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List of 10 Free keyword Research Tools

Millions of blog posts are published online every single day.

And only 10 of them are ranked on the first page of google search engine page.

These rankings are based on good site design and SEO content on the website.

The keywords on the top-ranking website content (if you notice) are based on the keywords set to search for information.

Relevant to those typed keywords by the audience, Google pulls up websites which provide quality and informative content with proper usage of SEO keywords.

That is the beauty of good content. You cannot just write an article by using some random terms and expect it to rank on top of the google search engine or land people on your site.

So, how do you write good content with the right keywords?

To start with, you can list out the keywords related to the topic you are going to write and then, properly insert keywords wherever necessary.

Small advice - Just don’t fill your content with keywords for the sake of ranking higher.

Google is smarter than you think and will find out how much relevant and informative your content actually has.

I guess – I am going a little fast for everyone.

Alright! Let’s start with the basic - Where and how can you find relevant keywords?

Keywords that help you connect with people who are your target audience. The biggest challenge for anyone in the digital SEO world is to identify the right keywords for SEO.

Here is a piece of simple advice for you-you can find the right keyword by using something referred to as keyword research tools.

There are many free keyword research tools and paid ones (I am sure you do not want to know about them 😊 ) .

I have been using some of free keyword research tools for keyword research and have been able to identify some decent keywords based on my research.

Here is the list of 10 free keyword research tools to help you with keyword research:

Google Keyword Planner

Google offers a range of free stuff and Google Keyword Planner is one of them.

Though Google Keyword Planner is a part of the Google AdWords Campaign and it can be used for free to search for keywords.

It displays monthly search volumes and even finds out how many visitors your competitors get.

Google Keyword Planner can be used to generate a list of keywords ideas and identify trends and search volumes of a particular county or a region.

You can compare the site of your competitor’s and yours to know the difference of visitors visiting the page and improve content strategy.

The backdrop of Google Keyword Planner is you must have Google AdWords Account to use it and the other is it doesn’t show an exact number of visitors in the search volume, just the estimated results.

It also displays keywords list between 1000 to 2000 which is low compared to other free tools.

But Google Keyword Planner is been used by millions due its simple and navigational design. Using the data, you can easily identify where your stats have been dropping and where you get higher views

2. Bing Webmaster Tools

Google is the most popular search engine in the world but Bing ranks second when it comes to the popularity of the search engine.

Bing Webmaster Tools is absolutely free and gives more in-depth data than Google’s. There are features even Google cannot provide which Bing does.

Bing Keyword Search tool in Bing Webmaster Tools help you to generate data on keywords.

It helps you find only organic keyword data. In one page, it shows clicks and impressions, click through rate and positions in Bing.        

The keyword search tool can be used by applying specific filters

For example,

If you write “Dresses” in the search tab, you will get results of a total number of the queries where dresses word has been used.

If you select Strict option, you can exclude the words you don’t want while searching for keywords.

It will give you a list of keywords and phrases from everywhere except the keyword you filtered out.

It is a simple to use tool with great features for the site altogether.

3. Answer the Public

With its user-friendly and informative design, Answer the public is one keyword research tool everyone should use.

It helps you to find out the number of people looking for information on the questions you type, phrases you input and even head terms.

It finds out what questions are people asking on the web and helps to create content based on the data provided by Answer the public.

They offer visualizations to give content ideas and keyword search volumes which are extremely easy to understand and create.  

Answer the public can be said as consumer insight tool as you get to know what people are doing at night on the net, what questions they are asking and you get data on your target audience. This helps to make better content and also can be used for creating a content strategy.

4.SEMrush

SEMrush is highly recommended by business owners and digital marketers.

They have a free and paid version, both and offers exceptional features to form the content strategy and keyword listing ideas.

Though free users can only ask 10 queries per day, it holds important because per query displays the overview of volume organic search and CPC of paid search.

It shows phrase matched keywords and related keywords on one page. This helps you to find out keywords the people are searching related to the keyword term you typed to search.  

For e.g., if you type the phrase “cheap mobile phones”, the Related Keywords might show “affordable mobile phones” and Phrase matched Keywords might show “Cheap mobiles store” and etc.

It is simple and effective to find enough information on keywords.

5.Ubersuggest

Ubersuggest is a keyword research tool introduced by Neil Patel. It is very useful tool as it provides you with keywords that are not even available in Google Keyword Planner.

Ubersuggest gives you list of keywords offered by Google Suggest. This keyword tool is quite user-friendly.

Once you type in the keywords, you get a list of keyword ideas indeed but it also helps you to download copy of the list so that you don’t forget what you previously found.  

