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MuskOwl is Result Oriented digital marketing company in India. Screens all over the world are the best means of advertising. Every digital channel serves the purpose of engaging customers and making them aware of your brand. And we work on all digital channels for the boosting your website’s ranking which leads to an increase in the number of customers that you have through the online market. We learned early on what it takes to be a successful digital marketing company by giving our clients the level of service and support they expect. Our performance-driven digital marketing services help your company accomplish its toughest goals.
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EFFECTIVE SOCIAL MEDIA OPTIMIZATION STARTS WITH EFFICIENT WEBSITE OPTIMIZATION.
Social media has become the new frontier of marketing, especially for small businesses. Still, many small business owners lack the right strategies to make headway with their social media. This is because; they fail to understand the importance of website optimization for effective social media traffic.
Musk Owl digital marketing experts share a few elementary social media optimization guidelines for small businesses.
Prepare the website to handle the traffic.
A post can go viral and the content can be shared beyond a specific community. In case the social media content gets unexpected traction, make sure you have an adequate website server. It should be able to handle traffic spikes caused by unusual social media traffic.
Connect your social media platforms using plug-ins.
As stated earlier also, effective social media strategy starts with your website. You need to refer traffic from social media platforms to your site and vice-versa.
Use a reliable Content Management System with efficient social media management plugin. They allow you to seamlessly integrate your social media profiles into your website without any issues.
Keep your information consistent.
Social media plays a key role in local search marketing. Google looks carefully at your contact information on all platforms across the Internet. You will rank higher if the address and contact information on your website matches the information on your social profiles.
Use local images with local alt tags and file names
Images should be relevant for both SEO and social media. Ensuring an alt tag along with the keywords will increase the chances of ranking higher for a relevant search.
Save images with relevant file names as the keywords especially if you expect people to look for local images through Google Images. Follow these practices across all social media platforms.
Optimize image dimension.
Ideal image dimensions vary by platform, and choosing the right dimensions is important. There are image sharing sites, which need the optimum size for sharing images.
Following these 5 steps will help you make the most of your optimization efforts.
Need additional help? Get a free digital consultation. Email us at
to set an appointment with our digital marketing experts.
For more Blog Visit: Best Digital Marketing Company
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MuskOwl- Best Digital Marketing Company
BEING DIGITAL
As businesses start to recognize that mobile, cloud, social media, virtualization and big data are more than buzz words and hot topics, it is now the time to adopt work processes that leverage digital technologies to add business value. However, many companies are still not truly digital from inside. For example, a company may have begun to use social media to interact with customers, but have not truly explored how social media can drive differentiation, business growth, and innovation.
Every business is a digital business and those who understand and leverage the benefits will have the most success. As vendors continue to mature the key digital workforce technologies, those technologies uniting into intelligent digital processes, can support a digital workforce to make it smarter, more connected, efficient, and engaged. Supporting effective execution of existing work processes, digital processes can also enable a deeper transformation of work processes, making a range of new work design options feasible.
Digital processes are designed to generate insightful information and to allow businesses to leverage that information so it is useful to the workforce. Digital technologies, operating on rich digital models, are used to make smarter decisions, to better coordinate with colleagues, to react to the changing conditions more quickly, and manage the complexities more effectively.
Five digital technologies that play key roles in making a business digital:
Collaboration Technologies: This includes enterprise social networking, as well as tools for collaborative authoring, content sharing and coordination of distributed teams.
Digital Process Management tools: CRMs and other workflow and task management tools to automate processes, making them more systematic while eliminating paper and manual emails.
Real-time collaboration technologies: For a richer remote presence using tools such instant messaging, group chats, whiteboard collaboration, application sharing, video and audio conferencing.
Analytics and intelligent assistants: This turns data into insights about internal processes and the external ecosystem.
Mobile Interfaces: To work in combination with all of the tools to make information and applications available when and where needed.
Building processes that operate on digital models, with support from some of these tools, can amplify the cognitive, collaborative and even physical capabilities of the workforce, thereby enabling new work designs that can have significant cost and quality benefits.
