL - Future Brand
KODAK - Peter J. Oestrich (1971), Brand Integration Group,Ogily NY (2006)
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