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Final designs :)

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insight in the data from my filter

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my intention was to show my concept and how the power of social media and influential people’s platform can spread a message fast. the video start with the landfill site to show the reality of the fashion industry, the ‘xrays’ of the designs show what the final designs are made of, while quickly switching to show how waste can still be turned into something contemporary and cool. The influencer clips, likes, and filter clips show how the power of sharing and going viral can get the followers attention in order to hopefully change their buying habits and be more emotional and conscious, whilst demanding this change from the industry.

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xray of puffer print design for video

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xray design of the medium coat for the video.

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i created an ‘xray’ version for each design to use in my video. this was done to show what the inside of the puffer would look like. for this i also exprimented with fabric thicknesses, displacement and normal maps

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Here you can find information about what your coat is made of!

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HYPERTECHPACK. 

working on this assignment was different for me as in management we are used to the boring looking techpacks - although i haven’t done anything crazy for my hypertechpack i still enjoyed working on this and i’ll take this knowledge and add more to it in the future, as i do think that this way of communicating is clearer and more interesting. I liked the fact that the classes were organized as both class and feedback moments, this helped me stay on track and have something to show every week and slowly build the techpack.

Please note: the design used for the hypertechpack was an old one i had created at the very beginning when we just started the hypertechpack classes, it is not part of my final collection.

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clip of people trying on the filter. this was used in my final video after the clip of the influencers ‘wearing’ the CODE “WASTE” coats to symbolize the power of sharing, and how a big platform can be used to spread a positive message.

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filter projected on influencer for my final video

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i decided to cobine the colours from the forecast and re looking at influencer street fashion to finalize my colour card which was then used for the final designs.

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for the product check i had created a colour pallette consisting of colours that when combined they gave quite a futuristic look. when using those colours to make my designs i noticed that the aesthetic was going a little off track and was not exactly giving off that commercial yet interesting vibe. this made me reconsider my colour card and for this i decided to look at a colour forecast from Premiere Vision.

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I created lenses for all the final designs but unfortunately the files are all very heavy and cannot be published to Snapchat. One of the designs worked! 

click on this link and you will be taken to snapchat to try on one of the designs 🤗 share with your friends ✌🏼

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brand and size label in the garments.