The opportunity to advance the digital workforce is here.
Companies have the ability to master the individual technologies and determine how to effectively weave them into day-to-day applications and processes.
However, there are still obstacles that companies need to overcome including gaps in the technology stack and putting the available technologies together to improve their processes. As the existing or ready-to-use products are not generally designed to explicitly support the process re-design options, companies need a dedicated team which works toward these transformational change. As a result, organizations may shy away from investing in this area, or limit their effort to the incremental digitization of existing processes rather than deeper transformation.
This is where a digital partner plays a key role in filling the gap and providing solutions as per the business requirement. It will get these tools and technologies designed and customized for your business. Having an outsourced digital partner, will not only shape up the transformation process but will also take away the burden of involving your resources in implementing the change.
So it’s the time to take a call and be digital
For more blogs please visit the below link:
MuskOwl- Best Digital Marketing Company
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CHATBOTS - THE AI FORM OF CUSTOMER EXPERIENCE
A technology mix of Artificial Intelligence, Natural Language Processing, and Conversational User Interfaces.
By definition, a ChatBot is an automated messaging service, powered by rules or artificial intelligence that a user can interact with via a messaging platform. It handles requests that usually require a phone call, web search, or mobile app.
The scope of ChatBots ranges from support services like customer support, technical support, feedback and inquiry support, information support etc. and fun services like quizzes and gaming.
Where do they exist?
People are using messenger apps more than they are using social networks. If one wants to build a business online, one must build it where the people are interacting the most. That place is now inside messenger apps.
ChatBots can be a part of any chat product like Facebook Messenger, Telegram, Text Messages etc. Or they can also be designed as a stand-alone interface.
How do they work?
They can be of two types – Rule-based and AI-based
Rule-based ChatBots:
These types of bots have a limited scope and are best suited for basic inquiries, entertainment, and educational purpose. They work on very specific commands and are as smart as they are programmed to be.
AI-based ChatBots:
These bots work on Artificial Intelligence (AI). They don’t need a specific command while communication. They understand the natural human language and not just the programmed commands. They continuously get smarter as they learn from the conversations.
Why are they important?
ChatBots have the ability to dig through huge amounts of data to pick out the best nugget for a customer, whether it is a troubleshooting solution or a recommendation for a new product to try.
For Users
Users prefer Chatbots over phone calls because they are faster, less disturbing and easy to use. Starting a chat or adding a bot to a chat room is all it takes to “install” an app. Moreover, they also save on storage and home screen clutter.
Users do not need to navigate between apps which reduce both the cognitive load for the user’s brains and CPU load for their phones. They are more comfortable and familiar with this type of messaging environment.
For Marketers
Messaging takes the largest share of our smartphone usage time. As a marketer, you need to be present in the environment your users spend their time in. Engagement and re-engagement become easier. The conversational apps that provide value to their users with infrequent usage will be less likely to fall into the oblivion current long-tail mobile apps experience.
They can also save money for companies and are easy to set up. Because most chatbots use messenger apps that are already on billions of phones around the world, chances are your customers are already plugged in and ready for your bot.
Group/social discovery will be an incredible growth tool.
Bot Guidelines
Bots should have a name, a purpose and a persona.
Bots should have expertise in a specific domain.
Bots should express their expertise right at the start of a conversation.
Bots should delight the user with clever conversations and ‘small talk’ to build trust.
Bots should learn every non-programmed command when it crashes by re-programming itself.
Bots must perform sentiment analysis on user interactions.
To summarize, these conversational interfaces are about delivering convenience, personalization, and decision support to the consumers when they are on the go.
With the increasing number of mobile apps, the consumers are reaching the limits of the “OS + apps” model. It’s getting harder to download, setup, manage and switch between multiple apps. As an alternative, messaging apps are becoming the new platform, subsuming the role played by the mobile operating system.
Bots are the new apps, and the bot store is the new app store.
