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Tips for a Successful Emoji Marketing Strategy

Determining how to use Emojis for business is a big task. But the following tips will make the path smoother for you. The best practices that you need to keep in mind while using emojis in marketing are;

Knowing your audience is the first and most important step you need to take before incorporating not just emoji marketing but any marketing strategy. Collect consumer data and segment those data sets into different categories such as who might like emojis and who doesn’t! Analyzing the data will provide you the insights regarding emojis that’ll suit your audiences.

Know the meaning of the emoji you’re going to use. If you don’t know the proper meaning of a particular emoji, you’ll definitely end up choosing the wrong one. So, make sure you know what they mean.

Place your emojis strategically.

Don’t let emojis confuse your audience by replacing them with text. Emojis can add emotions to text but replacing the texts with emojis can confuse your message.

Us non-common emojis to stand your brand out from the rest.

In email copies, put emojis in the subject lines for emphasizing the message and a particular color of emoji to showcase the urgency of your message.

Emojis may not be suitable for every brand so you need to start small and if that works for your brand, you can go ahead with more tactics. But think first about whether you should be using emojis at all 🙂

Test your emojis on different web browsers and devices before publishing your marketing campaigns and materials. The reason behind this is the same emoji can look different and can convey completely different emotions on different browsers and devices.

Emojis should match your brand voice. Brands that align with seriousness and exclusivity might not be interested in emoji marketing. The use of emoji marketing can ruin their brand image and voice.

Don’t make your marketing flashy with Emojis. It can disrupt your brand communications and ruin your brand reputation. Don’t overuse emojis.

Making consistency a friend in words and emotions. Don’t force the use of Emojis in marketing materials. Only use Emojis in those places where they’re getting fitted.

Make a list of 3-5 emojis that’s aligning according to your brand voice and consistently use them in your social media posts, ad copies, ad creatives, blog posts, marketing collaterals, and other places. The consistency in emojis will help your consumers associate those creatives with your brand and whenever they’ll interact again with the same emojis they’ll definitely think about your brand.

Be mindful of the context and quantity of emoji usage. Decide when, where and how much you’ll use emojis. Create your own emoji guide so that you don’t need to bother again and again whether you want to use emojis or not.

Make the use and meaning obvious and clear. It’ll help you in conveying the right brand message and will also help audiences in understanding the right meaning of the emojis.

Make a relation between the content and emojis, it’ll convey the right context you want to interpret.

Let your audience promote your brand by creating some contests with emojis. Some of the brands use some simple contests such as putting the emojis in a sequence and asking consumers to guess the conclusive meaning of the emoji sequence. If you don’t like this then you can ask for a reply to a poll in terms of emojis. Choose what suits you the best!

If you want to completely stand out from the rest of the market, then creating new emojis for your brand will be the best option for you. But it isn’t easy as it’s a completely thoughtful and creative process. It’ll suck the juice out of your brain.

Remembered all the tips? If not, then go through all of the tips once again. Don’t start creating your own emojis at first but start small and make an emoji guide, list some of your favorite and relevant emojis and define the rules of using them. Use only defined emojis in the emoji guide to making emoji marketing consistent and relevant to your brand voice and image.

Some of the favorite and frequent emojis that are used by audiences and marketers are;

Black Sunglasses

Bowing

Car

Couple

Crossed Fingers

Dollar

Face with tears of joy

Fire

Growth

Heart

Heart Eyes

Hug Emoji

Loudly Crying Face

Money

Party Popper

Pumpkin

Red Flag

Red Stop

Ring

Rocket

Smile

Star

Stunned

Sunshine

Thumbs Up

Tired Emoji

Watch

We’ve listed the top 27 most used emojis by audiences. You can choose the best 5 that go with your brand and make them part of your emoji marketing strategy.

If you don’t know the resources where you can find your favorite emojis, then look down, Team DigiAvtar has listed some of the best emoji websites only for you;

Emojicopy

Emojipedia

Emojisaurus

Emojiterra

Get Emoji

Joypixels

Openmoji

So, which types of emojis have you chosen for your emoji marketing campaigns? Choose wisely and by taking proper time as it can give wings to your campaigns and also ruin your brand reputation.

Tips for a Successful Emoji Marketing Strategy? Master them with Digiavtar, the leading SMM agency in Gurgaon, for innovative approaches that amplify engagement and drive results across digital platforms.