You’ll get a list of keywords for a particular term in the form of one word- two words, or you can say “head terms” and long tail keywords.

One other feature this research tool offers is that you get to know the paid difficulty and SEO difficulty in the overview page.

Paid difficulty tells you how much expensive is a particular keyword and SEO difficulty tells you the competition it faces in organic search for the keyword. The higher the number of the Keyword, the more the difficulty to rank higher in terms of SEO.

This keyword research tool like any other tool shows volumes, seasonal trends and finds keywords for you according to the country region.

It is quite a useful free tool as it gives everything you need to find keyword ideas and even helps with downloading a copy.

6. Google Trends

This another amazing tool is offered by Google as the name suggests.

Google Trends helps you to stay ahead of the competition. You just have to know how to use it.

The best feature about Google Trends is that it only shows data of the popular term used by people.  

While Google Keyword search shows the search volumes, Google trends show a graphical representation of popularity trend.

The graphical representation is one of the keys of Google Trends. When you put in a particular keyword according to the regions, you can compare them both and analyze the rise in popularity or downfall of the popularity of the same keyword according to the country.

Isn’t that great?

When it comes to selling your product, you might get to know when and which country can sell your product the most and when it won’t.

7.Keywords Everywhere

This is one of the most interesting and informative tools to use to know the competition of the keywords.

Keywords Everywhere is a Google Chrome Extension that shows search volume, CPC and competition data to all your searches.

Think of it like that, how many searches you do per day in your google browser per day? Maybe in tens or hundreds.

It shows the data for every keyword search you do.

One of the cool things about this keyword tool extension is that it not only displays data on the google search engine, but also YouTube, Amazon, Bing, and many places.

This keyword research tool will keep you on toes about the competition in keywords all the time.

8. Soovle

Soovle is a keyword research tool which kind of you end playing with words.

Soovle doesn’t do well with the design. Indeed, it is easy to understand the site. But what soovle offers as a tool are extremely less time-consuming.

Soovle helps to find keywords ideas from 7 major providers of the world at one place. Those are Bing, YouTube, Google, Yahoo, Amazon, Answers.com, and Wikipedia.

It helps to get ideas and search volume from different providers at one place. This can help you create content according to the search volume around different providers.

One of the key things about Soovle is that you can click on the link of the keywords list of any provider that appears on the screen.

It also has ‘Saved Suggestion’ feature which helps you to save phrases or keywords you want later.

You can also check out the top used search suggestions offered by the providers. It shows in alphabetical order with providers icons by the side. The icons show up to help you understand which provider the keyword was most searched.

This is a cool and fun to play with the tool. Once you start using it, it gives you great content ideas plus tells you where the competition lies and fun to just type in keywords.

You may end up for hours using it.

9.Keyword Shitter

This tool doesn’t give you search volumes, CPC or anything.

But it really “dumps” a lot of keywords.

It just offers you an insane amount of keywords list. That’s it. The list just keeps increasing until you press the stop button.

The list of keywords can get big if you don’t stop. Seriously.

You can download the list within seconds.

It has one feature though. The positive filter and negative filter.

For e.g., if you enter “online” in the positive box and “dresses” in the keyword box. You will get results like this:

                                                             dresses online

                                                          dresses online India

                                                           dresses buy online

                                                         dresses cheap online

And if you enter “online” in the negative box” and “dresses” in the keyword box. Here are the suggestions you will get:

                                                       dresses for girls

                                                   dresses for women

                                                    dresses from sarees

                                                     dresses for Diwali

You must have understood the difference.

In the positive filter, it will show queries inclusive on that word and in negative it will not show you query exclusive of that word.

Well, if you just want the keywords and planning to prepare a list of topics, this tool will help you for sure.

10.Wordtracker

Wordtracker has a free version as well as paid version.

The paid version indeed offers excellent features but free version can do quite a work if you ask me.

It gives you suggestions according to the country. On the page, you will get a list of suggestions around the word you input and list of keyword ideas as well.

If you type in “dresses”, you will get suggestions like apparel, cloth, groom, garnish etc. And it will list only 50 keywords, given the free version.

You can see the metrics such as CPC if you select PPC tab and IAAT (total count of web pages where keywords are included both in the title and also in the text) if you select SEO tab.

It also has including keyword feature and excluding keyword feature like Keyword Shitter.

I hope this list helps you to find a good keyword research tool according to your needs.

These tools will definitely help you to create content ideas or content strategy and may even help you to spy on your competitors and stay ahead of the game.