Read more : Best Digital Marketing Company
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CHATBOTS - THE AI FORM OF CUSTOMER EXPERIENCE
A technology mix of Artificial Intelligence, Natural Language Processing, and Conversational User Interfaces.
By definition, a ChatBot is an automated messaging service, powered by rules or artificial intelligence that a user can interact with via a messaging platform. It handles requests that usually require a phone call, web search, or mobile app.
The scope of ChatBots ranges from support services like customer support, technical support, feedback and inquiry support, information support etc. and fun services like quizzes and gaming.
Where do they exist?
People are using messenger apps more than they are using social networks. If one wants to build a business online, one must build it where the people are interacting the most. That place is now inside messenger apps.
ChatBots can be a part of any chat product like Facebook Messenger, Telegram, Text Messages etc. Or they can also be designed as a stand-alone interface.
How do they work?
They can be of two types – Rule-based and AI-based
Rule-based ChatBots:
These types of bots have a limited scope and are best suited for basic inquiries, entertainment, and educational purpose. They work on very specific commands and are as smart as they are programmed to be.
AI-based ChatBots:
These bots work on Artificial Intelligence (AI). They don’t need a specific command while communication. They understand the natural human language and not just the programmed commands. They continuously get smarter as they learn from the conversations.
Why are they important?
ChatBots have the ability to dig through huge amounts of data to pick out the best nugget for a customer, whether it is a troubleshooting solution or a recommendation for a new product to try.
For Users
Users prefer Chatbots over phone calls because they are faster, less disturbing and easy to use. Starting a chat or adding a bot to a chat room is all it takes to “install” an app. Moreover, they also save on storage and home screen clutter.
Users do not need to navigate between apps which reduce both the cognitive load for the user’s brains and CPU load for their phones. They are more comfortable and familiar with this type of messaging environment.
For Marketers
Messaging takes the largest share of our smartphone usage time. As a marketer, you need to be present in the environment your users spend their time in. Engagement and re-engagement become easier. The conversational apps that provide value to their users with infrequent usage will be less likely to fall into the oblivion current long-tail mobile apps experience.
They can also save money for companies and are easy to set up. Because most chatbots use messenger apps that are already on billions of phones around the world, chances are your customers are already plugged in and ready for your bot.
Group/social discovery will be an incredible growth tool.
Bot Guidelines
Bots should have a name, a purpose and a persona.
Bots should have expertise in a specific domain.
Bots should express their expertise right at the start of a conversation.
Bots should delight the user with clever conversations and ‘small talk’ to build trust.
Bots should learn every non-programmed command when it crashes by re-programming itself.
Bots must perform sentiment analysis on user interactions.
To summarize, these conversational interfaces are about delivering convenience, personalization, and decision support to the consumers when they are on the go.
With the increasing number of mobile apps, the consumers are reaching the limits of the “OS + apps” model. It’s getting harder to download, setup, manage and switch between multiple apps. As an alternative, messaging apps are becoming the new platform, subsuming the role played by the mobile operating system.
Bots are the new apps, and the bot store is the new app store.
Read More : Best Digital Marketing Company
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Online Marketing Services|
Online marketing agency based in Udaipur, Rajasthan, India. We provide best online marketing services at best price. Muskowl provide SEO, SMO, SEM, SMM.
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Mobile app Development Company
We are India’s top mobile (app) application development company based in Udaipur, Rajasthan. We provide android, iOS & iPad application development services across the India.
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Mobile app Design Company
We are India’s top mobile (app) application design company based in Udaipur, Rajasthan. We provide android, iOS & iPad application development services across the India.
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Ecommerce Website Design & Ecommerce Website Development Company
We provide end-to-end e-commerce website design & development solution for your online business. Muskowl E-commerce web development Company based in Udaipur, Rajasthan, India
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Website design & development company
Muskowl is the India’s top website design & website Development Company based in Udaipur, Rajasthan. We design custom & responsive website in best price
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Digital Marketing Company
Udaipur’s Best Company for Digital Marketing: Muskowl. It provides digital marketing, SEO & web development services in Udaipur, Rajasthan, India
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