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How to Analyze the Performance of a Digital Marketing Agency
Website Traffic and User Engagement
User engagement and website traffic are key metrics. They give you information on the effectiveness of your agency's traffic generation efforts and the way in which site users engage with your material.
Unique Visitors: Counts the amount of different people that come to your website.
Page Views: Keeps track of all the pages that have been seen.
Bounce Rate: The percentage of visitors to your website that depart after only reading one page is called the "bounce rate."
Average Session Duration: Indicates the typical amount of time visitors spend on your website.
Pages Per Session: Indicates how many pages a visitor typically visits in a single session.
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